Category: Salesforce

Salesforce Spring ’25 Release Notes for Sales Cloud

The Spring ’25 Release for Sales Cloud is packed with new features to boost team performance and drive revenue growth. Empower reps with personalized coaching through Agentforce Sales Coach, streamline lead qualification with Agentforce SDR, and track account plan progress with enhanced transparency and automation. From improved forecasting to powerful prospecting tools, these updates are designed to help you close more deals faster. See the latest features below!

Coach Sales Reps at Scale with Agentforce Sales Coach

Provide personalized coaching at scale to enhance sales rep’s ability to handle challenging conversations, improve performance, and increase ROI. Sales Coach agent, an Agentforce agent, analyzes sales pitches and role play sessions. It then delivers tailored feedback by using AI and CRM data to help sales reps advance deals more effectively.

Enhance Agentforce Sales Coach Responses with a Data Library

Give Agentforce Sales Coach access to a collection of files, knowledge articles, and other information via a Data Library. Data Libraries allow Agentforce Sales Coach to generate more personalized and reliable responses based on trusted data when conducting role play sessions and generating feedback for sales reps.

Scale Your Sales Funnel with Agentforce SDR

Agentforce SDR (Sales Development Rep) helps sales teams expand their top-of-funnel efforts with an AI agent, qualifying more leads and giving sales reps more time to nurture relationships. The SDR agent sends initial emails, nudges, and responses to interested replies by answering questions, connecting leads to sales reps, and offering to book a meeting.

Monitor Agentforce Sales Coach and SDR Usage with Digital Wallet

You can now monitor your Sales Coach Agent and Agentforce SDR (Sales Development Rep) usage in Digital Wallet, an account management tool for consumption-based features. On the Digital Wallet homepage, the Conversations consumption card summarizes the combined usage of Sales Coach Agent and Agentforce SDR along with ASA Messaging (formerly Agentforce Service Agent – Inbound). Additionally, Digital Wallet’s Consumption Insights page offers a breakdown of your combined Agentforce usage by time period to help you detect trends over time.

View and Assign Permission Sets and Monitor Usage in Sales Cloud Go

With Sales Cloud Go, we show you the exact permission sets and permission set groups for your Sales Cloud feature. Assign access to your users in Sales Cloud Go while setting up a feature. Previously, you searched through long lists to find the permission sets and permission set groups that you needed. You can easily monitor permission set licenses for each feature, tracking both assigned and actively used licenses. You also get options for customizing Lightning pages and email panes.

Track Progress Toward Sales Account Plan Objectives More Easily

Gain immediate insight into the progress your teams make toward achieving your sales account plan’s measurable objectives. Define the objects, fields, and specific conditions that satisfy your goals for long-term account growth, and select the specific records that you want to track activity on. For example, set a goal for your team to achieve a certain dollar amount from closing a specific set of opportunities. Progress is calculated and updated automatically. Standardize account plan tracking across your enterprise by reusing calculation definitions across all your accounts, specifying different target values for different objectives.

Coordinate Your Sales Team’s Activities with More Transparency

Provide accountability and alignment on your sales account team members’ activities. Create sales action plans that specify the tasks and events that you want users to achieve. Associate sales action plans with accounts, cases, campaigns, contacts, contracts, leads, and opportunities. If you use sales account plans, collaborate on the work needed to achieve your measurable goals for long-term account growth by adding sales action plans to each account plan objective’s Strategic Tracker. We delivered this feature thanks to your ideas on IdeaExchange.

Identify Coachable Moments from Recorded Video Calls with Einstein Conversation Insights

Process important meetings that were recorded on a third-party platform by using Einstein Conversation Insights. Upload video call recordings under 2 GB in the MP4 format and get insights, see transcripts, and identify coachable moments surfaced from that meeting.

Find Your Next Customer with Prospecting Center, a new Data Cloud App

To build a healthy revenue pipeline, let Prospecting Center find your next customer by using trusted data and AI. Identify the accounts that are most likely to use the right buyer signals to engage. Use various external and internal signals to calculate Fit, Engagement, and Intent scores, all powered by Data Cloud. Sales reps get powerful insights on time with the Unified Prospecting Center view, so they can spend more time nurturing the prospect and less time navigating.

Improve Pipeline Forecast Visibility with Manager Judgments on Opportunity Splits

Forecast managers can now apply their judgment to a direct subordinate’s opportunity that’s split across multiple owners. Each manager’s judgment on their portion of the opportunity rolls up through their forecast hierarchy, allowing sales and specialist leaders insight into their own forecasts for their areas of the business. Previously, front-line managers could apply judgments only to opportunities that had a single owner. This change applies to opportunity split-based forecast types in user role and territory forecast hierarchies, and it doesn’t include opportunity product splits.

Plan Accurate Quotas That Account for Ramp and Seasonality

Reflect anticipated ramp-up time for new reps and consider the tenure of experienced ones when you plan quotas. And account for seasonal sales patterns and other realities that affect your business in Quota Planning. Then publish ramp- and season-adjusted quotas to active territory-based forecasts in Pipeline Forecasting.

Simplify Activity Tracking and Reimburse for Qualified Travel Distances

Maximize your reps’ time in the field when you simplify activity and distance tracking in Salesforce Maps. Specify distance parameters that qualify for reimbursements and establish an approval process for timesheets.

Use Agentforce with Your Gmail Integration

When your Gmail integration is in the Chrome side panel, you can use Agentforce while working on emails and events.

Prepare for Meetings Without Opening Your Laptop

Seller-Focused Mobile Experience is the latest and best way to turn every lead into a sale from your phone or tablet. In Winter ’24, the Seller-Focused Mobile Experience app became generally available. Now, we’ve redesigned the Events detail page to make your meetings more meaningful. Also, the Ask Einstein field is now the Ask Agentforce field.

Discover Untapped Selling Opportunities

Sales teams can use the Account Plan Whitespace Map component to identify potential upsell or cross-sell opportunities more easily. Strategically plan for your next deal by reviewing top-selling products from closed-won opportunities, filtering by amount, count, or quantity, and comparing with related accounts in the account hierarchy.

Enhance Your Sales Strategy by Researching Accounts

Give your sales reps the ability to do external research on companies by using generative AI. Add the Record Research component to an Account or Account Plan page to uncover valuable company insights such as competitive strengths and weaknesses, strategic initiatives, and key performance indicators, all without leaving the Salesforce app. Use this information to develop personalized sales strategies and drive business growth.

If you would like to learn more about the Salesforce Spring ’25 Release Notes for Sales Cloud, please contact us.

About Corrao Group

Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,250+ customers, implementing, customizing, and optimizing over 2,500+ Salesforce projects. If you are interested in learning more about how Corrao Group can help your company, read our reviews on G2!

Salesforce Spring ’25 Release Notes for Field Service

The Spring ’25 Release for Field Service delivers powerful updates to improve productivity and enhance mobile worker experiences. Fill schedule gaps with Agentforce, streamline workflows with Data Capture forms, and empower workers with tools like Siri integration and image-based AI assistance. These updates can help you operate more efficiently, keep your team safe, and deliver exceptional service to your customers. Learn the latest features for field service below!

Boost Productivity and Resource Utilization by Easily Filling Schedule Gaps with Agentforce

Let dispatchers focus on strategic tasks by using Agentforce Field Service Actions to fill schedule gaps. Agentforce uses your business rules and objectives to recommend appointments for the gaps, and then schedules the appointment selected by the dispatcher.

Listen Safely to Pre-Work Briefs with a Tap of a Button

Take care of your mobile workers’ safety by keeping their eyes away from their phones. In the Einstein generative AI Pre-Work Brief, mobile workers can now get the brief read aloud to them. For example, if a worker is at a busy job site and they want to prepare for the job while remaining aware of what’s going on around them, they can listen to the brief.

Get Solutions Easily from Agentforce by Including Images

Mobile workers can now add images to their conversation with their AI agent in the Field Service mobile app. Agentforce analyzes the images to assist the mobile worker. Workers can add images from their gallery or take a picture directly with their camera. For example, instead of workers explaining an error code on an oven, they can add an image that shows the information.

