CorraoGroup Blog

Notes from the Front Lines

Smartphone continue to Dominant mobile workforce

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Smart phones, which can surf the Internet, e-mail photos and do other computer-like functions, are still only about one-quarter of the overall cell phone market worldwide. But they have been growing fast as consumers trade up from less-capable voice and text phones. IDC estimates that smart phone shipments will top 269 million this year, up from 173.5 million in 2009.

For the first six months of this year, smart phone makers shipped 119 million phones, up 55 percent from the first half of 2009, according to IDC.
But HTC and Motorola — both of which use Google’s Android  operating system for their phones — made the most gains in the second quarter compared with the first quarter, said Llamas. HTC’s U.S. market share climbed from 8.9 percent to 14.2 percent. Motorola rose from 12.9 percent to 14.2 percent.

Android is the wild card, deserving close observation for the rest of this year and years to come.  As HTC and Motorola have leapt out in front with their own respective (Android-based) devices, others such as Dell, Kyocera, LG Electronics and Samsung will soon help grow the number of Android phones on store shelves.”

The net for all businesses is to be connect and marketing to smartphone users as this will be device of choice going forward.

Motorola to Answer iPhone 4 with 2GHz Android Phone

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Motorola’s co-CEO Sanjay Jha said June 9 the phone maker is building a new Android phone with a 2GHz processor. That’s double the speed of the Nexus One, HTC Droid Incredible and HTC Evo 4G smartphones currently on the market. Jha also said Motorola will feature include two to four new phones with front-facing cameras that could be used for video conferencing, similar to what the Evo 4G offers and what the iPhone 4 will feature.

Why “Cloud-based” Applications are getting increase exposure?

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I’m not going to analyze the definition of “Cloud Applications” related to hardware & software requirements or the perception that this technology is new to the market. What I would like to address is why companies are starting to purchase these solutions.

The maturity of cloud-based applications combined with increased networks performance and security has provided any business owner options for how they can  manage their digital information. It has become very compelling to outsource this requirement and regard this service as an utility bill. The initial cost and learning curve is minimal allowing most business owners to focus on their core competency.  Another factor to consider is new Cloud2-base systems allow integrated social media feedback to your organization, providing a compelling case for increased customer satisfaction and shorter sales cycles. Even Verizon is getting into Cloud business.

In the end, you will probably see a blend for Cloud-based solutions with traditional internal proprietary solutions. Understanding what is best for you requires long-term planning and assessment of internal budget and resources required to properly manage in regards to your business needs.

Hello, listen to your customer!

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During the last few weeks, I’ve been spending more time with existing and potential clients discussing 2010 business planning.  “Confidence” in the business climate continues to slowly grow and most companies are exploring investing into expanding their customer reach. I have observed an interesting trend in that these same companies really don’t know who their customers are, and in turn, what their real requirements are for products and services. I can only equate this to trying to catch butterflies in the dark -  you might get lucky and catch a few, but lose the opportunity to get the majority.

Understanding your current and future customer segments with existing financial data, customer satisfaction surveys and industry data is critical to developing a solid strategic and business plan. Consider that what might have worked 2-3 years ago will not always apply in today’s market; the days of “nice to have” products and service are long gone, and you must provide simple messaging that communicates your value as a “got to have”  in relation to your customer’s day to day business.

Last, and probably the most important, is to share this information internally to your business! I can’t tell you how many times I find companies that fail to accurately communicate customer requirements within their organization. Some symptoms to look for related to lack of understanding of customer requirements are:

  • Deadlines continue to move out on critical projects;
  • Customer support  = fire fighting culture;
  • Missing/Inaccurate company milestones;
  • Sales and profitability declines;
  • Employee turnover.

Staying connected to your customer is not only critical for upfront business planning but should also be developed for ongoing customer satisfaction.  Developing an integrated social media strategy that allows your customers and internal staff to interact in real-time will also provide you with invaluable data, allowing you to adjustment your plan as needed throughout the year.

Don’t underestimate the costs of poor decision-making…..

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In today’s volatile and highly competitive business environment, the risks of poor decision making are greater than ever. Business leaders must make the right judgments about market direction, the competitive landscape, and investments in products, technologies and people to survive. When decisions are made without a proper understanding of the risks, potential obstacles and underlying assumptions, the bottom-line costs can be tremendous. While difficult to determine an exact dollar value, consider the wider impact of poor decision making –

  • That jeopardize your reputation with customers;
  • The cost of missed opportunities when no (or delayed) decision-making occurs, hoping the human talent you have will eventually get better;
  • The cost of misusing the limited human resources that exist by misplacing responsibility and accountability with under-qualified or under-performing staff.

Strong leaders not only make better decisions themselves, but also help attract other high-performing team members that think and act decisively. Together, these talented people demand the best from each other and improve overall decision making.
The more talented people you have on your team, the more (and better) talent you attract and retain. When teams have the right match of talent to business needs, there can be amazing results. Good judgment, objective decision making, and consistent action leads to exceptional results. A team of high performers who are clear about the company’s vision and direction create energy and the belief that there is nothing they can’t accomplish. By contrast, ignoring talent deficiencies in your team drains energy, negatively impacts productivity, creates a lack of respect in leadership capabilities, and often results in high performers leaving for better opportunities.
Decisive leaders are clear about the knowledge, skills and abilities that they need, and are always assessing the talent they have, making course corrections and filling the gaps to maintain a consistent level of high performance. If you don’t take the time and effort to make good decisions, you will always be catching your breath, and always chasing instead of leading the competition.