As 2024 comes to a close, retail and consumer goods companies are pressured to keep up with the evolving consumer market. Rising costs, changing consumer behaviors, and the need for more efficient operations are some of the challenges faced by the industry. Many companies are discovering that traditional and manual processes (via Excel) no longer work as effectively as they once were. Businesses are now confronted with the reality of investing in technology like Salesforce Consumer Goods Cloud to drive growth and streamline their operations.
Challenges Facing the Consumer Goods Industry
The Consumer Goods industry faces many challenges in optimizing trade promotions, managing retail execution, and more. According to Salesforce, U.S. consumer goods companies spend about $200 billion annually on in-store merchandising and marketing. Still, consumer goods leaders say that 52% of their merchandising and marketing plans aren’t executed as intended within stores, leading to more than $100 billion in annual trade spend not being optimized. Additionally, only 36% of consumer goods companies report a high adoption of trade promotion software, with less than half of the respondents (46%) fully satisfied with their promotions’ returns. The stats reflected reveal the urgent need for better strategies and solutions to enhance trade promotion effectiveness and in-store execution.
Deliver Profitable Growth with Salesforce Consumer Goods Cloud
Salesforce Consumer Goods Cloud offers a solution tailored to the unique needs of consumer goods companies. Companies can accelerate growth and productivity by combining sales, trade promotion management, retail execution, and service on one unified platform. The platform empowers businesses to optimize customer planning and forecasting, improve trade promotion effectiveness, unlock perfect retail execution, and more.
Here’s how each Salesforce Consumer Goods Cloud product can help you:
Consumer Goods for Sales
Accelerate account growth and drive sales productivity with tools to increase revenue, enhance collaboration, and maximize efficiency.
Grow Accounts: Manage accounts and opportunities, handle cases, and leverage detailed reports and dashboards/analytics.
Collaborate Efficiently: Utilize collaborative forecasting, omnichannel case routing, and Einstein Activity Capture.
Reduce Costs: Benefit from workflow automation, a data processing engine, and actionable segmentation.
Save Time: Access the Consumer Goods Cloud Data Model, Sales Console, and Omni-Studio for streamlined operations.
Consumer Goods for Service
Enhance customer satisfaction and revenue with intelligent, integrated service designed for consumer goods companies.
Improve the Resolution Experience: Use omnichannel routing and Einstein conversation insights.
Scale Service: Empower agents with generative AI-powered service replies and answers.
Increase Account Sales: Utilize telesales, penny-perfect pricing, and advanced order management.
Drive Operational Efficiency: Streamline operations with ID verification, einstein bots, and knowledge management.
Customer Planning & Forecasting
Develop a single source of truth for effective account planning, forecasting, and reporting to eliminate silos and improve data visibility.
Eliminate Silos and Improve Data: Utilize the Consumer Goods Cloud data model, customer product lists, and product hierarchies.
Develop Customer Plans: Enhance planning with data aggregation, manual input automation, and metric definition.
Simplify Account Planning: Leverage tools for customer business planning and managing long-term agreements.
Reporting and Analytics: Get detailed account reporting with powerful reports and dashboards.
Trade Promotion Management
Improve trade promotion effectiveness by empowering key account managers with promotion planning, managing budgets, and simplifying claims.
Eliminate silos and improve data visibility: Use the Consumer Goods Data Model, customer product lists, and product hierarchies.
Manage Funds and Budgets: Efficiently handle budgets, rate-based funding, and overspend management.
Simplify Claims Management: Manage claims and long-term agreements with ease.
Report in Real-Time: Get insights with promotion evaluation and account reporting.
Retail Execution
Unlock perfect retail execution, enabling field reps to maximize selling time, enhance strategy, and drive growth.
Maximize Selling Time: Leverage the Consumer Goods Cloud data model, offline mobile app, and advanced order capture.
Drive Growth: Use Einstein Visit recommendations and penny-perfect pricing to boost sales.
Improve Strategy: Optimize operations with real-time reporting, customer segmentation, and routing.
Perfect Store Execution: Conduct store audits, surveys, and ensure planogram compliance.
Staying Competitive with Salesforce Consumer Goods Cloud
The consumer goods industry is at a pivotal point where a digital transformation is no longer optional but necessary for staying competitive. Salesforce is leading the way with Consumer Goods Cloud, providing customizable solutions that address the industry’s unique challenges. Whether you’re looking to drive sales, improve promotion effectiveness, or enhance in-store execution, Salesforce Consumer Goods Cloud offers the tools needed to stay ahead in a competitive market.
If you want to learn more about Salesforce Consumer Goods Cloud, please contact us.
About Corrao Group
Corrao Group is a top Salesforce consulting partner in the retail, consumer goods, and professional service industries. Since 2002, we have helped organizations of all sizes and industries optimize and streamline their business processes with Salesforce. Our mission is to translate your business processes into Salesforce flawlessly, promoting successful integration and widespread user adoption.