Marketing automation is a technology that helps companies effectively market cross-channel and automate repetitive tasks. When customized, it can help more than just the marketing team. It can even help automate the accounts receivable process and cut DSO in half. 75% of companies are using some type of marketing automation, where 76% see ROI within the first year alone. If you’re having trouble with poor quality leads, low conversion rates, or are not engaging with leads, marketing automation can benefit your company in those areas and more. Whether your company hasn’t started down the marketing automation journey, or have been on this journey for years, Corrao Group can help blend your business processes with this technology.
With a large database of leads, it’s difficult to highlight ones closer to buying than others in a time-effective manner. Marketing automation allows companies to segment their leads based on how likely they are to buy at the moment, prompting sales to reach out. Our team can assist your company in setting up organizational lists based on your custom procedures and best practices.
Manually reaching out to leads is one of the most time consuming tasks that companies are automating today. Automatically reach out to, follow up with, and collect more information about your leads through email nurture programs and templated responses. This gives sales and marketing more time in the day to focus on selling and strategy, and alerts them when a lead is ready to engage.
Implementing marketing automation gives companies the opportunity to track their lead’s interactions with their content. Tracking provides info including webpages visited, when emails are opened, how much of a video was watched, and much more. Improve lead quality through an automation process that tracks interaction data and assigns a buyer-ready score.
Higher conversion rates
Higher quality leads
Improving lead generation
Aligning marketing and sales teams
Increasing and measuring ROI on marketing campaigns
Improving campaign management
Improving database quality
Pardot, Marketo, and Hubspot are very popular options as marketing automation platforms. The available tools and features vary across platforms, but many options will include a method for email and landing page production, workflows, and CRM integration. While you have many marketing automation opportunities, our 17 years in business have found that utilizing Pardot’s advanced integration with Salesforce goes far above and beyond the rest. With over 2,000 consultation projects across multiple industries under our belt, we can help you take your marketing automation integration to the next level, training and working with your team along the way.
Though the term itself has become popular across the industry, adding marketing automation technology is not enough to see a big change. Without a well-developed marketing automation strategy, you won’t be getting the most out of the investment you make in the software. Without a plan for generating high-quality leads, your prospects will likely not be suitable for your products and services yet. Marketing automation works best with a long-term strategy that extends across the entire sales cycle. By helping you lay the right foundation for your marketing automation efforts, we plan to be a part of your optimization strategy.
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