Use Pardot Dynamic Content to Boost ROI

Using Pardot Dynamic Content is one of the easiest ways to customize and personalize your prospect’s experience. Using what you know about your prospects,you can display to them relevant content based on their specific needs and criteria.

Say you want to send out a mass email but you want it to speak to all the recipients on a personal level. Easy. You have the ability to create different variations of the email’s content that will only be seen by prospects that fit within specified categories. For example, you can send one email to a list of 5,000 prospects and the content will be different based upon their Job title. Job title is only 1 of many criteria examples that you can use.

Now your prospect thinks you took the time to send them personal content when in reality all you did was click a few buttons. Just about 74% of people get flustered when content sent to them is irrelevant to their interests. Make it easy on your prospects by giving them exactly what they want thus making it easier for you to turn that prospect into a customer. If you need help setting this up, please visit our Salesforce Marketing Cloud page to learn more.

Paying customers = ROI

pardot dynamic content

^ Your prospect when they open their custom email ^

Dreamforce 2016 Ultimate Pump-Up Spotify Playlist

Heike Young states in her blog post on the Salesforce Blog that “Music is a key part of Dreamforce.” This inspired me to get a music expert from the Corrao Group, Tyler Keil a.k.a Ty Tunes, to come up with the Ultimate Playlist for Dreamforce 2016 and he went above and beyond expectations.

This playlist is designed for you to conquer and keep your energy levels up throughout Dreamforce. Whether you are walking to your next session, about to attend a network event, going to give a presentation, or heading over to see Flo Rida at the Pardot B2B Marketing Bash, this playlist will give you the boost you need to enjoy the events to the fullest.

Hope you enjoy this playlist and your time at Dreamforce 2016!

 Ultimate Dreamforce 2016 Pump Up Playlist

Here is some other links that will help you at Dreamforce 2016

Dreamforce Parties

Dreamforce Survival Guide

5 Must-See Events at Dreamforce

 

Pardot – Your 24/7 Employee

pardot

Corrao Group isn’t taking July 4th off, although no one will be at their desk.

We will still be sending emails, although we won’t be at our computers or on our cellphones.

We will still be collecting information about our customers and leads, although no one will be inputting data.

How?

 Pardot.

Pardot allows us to have a fully functioning, around the clock employee that delivers the right content at the appropriate time. When a visitor fills out a form on our website, the Pardot “employee” is recording their information and inputting it into Pardot. It will then send the new prospect a follow up email explaining what they can expect next. Don’t think our “employee” stops there, they have another task. They will notify one of our users that a new prospect has entered the system. It will provide the user with insights into the customer profile, rather than the user having to look up information on the prospect.

Our “employee” is brilliant. They know, based on specific criteria, whether or not to place our prospects into a specific segmentation list to later market to. Sometimes those lists feed into our nurturing programs which could start sending the prospect information on one of our services!

On July 5th we’ll bring our “employee” a firework for their dedication. If you wold like to learn more about Pardot, please visit our Salesforce Marketing Cloud page.

9 Content Marketing Blogs You Must Subscribe To

Top Content Marketing Blogs

1.Content Marketing Institute

 

Content Marketing Institute

The Content Marketing Institute blog is the ultimate place to go if you want to jumpstart your content marketing strategy. The blog is run by Joe Pulizzi (@JoePulizzi), author of the must-read book Content Inc and one of the founding fathers of Content Marketing. CMI offers a huge variety of resources from detailed research reports and whitepapers to podcasts and webinars. You can easily sift through the different topics on their blog and find how-to guides for whatever your marketing campaign needs.

Twitter: (@CMIcontent)

2. Convince and Convert

 

Convince & Convert

 

Named the #1 Content Marketing Blog in the World by Content Marketing Institute, Convince and Convert focus on what brands can do in order to deliver remarkable customer experiences. This blog specializes in explaining the “why” behind content marketing best practices. Convince and Convert is run by Jay Baer (@JayBaer), a New York Times best-selling author of 5 books, and a social media icon.

Twitter:(@convince)

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What Is Disturbing Your Marketing Content Workflow?

You don’t collaborate


When all the pressure of content generation is put on one person, it is possible to publish topics unspecific to your customers’ needs. Eliminate these problems by collaborating on topics with every department, not just marketing. Regularly brainstorming new content allows all levels of the organization to be involved.

Don’t limit the creator or content within the workflow!

