Driving Sales Growth With Salesforce Consumer Goods Cloud for Sales

With Salesforce Consumer Goods Cloud for Sales, companies can optimize their sales processes, reduce costs, and increase revenue through AI-driven insights and automation.

Driving sales growth is an essential part of success for all retail and consumer goods companies. With an ever-growing competitive market, brands need a powerful tool/technology to accelerate account growth, enhance productivity, and improve collaboration. With Salesforce Consumer Goods Cloud for Sales, companies can optimize their sales processes, reduce costs, and increase revenue through AI-driven insights and automation. Here’s how Salesforce Consumer Goods Cloud for Sales can enable brands to drive sales growth.

Key Focus Areas for Sales Growth

Grow Accounts

Salesforce Consumer Goods Cloud for Sales empowers brands to manage accounts and opportunities more effectively by giving sales teams a complete 360 view of customer interactions and performance. This makes it easier to identify new opportunities and build stronger established relationships with retailers.

Account and Opportunity Management: Salesforce provides a unified platform for tracking and managing all aspects of customer accounts. From initial contact to deal closure, teams can stay on top of each opportunity to improve response times and boost win rates.

Case Management: With robust case management tools, businesses can deliver exceptional customer service by resolving issues quickly and efficiently. Salesforce automates the routing of customer inquiries to the right team members, ensuring faster resolutions and improved customer satisfaction.

Reports & Dashboards: Salesforce’s real-time customizable reports and dashboards offer deep insights into account performance, helping sales teams track key KPIs and adjust their strategies.

Collaborate Efficiently

Salesforce Consumer Goods Cloud enhances team collaboration by providing tools that streamline communication, forecasting, and activity tracking. With everything integrated into one platform, teams can collaborate more effectively to close deals faster.

Collaborative Forecasting: Salesforce enables teams to collaborate on forecasts, ensuring that sales can improve forecast accuracy and align resources to meet sales goals.

Omni-Channel Case Routing: This feature ensures that every customer inquiry or issue is routed to the right team or individual based on availability, expertise, or priority. This reduces response times and enhances the customer experience, leading to stronger client relationships.

Einstein Activity Capture: By automatically syncing emails, calendar events, and other interactions, Einstein Activity Capture ensures no communications are missed. Sales reps can focus on building relationships, while Salesforce keeps track of all activities in the background, reducing time-consuming administrative tasks.

Reduce Costs

Salesforce Consumer Goods Cloud offers several automation and data processing tools that allow businesses to reduce operational costs while maintaining or improving efficiency. This helps companies maximize profits and allocate resources more effectively.

Workflow and Process Automation: Salesforce’s automation tools reduce the need for manual data entry and repetitive tasks to focus on high-value selling activities.

Data Processing Engine: Salesforce provides a powerful data processing engine that quickly handles large volumes of data, allowing sales teams to analyze trends, segment customers, and more.

Actionable Segmentation: With Salesforce’s segmentation tools, sales teams can categorize customers based on behaviors, demographics, and preferences for more targeted marketing and sales efforts.

Save Time

Salesforce Consumer Goods Cloud includes a variety of features designed to save time and improve efficiency. Salesforce helps teams hit the ground running by simplifying workflows and providing industry-specific templates.

Consumer Goods Cloud Data Model: Explicitly built for the consumer goods industry, this data model comes with pre-configured workflows, templates, and processes that reflect best practices. Additionally, the Salesforce Consumer Goods Cloud Data Model features the ability to configure Trade Promotion Management, Retail Execution, and more if needed in the future.

Sales Console: Salesforce’s Sales Console combines all the tools sales teams need into a single, centralized view that allows reps to manage their accounts, opportunities, and tasks.

Omni-Studio: Omni-Studio enables the rapid creation of task-based components and services, delivering seamless, digital-first experiences tailored to industry needs across multiple devices and channels.

Drive Growth Today With Salesforce Consumer Goods Cloud for Sales

Salesforce Consumer Goods Cloud for Sales helps consumer goods companies drive sales growth by offering tools that improve account management, collaboration, time savings, and more. By leveraging the power of AI, automation, and real-time insights, businesses can stay ahead of the competition, increase revenue, and build stronger customer relationships. Salesforce Consumer Goods Cloud for Sales is the ultimate solution for brands looking to boost sales productivity and achieve lasting success.

About Corrao Group

For over two decades, Corrao Group has been a trusted global Salesforce partner, helping B2B organizations across retail, consumer goods, pharmaceutical, manufacturing, and healthcare drive digital transformation. Our expertise spans Salesforce Consumer Goods Cloud for Sales & Service, Trade Promotion Management (TPM), Customer Planning & Forecasting (CPF), Retail Execution (REx), Agentforce, and Data Cloud. With seamless integration and a deep understanding of industry challenges, we translate complex business processes into scalable, high-performing Salesforce solutions. As power users and implementation experts, we optimize operations, enhance decision-making, and accelerate growth—ensuring your business stays ahead in a competitive market.

Revolutionizing Retail Execution with Salesforce Consumer Goods Cloud

With the ability to manage and execute in-store tasks online or offline, field reps can perform their tasks efficiently, ensuring accurate inventory checks, seamless planogram compliance, and optimized store visits, even in areas with limited connectivity.

In today’s fast-paced retail environment, thriving in a competitive market takes more than offering an exceptional product. Success hinges on flawless execution at the store level. Salesforce Consumer Goods Cloud for Retail Execution is helping consumer goods companies rise to meet these challenges head-on.

Retail Execution Challenges Today

Consumer goods companies are under pressure to deliver seamless, efficient operations while keeping up with shifting customer expectations. Ongoing challenges such as disjointed data, inefficient processes, and inconsistent execution hinder growth and profitability. These obstacles disrupt daily operations and weaken a brand’s competitive edge. Here are some of the most pressing challenges that consumer goods companies face today:

Lack of real-time visibility into store-level data

Inefficient store visit planning and execution

Difficulty in maintaining consistent brand presence across multiple outlets

Struggles with accurate inventory management and stock replenishment

Inability to quickly respond to market trends and consumer preferences

Addressing these pain points is critical. Companies risk losing sales opportunities, wasting resources, and acknowledging market share without effective solutions. Numerous brands are shifting to Salesforce Consumer Goods Cloud for Retail Execution to overcome these issues and transform their operations.

Transforming Retail Execution With Salesforce Consumer Goods Cloud

Salesforce Consumer Goods Cloud for Retail Execution is a powerful technology that gives retail and consumer goods companies a single source of truth. With the ability to manage and execute in-store tasks online or offline, field reps can perform their tasks efficiently, ensuring accurate inventory checks, seamless planogram compliance, and optimized store visits, even in areas with limited connectivity. Here’s how Salesforce Consumer Goods Cloud for Retail Execution helps brands:

Enhanced Visit Planning and Optimization

The platform helps prioritize store visits and create efficient routes for field reps, ensuring they visit the right stores at the right time.