Work Smarter by Using Siri to Communicate with Agentforce

Mobile workers can talk to Siri and have her request Agentforce to do something for them in the Field Service mobile app. When a mobile worker says to Siri, “Ask Field Service,” followed by their request, the AI agent starts working its magic in the app. The AI agent can quickly complete any request it’s been set up to do. For example, mobile workers can ask to draft a post-work summary, get information from knowledge articles, or schedule a follow-up appointment.

Increase Coverage with 24-Hour Availability for All Service Resources

Enable continuous round-the-clock availability for individual service resources to allow assigning appointments in specific scenarios, such as emergencies during on-call shifts. This enhancement supports scheduling across standard and extended working hours for a period that spans beyond 24 hours without breaking or requiring artificial gaps. Previously, only capacity-based resources were always available.

Enhance Scheduling Flexibility by Assigning Service Appointments to Individuals or Crews

Get more options when scheduling service appointments that require a crew size of one by assigning them to either an individual service resource or a crew. Previously, this functionality was available by default only when you’re not using Enhanced Scheduling and Optimization. Now, with Enhanced Scheduling and Optimization, you can turn this functionality on or off with the Assign Service Appointments to Individuals and Crews checkbox.

Gain Visibility into the Scheduling History of Service Appointments

Track information on changes made to a service appointment and quickly resolve any related issues. Service Appointment Lifecycle captures changes to key service appointment properties related to scheduling, such as service resource, duration, and scheduled start and end times. This information shows on the service appointment record page, where dispatchers and Salesforce admins can easily spot and review issues. Each change is also saved to the new Field Service object change record page. From the object list view, Salesforce admins can identify and analyze patterns and trends and create reports to better manage the scheduling process. Previously, only the current scheduling information for service appointments was available.

Monitor Field Service Operations with New Dashboards (Beta)

Determine if you’re meeting your field service goals with the new Field Service Intelligence dashboards. The new dashboards help your field service team improve operations and reduce costs with customer data, easy-to-understand visualizations, and key performance indicators enhanced with Einstein. This app includes Work Order dashboards to help you understand where your orders come from, and Service Appointment dashboards that help you understand trends, such as appointment duration and the first-time fix rate.

Promote Your Brand During Visual Remote Assistant Sessions

Create a personalized customer experience by customizing the mobile web browser screens shown before, during, and after each Visual Remote Assistant session. Upload and integrate your brand assets to align each customer interaction with your brand identity for enhanced recognition, trust, and engagement.

Find Available Slots More Efficiently When Booking Appointments with Appointment Assistant

Booking appointments is easier than ever with the simplified Appointment Assistant experience. Customers can now see a more focused single-day view of available appointment slots, making it easier to find a time that works for them. No more sifting through a list of the full-week’s schedule. If no slots are available for the selected week, customers can tap the option to move to the next week and continue their search.

Simplify Mobile Forms with Data Capture Flow (Generally Available)

Create dynamic, responsive forms in Flow Builder with the Data Capture flow type. Data Capture is the Salesforce Field Service solution for forms for everything from pre-work tasks like safety protocol to environmental assessments. With Data Capture, build forms that use conditional logic to simplify the mobile experience, respond to mobile users’ input, and reduce task completion time. Previously, you had to integrate external apps to create forms that launch from the mobile app. With the Data Capture flow, forms are seamlessly integrated with the Salesforce platform and are tailored to the task.

Empower Mobile Workers with Data Capture Forms (Generally Available)

Get the job done faster, online or offline, with smart, dynamic Data Capture forms. Launch Data Capture forms from the Forms tab on Work Order Overview or directly from a service appointment or work order line item from the Forms related list. Navigate freely throughout Data Capture forms without missing a beat. Data Capture flows are auto-saved, so you don’t have to worry about losing your work. From asset maintenance to environmental assessment, the conditional logic of Data Capture tailors data collection to the task at hand, freeing mobile workers to focus on what matters and complete work faster.

Manage Service Records Automatically On the Go

Manage service records offline when mobile workers arrive or leave an area. Geolocation-based actions with mobile screen flows run in the background as workers engage with the app. ‌Previously, mobile workers had to go back online for the action’s data to be synced and for the record-triggered flow to launch.

Get Notified When Mobile Workers Arrive at the Office or Pass by a Work Facility

To monitor mobile worker safety and automate check-ins, use geolocation-based actions with new support for service territory and service territory members. You can trigger actions when mobile workers come in, out, or through the area. These enhancements lead to streamlined operations, better resource management, and ultimately, higher customer satisfaction by making sure that services are delivered more efficiently and safely. Previously, only service appointments were supported, not the service territory and service territory members.

If you would like to learn more about the Salesforce Spring ’25 Release Notes for Field Service, please contact us.

About Corrao Group

Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,250+ customers, implementing, customizing, and optimizing over 2,500+ Salesforce projects. If you are interested in learning more about how Corrao Group can help your company, read our reviews on G2!

Salesforce Spring ’25 Release Notes for Service Cloud

The Spring ’25 Release for Service Cloud introduces new features to enhance customer support and boost agent productivity. From live conversation monitoring with Agentforce Service Agent to AI-driven case resolution assistance, these updates make providing exceptional service faster and easier. Simplify workflows, gain actionable insights, and empower your team to deliver personalized, efficient customer experiences. See the latest features for Service Cloud below!

Monitor Real-time Conversations Between Agentforce Service Agents and Customers (Release Update)

To improve the quality of service, supervisors can now monitor live messaging sessions between this type of AI agent and your customers. Specifically, they can monitor enhanced Messaging and Messaging for In-App and Web sessions from within Omni Supervisor. To notify supervisors which conversations need human support, add the Raise Flag action to the AI agent. Supervisors can lower the flag and transfer conversations to human representatives.

Flag Supervisors to Help with Agentforce Service Agent Conversations

While hundreds of Service Agent conversations can happen simultaneously, help supervisors focus on the ones that need their assistance. Use the Raise Flag action to alert a supervisor if a conversation between the AI agent and a customer needs their attention. For example, alert the supervisor if a customer is upset or requests a refund.

Enhance User Search Experience by Using Context-Driven Conversations with Agentforce Service Agent

Empower your users with faster resolution to their queries by passing the real-time search context from site visitors to Agentforce Service Agent. Agentforce Service Agent suggests solutions to user queries by accessing the knowledge base.

Get Case Resolution Assistance at the Click of a Button (Generally Available)

Agentforce Service Planner reduces the need for service reps to spend time digging through your company’s policies and standards, case history, or Knowledge Articles to determine how to resolve a case. As an AI assistant in the form of an Lightning web component in the Case record page, Service Planner uses generative AI to summarize a case and create a list of suggested steps for case resolution. Because Service Planner is grounded in your Case data and Agentforce topics, actions, and instructions, the suggested steps are trusted and tailored to your company’s specific policies and standards.

Mine Insights from Voice Conversations

Create conversation mining reports with our newly supported channel, Voice. Identify frequent cases and inquiries, and pinpoint areas suitable for automation to streamline future cases.

Customize Service Replies for Email in Prompt Builder

Customize support emails with the Einstein Service Replies for Email prompt template in Prompt Builder. Make your emails informative and case-specific when you ground on relevant knowledge articles and case details. With the Get Grounding Data for Service Replies for Email action, your responses pull from the most relevant articles.

Reduce Costs and Improve Operations with Service Insights

Make better service decisions with insights from your service trends, agent behaviors, and customer satisfaction scores across your service channels. Get a comprehensive view of your service team’s caseload in the Case dashboards. Perform a deep dive into your customer satisfaction with CSAT dashboards. Quickly understand how Agentforce Service Agents help customers using the Agentforce dashboards.

Enjoy Improved Flexibility When Refining Automated Emails

Service reps using Draft with Einstein can now elevate their emails by writing their own free-form instructions to draft an email, modifying generated emails for length and tone, and inserting generated content into email templates.

