Marketing automation is a technology that helps marketers effectively market cross-channel and automate repetitive tasks, but it isn’t solely for marketing departments, it’s for the entire company. It’s so popular that 71% of companies are using some type of marketing automation, while those who don’t, plan to do so in the foreseeable future. This is because 63% of companies outgrowing their competitors are using automation. If you’re having trouble with poor quality leads, low conversion rates, and are not generating enough leads, marketing automation can benefit your company in those areas and more.
Whether your company hasn’t started down the marketing automation journey, or have been on this journey for years, Corrao Group can help maximize your use of this technology. Our dedicated Salesforce and digital agency teams can help to set up your system and fuel it with content and strategy.
You may have a database of thousands of prospects, but how do you know which of those prospects is the most important? The right implementation of marketing automation tools allow you to prioritize your prospects to improve your conversion rates. Our team will assist yours in setting up a marketing automation platform that includes a grading system for your prospects. Sorting your prospects based on a grading scale will help your team better identify which leads should be targeted, and those that are ready to buy.
Manually engaging with all of your prospects is a simple, yet time-consuming task that shouldn’t take up additional valuable resources within your marketing team. Corrao Group will work with your sales and marketing teams to build custom email nurture paths that automatically reach out to, follow up with, and collect more information on your leads. This gives your company more time in the day to focus on creativity and strategy, and less time on technical processes that slow you down.
Implementing marketing automation into your marketing strategy gives you the opportunity to easily track all of your prospects across every interaction. Your sales teams will be able to view webpages visited by their leads, emails opened, videos watched and much more, including social interactions. We will help you improve the quality of your leads by creating an automation process that clearly defines which of your leads are sales-qualified using objective scoring techniques based off of their engagement.
Higher conversion rates
Higher quality leads
Improving lead generation
Aligning Marketing and Sales
Increasing and measuring ROI on marketing campaigns
Improving campaign management
Improving database quality
Pardot, Marketo, and Hubspot are very popular options as marketing automation platforms. The available tools and features vary across platforms, but many options will include a method for email and landing page production, workflows, and CRM integration. While you have many marketing automation opportunities, our 17 years in business have found that utilizing Pardot’s advanced integration with Salesforce goes far above and beyond the rest. With over 2,000 consultation projects across multiple industries under our belt, we can help you take your marketing automation integration to the next level, training and working with your team along the way.
Marketing automation is not limited to only benefiting your interactions with external prospects and leads, it also serves to streamline your internal processes. We can help your company set up internal automation for new employee on-boarding, benefits communication, and more. With advanced tracking, you can report on who is opening and engaging with your internal communications.
Though the term itself has become popular across the industry, adding “marketing automation” software to your marketing process is not enough to see a difference. Without a well-developed marketing automation strategy, you won’t be getting the most out of the investment you make in the software. Without a plan for generating high-quality leads, your prospects will likely not be suitable for your products and services yet. Marketing automation works best with a long-term strategy that extends across the entire sales cycle. By helping you lay the right foundation for your marketing automation efforts, we plan to be a part of your optimization strategy.
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