Mobile Friendly Capabilities

Field reps can access retail execution tools and insights through offline mobile apps, enabling them to work efficiently without internet connectivity.

AI-Driven Recommendations

The system provides AI-recommended visits based on retail execution data, helping optimize account growth and prioritize high-impact store visits.

Advanced Order Capture

Reps can build carts and complete orders with features that account for promotions, discounts, and various units of measure, maximizing in-store sales.

Real-time Analytics and Reporting

The platform offers embedded reports and analytics, allowing reps and managers to review store performance, quotas, and other key metrics to make data-driven decisions.

Inventory and Planogram Management

AI-assisted auditing helps ensure accuracy in inventory checks and planogram compliance, freeing up reps’ time to focus on building customer relationships.

Customizable In-Store Activities

Companies can tailor in-store activities based on specific customer requirements, streamlining tasks such as inventory audits and return order processing.

If you would like to learn more about Consumer Goods Cloud for Retail Execution and how it can help your brand, please contact us.

About Corrao Group

For over two decades, Corrao Group has been a trusted Salesforce global implementation partner, specializing in Trade Promotion Management (TPM), Customer Planning and Forecasting (CPF), and Retail Execution (REx) solutions for B2B organizations of all sizes. Leveraging Salesforce’s Consumer Goods Cloud (CG Cloud) and Data Cloud, we optimize business processes through seamless integration and a detailed understanding of our client’s business. As everyday Salesforce power users ourselves, our 23 years of experience have honed our expertise in translating complex business processes into powerhouses fueled by the Salesforce platform. Let us empower your organization with our deep knowledge and commitment to excellence with Salesforce.

Salesforce Spring ’25 Release Notes for Consumer Goods Cloud

The Spring ’25 Release for Consumer Goods Cloud is here! Enhance Retail Execution with streamlined delivery tools, geofencing for accurate visits, and improved usability. Trade Promotion Management now features quicker workflows, simplified permissions, and smarter data retrieval. See the latest features to drive efficiency and maximize results!

Retail Execution

Streamline Delivery Execution and Efficiently Complete Tours

With convenient access to delivery documents, tour drivers can swiftly deliver preordered products, obtain signatures, generate invoices, and handle returns. After deliveries are done, tour drivers can complete end-of-tour tasks by easily checking in the remaining products and recording the vehicle’s mileage or status. After finishing the end-of-tour activities, drivers can complete the tour and track the time spent.

Ensure Visit Integrity with Geofencing and Time Tracking

Implement explicit start visit to make sure sales reps and tour drivers begin a visit before its execution in the Consumer Goods Cloud offline mobile app. By using geofencing and time tracking, oversee visits, reduce the risk of fraudulent visits, and make visit execution accurate and reliable. Make sure the sales reps or tour drivers are physically at the stores during the visit by letting them start or finish a visit only within the defined radius and by limiting the number of in-progress visits to one.

Boost Brand Visibility by Adding Your Company Logo on Consumer Goods Cloud Offline Mobile App

Make your brand more visible and meet the different needs of different markets, places, and business groups with company logos in the Consumer Goods Cloud offline mobile app. Showcase a unique logo for each sales organization on the Summary card of the Your Day page.

Share Visits Is Retired

Starting Spring ’25, you can no longer enable the Share visits setting under Retail Execution Settings and only the owner of the visit has access to the visit. For your users to share visits and access related records, implement custom sharing using any of Salesforce platform sharing capabilities. If you’re an existing customer and haven’t turned off the Share visits setting, you ‌must first implement platform-based visit sharing and then manually turn off the setting before upgrading to Consumer Goods Cloud Spring ’25. Complete this step to prevent unexpected results while sharing visits on the Consumer Goods Cloud Managed package.

Usability Improvements for Desktop Orders

Learn about the layout changes for desktop orders in Spring ’25.

  • Configurable default tab for Orders: By default, the All Items tab is shown as the default tab. Configure the default tab as Basket with the defaultTab attribute in Custom JSON for Order Items.
  • Easy management of product quantities: Starting Spring ’25
    • On the Add products page in Advanced Orders, you can now directly add products with quantities.
    • To add multiple products with the same quantities, change the quantity for a product. Use the context menu of the Quantity field to update the quantity for all products that are filtered and selected.
    • You can further modify the product quantities in the Basket or the Order Items tab.
    • The quantity is added to Custom JSON for Add Items by default. In existing projects and templates, for Quantity to be shown on the Product List grid, you must add the Quantity field to Custom JSON for Add Items on Order Template.
  • Layout improvements for the desktop order Lightning Web Component: Font size and padding for the product grids have been enhanced for readability. The tables now align with the Salesforce Lightning Design System.
  • Search bar for simplified search: Search for an assessment task definition by using the search bar in the Assessment Task Definitions list view.

Other Improvements in Retail Execution

Delete completed visits, add more promotions, customize the signature area, and ensure system compatibility with Consumer Goods Cloud.

  • Deletion of completed visits: Use the new Delete_Completed_Visit and Age_of_Visit custom system settings to turn on the deletion on the Consumer Goods Cloud desktop app or through the API. By default, the app prevents the deletion of completed visits.
  • Increased promotion limit: Add up to 49,000 accounts per promotion.
  • Consumer Goods Cloud batch process changes: Starting Spring ’25
    • In Progress visits are marked with Distribution Relevant as False when the start date isn’t between the current date (Today) and Distribution Relevant CutOff Date.
    • AggregatePromotionBatch considers only the promotions that are of the Sellable Promotion record type. To consider all types of promotions, use the PromotionAggregationForAllPromotions custom system setting.
  • Direct Store Delivery Sync Rule Change: Extension of sync rule to include assortments not only for customers whose orders are linked to tours but also for customers whose orders or visits are linked to tours.
  • Sharing for Substitution: Starting Spring ’25, if the OvrideSharingForSubstTeamMbr setting is enabled, a user can activate account substitution for a period, which is valid for the current date without sufficient privileges to add team members to the substituted account. Until Spring ’25, the activation of account substitution for a period which is valid for the current date fails if the user didn’t have sufficient privileges to add team members to the substituted account.
  • Granular versioning details for troubleshooting: Find your installed app version and Salesforce build number on the Consumer Goods Cloud offline mobile app. Use this information when you contact Salesforce to report an issue. This information is available on the Device Status Overview page in the Sync Management app.
  • Enhanced signing experience: Customize your signature area with the new buttons and labels that align with the Salesforce theme. To style the signature area, configure the default Salesforce mobile theme or implement a custom theme.
  • Package compatibility validation: Ensure compatibility of Consumer Goods Cloud with version validation checks for these components:
    • Consumer Goods Cloud offline mobile app, during the installation of deployment package
    • Consumer Goods Cloud managed package in Salesforce, during the assignment of deployment package
    • Deployment package, during the addition of a deployment package in the deployment package assignment process
    • Visual Studio Code based Modeler simulator app, during the implementation of a customization project

Trade Promotion Management

Reduce Time and Effort by Copying Manual Inputs for Tactics

Give key account managers (KAMs) the option to copy the manual inputs of a tactic when they copy a tactic. Previously, when KAMs copied a tactic, they couldn’t copy the tactic’s manual inputs.