Empower Reps to Resolve Cases Faster with Einstein Article Recommendations for Messaging (Pilot)

Reduce handle time and improve customer satisfaction by providing service representatives with relevant articles in real time during calls.

Route Work Items Through a Single System with Unified Routing for Voice (Pilot)

Route voice calls alongside other channel types in Salesforce by using Omni-Channel Unified Routing. Unified Routing allows Salesforce to serve as the single system for routing voice calls. Routing takes place in Salesforce instead of in the telephony system. Previously, Omni-Channel provided end-to-end routing support to other channel types only. Turn on Unified Routing to support skill-based routing and direct-to-rep routing for voice calls in an Amazon Connect contact center. Additionally, reps now have more than 20 seconds to accept a call.

Empower Reps to Resolve Cases Faster with Einstein Article Recommendations (Pilot)

Reduce handle time and improve customer satisfaction by providing service representatives with relevant articles in real time during conversations. During real-time conversations, Einstein recommends relevant articles directly to service representatives in the Voice Call or Messaging Session record page. By default, recommendations are given whenever relevant throughout each conversation. To provide article recommendations only when service representatives are ready to leverage them, go to the Einstein Article Recommendations setup page and select the option to provide article recommendations only on-demand.

Integrate Knowledge with Data Cloud

Use Unified Knowledge to easily integrate your knowledge articles from both internal and third-party sources into Data Cloud. You can use Data Cloud connectors to consolidate your knowledge articles into a single, comprehensive knowledge base. This integration helps generate accurate and relevant AI answers, so service reps can solve customer cases more quickly, and provide faster, more personalized customer experiences.

Alert Agents to Knowledge Articles with Einstein Knowledge Creation Async Notification

Agents can now respond to other cases while they wait for their knowledge article to be generated, which increases agent productivity. Previously, agents were unable to act for up to 3 minutes while Einstein generated a knowledge article for their case.

Resolve User Search Queries Faster by Using Context-Driven Conversations with Agentforce Service Agent

Empower your users who are in mission-critical situations with faster resolution to their search queries by passing site visitor’s search context to Agentforce Service Agent in real time. Agentforce Service Agent automatically suggests answers to users’ search queries by searching the knowledge base.

Reassign Work Items from Service Channels

Reps can already transfer Voice calls and Messaging sessions using Omni-Channel. To transfer other types of work with Omni-Channel, instead of changing the Owner field of the work record, reps can now reassign the work to different queues, service reps, AI agents, skills, and Omni-Channel flows. After the work is reassigned, Omni-Channel routes the work to the new destination. To improve resolution time and improve SLA attainment, Omni-Channel places the reassigned work item higher in the queue, as if it had originally started there. This feature is available in Enhanced Omni-Channel only.

Manage Your Workforce More Efficiently with Agentforce

Supervisors can now chat with Agentforce (Default) on a desktop or the Salesforce mobile app to efficiently manage queues and skills assigned to Omni-Channel users. Using the Update Omni-Channel User Configuration agent action, they can add or remove queue assignments, add or remove skill assignments, and change skill levels for users. For example, to decrease wait time, increase customer satisfaction, and increase operational efficiency, the supervisor can temporarily assign idle agents to the busiest queues. Using the conversational interface, they explicitly identify skill levels by number and agents, skills, and queues by name. A supervisor can modify only the Omni-Channel users, queues, and skills that are visible based on their supervisor configuration.

Increase Rep Productivity with Omni-Channel Sidebar

To view and quickly change their statuses, reps can now use the collapsed Omni-Channel sidebar. To notify reps about work that’s been auto-accepted or resumed after being paused, these updated work items now appear in the Omni-Channel sidebar.

Unify Customer Data for a Holistic Profile

Create a single, coherent view for each customer by collating data from multiple sources. Use this comprehensive view to better understand customer needs and deliver more personalized experiences.

Improve Customer Experience with Email Insights

Capture detailed customer feedback via email, and derive actionable insights from email data. Use the data to improve service rep interactions and empower decisions.

Boost Productivity by Creating Multiple Cases Simultaneously

Save time and effort by creating multiple cases directly from the Customer Intelligence Experience analytics dashboard. Act swiftly on customer sentiments without going to the case creation page. Know the status of your case creation requests with instant notifications.

If you would like to learn more about the Salesforce Spring ’25 Release Notes for Service Cloud, please contact us.

About Corrao Group

Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,250+ customers, implementing, customizing, and optimizing over 2,500+ Salesforce projects. If you are interested in learning more about how Corrao Group can help your company, read our reviews on G2!

Top Takeaways from Dreamforce 2024

Dreamforce 2024, the world’s largest software conference, delivered new innovations that are set to transform industries. Highlights include the launch of Agentforce, Salesforce’s autonomous AI suite, and major updates to Data Cloud and the Customer 360 platform. Powerful Retail & Consumer Goods sessions with McKee Foods, Republic National Distributing Company (RNDC), and Dole Fresh Fruit showcased how Consumer Goods Cloud is helping businesses optimize processes, strengthen relationships, and drive growth. Here are the top takeaways from Dreamforce 2024!

Agentforce

The biggest news coming from Dreamforce 2024 was, of course, Agentforce. Salesforce’s new Agentforce suite represents a major leap in the AI landscape, with CEO Marc Benioff claiming, “The Agentforce platform represented the third wave of the AI revolution.” The autonomous AI agents are designed to handle tasks independently across sales, marketing, service, consumer goods, commerce, and more. Unlike traditional chatbots or copilots, Agentforce analyzes data, makes decisions, and takes action autonomously. This significant breakthrough allows organizations to quickly scale their workforce, responding to business demands in real-time without requiring human input.

The true power of Agentforce is its ability to operate accurately and efficiently by integrating deeply with Salesforce’s Data Cloud. Whether resolving customer service inquiries, qualifying sales leads, or optimizing marketing campaigns, these agents can perform tasks that free up human employees to focus on more strategic and high-level activities. This will increase productivity and customer satisfaction, making Agentforce a game changer in AI.

With its bold vision of empowering one billion agents by 2025, Salesforce is not just advancing AI technology but redefining what’s possible in the workplace. As Marc Benioff says, “This is the biggest and most exciting piece of technology we have ever worked on, and we are just starting.” For businesses across industries, Agentforce offers the opportunity to enhance efficiency, improve customer relationships, and drive growth—all with a few clicks and without the complexity of traditional AI implementations.

Consumer Goods Cloud Customer Success Stories

Three leading consumer goods companies took the stage to share how they harness the power of Salesforce Consumer Goods Cloud to transform their businesses.

Jack Corrao, Managing Partner of Corrao Group, highlighted McKee Foods’ success in optimizing trade promotions using Salesforce Trade Promotion Management. With trade spending being one of the biggest challenges in the Consumer Package Goods (CPG) industry, McKee Foods has found that the right tools can make a significant difference. By leveraging TPM, they have been able to navigate the complexities of trade promotions, maximize ROI, and enhance their overall business performance.

Republic National Distributing Company (RNDC) showcased how they use Salesforce Consumer Goods Cloud and Data Cloud to unify B2B and B2C data on a single platform. The session focused on how integrated planning and new data sources are helping RNDC make smarter, more profitable decisions, ultimately transforming their route-to-market strategy.

Dole Fresh Fruit shared its success story of improving planning and forecasting with Salesforce Consumer Goods Cloud Customer Planning & Forecasting (CPF). By utilizing Salesforce’s CPF capabilities, Dole has strengthened their relationships with retailers and boosted revenue through more accurate forecasts. Salesforce CPF has set a new standard for driving business growth and enhancing retailer partnerships.

All three of these sessions highlighted the transformative impact that Salesforce Consumer Goods Cloud has across the consumer goods industry, empowering companies to make data-driven decisions, optimize processes, and achieve greater success. Corrao Group has been proud to partner with McKee Foods, RNDC, and Dole Fresh Fruit to ensure a seamless rollout and successful adoption of these cutting-edge solutions.

