Organize Prospects
With a large database of leads, it’s difficult to highlight ones closer to buying than others in a time-effective manner. Marketing automation allows companies to segment their leads based on how likely they are to buy at the moment, prompting sales to reach out. Our team can assist your company in setting up organizational lists based on your custom procedures and best practices.
Engage with Prospects
Manually reaching out to leads is one of the most time consuming tasks that companies are automating today. Automatically reach out to, follow up with, and collect more information about your leads through email nurture programs and templated responses. This gives sales and marketing more time in the day to focus on selling and strategy, and alerts them when a lead is ready to engage.
Track Prospects
Implementing marketing automation gives companies the opportunity to track their lead’s interactions with their content. Tracking provides info including webpages visited, when emails are opened, how much of a video was watched, and much more. Improve lead quality through an automation process that tracks interaction data and assigns a buyer-ready score.