Retrieve and Audit Account Plan Manual Inputs

With the new Get Manual Inputs integration API, you can now retrieve the manual inputs for an account plan recorded as session data in Consumer Goods Processing Services. If multiple changes are made to the account plan, the changes made at different times and by different users are recorded as separate sessions. Use the Get Comparison integration API to retrieve the manual inputs recorded in two separate sessions.

Manage TPM Permission Sets Efficiently

The Consumer Goods managed package now has new permission sets, such as TPM Standard Object Admin and TPM Master Data Admin. These permission sets are automatically updated whenever the managed package is upgraded. Assign your users these permission sets to save the hassle of managing permission sets every time you upgrade to the latest version of the Consumer Goods managed package.

Preview Your Processing Service

Verify that a new version of the processing service is working seamlessly with the existing managed package. Test the new processing service version in your Sandbox early on to ensure that you don’t face any hiccups when your production org uses the latest processing service. The new processing service version is automatically available in Sandbox and Production org when the new version of Salesforce core is available per the release timelines.

New and Changed Objects for Trade Promotion Management

Do more with the new and updated Trade Promotion Management objects.

Copy manual inputs of a tactic when you copy the tactic

Use the new Duplicate_manual_inputs field on the tactic_template object.

If you would like to learn more about the Salesforce Spring ’25 Release Notes for Consumer Goods Cloud, please contact us.

About Corrao Group

Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,250+ customers, implementing, customizing, and optimizing over 2,500+ Salesforce projects. If you are interested in learning more about how Corrao Group can help your company, read our reviews on G2!

Salesforce Spring ’25 Release Notes for Sales Cloud

The Spring ’25 Release for Sales Cloud is packed with new features to boost team performance and drive revenue growth. Empower reps with personalized coaching through Agentforce Sales Coach, streamline lead qualification with Agentforce SDR, and track account plan progress with enhanced transparency and automation. From improved forecasting to powerful prospecting tools, these updates are designed to help you close more deals faster. See the latest features below!

Coach Sales Reps at Scale with Agentforce Sales Coach

Provide personalized coaching at scale to enhance sales rep’s ability to handle challenging conversations, improve performance, and increase ROI. Sales Coach agent, an Agentforce agent, analyzes sales pitches and role play sessions. It then delivers tailored feedback by using AI and CRM data to help sales reps advance deals more effectively.

Enhance Agentforce Sales Coach Responses with a Data Library

Give Agentforce Sales Coach access to a collection of files, knowledge articles, and other information via a Data Library. Data Libraries allow Agentforce Sales Coach to generate more personalized and reliable responses based on trusted data when conducting role play sessions and generating feedback for sales reps.

Scale Your Sales Funnel with Agentforce SDR

Agentforce SDR (Sales Development Rep) helps sales teams expand their top-of-funnel efforts with an AI agent, qualifying more leads and giving sales reps more time to nurture relationships. The SDR agent sends initial emails, nudges, and responses to interested replies by answering questions, connecting leads to sales reps, and offering to book a meeting.

Monitor Agentforce Sales Coach and SDR Usage with Digital Wallet

You can now monitor your Sales Coach Agent and Agentforce SDR (Sales Development Rep) usage in Digital Wallet, an account management tool for consumption-based features. On the Digital Wallet homepage, the Conversations consumption card summarizes the combined usage of Sales Coach Agent and Agentforce SDR along with ASA Messaging (formerly Agentforce Service Agent – Inbound). Additionally, Digital Wallet’s Consumption Insights page offers a breakdown of your combined Agentforce usage by time period to help you detect trends over time.

View and Assign Permission Sets and Monitor Usage in Sales Cloud Go

With Sales Cloud Go, we show you the exact permission sets and permission set groups for your Sales Cloud feature. Assign access to your users in Sales Cloud Go while setting up a feature. Previously, you searched through long lists to find the permission sets and permission set groups that you needed. You can easily monitor permission set licenses for each feature, tracking both assigned and actively used licenses. You also get options for customizing Lightning pages and email panes.

Track Progress Toward Sales Account Plan Objectives More Easily

Gain immediate insight into the progress your teams make toward achieving your sales account plan’s measurable objectives. Define the objects, fields, and specific conditions that satisfy your goals for long-term account growth, and select the specific records that you want to track activity on. For example, set a goal for your team to achieve a certain dollar amount from closing a specific set of opportunities. Progress is calculated and updated automatically. Standardize account plan tracking across your enterprise by reusing calculation definitions across all your accounts, specifying different target values for different objectives.

Coordinate Your Sales Team’s Activities with More Transparency

Provide accountability and alignment on your sales account team members’ activities. Create sales action plans that specify the tasks and events that you want users to achieve. Associate sales action plans with accounts, cases, campaigns, contacts, contracts, leads, and opportunities. If you use sales account plans, collaborate on the work needed to achieve your measurable goals for long-term account growth by adding sales action plans to each account plan objective’s Strategic Tracker. We delivered this feature thanks to your ideas on IdeaExchange.

Identify Coachable Moments from Recorded Video Calls with Einstein Conversation Insights

Process important meetings that were recorded on a third-party platform by using Einstein Conversation Insights. Upload video call recordings under 2 GB in the MP4 format and get insights, see transcripts, and identify coachable moments surfaced from that meeting.

Find Your Next Customer with Prospecting Center, a new Data Cloud App

To build a healthy revenue pipeline, let Prospecting Center find your next customer by using trusted data and AI. Identify the accounts that are most likely to use the right buyer signals to engage. Use various external and internal signals to calculate Fit, Engagement, and Intent scores, all powered by Data Cloud. Sales reps get powerful insights on time with the Unified Prospecting Center view, so they can spend more time nurturing the prospect and less time navigating.

Improve Pipeline Forecast Visibility with Manager Judgments on Opportunity Splits

Forecast managers can now apply their judgment to a direct subordinate’s opportunity that’s split across multiple owners. Each manager’s judgment on their portion of the opportunity rolls up through their forecast hierarchy, allowing sales and specialist leaders insight into their own forecasts for their areas of the business. Previously, front-line managers could apply judgments only to opportunities that had a single owner. This change applies to opportunity split-based forecast types in user role and territory forecast hierarchies, and it doesn’t include opportunity product splits.

Plan Accurate Quotas That Account for Ramp and Seasonality

Reflect anticipated ramp-up time for new reps and consider the tenure of experienced ones when you plan quotas. And account for seasonal sales patterns and other realities that affect your business in Quota Planning. Then publish ramp- and season-adjusted quotas to active territory-based forecasts in Pipeline Forecasting.

Simplify Activity Tracking and Reimburse for Qualified Travel Distances

Maximize your reps’ time in the field when you simplify activity and distance tracking in Salesforce Maps. Specify distance parameters that qualify for reimbursements and establish an approval process for timesheets.