Data Cloud

Salesforce’s Data Cloud continues to show impressive growth and innovation, with a 130% year-over-year increase in customers and the capacity to process over 2.3 quadrillion records per quarter. Salesforce’s Data Cloud, the foundation of the Salesforce Platform, and Agentforce continue to drive innovation in unifying customer and business data to deliver personalized, contextually relevant experiences across Customer 360 applications, Flows, Analytics, and Agentforce. “In this new era of AI and Agents, customer data and metadata are the new gold for the enterprise,” said Rahul Auradkar, EVP and GM for Data Cloud at Salesforce. At Dreamforce 2024, Salesforce introduced several key innovations that enhance Data Cloud’s capabilities, cementing its role as the heartbeat of Salesforce’s AI ecosystem.

One of the most notable additions is Data Cloud’s support for unstructured data, which can natively process audio and video content such as customer calls or webinars. This opens up new opportunities for deeper customer insights and enhances the accuracy of Agentforce’s agents. Data Cloud also features a standardized semantic data model, allowing AI and human users to interpret and use data consistently. With improved search capabilities, Data Cloud enables a quicker discovery of relevant information. Real-time data activations also enhance the ability to instantly respond to changing customer needs, providing organizations with more dynamic and timely customer interactions.

Finally, Salesforce has strengthened Data Cloud’s data security and governance features. New policy-based governance allows organizations to maintain strict control over how sensitive data is shared with AI agents. These innovations, combined with Data Cloud’s role as the foundation for Agentforce, enable businesses to harness the power of AI while safeguarding their crucial data and operations.

Customer 360 Platform Innovations

Salesforce unveiled a range of exciting new innovations within its Customer 360 platform, further enhancing AI-powered, personalized experiences across sales, service, marketing, and commerce. These innovations leverage shared data and services to deliver a seamless customer experience while integrating powerful analytics and collaboration tools such as Tableau and Slack. Built on the Salesforce Platform, Customer 360 ensures that every touchpoint is connected, enabling businesses to deliver customer interactions that are both efficient and impactful.

Among the standout innovations announced is Tableau Einstein, which opens up the power of business intelligence (BI) and analytics to everyone who wants to make data-driven work scalable, efficient, and more valuable. By bringing data and insights across workflows in Customer 360 apps, Agentforce, Pulse, and Slack, teams can make data-driven decisions faster and more effectively. Slack has also introduced a new user interface for agents, enabling users to interact directly with data, surface insights, and collaborate in real-time. This includes an integration with Agentforce agents, making it easier for teams to stay aligned and move work forward by connecting Salesforce CRM records with Slack channels. (More updates on Slack are below).

Salesforce has also enhanced its core products with AI innovations. Sales Cloud now features Agentforce SDR and Sales Coach and capabilities like account planning, forecasting, and compensation management. Similarly, Service Cloud’s new features provide service agents with step-by-step resolution plans, sentiment tracking, and AI-based recommendations to improve the customer experience. Agentforce’s Service Agent can autonomously handle customer cases 24/7, seamlessly escalating problematic cases to human representatives when needed. These innovations and the introduction of Agentforce agents tailored for commerce, field service, and marketing demonstrate Salesforce’s commitment to transforming every role and workflow across industries with AI.

Slack Innovations

Salesforce announced a new series of Slack innovations, transforming the platform into an agent-powered work operating system that unifies company knowledge, data, agents, apps, and automation in one seamless interface. Denise Dresser, CEO of Slack, mentioned, “We’ve moved beyond collaboration; every day, millions of teams are leveraging purpose-built AI, with customer data, automation, and now agents seamlessly integrated into the flow of work. This isn’t just about getting work done. It’s about unlocking new productivity levels to drive results and move business forward for every team and department.”

With an Agentforce integration, teams can now collaborate with AI-powered agents directly in Slack to surface insights, automate tasks, and access customer data from Salesforce. Additionally, third-party AI agents from partners like Adobe and Anthropic can be deployed securely within Slack, allowing users to work smarter and faster. New features like Slack AI huddle notes, automated workflows, and enhanced search capabilities further streamline productivity, while Salesforce channels bridge CRM data and Slack conversations to keep teams aligned. These innovations position Slack as a central hub for boosting department efficiency and collaboration.

Free AI-Training

Salesforce has announced a major initiative to offer free hands-on AI courses and certifications through 2025, investing over $50 million to help bridge the growing AI skills gap. Salesforce will provide premium AI training through Trailhead, making AI education accessible to everyone. Additionally, Salesforce plans to open AI centers at its San Francisco headquarters and global offices, providing community and employee training spaces. This initiative reflects Salesforce’s commitment to preparing the workforce for the future of AI, equipping individuals with the tools and skills needed to succeed in an AI-driven world.

Dreamforce 2024 Conclusion

Mark it down as another successful Dreamforce event by Salesforce. We want to give a big shout and thank you to Salesforce as they put on an extraordinary event that featured some incredible guest speakers. The energy around San Francisco was electric as attendees gathered to witness and learn what new features Salesforce would release next. We are already getting excited for Dreamforce 2025!

If you would like to learn more about any of the new features from Dreamforce 2024 and how it can relate to your business, please contact us.

About Corrao Group

Corrao Group is a top Salesforce consulting partner in the retail, consumer goods, and professional service industries. Since 2002, we have helped organizations of all sizes and industries optimize and streamline their business processes with Salesforce. Our mission is to flawlessly translate your business processes into Salesforce, promoting successful integration and widespread user adoption.

Brown-Forman Partners with Corrao Group for Salesforce TPM Implementation

SAN DIEGO, Sept. 13, 2024 /PRNewswire/ — Brown-Forman, a global leader in the beverage alcohol industry, is proud to announce a strategic partnership with Corrao Group, a premier Salesforce consulting firm for Retail and Consumer Goods. This collaboration will leverage Corrao Group’s extensive business and technical expertise to implement Salesforce solutions that will drive operational efficiency, enhance customer engagement, and support Brown-Forman’s continued growth.

The partnership will focus on implementing Salesforce TPM to fully align with Brown-Forman’s business objectives, including:

Trade Planning & Budgeting

Trade Promotion Execution

Trade Tracking & Optimization

Adam Paton, Senior Finance Manager at Brown-Forman: “Partnering with Corrao Group will be instrumental in ensuring a successful TPM deployment at Brown-Forman. Their expertise in this area will empower us to optimize our strategies, ensuring greater efficiency and effectiveness in our promotional efforts.”

Carlos Brito, Senior Consumer Goods Architect at Corrao Group: “Pursuing a successful Salesforce TPM implementation, Brown-Forman, a company renowned for its iconic brands and commitment to excellence, has chosen Corrao Group as its implementation partner in this complex ecosystem of solution implementors,” said Carlos Brito, Senior Consumer Goods Architect at Corrao Group. “Our team is dedicated to delivering a Salesforce solution tailored to Brown-Forman’s unique complexities and needs, enabling them to enhance customer engagement, streamline operations, and drive growth. This partnership is a testament to our shared vision of leveraging technology to achieve business success, and we are committed to ensuring a seamless and impactful Salesforce implementation.”

This partnership underscores Brown-Forman’s commitment to innovation and continuous improvement. By implementing Salesforce with the guidance of Corrao Group, Brown-Forman aims to further solidify its position as a leader in the beverage alcohol industry.

About Brown-Forman


Brown-Forman Corporation has been building exceptional spirits brands for more than 150 years, responsibly upholding our founding promise of “Nothing Better in the Market.” Our portfolio of premium brands includes the Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers’ Craft. With a team of approximately 5,700 employees worldwide, we proudly share our passion for premium beverages in more than 170 countries. Discover more about us at brown-forman.com and stay connected through LinkedIn, Instagram, and X.

About Corrao Group


Corrao Group is a leading Salesforce consulting firm, specializing in Retail and Consumer Goods, with over 30 years of experience in providing business and technical expertise to organizations across various industries. Specializing in Salesforce implementation, optimization, and integration, Corrao Group helps clients maximize the value of their Salesforce investment and achieve their business goals. Please visit corraogroup.com to learn more. 

