Emerging CPG Trade Promotion Challenges
For decades, Trade Promotion Management (TPM) systems have catered almost exclusively to large enterprise brands—those with the large budgets, long timelines, and internal expertise to manage complex software deployments. But what about the emerging and mid-sized consumer goods companies that face the same challenges of aggressive trade strategies, retailer demands, and tight margins, without the same resources?
Introducing MyFirst TPM™
Corrao Group is proud to officially launch MyFirst TPM™, a cost-effective implementation leveraging Salesforce Trade Promotion Management (TPM) on Consumer Goods Cloud. Designed with speed and scalability, MyFirst TPM™ delivers the power of Salesforce TPM without the high implementation price tag or 12+ month rollout traditionally associated with it.
Why MyFirst TPM™ Matters
We’ve worked with the Consumer Goods industry customers across the globe—from high-growth brands to industry veterans—and the pattern has been clear:
“We know we need Salesforce TPM, but the implementation cost and complexity are too high for where we are today.”
That’s the gap MyFirst TPM™ was designed to close.
What Makes MyFirst TPM™ Different?
Unlike traditional Salesforce TPM implementations, MyFirst TPM™ is right-sized and ready to deploy in just five months. Here’s what sets it apart:
Affordable Entry Point
Core Salesforce TPM capabilities at a fraction of the typical implementation cost, lowering the barrier for brands early in their TPM journey.
Future-Ready Architecture
Leveraging the Salesforce TPM solution, MyFirst TPM™ is a solid foundational beginning and is ready to scale as your business and strategy evolve. It’s not a one-off solution, it’s the first step in your Salesforce TPM maturity model.
Post-Promotion Intelligence
Salesforce’s Agentforce AI powers post-promotion analysis and insights to help your team learn, iterate, and optimize every dollar spent.
Built by Experts in Consumer Goods
MyFirst TPM™ was designed by Corrao Group, a global leader in Salesforce Consumer Goods implementations. With more than 2,500+ successful projects across 1,200+ clients, we understand what works and what doesn’t regarding trade promotion transformation. Trade promotion spending is too important and expensive to manage through spreadsheets and guesswork. MyFirst TPM™ gives brands a clear, affordable path to better planning, smarter spending, and measurable ROI.
If you would like to learn more about MyFirst TPM™, please visit our website.
About Corrao Group
Since 2008, Corrao Group has been a trusted global Salesforce partner, helping B2B organizations across retail, consumer goods, manufacturing, and healthcare drive digital transformation. Our expertise spans Salesforce Consumer Goods Cloud for Sales & Service, Retail Execution (REx), Customer Planning & Forecasting (CPF), Trade Promotion Management (TPM), Agentforce, and Data Cloud. With seamless integration and a deep understanding of industry challenges, we translate complex business processes into scalable, high-performing Salesforce solutions. As power users and implementation experts, we optimize operations, enhance decision-making, and accelerate growth—ensuring your business stays ahead in a competitive market.
