How to Automate Everything With Pardot

Pardot automation is more than just marketing machine. It’s an everything automation machine. We have proven that it can automate Marketing,  Sales, Sales Operations, Project Management, Accounts Receivable, and more. With this kind of potential, Pardot is not a purchase, it is similar to hiring a Virtual assistant. However, this virtual assistant only costs $0.34 an hour.

Heres you how Pardot accelerates these parts of your company:

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Pardot Engagement Studio

pardot engagement studio

We did not buy Pardot, we hired it 

Being a Salesforce Pardot Select Partner ,in addition to a Salesforce Silver partner, causes Corrao Group to be different from your average consultant. Our vast knowledge of the two systems and expertise in most verticals has allowed us to completely customize the connection between the two, opening up doors never seen before. We have extended our nurturing campaigns into the accounting department, project management, and customer on boarding. Our services include, but are not limited to, business lifecycle management, Pardot and Salesforce implementation and training, and content consultation/creation.

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10 Reasons to Use Marketing Automation

marketing automation

1. Enhanced Accountability of Marketing and Sales: Accountability is a word that carries heavy meaning and without concrete proof, it can be easy to point the finger at someone else when you are the one that should be held accountable. With marketing automation, you know exactly what processes are being executed and all reports are easy to access. If certain marketing campaigns aren’t working because leads aren’t being nurtured, the marketing team will receive feedback, without the blame being put on sales (and vice-versa). This reduces stress in the office and allows sales and marketing to open up wider forms of communication.

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Dreamforce 2016 Survival Guide

dreamforce

Are you ready? Dreamforce is two weeks away and it is time to get ready  to conquer it. Since we know you have a lot on your mind, we created a survival guide to help you prepare. Here are some survival tips to stay at the top of your game:

1. Bring a Portable Phone Charger

The last thing you want is your phone or tablet dying in crucial parts of the day at Dreamforce. If you have a portable charger. pack one and if you don’t, buy one. Your devices will die faster than you think due to the venues and presence of other attendees’ devices.

Extra Tip: Put your phone on Airplane Mode and use as much Wifi as you can. With over 300K attendees trying to access cell phone networks, your phone will die quick!

dreamforce

Some Battery Packs we recommend:

Mophie power station XXL

Anker PowerCore 10000

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6 Marketing Tips for New Entrepreneurs!

Are you a new entrepreneur with no clue where to start with your marketing strategy? Here are 6 tips to get you started!

Recognize what you want to accomplish with your Marketing Plan

Is your organization B2B? B2C? Recognizing this and your goals before moving forward gives you maximum clarity in the quest for what marketing methods you know will work best.

Bring out the value proposition!

Find it. Write it. Use it. This is what your product or service is all about and how it separates you from everyone else out there! Focus on how your product is different and evidently better than others out there. (Keep in mind this is different from your slogan)

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Overcoming the 3 Common Barriers to Successful Marketing Automation

1. LACK OF EFFECTIVE MARKETING AUTOMATION STRATEGY

Without an effective strategy, automating your marketing is almost impossible. 58% of the survey respondents from the Marketing Automation Trends for Success report, find this as their toughest barrier.

Whether you are already using marketing automation or not, rethinking your strategies is never a bad idea. Pardot created a Marketing Automation Success Plan Template that you can download and personalize to help map out your plan for success. If you need help setting this up, please visit our Salesforce Marketing Cloud page to learn more.

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4 Lead Nurturing Campaigns You Should Try Today

In our previous blog post we discussed the benefits of Lead Nurturing. In this article I will dive into 4 Lead Nurturing campaigns that you can try today. These 4 campaigns are allocated to specific stages in a customer’s lifecycle, from the welcome campaign to the customer retention campaign. 

Connecting

connecting campaign

The Welcome Campaign

They say the first impression upon meeting someone is critical and this applies to marketing content as well. When someone fills out a form they usually are expecting something in return, more information on a product, email updates, or specific type of content. By converting these autoresponder emails into a lead nurturing campaign, the prospect will begin their journey through your sales cycle. Your initial autoresponder should inform the recipient of the conversion point, speak about the nurture campaign they are on, and confirm their subscription to your marketing material. After some time, start to supply them with high-level information regarding the information they signed up to receive. Keep your educational and interesting and always provide them with targeted content based upon the information they requested to receive.

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Five Reasons Why B2B Marketers Should be Taking Blogging Seriously

5 Reasons B2B Marketers should Blog

Blogging has become a crucial part of content marketing strategy. If you haven’t been regularly nurturing your relationship with prospects and customers with the help of a blog, you’ve been missing out! Recent industry surveys by The Content Marketing Institute estimate that 86% of B2B companies are currently blogging, along with 77% of B2C companies (source).

Blogging

So, why do you want to be with the majority on this?

1. More Leads

According to recent data, B2B businesses that blog achieve 67% more monthly leads than those that do not (source). Blog posts that can help solve customer pain points will naturally attract quality leads. Make sure your content is relevant to a problem that your company solves well, which leads me to reason #2…

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3 Must-Haves Before Implementing Pardot

pardot implementation

Are you struggling with your Pardot implementation? I’ve completed hundreds of Pardot projects and I can say the biggest concern customers shared was preparation.

Here are the three things you actually need to be concerned with when it comes to your pardot implementation. 90% of the time, these are all you need to begin using the platform successfully:

  • Document Top Current Clients – Identify the criteria that your top clients meet to easily reveal future prospects with matching criteria, using Pardot’s Grading feature. Criteria can be Title, # of Employees, Annual Revenue, and more.
  • Organize Your Assets – Pardot’s Folders allows you to score prospects based upon a product, department, or even something else. This gives users insight into what content their prospects are interacting with.
  • Prepare Your Content – Why buy a Ferrari if you’re not going to fuel it with the best gas? Getting your content ready to bring into Pardot also allows you to review it and make any necessary updates.

With these three must-haves prepared and ready, you will be off to a strong start with your Ferrari,  Pardot system. Successful Pardot implementation is a lot easier than it looks. If you would like to learn more about Pardot, please visit our Salesforce Marketing Cloud page.

5 Must-See Events at Dreamforce 2016

Dreamforce

1. Marc Benioff Speech “Become a Customer Trailblazer”

 

dreamforce

The talk everyone is waiting for at Dreamforce. Marc Benioff, CEO of Salesforce, and other industry giants come together to share how the most innovative companies are using amazing new technologies to engage and interact with customers.

TIME & LOCATION

Wednesday, October 5, 1:00 PM – 3:00 PM

Moscone North, Moscone North Hall D

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