Link to the original press release: https://www.prnewswire.com/news-releases/brown-forman-partners-with-corrao-group-for-salesforce-tpm-implementation-302248087.html?tc=eml_cleartime

Top Salesforce Retail & Consumer Goods Dreamforce 2024 Sessions Not to Miss

Dreamforce 2024 is just around the corner, and it’s shaping up to be an incredible event for anyone in the retail and consumer goods sectors. As Salesforce continues to push the boundaries of innovation with AI, data, and cloud technologies, this year’s sessions promise to deliver insights and strategies that will empower businesses to thrive in an ever-evolving marketplace. From enhancing trade promotion management and retail execution to driving growth through AI-powered customer experiences, these top sessions will provide the tools and knowledge to stay ahead of the curve and ensure your business is ready for the future.


Consumer Goods Cloud Roadmap

  • Hear the latest innovations for Consumer Goods Cloud across data, AI, and planning and execution.
    • Objective 1: Learn about the latest innovations from Consumer Goods Cloud.
    • Objective 2: Understand the focused investments driving Consumer Goods Cloud vision and preview the next three releases in our roadmap.
    • Objective 3: Discover how Data Cloud and generative AI create a seamless planning and execution solution for consumer goods companies.
  • When: Tuesday, September 17
  • Time: 3:45 PM – 4:05 PM PDT
  • Where: Intercontinental, L5, Intercontinental Ballroom A

And

  • When: Thursday, September 17
  • Time: 12:45 PM – 1:055 PM PDT
  • Where: Intercontinental, L5, Intercontinental Ballroom A


Consumer Goods: Improve Planning and Execution with Data

  • Intelligent, integrated planning and execution are critical to success. Hear about innovations improving the route to market and how incorporating new data sources makes this even more powerful.
    • Objective 1: Understand how Data Cloud brings B2B and B2C data together in one platform.
    • Objective 2: Hear how RNDC is using data to improve the route-to-market with integrated planning and execution.
    • Objective 3: See how Salesforce’s new innovation makes planning more intelligent and profitable than ever.
  • When: Wednesday, September 18
  • Time: 2:00 PM – 2:45 PM PDT
  • Where: Moscone South, LL, Content Pavilion, Stage 6

And

  • When: Thursday, September 19
  • Time: 9:00 AM – 9:45 AM PDT
  • Where: Intercontinental, L5, Intercontinental Ballroom C


Consumer Goods Keynote: Profitable Growth with #1 AI CRM

  • AI + Data are changing consumer goods (CG) faster than ever. See how leading CG companies partner with Salesforce to deliver profitable growth through integrated, intelligent planning and execution.
    • Objective 1: Understand how consumer goods companies are uniting and activating data as a foundation for AI.
    • Objective 2: Learn how to improve your route-to-market with integrated planning and execution and new innovations.
    • Objective 3: See how embedded AI comes to life in the flow of work across integrated planning and execution.
  • When: Tuesday, September 17
  • Time: 1:45 PM – 2:35 PM PDT
  • Where: Intercontinental, L3, Grand Ballroom ABC


Deliver Perfect Retail Execution

  • Hear how Consumer Goods Cloud Retail Execution is improving productivity and efficiency for field reps, merchandisers, and now direct store delivery and van sales drivers.
    • Objective 1: Hear how the route-to-market is evolving in consumer goods, creating new challenges to perfect retail execution.
    • Objective 2: Hear how Pepsico’s uses Consumer Goods Cloud Retail Execution to deliver the perfect store.
  • When: Wednesday, September 18
  • Time: 12:15 PM – 12:35 PM PDT
  • Where: InterContinental, L5, InterContinental Ballroom A


Future of Data, AI, and Service for Apparel and Beauty

  • See how apparel, footwear, accessories, and beauty companies are using data, AI, and service to create new experiences and increase brand relevance.
    • When: Tuesday, September 17
    • Time: 4:00 PM – 5 PM PDT
    • Where: Intercontinental, L5, Stockton


Empowering the Retail Store of the Future with Salesforce

  • The retail store is not dead and is actually more important than ever. Learn how to harness the full power of Salesforce within the physical store to deliver next-generation omni-channel experiences.
    • Objective 1: Learn how to build long-lasting relationships with your customers and how to boost customer loyalty.
    • Objective 2: Learn how to modernize your loyalty program, optimize member engagement, and transform your program into a value advantage.
    • Objective 3: Learn how to effectively use technology to help modernize your loyalty programs.
  • When: Thursday, September 19
  • Time: 11:00 AM – 12:00 PM PDT
  • Where: Intercontinental, L4, Cathedral Hill


Get Started with AI for Consumer Goods

  • See how you can get started with AI for Consumer Goods to grow customer satisfaction and revenue. Learn how to utilize predictive and generative AI to deliver service excellence to customers at scale.
    • Objective 1: Discover Large Action Models and how LLMs are evolving to take action, driving the future of AI agents and multi-agent systems.
    • Objective 2: Get acquainted with our industry-leading xLAM family, including the acclaimed “Tiny Giant,” as featured in VentureBeat.
    • Objective 3: Watch a demo of multiple xLAM-powered agents working autonomously to solve real customer challenges.
  • When: Wednesday, September 18
  • Time: 3:30 PM – 4:30 PM PDT
  • Where: Intercontinental, L3, Marina


Improve Trade Promotion Effectiveness

  • Trade spend remains one of the largest categories for consumer packaged goods. Hear how you can manage, optimize, and win in trade promotion planning with Consumer Goods Cloud.
    • Objective 1: Understand the main challenges to trade promotion in the consumer goods industry.
    • Objective 2: Hear how McKee Foods is using Consumer Goods Cloud Trade Promotion Management to improve the bottom line of their programs.
  • When: Wednesday, September 18
  • Time: 12:15 PM – 12:35 PM PDT
  • Where: InterContinental, L5, InterContinental Ballroom A


Modernize Productivity for Retail Front-Line Workers

  • Join retail peers for a discussion about the challenges facing retail store managers and associates. Hear how Slack is innovating to keep work flowing from headquarters to the point of sale.
    • Objective 1: How H-E-B uses Slack across hundreds of storefronts.
    • Objective 2: Why Slack is an ideal solution for retail frontline productivity.
    • Objective 3: How we’re innovating to solve unique frontline challenges.
  • When: Wednesday, September 18
  • Time: 3:00 PM – 3:45 PM PDT
  • Where: Intercontinental, L5, Stockton


Plan and Forecast More Effectively with Consumer Goods Cloud

  • Strong relationships with retailers start with strong forecasts and plans. Hear how a leading Trailblazer is leaning into customer planning to improve revenue.
    • When: Thursday, September 19
    • Time: 1:45 PM – 2:05 PM PDT
    • Where: Moscone South, ILL, Content Pavilion, Stage 8


Retail and Service: Preparing for the Future of AI

  • Join us for a discussion on the emerging AI technologies and future trends that will have the biggest impact on customer service in the retail industry.
    • When: Wednesday, September 18
    • Time: 8:30 AM – 9:30 AM PDT
    • Where: Moscone West, L2, Service Lodge Roundtable 3


Retail: Finding Retail Holiday Success in 2024 and Beyond

  • With growing complexities, costs, and evolving expectations, retailing is not easy. Come learn about the top challenges and priorities in modern retailing, and how Salesforce can help.
    • Objective 1: Learn about the top challenges and priorities in modern retailing.
    • Objective 2: Learn how Salesforce can help you succeed during the holiday shopping season.
  • When: Wednesday, September 18
  • Time: 11:00 AM – 12:00 PM PDT
  • Where: Intercontinental, L3, Marina


Retail: Drive Faster Retail Media Revenue Growth

  • Learn how one Trailblazer grew revenue by launching and monetizing retail media experiences.
    • Objective 1: Learn how one Trailblazer grew revenue by launching and monetizing retail media experiences.
    • Objective 2: Learn how to run your retail media network from one connected platform.
  • When: Tuesday, September 17
  • Time: 12:30 PM – 1:15 PM PDT
  • Where: Metreon AMC, L2, Theater 11


Secrets to Digital Customer Service Success in Retail

  • Say goodbye to abandoned carts and hello to growth. Learn how to create personalized end-to-end shopper experiences from discovery to post-purchase with an effective digital channel and AI strategy.
    • When: Wednesday, September 18
    • Time: 12:30 PM – 12:50 PM PDT
    • Where: Moscone West, L3, Cloudy Theater


Slack: Where Work Happens for Retail and Consumer Goods

  • Through industry use cases and customer stories, learn how Slack is helping the world’s top brands and retailers improve customer experiences and deliver new products to market faster than before.
    • Objective 1: Learn what Slack is and why it’s the ideal work operating system.
    • Objective 2: Learn why Slack is a powerful tool for brands and retailers.
    • Objective 3: Discover real-world demos and customer use cases.
  • When: Thursday, September 19
  • Time: 1:30 PM – 1:50 PM PDT
  • Where: Moscone West, L3, Slack Theater


Unlock Efficiencies and New Shopper Experiences with AI

  • The possibilities of generative AI in omni-channel retailing are endless. Join us as we unpack the best practices and use cases of where to start and how Salesforce helps retailers get there faster.
    • When: Thursday, September 19
    • Time: 8:30 AM – 9:30 AM PDT
    • Where: Intercontinental, L4, Twin Peaks

If you would like to learn more about the Dreamforce 2024 Sessions, please contact us.

About Corrao Group

Corrao Group is a top Salesforce consulting partner in the retail, consumer goods, and professional service industries. Since 2002, we have helped organizations of all sizes and industries optimize and streamline their business processes with Salesforce. Our mission is to flawlessly translate your business processes into Salesforce, promoting successful integration and widespread user adoption.

Dreamforce 2024 Survival Guide

Dreamforce 2024 is just around the corner, and it’s time to get ready for the ultimate Salesforce experience! Whether you’re a first-timer or a seasoned veteran, navigating the massive tech conference can be overwhelming. We created a complete survival guide with everything you need to know to conquer Dreamforce 2024. This complete guide includes 5 survival tips, must-see events, and Dreamfest information!

5 Survival Tips

Bring a Portable Phone Charger

The last thing you want is your phone or tablet dying in crucial parts of the day at Dreamforce. If you have a portable charger, pack one; if you don’t, we suggest you buy one. Your devices will die faster than you think due to the venues and presence of other attendees’ devices. One tip could be to put your phone on Airplane Mode when not using it and stay connected to Wi-Fi as much as possible when you are. With many attendees trying to access cell phone networks, your phone’s battery could drain quickly!

Stay Hydrated and Pack a Snack

Hydration will be key. You will be talking, walking, and networking all day. Pack a good snack for the event, as it’s possible to lose track of time and forget to eat. You do not want to lose energy during Dreamforce, so pack something to keep your energy levels at high capacity. Dreamforce will have food available for purchase, but lines tend to stay long throughout the day. Remember to eat a big breakfast.

Leave Earlier Than Usual

Whether you’re walking, taking a Lyft/Uber, the Bart, a bicycle, or any mode of transportation, LEAVE EARLY. Traffic will be crazy during Dreamforce, and you don’t want to miss crucial sessions or meetings because you’re late. There will be plenty of exciting things to do on the Dreamforce campus while waiting for sessions to begin.

Wear Comfortable Shoes

The last thing you need is your feet killing you. Do not wear uncomfortable shoes or new shoes you have not worn yet. If you do, your feet will hate you and you will be in pain. Don’t let your feet be the reason you leave early and miss out on important sessions.

Map and Plan Out Your Events!

Do not underestimate the size of Dreamforce. To successfully attend all desired sessions, you will need to map and plan every event on the schedule and map. Review your map each morning and bring it with you to make sure you stay on track.

5 Must SEE Dreamforce 2024 Events

Dreamforce Main Keynote

  • Join Marc Benioff and guests to discover how every business can become an AI enterprise.
    • When: Tuesday, September 17
    • Time: 10:00 AM – 12:00 PM PDT
    • Where: Moscone South, LL, Keynote Room
    • Link to Event

Consumer Goods Keynote: Profitable Growth with #1 AI CRM

  • AI + Data are changing consumer goods (CG) faster than ever. See how leading CG companies partner with Salesforce to deliver profitable growth through integrated, intelligent planning and execution.
    • When: Tuesday, September 17
    • Time: 1:45 PM – 2:35 PM PDT
    • Where: InterContinental, L3, Grand Ballroom ABC
    • Link to Event

Improve Trade Promotion Effectiveness

  • Trade spend remains one of the largest categories for consumer packaged goods. Hear how you can manage, optimize, and win in trade promotion planning with Consumer Goods Cloud.
    • When: Wednesday, September 18
    • Time: 12:15 PM – 12:35 PM PDT
    • Where: InterContinental, L5, InterContinental Ballroom A
    • Link to Event

Plan and Forecast More Effectively with Consumer Goods Cloud

  • Strong relationships with retailers start with strong forecasts and plans. Hear how a leading Trailblazer is leaning into customer planning to improve revenue.
    • When: Thursday, September 19
    • Time: 1:45 PM – 2:05 PM PDT
    • Where: Moscone South, LL, Content Pavilion, Stage 8
    • Link to Event

Consumer Goods: Improve Planning and Execution with Data

  • Intelligent, integrated planning and execution are critical to success. Hear about innovations improving the route to market and how incorporating new data sources makes this even more powerful.
    • When: Wednesday, September 18
    • Time: 2:00 PM – 2:45 PM PDT
    • Where: Moscone South, LL, Content Pavilion, Stage 6
    • Link to Event

AND

  • When: Thursday, September 19
  • Time: 9:00 AM – 9:45 AM PDT
  • Where: Intercontinental, L5, Intercontinental Ballroom C
  • Link to Event

Dreamforce 2024: Dreamfest!

Dreamfest is the official celebration of Dreamforce, an epic live concert benefiting the UCSF Benioff Children’s Hospitals. Join Salesforce and P!nk & Imagine Dragons for an amazing concert and an unbelievable VIP experience. Be there and help Salesforce reach its all-time giving of $120 million in donations for UCSF Benioff Children’s Hospitals.

Time: TBD (check the link below for updates)

Where: Giants Ballpark, SF

Link to Event

If you would like to learn more about Dreamforce 2024, please contact us.

About Corrao Group

Corrao Group is a top Salesforce consulting partner in the retail, consumer goods, and professional service industries. Since 2002, we have helped organizations of all sizes and industries optimize and streamline their business processes with Salesforce. Our mission is to flawlessly translate your business processes into Salesforce, promoting successful integration and widespread user adoption.

Top Events and Happy Hours During Dreamforce 2024

Dreamforce is more than just a conference; it’s an immersive experience that blends innovation, networking, and a vibrant social scene. As the sun sets over San Francisco, Dreamforce comes alive with exciting events, happy hours, and nightlife activities designed to connect, inspire, and entertain. Whether you’re a first-timer or a seasoned attendee, Dreamforce offers a packed schedule that ensures something for everyone. Get ready to explore the best of what Dreamforce has to offer beyond the sessions and keynotes!

Monday, September 16

The CIO For Good Summit

Join Cloud for Good at Shack15 for the inaugural CIO for Good Summit, an exclusive event designed for Chief Information Officers (CIOs) and technology leaders in the nonprofit and higher education sectors.

Details: 1pm – 5pm, Shack15, Ferry Building 1

Registration

Salesforce Sunshine Stroll with Jack McCurdy

New to Dreamforce? Meet other first-timers on this walking tour with Dreamforce veteran Jack McCurdy. Stroll along the vibrant streets of San Francisco and get tips on how to get the most out of your Dreamforce. Enjoy a mouthwatering delight on us inside the famous Ferry Building.

Details: 4pm – 5pm, 149 New Montgomery St.

Registration

Party Blazers’ Blaze Fest

Join us for Blazer Fest at Dreamforce ’24, the ultimate networking and fun event! Connect with fellow trailblazers, enjoy great company, and support charitable causes. This is an event you won’t want to miss!

Details: 4:30pm – 6:30pm, Pink Elephant, 142 Minna St.

Registration

GRAX’s Dreamforce Happy Hour

Come kick-off Dreamforce in style at our exclusive Happy Hour — hosted by GRAX and OutSystems. Join us at the Harlequin — known for its Gatsby-style atmosphere, offering a whimsical, trendy location to foster new connections and strengthen relationships.

Details: 5pm – 7pm, The Harlequin, 68 4th St.

Registration

The Michael J. Fox Foundation’s Charity Poker Night

Please join us for the 10th annual Dreamforce Charity Poker Night

Over the past nine years, over 1,000 attendees have gone all-in for a good cause. Together, we’ve raised more than $300,000 for the Michael J. Fox Foundation. This year, on September 16th @ 5:30, Own Company and Salesforce will host the 10th annual event, and we’re aiming for an even more impactful outcome.

This year, we’re excited to announce that the event will be held at the Hyatt SOMA, a stunning venue steps away from the Dreamforce campus. It’s the perfect setting for a memorable evening of poker and philanthropy.

If you want to join the fun, please donate $150 to reserve your seat. If your company provides a donation match, please send me the confirmation, and you will earn two free rebuys.

Details: 5:30pm – late, Hyatt Soma, 50 3rd St.

Registration

Tuesday, September 17

DF24 Newbie Reunion “Bacon” Breakfast

Come join us for breakfast on the opening day of Dreamforce 2024, and make a few personal connections before the chaos of Dreamforce gets into full swing. You don’t have to be a Dreamforce newbie to attend…that’s just the legacy of how this breakfast got started – anyone attending Dreamforce is welcome!

Your $45 ticket gets you one meal from the breakfast selections on the menu, as well as your choice of coffee, hot or iced tea, and soft drinks. Sales tax and gratuity are included.

Details: 6:30am – 8:30am, Sears Fine Food, 439 Powell St.

Registration

Copado and EPAM’s Networking Happy Hour

Join them Tuesday at Trellis Coworking Space, from 4-6 pm, courtesy of EPAM. Picture this: hand-crafted cocktails, gourmet bites and a backdrop filled with the buzz of DevOps and AI discussions. It’s your perfect segue into a week of innovation. Why just attend when you can connect, learn and unwind?

Details: 4pm – 6pm, Trellis Coworking Space

Registration

Kickoff Dreamforce with Cloud for Good

Kick-off Dreamforce 2024 with Cloud for Good! Join them for drinks and light appetizers as you foster connections with your peers, industry thought leaders, and their experts in a dynamic setting. Take advantage of this chance to connect with like-minded changemakers and work together towards a brighter tomorrow.

Details: 5pm – 8pm, Monarch SF, 101 6th St.

Registration

Dreamforce Dreamboat Sunset Cruise

Join them for an Unforgettable Sunset Cruise on the San Francisco Bay. They are thrilled to invite you to a unique and exclusive opportunity: a sunset cruise on the beautiful San Francisco Bay! This event is designed to bring together Salesforce’s strategic customers for an evening of networking, relaxation, and breathtaking views. Register to nominate yourself to join the event and be part of this exceptional experience!

Details: 6pm – 9pm, Pier 3

Registration

Sercante’s “In The Clouds” After Party

Join them for an epic Dreamforce 2024 party with live music from Mustache Harbor and a DJ. It’s going to be an unforgettable night — be sure to wear your best blue and white outfits and join the fun!

Details: 7pm – 12am, 715 Harrison St.

Registration

Atrium’s Starry Night Soirée

Experience an unforgettable evening at the exclusive Starry Night Soirée, hosted at their show-stopping party space at Temple Nightclub, just blocks from Moscone Center.

Engage in sparkling conversations with industry leaders while enjoying cosmic cocktails and delicious hors d’oeuvres. And if you’re that person who can’t wait to leave it all on the dance floor, then you’ll love the star-studded set their live DJ has planned.

This is the dreamiest Dreamforce party that everyone will be talking about the next day. You won’t want to miss it!

Details: 8pm, Temple Nightclub, 540 Howard St.

Registration

Hustle and Flow Revenue Cloud Dreamforce Party

Join them at the Dreamforce party of the year. Immerse yourself in a night of exhilarating beats, dynamic energy, and an exclusive VIP experience.

Details: 8pm, Hawthorn SF Nightclub and Lounge, 46 Geary St.

Registration

Wednesday, September 18

Dreamforce Community Fun Run

Trailblazers lace up your shoes!

Join them for the annual Community Fun Run/Walk, a beloved Dreamforce event, on the beautiful San Francisco Bay. All participants will receive limited runners swag and prizes. See you there!

Details: 6am, 1 Ferry Building

Registration

Rise & Shine Community Breakfast

Start your day on a high note with the Rise and Shine Community Breakfast! Join them for a morning filled with energizing coffee, a delicious breakfast spread while. mingling with industry innovators. Join them to engage in insightful conversations, gather fresh ideas, and build valuable connections in a welcoming and relaxed atmosphere.

Details: 7:30am, The Grove, 690 Mission St.

Registration

Raise Your Glass: The Pink Pre-Concert Happy Hour

Get ready to rock and roll! Join AdVic for a pre-concert happy hour at Dreamforce. Enjoy complimentary food and beverages before heading to the show.

Details: 4pm – 5pm, The Grove, 690 Mission St.

Registration

The Outreachella Happy Hour

Join Outreachella for a unique Happy Hour experience that blends networking, innovation, and celebration in a boho-chic atmosphere.

Details: 4pm – 6pm, Joyride Pizza, Yerba Buena Gardens

Registration

Copado’s Dreamfest Shuttle Adventure

Ready for a little adventure? Hop on the free shuttle from Trellis to Oracle Park and snap some stunning pics at Twin Peaks along the way. It’s not just a ride — it’s a journey! Lock in your spot now. Why miss out? Mee at Trellis Coworking Space for departure.

Details: 5pm – 6:30pm, Trellis Coworking 981 Mission St.

Registration

Idealist Consulting’s Engagement Party

Part fundraiser, party epic dance party, The Engagement Party is the longest-running nonprofit party at Dreamforce. Join them on September 18th!

Three reasons to snag your ticket today…

1) A truly unique experience: For over 15 years, they’ve been creating a special space for nonprofits to connect and learn from each other. Build relationships, make memories, and bond over a universal shared experience you won’t find anywhere else.

2) Party for a cause: 100% of proceeds go to Amplify, supporting historically excluded voices in technology. Learn more about Amplify’s work here.

3) The ultimate Dreamfest afterparty: Keep the party going post-Dreamfest! Dance the night away with nonprofit friends old and new and close out your Dreamforce experience with one amazing night.

Details: 8pm – late, Monarch Night Club, 101 6th St.

Registration

About Corrao Group

Corrao Group is a top Salesforce consulting partner in the retail, consumer goods, and professional service industries. Since 2002, we have helped organizations of all sizes and industries optimize and streamline their business processes with Salesforce. Our mission is to translate your business processes into Salesforce flawlessly, promoting successful integration and widespread user adoption.

Come See Corrao Group’s Clients at Dreamforce 2024

We are thrilled to announce that our clients — McKee Foods, Dole, and Republic National Distributing Company (RNDC) — will take the stage at Dreamforce 2024 to share their success stories and insights on leveraging Salesforce Consumer Goods Cloud. Each session will showcase how each company is driving innovation in trade promotion effectiveness, planning and forecasting, and retail execution. As valued clients of Corrao Group, they are at the forefront of transforming the consumer goods industry, and we are excited to have Salesforce highlight their achievements. Don’t miss the opportunity to hear from these industry trailblazers and gain strategies to elevate your business!

Improve Trade Promotion Effectiveness: McKee Foods

Trade spend continues to be one of the most significant expenses for consumer packaged goods companies, with managing and optimizing this spend often posing a challenge. At Dreamforce, join our Managing Partner Jack Corrao as he shares how McKee Foods is at the forefront of utilizing Salesforce’s Consumer Goods Cloud Trade Promotion Management to streamline trade promotion planning, ensuring every dollar spent effectively drives growth. Join this session to discover how to enhance your trade promotion strategies and win in a competitive market.