Use Agentforce with Your Gmail Integration

When your Gmail integration is in the Chrome side panel, you can use Agentforce while working on emails and events.

Prepare for Meetings Without Opening Your Laptop

Seller-Focused Mobile Experience is the latest and best way to turn every lead into a sale from your phone or tablet. In Winter ’24, the Seller-Focused Mobile Experience app became generally available. Now, we’ve redesigned the Events detail page to make your meetings more meaningful. Also, the Ask Einstein field is now the Ask Agentforce field.

Discover Untapped Selling Opportunities

Sales teams can use the Account Plan Whitespace Map component to identify potential upsell or cross-sell opportunities more easily. Strategically plan for your next deal by reviewing top-selling products from closed-won opportunities, filtering by amount, count, or quantity, and comparing with related accounts in the account hierarchy.

Enhance Your Sales Strategy by Researching Accounts

Give your sales reps the ability to do external research on companies by using generative AI. Add the Record Research component to an Account or Account Plan page to uncover valuable company insights such as competitive strengths and weaknesses, strategic initiatives, and key performance indicators, all without leaving the Salesforce app. Use this information to develop personalized sales strategies and drive business growth.

If you would like to learn more about the Salesforce Spring ’25 Release Notes for Sales Cloud, please contact us.

About Corrao Group

Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,250+ customers, implementing, customizing, and optimizing over 2,500+ Salesforce projects. If you are interested in learning more about how Corrao Group can help your company, read our reviews on G2!

Salesforce Spring ’25 Release Notes for Field Service

The Spring ’25 Release for Field Service delivers powerful updates to improve productivity and enhance mobile worker experiences. Fill schedule gaps with Agentforce, streamline workflows with Data Capture forms, and empower workers with tools like Siri integration and image-based AI assistance. These updates can help you operate more efficiently, keep your team safe, and deliver exceptional service to your customers. Learn the latest features for field service below!

Boost Productivity and Resource Utilization by Easily Filling Schedule Gaps with Agentforce

Let dispatchers focus on strategic tasks by using Agentforce Field Service Actions to fill schedule gaps. Agentforce uses your business rules and objectives to recommend appointments for the gaps, and then schedules the appointment selected by the dispatcher.

Listen Safely to Pre-Work Briefs with a Tap of a Button

Take care of your mobile workers’ safety by keeping their eyes away from their phones. In the Einstein generative AI Pre-Work Brief, mobile workers can now get the brief read aloud to them. For example, if a worker is at a busy job site and they want to prepare for the job while remaining aware of what’s going on around them, they can listen to the brief.

Get Solutions Easily from Agentforce by Including Images

Mobile workers can now add images to their conversation with their AI agent in the Field Service mobile app. Agentforce analyzes the images to assist the mobile worker. Workers can add images from their gallery or take a picture directly with their camera. For example, instead of workers explaining an error code on an oven, they can add an image that shows the information.

Work Smarter by Using Siri to Communicate with Agentforce

Mobile workers can talk to Siri and have her request Agentforce to do something for them in the Field Service mobile app. When a mobile worker says to Siri, “Ask Field Service,” followed by their request, the AI agent starts working its magic in the app. The AI agent can quickly complete any request it’s been set up to do. For example, mobile workers can ask to draft a post-work summary, get information from knowledge articles, or schedule a follow-up appointment.

Increase Coverage with 24-Hour Availability for All Service Resources

Enable continuous round-the-clock availability for individual service resources to allow assigning appointments in specific scenarios, such as emergencies during on-call shifts. This enhancement supports scheduling across standard and extended working hours for a period that spans beyond 24 hours without breaking or requiring artificial gaps. Previously, only capacity-based resources were always available.

Enhance Scheduling Flexibility by Assigning Service Appointments to Individuals or Crews

Get more options when scheduling service appointments that require a crew size of one by assigning them to either an individual service resource or a crew. Previously, this functionality was available by default only when you’re not using Enhanced Scheduling and Optimization. Now, with Enhanced Scheduling and Optimization, you can turn this functionality on or off with the Assign Service Appointments to Individuals and Crews checkbox.

Gain Visibility into the Scheduling History of Service Appointments

Track information on changes made to a service appointment and quickly resolve any related issues. Service Appointment Lifecycle captures changes to key service appointment properties related to scheduling, such as service resource, duration, and scheduled start and end times. This information shows on the service appointment record page, where dispatchers and Salesforce admins can easily spot and review issues. Each change is also saved to the new Field Service object change record page. From the object list view, Salesforce admins can identify and analyze patterns and trends and create reports to better manage the scheduling process. Previously, only the current scheduling information for service appointments was available.

Monitor Field Service Operations with New Dashboards (Beta)

Determine if you’re meeting your field service goals with the new Field Service Intelligence dashboards. The new dashboards help your field service team improve operations and reduce costs with customer data, easy-to-understand visualizations, and key performance indicators enhanced with Einstein. This app includes Work Order dashboards to help you understand where your orders come from, and Service Appointment dashboards that help you understand trends, such as appointment duration and the first-time fix rate.

Promote Your Brand During Visual Remote Assistant Sessions

Create a personalized customer experience by customizing the mobile web browser screens shown before, during, and after each Visual Remote Assistant session. Upload and integrate your brand assets to align each customer interaction with your brand identity for enhanced recognition, trust, and engagement.

Find Available Slots More Efficiently When Booking Appointments with Appointment Assistant

Booking appointments is easier than ever with the simplified Appointment Assistant experience. Customers can now see a more focused single-day view of available appointment slots, making it easier to find a time that works for them. No more sifting through a list of the full-week’s schedule. If no slots are available for the selected week, customers can tap the option to move to the next week and continue their search.

Simplify Mobile Forms with Data Capture Flow (Generally Available)

Create dynamic, responsive forms in Flow Builder with the Data Capture flow type. Data Capture is the Salesforce Field Service solution for forms for everything from pre-work tasks like safety protocol to environmental assessments. With Data Capture, build forms that use conditional logic to simplify the mobile experience, respond to mobile users’ input, and reduce task completion time. Previously, you had to integrate external apps to create forms that launch from the mobile app. With the Data Capture flow, forms are seamlessly integrated with the Salesforce platform and are tailored to the task.

Empower Mobile Workers with Data Capture Forms (Generally Available)

Get the job done faster, online or offline, with smart, dynamic Data Capture forms. Launch Data Capture forms from the Forms tab on Work Order Overview or directly from a service appointment or work order line item from the Forms related list. Navigate freely throughout Data Capture forms without missing a beat. Data Capture flows are auto-saved, so you don’t have to worry about losing your work. From asset maintenance to environmental assessment, the conditional logic of Data Capture tailors data collection to the task at hand, freeing mobile workers to focus on what matters and complete work faster.

Manage Service Records Automatically On the Go

Manage service records offline when mobile workers arrive or leave an area. Geolocation-based actions with mobile screen flows run in the background as workers engage with the app. ‌Previously, mobile workers had to go back online for the action’s data to be synced and for the record-triggered flow to launch.

Get Notified When Mobile Workers Arrive at the Office or Pass by a Work Facility

To monitor mobile worker safety and automate check-ins, use geolocation-based actions with new support for service territory and service territory members. You can trigger actions when mobile workers come in, out, or through the area. These enhancements lead to streamlined operations, better resource management, and ultimately, higher customer satisfaction by making sure that services are delivered more efficiently and safely. Previously, only service appointments were supported, not the service territory and service territory members.

If you would like to learn more about the Salesforce Spring ’25 Release Notes for Field Service, please contact us.

About Corrao Group

Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,250+ customers, implementing, customizing, and optimizing over 2,500+ Salesforce projects. If you are interested in learning more about how Corrao Group can help your company, read our reviews on G2!

Salesforce Spring ’25 Release Notes for Marketing Cloud Account Engagement

The Spring ’25 Release for Marketing Cloud Account Engagement introduces new features to streamline content creation and enhance data integration. Automate data stream creation with Data Cloud, copy assets seamlessly to CMS, and generate AI-driven content in multiple languages. Learn more about the latest features below. Learn the latest features for field service below!

Get Helpful Resources for Enabling Marketing Cloud

A new Optimizer page called Enable Marketing Cloud is available to guide you and your business units as you access new marketing functionality in Salesforce Marketing Cloud. Review curated resources, prerequisites, and tasks to help you take advantage of the power of Salesforce Data Cloud and new Marketing Cloud campaign innovations like Agentforce and SMS. To view these resources, navigate to the Optimizer, and click Enable Marketing Cloud in the Optimizer welcome banner.

Automate Account Engagement Data Stream Creation in Data Cloud

Automatically create data streams in Data Cloud with the Account Engagement CRM Data data bundle. Previously, you had to create the landing page, list email, and marketing form data streams manually and individually map the fields of each object. The new data bundle includes all three streams and their field mappings.

Expedite Content Creation by Copying Assets to CMS via API

Copy email, file, form, and landing page objects from your Account Engagement business unit to a Salesforce CMS workspace by using Version 5 of the Account Engagement API.

Streamline Content Creation by Copying Additional Asset Types to CMS

For more consistent and efficient content creation, you can now copy existing landing pages to a Salesforce CMS workspace for use in new marketing campaigns. You can also copy inline CSS when copying a form to a CMS workspace.

Get More Visibility into Email Send Issues

List email reporting includes more reasons for prospect email send failures, such as invalid or banned email addresses. And when an email fails to send, the configuration issue now appears in the Account Engagement Optimizer. The issue description links to the Failed Email Sends table, which lists the emails that failed with the prospect’s name, company, failure reason, and other related details.

Generate Account Engagement Content in More Languages

Use generative AI to streamline your content creation process in French, German, Japanese, Portuguese (Brazil), and Spanish. Quickly create forms, landing pages, email subject lines, and email body copy with Content Creation for Account Engagement, powered by Einstein.

Enhanced Email Experience Is Being Retired

Support for Enhanced Email Experience in Account Engagement ends beginning Winter ’25, with full retirement planned for Summer ’25. To create emails with the same functionality, use the Classic Email Builder.

If you would like to learn more about the Salesforce Spring ’25 Release Notes for Marketing Cloud Account Engagement, please contact us.

About Corrao Group

Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,250+ customers, implementing, customizing, and optimizing over 2,500+ Salesforce projects. If you are interested in learning more about how Corrao Group can help your company, read our reviews on G2!

Salesforce Spring ’25 Release Notes for Service Cloud

The Spring ’25 Release for Service Cloud introduces new features to enhance customer support and boost agent productivity. From live conversation monitoring with Agentforce Service Agent to AI-driven case resolution assistance, these updates make providing exceptional service faster and easier. Simplify workflows, gain actionable insights, and empower your team to deliver personalized, efficient customer experiences. See the latest features for Service Cloud below!

Monitor Real-time Conversations Between Agentforce Service Agents and Customers (Release Update)

To improve the quality of service, supervisors can now monitor live messaging sessions between this type of AI agent and your customers. Specifically, they can monitor enhanced Messaging and Messaging for In-App and Web sessions from within Omni Supervisor. To notify supervisors which conversations need human support, add the Raise Flag action to the AI agent. Supervisors can lower the flag and transfer conversations to human representatives.

Flag Supervisors to Help with Agentforce Service Agent Conversations

While hundreds of Service Agent conversations can happen simultaneously, help supervisors focus on the ones that need their assistance. Use the Raise Flag action to alert a supervisor if a conversation between the AI agent and a customer needs their attention. For example, alert the supervisor if a customer is upset or requests a refund.

Enhance User Search Experience by Using Context-Driven Conversations with Agentforce Service Agent

Empower your users with faster resolution to their queries by passing the real-time search context from site visitors to Agentforce Service Agent. Agentforce Service Agent suggests solutions to user queries by accessing the knowledge base.

Get Case Resolution Assistance at the Click of a Button (Generally Available)

Agentforce Service Planner reduces the need for service reps to spend time digging through your company’s policies and standards, case history, or Knowledge Articles to determine how to resolve a case. As an AI assistant in the form of an Lightning web component in the Case record page, Service Planner uses generative AI to summarize a case and create a list of suggested steps for case resolution. Because Service Planner is grounded in your Case data and Agentforce topics, actions, and instructions, the suggested steps are trusted and tailored to your company’s specific policies and standards.

Mine Insights from Voice Conversations

Create conversation mining reports with our newly supported channel, Voice. Identify frequent cases and inquiries, and pinpoint areas suitable for automation to streamline future cases.

Customize Service Replies for Email in Prompt Builder

Customize support emails with the Einstein Service Replies for Email prompt template in Prompt Builder. Make your emails informative and case-specific when you ground on relevant knowledge articles and case details. With the Get Grounding Data for Service Replies for Email action, your responses pull from the most relevant articles.

Reduce Costs and Improve Operations with Service Insights

Make better service decisions with insights from your service trends, agent behaviors, and customer satisfaction scores across your service channels. Get a comprehensive view of your service team’s caseload in the Case dashboards. Perform a deep dive into your customer satisfaction with CSAT dashboards. Quickly understand how Agentforce Service Agents help customers using the Agentforce dashboards.

Enjoy Improved Flexibility When Refining Automated Emails

Service reps using Draft with Einstein can now elevate their emails by writing their own free-form instructions to draft an email, modifying generated emails for length and tone, and inserting generated content into email templates.

Empower Reps to Resolve Cases Faster with Einstein Article Recommendations for Messaging (Pilot)

Reduce handle time and improve customer satisfaction by providing service representatives with relevant articles in real time during calls.

Route Work Items Through a Single System with Unified Routing for Voice (Pilot)

Route voice calls alongside other channel types in Salesforce by using Omni-Channel Unified Routing. Unified Routing allows Salesforce to serve as the single system for routing voice calls. Routing takes place in Salesforce instead of in the telephony system. Previously, Omni-Channel provided end-to-end routing support to other channel types only. Turn on Unified Routing to support skill-based routing and direct-to-rep routing for voice calls in an Amazon Connect contact center. Additionally, reps now have more than 20 seconds to accept a call.

Empower Reps to Resolve Cases Faster with Einstein Article Recommendations (Pilot)

Reduce handle time and improve customer satisfaction by providing service representatives with relevant articles in real time during conversations. During real-time conversations, Einstein recommends relevant articles directly to service representatives in the Voice Call or Messaging Session record page. By default, recommendations are given whenever relevant throughout each conversation. To provide article recommendations only when service representatives are ready to leverage them, go to the Einstein Article Recommendations setup page and select the option to provide article recommendations only on-demand.

Integrate Knowledge with Data Cloud

Use Unified Knowledge to easily integrate your knowledge articles from both internal and third-party sources into Data Cloud. You can use Data Cloud connectors to consolidate your knowledge articles into a single, comprehensive knowledge base. This integration helps generate accurate and relevant AI answers, so service reps can solve customer cases more quickly, and provide faster, more personalized customer experiences.

Alert Agents to Knowledge Articles with Einstein Knowledge Creation Async Notification

Agents can now respond to other cases while they wait for their knowledge article to be generated, which increases agent productivity. Previously, agents were unable to act for up to 3 minutes while Einstein generated a knowledge article for their case.

Resolve User Search Queries Faster by Using Context-Driven Conversations with Agentforce Service Agent

Empower your users who are in mission-critical situations with faster resolution to their search queries by passing site visitor’s search context to Agentforce Service Agent in real time. Agentforce Service Agent automatically suggests answers to users’ search queries by searching the knowledge base.

Reassign Work Items from Service Channels

Reps can already transfer Voice calls and Messaging sessions using Omni-Channel. To transfer other types of work with Omni-Channel, instead of changing the Owner field of the work record, reps can now reassign the work to different queues, service reps, AI agents, skills, and Omni-Channel flows. After the work is reassigned, Omni-Channel routes the work to the new destination. To improve resolution time and improve SLA attainment, Omni-Channel places the reassigned work item higher in the queue, as if it had originally started there. This feature is available in Enhanced Omni-Channel only.

Manage Your Workforce More Efficiently with Agentforce

Supervisors can now chat with Agentforce (Default) on a desktop or the Salesforce mobile app to efficiently manage queues and skills assigned to Omni-Channel users. Using the Update Omni-Channel User Configuration agent action, they can add or remove queue assignments, add or remove skill assignments, and change skill levels for users. For example, to decrease wait time, increase customer satisfaction, and increase operational efficiency, the supervisor can temporarily assign idle agents to the busiest queues. Using the conversational interface, they explicitly identify skill levels by number and agents, skills, and queues by name. A supervisor can modify only the Omni-Channel users, queues, and skills that are visible based on their supervisor configuration.

Increase Rep Productivity with Omni-Channel Sidebar

To view and quickly change their statuses, reps can now use the collapsed Omni-Channel sidebar. To notify reps about work that’s been auto-accepted or resumed after being paused, these updated work items now appear in the Omni-Channel sidebar.

Unify Customer Data for a Holistic Profile

Create a single, coherent view for each customer by collating data from multiple sources. Use this comprehensive view to better understand customer needs and deliver more personalized experiences.

Improve Customer Experience with Email Insights

Capture detailed customer feedback via email, and derive actionable insights from email data. Use the data to improve service rep interactions and empower decisions.

Boost Productivity by Creating Multiple Cases Simultaneously

Save time and effort by creating multiple cases directly from the Customer Intelligence Experience analytics dashboard. Act swiftly on customer sentiments without going to the case creation page. Know the status of your case creation requests with instant notifications.

If you would like to learn more about the Salesforce Spring ’25 Release Notes for Service Cloud, please contact us.

About Corrao Group

Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,250+ customers, implementing, customizing, and optimizing over 2,500+ Salesforce projects. If you are interested in learning more about how Corrao Group can help your company, read our reviews on G2!

Why Retail & Consumer Goods Companies are Investing in Salesforce Consumer Goods Cloud

As 2024 comes to a close, retail and consumer goods companies are pressured to keep up with the evolving consumer market. Rising costs, changing consumer behaviors, and the need for more efficient operations are some of the challenges faced by the industry. Many companies are discovering that traditional and manual processes (via Excel) no longer work as effectively as they once were. Businesses are now confronted with the reality of investing in technology like Salesforce Consumer Goods Cloud to drive growth and streamline their operations.

Challenges Facing the Consumer Goods Industry

The Consumer Goods industry faces many challenges in optimizing trade promotions, managing retail execution, and more. According to Salesforce, U.S. consumer goods companies spend about $200 billion annually on in-store merchandising and marketing. Still, consumer goods leaders say that 52% of their merchandising and marketing plans aren’t executed as intended within stores, leading to more than $100 billion in annual trade spend not being optimized. Additionally, only 36% of consumer goods companies report a high adoption of trade promotion software, with less than half of the respondents (46%) fully satisfied with their promotions’ returns. The stats reflected reveal the urgent need for better strategies and solutions to enhance trade promotion effectiveness and in-store execution.

Deliver Profitable Growth with Salesforce Consumer Goods Cloud

Salesforce Consumer Goods Cloud offers a solution tailored to the unique needs of consumer goods companies. Companies can accelerate growth and productivity by combining sales, trade promotion management, retail execution, and service on one unified platform. The platform empowers businesses to optimize customer planning and forecasting, improve trade promotion effectiveness, unlock perfect retail execution, and more.

Here’s how each Salesforce Consumer Goods Cloud product can help you:

Consumer Goods for Sales

Accelerate account growth and drive sales productivity with tools to increase revenue, enhance collaboration, and maximize efficiency.

Grow Accounts: Manage accounts and opportunities, handle cases, and leverage detailed reports and dashboards/analytics.

Collaborate Efficiently: Utilize collaborative forecasting, omnichannel case routing, and Einstein Activity Capture.

Reduce Costs: Benefit from workflow automation, a data processing engine, and actionable segmentation.

Save Time: Access the Consumer Goods Cloud Data Model, Sales Console, and Omni-Studio for streamlined operations.

Consumer Goods for Service

Enhance customer satisfaction and revenue with intelligent, integrated service designed for consumer goods companies.

Improve the Resolution Experience: Use omnichannel routing and Einstein conversation insights.

Scale Service: Empower agents with generative AI-powered service replies and answers.

Increase Account Sales: Utilize telesales, penny-perfect pricing, and advanced order management.

Drive Operational Efficiency: Streamline operations with ID verification, einstein bots, and knowledge management.

Customer Planning & Forecasting

Develop a single source of truth for effective account planning, forecasting, and reporting to eliminate silos and improve data visibility.

Eliminate Silos and Improve Data: Utilize the Consumer Goods Cloud data model, customer product lists, and product hierarchies.

Develop Customer Plans: Enhance planning with data aggregation, manual input automation, and metric definition.

Simplify Account Planning: Leverage tools for customer business planning and managing long-term agreements.

Reporting and Analytics: Get detailed account reporting with powerful reports and dashboards.

Trade Promotion Management

Improve trade promotion effectiveness by empowering key account managers with promotion planning, managing budgets, and simplifying claims.

Eliminate silos and improve data visibility: Use the Consumer Goods Data Model, customer product lists, and product hierarchies.

Manage Funds and Budgets: Efficiently handle budgets, rate-based funding, and overspend management.

Simplify Claims Management: Manage claims and long-term agreements with ease.

Report in Real-Time: Get insights with promotion evaluation and account reporting.

Retail Execution

Unlock perfect retail execution, enabling field reps to maximize selling time, enhance strategy, and drive growth.

Maximize Selling Time: Leverage the Consumer Goods Cloud data model, offline mobile app, and advanced order capture.

Drive Growth: Use Einstein Visit recommendations and penny-perfect pricing to boost sales.

Improve Strategy: Optimize operations with real-time reporting, customer segmentation, and routing.

Perfect Store Execution: Conduct store audits, surveys, and ensure planogram compliance.

Staying Competitive with Salesforce Consumer Goods Cloud

The consumer goods industry is at a pivotal point where a digital transformation is no longer optional but necessary for staying competitive. Salesforce is leading the way with Consumer Goods Cloud, providing customizable solutions that address the industry’s unique challenges. Whether you’re looking to drive sales, improve promotion effectiveness, or enhance in-store execution, Salesforce Consumer Goods Cloud offers the tools needed to stay ahead in a competitive market.

If you want to learn more about Salesforce Consumer Goods Cloud, please contact us.

About Corrao Group

Corrao Group is a top Salesforce consulting partner in the retail, consumer goods, and professional service industries. Since 2002, we have helped organizations of all sizes and industries optimize and streamline their business processes with Salesforce. Our mission is to translate your business processes into Salesforce flawlessly, promoting successful integration and widespread user adoption.

Top Takeaways from Dreamforce 2024

Dreamforce 2024, the world’s largest software conference, delivered new innovations that are set to transform industries. Highlights include the launch of Agentforce, Salesforce’s autonomous AI suite, and major updates to Data Cloud and the Customer 360 platform. Powerful Retail & Consumer Goods sessions with McKee Foods, Republic National Distributing Company (RNDC), and Dole Fresh Fruit showcased how Consumer Goods Cloud is helping businesses optimize processes, strengthen relationships, and drive growth. Here are the top takeaways from Dreamforce 2024!

Agentforce

The biggest news coming from Dreamforce 2024 was, of course, Agentforce. Salesforce’s new Agentforce suite represents a major leap in the AI landscape, with CEO Marc Benioff claiming, “The Agentforce platform represented the third wave of the AI revolution.” The autonomous AI agents are designed to handle tasks independently across sales, marketing, service, consumer goods, commerce, and more. Unlike traditional chatbots or copilots, Agentforce analyzes data, makes decisions, and takes action autonomously. This significant breakthrough allows organizations to quickly scale their workforce, responding to business demands in real-time without requiring human input.

The true power of Agentforce is its ability to operate accurately and efficiently by integrating deeply with Salesforce’s Data Cloud. Whether resolving customer service inquiries, qualifying sales leads, or optimizing marketing campaigns, these agents can perform tasks that free up human employees to focus on more strategic and high-level activities. This will increase productivity and customer satisfaction, making Agentforce a game changer in AI.

With its bold vision of empowering one billion agents by 2025, Salesforce is not just advancing AI technology but redefining what’s possible in the workplace. As Marc Benioff says, “This is the biggest and most exciting piece of technology we have ever worked on, and we are just starting.” For businesses across industries, Agentforce offers the opportunity to enhance efficiency, improve customer relationships, and drive growth—all with a few clicks and without the complexity of traditional AI implementations.

Consumer Goods Cloud Customer Success Stories

Three leading consumer goods companies took the stage to share how they harness the power of Salesforce Consumer Goods Cloud to transform their businesses.

Jack Corrao, Managing Partner of Corrao Group, highlighted McKee Foods’ success in optimizing trade promotions using Salesforce Trade Promotion Management. With trade spending being one of the biggest challenges in the Consumer Package Goods (CPG) industry, McKee Foods has found that the right tools can make a significant difference. By leveraging TPM, they have been able to navigate the complexities of trade promotions, maximize ROI, and enhance their overall business performance.

Republic National Distributing Company (RNDC) showcased how they use Salesforce Consumer Goods Cloud and Data Cloud to unify B2B and B2C data on a single platform. The session focused on how integrated planning and new data sources are helping RNDC make smarter, more profitable decisions, ultimately transforming their route-to-market strategy.

Dole Fresh Fruit shared its success story of improving planning and forecasting with Salesforce Consumer Goods Cloud Customer Planning & Forecasting (CPF). By utilizing Salesforce’s CPF capabilities, Dole has strengthened their relationships with retailers and boosted revenue through more accurate forecasts. Salesforce CPF has set a new standard for driving business growth and enhancing retailer partnerships.

All three of these sessions highlighted the transformative impact that Salesforce Consumer Goods Cloud has across the consumer goods industry, empowering companies to make data-driven decisions, optimize processes, and achieve greater success. Corrao Group has been proud to partner with McKee Foods, RNDC, and Dole Fresh Fruit to ensure a seamless rollout and successful adoption of these cutting-edge solutions.

Data Cloud

Salesforce’s Data Cloud continues to show impressive growth and innovation, with a 130% year-over-year increase in customers and the capacity to process over 2.3 quadrillion records per quarter. Salesforce’s Data Cloud, the foundation of the Salesforce Platform, and Agentforce continue to drive innovation in unifying customer and business data to deliver personalized, contextually relevant experiences across Customer 360 applications, Flows, Analytics, and Agentforce. “In this new era of AI and Agents, customer data and metadata are the new gold for the enterprise,” said Rahul Auradkar, EVP and GM for Data Cloud at Salesforce. At Dreamforce 2024, Salesforce introduced several key innovations that enhance Data Cloud’s capabilities, cementing its role as the heartbeat of Salesforce’s AI ecosystem.

One of the most notable additions is Data Cloud’s support for unstructured data, which can natively process audio and video content such as customer calls or webinars. This opens up new opportunities for deeper customer insights and enhances the accuracy of Agentforce’s agents. Data Cloud also features a standardized semantic data model, allowing AI and human users to interpret and use data consistently. With improved search capabilities, Data Cloud enables a quicker discovery of relevant information. Real-time data activations also enhance the ability to instantly respond to changing customer needs, providing organizations with more dynamic and timely customer interactions.

Finally, Salesforce has strengthened Data Cloud’s data security and governance features. New policy-based governance allows organizations to maintain strict control over how sensitive data is shared with AI agents. These innovations, combined with Data Cloud’s role as the foundation for Agentforce, enable businesses to harness the power of AI while safeguarding their crucial data and operations.

Customer 360 Platform Innovations

Salesforce unveiled a range of exciting new innovations within its Customer 360 platform, further enhancing AI-powered, personalized experiences across sales, service, marketing, and commerce. These innovations leverage shared data and services to deliver a seamless customer experience while integrating powerful analytics and collaboration tools such as Tableau and Slack. Built on the Salesforce Platform, Customer 360 ensures that every touchpoint is connected, enabling businesses to deliver customer interactions that are both efficient and impactful.

Among the standout innovations announced is Tableau Einstein, which opens up the power of business intelligence (BI) and analytics to everyone who wants to make data-driven work scalable, efficient, and more valuable. By bringing data and insights across workflows in Customer 360 apps, Agentforce, Pulse, and Slack, teams can make data-driven decisions faster and more effectively. Slack has also introduced a new user interface for agents, enabling users to interact directly with data, surface insights, and collaborate in real-time. This includes an integration with Agentforce agents, making it easier for teams to stay aligned and move work forward by connecting Salesforce CRM records with Slack channels. (More updates on Slack are below).

Salesforce has also enhanced its core products with AI innovations. Sales Cloud now features Agentforce SDR and Sales Coach and capabilities like account planning, forecasting, and compensation management. Similarly, Service Cloud’s new features provide service agents with step-by-step resolution plans, sentiment tracking, and AI-based recommendations to improve the customer experience. Agentforce’s Service Agent can autonomously handle customer cases 24/7, seamlessly escalating problematic cases to human representatives when needed. These innovations and the introduction of Agentforce agents tailored for commerce, field service, and marketing demonstrate Salesforce’s commitment to transforming every role and workflow across industries with AI.

Slack Innovations

Salesforce announced a new series of Slack innovations, transforming the platform into an agent-powered work operating system that unifies company knowledge, data, agents, apps, and automation in one seamless interface. Denise Dresser, CEO of Slack, mentioned, “We’ve moved beyond collaboration; every day, millions of teams are leveraging purpose-built AI, with customer data, automation, and now agents seamlessly integrated into the flow of work. This isn’t just about getting work done. It’s about unlocking new productivity levels to drive results and move business forward for every team and department.”

With an Agentforce integration, teams can now collaborate with AI-powered agents directly in Slack to surface insights, automate tasks, and access customer data from Salesforce. Additionally, third-party AI agents from partners like Adobe and Anthropic can be deployed securely within Slack, allowing users to work smarter and faster. New features like Slack AI huddle notes, automated workflows, and enhanced search capabilities further streamline productivity, while Salesforce channels bridge CRM data and Slack conversations to keep teams aligned. These innovations position Slack as a central hub for boosting department efficiency and collaboration.

Free AI-Training

Salesforce has announced a major initiative to offer free hands-on AI courses and certifications through 2025, investing over $50 million to help bridge the growing AI skills gap. Salesforce will provide premium AI training through Trailhead, making AI education accessible to everyone. Additionally, Salesforce plans to open AI centers at its San Francisco headquarters and global offices, providing community and employee training spaces. This initiative reflects Salesforce’s commitment to preparing the workforce for the future of AI, equipping individuals with the tools and skills needed to succeed in an AI-driven world.

Dreamforce 2024 Conclusion

Mark it down as another successful Dreamforce event by Salesforce. We want to give a big shout and thank you to Salesforce as they put on an extraordinary event that featured some incredible guest speakers. The energy around San Francisco was electric as attendees gathered to witness and learn what new features Salesforce would release next. We are already getting excited for Dreamforce 2025!

If you would like to learn more about any of the new features from Dreamforce 2024 and how it can relate to your business, please contact us.

About Corrao Group

Corrao Group is a top Salesforce consulting partner in the retail, consumer goods, and professional service industries. Since 2002, we have helped organizations of all sizes and industries optimize and streamline their business processes with Salesforce. Our mission is to flawlessly translate your business processes into Salesforce, promoting successful integration and widespread user adoption.

Brown-Forman Partners with Corrao Group for Salesforce TPM Implementation

SAN DIEGO, Sept. 13, 2024 /PRNewswire/ — Brown-Forman, a global leader in the beverage alcohol industry, is proud to announce a strategic partnership with Corrao Group, a premier Salesforce consulting firm for Retail and Consumer Goods. This collaboration will leverage Corrao Group’s extensive business and technical expertise to implement Salesforce solutions that will drive operational efficiency, enhance customer engagement, and support Brown-Forman’s continued growth.

The partnership will focus on implementing Salesforce TPM to fully align with Brown-Forman’s business objectives, including:

Trade Planning & Budgeting

Trade Promotion Execution

Trade Tracking & Optimization

Adam Paton, Senior Finance Manager at Brown-Forman: “Partnering with Corrao Group will be instrumental in ensuring a successful TPM deployment at Brown-Forman. Their expertise in this area will empower us to optimize our strategies, ensuring greater efficiency and effectiveness in our promotional efforts.”

Carlos Brito, Senior Consumer Goods Architect at Corrao Group: “Pursuing a successful Salesforce TPM implementation, Brown-Forman, a company renowned for its iconic brands and commitment to excellence, has chosen Corrao Group as its implementation partner in this complex ecosystem of solution implementors,” said Carlos Brito, Senior Consumer Goods Architect at Corrao Group. “Our team is dedicated to delivering a Salesforce solution tailored to Brown-Forman’s unique complexities and needs, enabling them to enhance customer engagement, streamline operations, and drive growth. This partnership is a testament to our shared vision of leveraging technology to achieve business success, and we are committed to ensuring a seamless and impactful Salesforce implementation.”

This partnership underscores Brown-Forman’s commitment to innovation and continuous improvement. By implementing Salesforce with the guidance of Corrao Group, Brown-Forman aims to further solidify its position as a leader in the beverage alcohol industry.

About Brown-Forman


Brown-Forman Corporation has been building exceptional spirits brands for more than 150 years, responsibly upholding our founding promise of “Nothing Better in the Market.” Our portfolio of premium brands includes the Jack Daniel’s Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers’ Craft. With a team of approximately 5,700 employees worldwide, we proudly share our passion for premium beverages in more than 170 countries. Discover more about us at brown-forman.com and stay connected through LinkedIn, Instagram, and X.

About Corrao Group


Corrao Group is a leading Salesforce consulting firm, specializing in Retail and Consumer Goods, with over 30 years of experience in providing business and technical expertise to organizations across various industries. Specializing in Salesforce implementation, optimization, and integration, Corrao Group helps clients maximize the value of their Salesforce investment and achieve their business goals. Please visit corraogroup.com to learn more. 

Link to the original press release: https://www.prnewswire.com/news-releases/brown-forman-partners-with-corrao-group-for-salesforce-tpm-implementation-302248087.html?tc=eml_cleartime