Driving sales growth is an essential part of success for all retail and consumer goods companies. With an ever-growing competitive market, brands need a powerful tool/technology to accelerate account growth, enhance productivity, and improve collaboration. With Salesforce Consumer Goods Cloud for Sales, companies can optimize their sales processes, reduce costs, and increase revenue through AI-driven insights and automation. Here’s how Salesforce Consumer Goods Cloud for Sales can enable brands to drive sales growth.
Key Focus Areas for Sales Growth
Grow Accounts
Salesforce Consumer Goods Cloud for Sales empowers brands to manage accounts and opportunities more effectively by giving sales teams a complete 360 view of customer interactions and performance. This makes it easier to identify new opportunities and build stronger established relationships with retailers.
Account and Opportunity Management: Salesforce provides a unified platform for tracking and managing all aspects of customer accounts. From initial contact to deal closure, teams can stay on top of each opportunity to improve response times and boost win rates.
Case Management: With robust case management tools, businesses can deliver exceptional customer service by resolving issues quickly and efficiently. Salesforce automates the routing of customer inquiries to the right team members, ensuring faster resolutions and improved customer satisfaction.
Reports & Dashboards: Salesforce’s real-time customizable reports and dashboards offer deep insights into account performance, helping sales teams track key KPIs and adjust their strategies.
Collaborate Efficiently
Salesforce Consumer Goods Cloud enhances team collaboration by providing tools that streamline communication, forecasting, and activity tracking. With everything integrated into one platform, teams can collaborate more effectively to close deals faster.
Collaborative Forecasting: Salesforce enables teams to collaborate on forecasts, ensuring that sales can improve forecast accuracy and align resources to meet sales goals.
Omni-Channel Case Routing: This feature ensures that every customer inquiry or issue is routed to the right team or individual based on availability, expertise, or priority. This reduces response times and enhances the customer experience, leading to stronger client relationships.
Einstein Activity Capture: By automatically syncing emails, calendar events, and other interactions, Einstein Activity Capture ensures no communications are missed. Sales reps can focus on building relationships, while Salesforce keeps track of all activities in the background, reducing time-consuming administrative tasks.
Reduce Costs
Salesforce Consumer Goods Cloud offers several automation and data processing tools that allow businesses to reduce operational costs while maintaining or improving efficiency. This helps companies maximize profits and allocate resources more effectively.
Workflow and Process Automation: Salesforce’s automation tools reduce the need for manual data entry and repetitive tasks to focus on high-value selling activities.
Data Processing Engine: Salesforce provides a powerful data processing engine that quickly handles large volumes of data, allowing sales teams to analyze trends, segment customers, and more.
Actionable Segmentation: With Salesforce’s segmentation tools, sales teams can categorize customers based on behaviors, demographics, and preferences for more targeted marketing and sales efforts.
Save Time
Salesforce Consumer Goods Cloud includes a variety of features designed to save time and improve efficiency. Salesforce helps teams hit the ground running by simplifying workflows and providing industry-specific templates.
Consumer Goods Cloud Data Model: Explicitly built for the consumer goods industry, this data model comes with pre-configured workflows, templates, and processes that reflect best practices. Additionally, the Salesforce Consumer Goods Cloud Data Model features the ability to configure Trade Promotion Management, Retail Execution, and more if needed in the future.
Sales Console: Salesforce’s Sales Console combines all the tools sales teams need into a single, centralized view that allows reps to manage their accounts, opportunities, and tasks.
Omni-Studio: Omni-Studio enables the rapid creation of task-based components and services, delivering seamless, digital-first experiences tailored to industry needs across multiple devices and channels.
Drive Growth Today With Salesforce Consumer Goods Cloud for Sales
Salesforce Consumer Goods Cloud for Sales helps consumer goods companies drive sales growth by offering tools that improve account management, collaboration, time savings, and more. By leveraging the power of AI, automation, and real-time insights, businesses can stay ahead of the competition, increase revenue, and build stronger customer relationships. Salesforce Consumer Goods Cloud for Sales is the ultimate solution for brands looking to boost sales productivity and achieve lasting success.
About Corrao Group
For over two decades, Corrao Group has been a trusted global Salesforce partner, helping B2B organizations across retail, consumer goods, pharmaceutical, manufacturing, and healthcare drive digital transformation. Our expertise spans Salesforce Consumer Goods Cloud for Sales & Service, Trade Promotion Management (TPM), Customer Planning & Forecasting (CPF), Retail Execution (REx), Agentforce, and Data Cloud. With seamless integration and a deep understanding of industry challenges, we translate complex business processes into scalable, high-performing Salesforce solutions. As power users and implementation experts, we optimize operations, enhance decision-making, and accelerate growth—ensuring your business stays ahead in a competitive market.