When: Wednesday, September 18

Time: 12:15 PM – 12:35 PM PDT

Where: InterContinental, L5, InterContinental Ballroom A

Link to Event

Plan and Forecast More Effectively with Consumer Goods Cloud: Dole

Building strong relationships with retailers begins with accurate forecasts and well-crafted plans. Dole, a leading Trailblazer, is leveraging Consumer Goods Cloud Customer Planning & Forecasting to enhance their customer planning and forecasting processes, ultimately driving revenue and fostering stronger partnerships. Don’t miss the opportunity to improve your planning and forecasting efforts to stay ahead of the curve/competition.

When: Thursday, September 19

Time: 1:45 PM – 2:05 PM PDT

Where: Moscone South, LL, Content Pavilion, Stage 8

Link to Event

Consumer Goods: Improve Planning and Execution with Data: RNDC

In today’s fast-paced market, intelligent and integrated planning and execution are more crucial than ever. RNDC is pushing the boundaries by incorporating new data sources into their strategies, leading to more powerful and effective routes to market. This session will explore the innovations RNDC is embracing to revolutionize their approach to planning and execution.

When: Wednesday, September 18

Time: 2:00 PM – 2:45 PM PDT

Where: Moscone South, LL, Content Pavilion, Stage 6

And

When: Thursday, September 19

Time: 9:00 AM – 9:45 AM PDT

Where: Intercontinental, L5, Intercontinental Ballroom C

Link to Event

Don’t miss out on the chance to hear directly from industry leaders about the innovative ways they’re using Salesforce Consumer Goods Cloud to transform their business. Whether you’re looking to improve trade promotion effectiveness, enhance customer planning and forecasting, or integrate new data into your strategies, these sessions will produce valuable insights you can apply to your business.

Be sure to add these sessions to your Dreamforce 2024 agenda! We hope to see you there!

If you would like to learn more about how Corrao Group was able to help McKee Foods, Dole, and RNDC, please contact us.

About Corrao Group

Corrao Group is a top Salesforce consulting partner in the retail, consumer goods, and professional service industries. Since 2002, we have helped organizations of all sizes and industries optimize and streamline their business processes with Salesforce. Our mission is to translate your business processes into Salesforce flawlessly, promoting successful integration and widespread user adoption.

Salesforce Winter ’25 Release Notes: Field Service

The Salesforce Winter ’25 Release for Field Service brings powerful enhancements to optimize scheduling, boost efficiency, and improve customer service. With new AI-driven tools like Einstein Copilot for appointment management, enhanced scheduling flexibility, and features like Tap-to-Pay and dynamic Data Capture forms, your team is better equipped to deliver exceptional service. Explore these updates to elevate your field service operations and drive better results.

Get a Daily Summary of Service Appointments that Require Immediate Attention

Elevate dispatcher productivity by using Einstein Copilot Field Service actions. Get a daily overview to highlight service appointments that require immediate attention, such as appointments with rule violations, overlaps, SLA risks, or emergencies. Each category in the summary is converted into a filter in the appointment list, so it’s easy for dispatchers to resolve these issues immediately. Customize the summary to include additional categories.

Find Service Appointments Easily by Creating Search Filters in the Appointment List

Boost dispatcher efficiency by using Einstein Copilot Field Service Actions. Dispatchers can quickly find service appointments and take immediate action, whether planning schedules or addressing schedule changes. With the Create Appointment List Filter action, dispatchers can benefit from generative AI to search for appointments by using natural language. Einstein Copilot then converts these searches into filters in the appointment list.

Increase Flexibility and Efficiency When Scheduling Complex Work Chains

Improve resource utilization on the Gantt for Appointment Booking and Schedule operations with additional service appointment sliding capabilities. The Enhanced Scheduling and Optimization engine can now slide multiple appointments in a complex work chain with a start-after-finish dependency between service resources to a later time within the resources’ availability. Previously, the engine could move appointments with this type of dependency only up to the start time of the next appointment in the chain.

Enhance Scheduling Accuracy by Adding Travel Time Buffers per Territory

Adjust your estimated travel time for each territory to account for additional arrival time considerations, such as finding parking. These changes keep your schedule accurate and realistic and increase customer satisfaction by providing customers with more accurate arrival information.

Gain Instant Access to Key Operations and Insights with Field Service Home

Access your apps with one click and get personalized insights that spotlight the most crucial data for your field operations, from performance metrics to service trends. The Operations Home provides a comprehensive solution for managing Field Service operations and eliminates the need to search for apps and metrics.

Boost and Track Team Performance

Effortlessly monitor resource utilization, performance efficiency, and burnout risk with the Resource Management dashboard. Analyze individual metrics against team and company benchmarks that help you identify opportunities for improvement and ensure that your team thrives.

Gain Comprehensive Insights into Your Inventory and Products

Keep your operations running smoothly with the Parts and Inventory dashboard. Track stock levels, consumption rates, demand trends, and request statuses so you’re always informed.

Personalize Service Documents with Company and Worker Details

Provide customers with details about your company and who completed the job by including information, such as your company address and phone, name, and specialty of the mobile worker, in your service documents. Embed fields from User and Organization objects into your service documents with Document Builder.

Reschedule Appointments with Scheduling Dependencies in Appointment Assistant

If you’re using Enhanced Scheduling and Optimization, your customers can reschedule complex work in Appointment Assistant Self-Service Scheduling. Previously, if an appointment had scheduling dependencies, customers couldn’t reschedule it.

Empower Mobile Workers with Data Capture Forms (Beta)

Get the job done faster, online or offline, with smart, dynamic Data Capture forms. Launch Data Capture forms from the new Forms tab on Work Order Overview or directly from a service appointment or work order line item via the related list. Pause, resume, and progress backwards and forwards through Data Capture forms without missing a beat. From collecting data on assets that need maintenance to conducting environmental assessments, the conditional logic of Data Capture gives mobile workers only the questions that they need for the task at hand.

Accept On-Site Payments with Tap-to-Pay

Create a Lightning web component (LWC) that lets your customers use the Tap-to-Pay capability of the Payments plug-in to pay mobile workers directly. The Field Service mobile app then integrates with Pay Now to connect the LWC to a secure payment system that processes the interaction.

Reduce Distractions and Stay Focused with Standby Mode

Now mobile workers can pause notifications, data syncs, and location sharing with just a tap so they remain undisturbed during critical tasks. When they exit Standby mode and return to the app, they can continue right where they left off—no need to download records. Previously, workers had to log out and download records again for offline work when logging back in. Enable Standby Mode for your mobile team in Field Service Settings.

Search for Records Easily in the Field Service Mobile App

Let mobile workers quickly find the records they need to get the job done faster with a simple search view that includes filtering and sorting capabilities.

Improve Your Scheduling and Optimization Proficiency with Revamped Salesforce Help Content

Explore updated documentation that boosts your self-sufficiency, enhances user engagement, and facilitates the adoption of our automated features, maximizing your ROI. We enriched the Salesforce Help content on scheduling and optimization to simplify the implementation process. For example, get insights into feature configurations, more details on tools for scheduling automation and optimization, and scenario-based best practices tailored to various roles and industries. Learn about the differences between the optimization engines and the advantages of transitioning to Enhanced Scheduling and Optimization.

Switch to Lightning Data Service for the Best Mobile Experience

Turn on Lightning Data Service in the Field Service mobile app by using a simple setup to access the latest features. Then, use it with Lightning web components to customize the app for your business needs. See the guide Move to Lightning Data Service posted in the Field Service Mobile Trailblazer Community.

About Corrao Group

Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,200+ customers, implementing, customizing, and optimizing over 2,400+ Salesforce projects. If you are interested in learning more about how Corrao Group can help your company, read our reviews on G2!

Salesforce Winter ’25 Release Notes: Field Service