Your workflow isn’t  specific enough


Content workflow has many steps, be sure to specify all responsibilities to reduce the chance of content breaking up along the way. Having a well-documented marketing workflow with strict assignments not only helps with accountability but also reduces the creation of duplicate/irrelevant content.

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CG Giving Back – ENF Foundation 13th Annual Harvest for Hope Fundraiser

 

HFH-Logo

This Sunday is the Harvest for Hope Fundraiser to support the Emilio Nares Foundation (ENF). The 13th Annual Harvest of Hope fundraiser is a fine wine and cuisine fundraising event, raising funds for low-income, underprivileged families whose children are battling cancer. The foundation is near and dear to the Corrao Group’s core. So dear that, Jack Corrao, Managing Director of Corrao Group stated that “Corrao group has adopted ENF as our Salesforce 1-1-1 model.” The Salesforce 1% model consists of pledging 1% of equity,1% of time, and 1% of product/service.

Santa (Jack Corrao) and Elf(Tyler Kiel) supporting ENF at Childrens Hospital during the Holidays
Santa (Jack Corrao) and Elf (Tyler Kiel) supporting ENF at Children’s Hospital during the Holidays

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Wave Analytics for B2B Marketers: Surf Forecast

wave analytics

B2B Marketers are soon going to be able to ride the wave. Wave Analytics for B2B Marketing will help you visualize all the data in your Pardot, CRM, and even third party sources. You can view this data on your computer, tablet, and smartphone. This data will help you maximize ROI and effectiveness of your marketing campaigns. Not to mention, the dashboards are all interactive and gives you the ability to make data-driven decisions quickly.  Here are a sneak peak to exciting features:

Wave analytics

1. Marketing Manager Dashboard

wave analytics

If you are a Marketing Manager, you are going to LOVE this dashboard. At first, it shows you a high level of relevant data regarding the health of your company and the ability to filter by time period. The two main views are Marketing Pipeline Health and Engagement Health. Marketing Pipeline health shows Pipeline Deals and Revenue by Campaign. The Engagement health shows email engagement, top forms and landing page completions.

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The Ultimate Guide to Pardot Events at Dreamforce

This is your ultimate guide to Pardot’s events at Dreamforce 2016. From keynotes to parties, we have all the information on the must-attend events!

 Pardot’s B2B Marketer’s Cafe

dreamforce

The ultimate place to have a personalized experience from networking to exclusively designed sessions just for B2B marketers. Check out the amazing session going at the Cafe here. This is a must attend place for any B2B Marketer. Not to mention, there will be free food all day and a happy hour.

TIME & LOCATION

The Grove — Yerba Buena at 690 Mission Street

Pardot’s B2B Marketers Cafe

Headed to Dreamforce? Hang With Pardot at The B2B Marketers Cafe!

 

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Pardot’s New Feature Roundup – July 2016

Check out what’s new in Pardot this month.


No Automatic Line Breaks in Text Emails

Before, words in the text editor would get cut off after a certain number of characters in one line. Now, Pardot allows for more characters and the line breaks are no longer automatic, allowing you to choose where your lines break.

New Table Action: Pause Automation Rules and Drip Programs

From your Automation Rule and Drip Program overview pages, you are now able to pause multiple automations from the table at one time. Before, you were only able to pause the automations one at a time.

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Pardot’s Engagement Studio – Rules Overview

Engagement Studio

Pardot’s Engagement Studio enables marketers to further customize their nurturing programs for their prospects, customers, and even partners.  There are three main features that you can build your campaign around: Actions, Triggers, and Rules. Actions “Do something”, Triggers “Listen for something”, and Rules “Check something.”

In our previous blog posts, we took a look at the new actions and triggers supported by Engagement Studio. Now let’s take a look into the new rules.


The following are new rules that Engagement Studio can check for from a prospect’s field, activity record, SFDC campaign, and more:

  • Assigned Salesforce Queue
  • Assigned User
  • Assignment Status
  • Grade
  • Score
  • List
  • Custom/Default Field
  • Email Status
  • Tag
  • Pardot Campaign
  • Salesforce Campaign
  • Salesforce Campaign Status
  • Salesforce Status

Engagement studio pardot salesforce

These rules check for specific values and define the following path based upon the value. For example, the new list rule will check for if a prospect is on a specific segmentation list. If they are on the segmentation list, they will be sent down path A and if they are not on the list they will be sent down path B. For more information on Pardot’s Engagement studio, please visit our Salesforce Digital Marketing page.

If you’d like to know when we highlight the next feature of Engagement Studio, please fill out the form below: