If you’ve used Salesforce’s Sales Cloud prior to using Pardot, you’re most likely familiar with how Salesforce campaigns function. They are objects used to manage and track outbound marketing campaigns, ranging from a simple email campaign to large, in-person conventions. Contacts and leads can be associated with multiple Salesforce campaigns as part of a multi-touch outreach. Pardot campaigns are similar but think of them more as the first outbound marketing campaign that the prospect (contacts and leads are called prospects in Pardot) interacted with from your company. Prospects can only be associated with one Pardot campaign; acting in more of a ‘source’ field type of way here.
Category: Updates
Overnight ROI and Sales Alignment with SalesHood
Imagine an environment where sales managers don’t have insight into how each individual on their sales team makes the company pitch. Managers don’t have the time to attend every sales call, leaving them to only hope that the company’s onboarding program paid off. This causes problems such as disconnected sales, overall company value not being communicated effectively, and many others.
Enter SalesHood, a sales enablement tool that reinforces your sales team’s knowledge by allowing them to share and collaborate on content, including their sales pitches. SalesHood allows you to train, test, and certify your team to ensure everyone is on the same page. It even has a large library of videos to view ranging from Sales 101 to advanced selling techniques. In addition to the video library, SalesHood allows your team to create their own videos to enable feedback from your entire team.
Take a look below to see what our team has to say about SalesHood!
Dashboards that Boost ROI: 6 Examples and Characteristics
The Benefit of Salesforce Dashboards
Salesforce dashboards are a data visualization tool that displays real-time metrics and executive KPIs for a company. They’re implemented company-wide, displaying data from your Sales Cycle, Marketing Campaigns, CSAT scores, and much more. Dashboards are crucial for a company to grow and succeed as they give real-time insight into how your departments are performing, aligning some departments along the way (e.g. Sales and Marketing).
Great dashboards take time and patience to perfect as they require collaboration within your company. At the end of the day, you’ll want your entire company to love these dashboards so much that they keep them open all the time. This post contains dashboard characteristics that will guide you towards doing just that.
New Feature: Salesforce Engage Team Reports
Salesforce Engage allows users to be first, be relevant, and be productive with their clients. Why is it important to be first? “50% of Sales go to the Rep that responds first”- InsideSales.com. With Engage, your Sales team knows the moment their prospects interact with their emails. Be relevant with personalized, Marketing approved templates to send to prospects as “78% of B2B buyers expect Sales Reps to send personalized interactions based on information from their online activities” – IDC, 2015. Gone are the days of purchasing lists and expecting an ROI from it.
Stay Ahead in Account Based Marketing with Einstein Analytics
84% of Marketers are seeing higher ROI with Account Based Marketing (ABM) than other Marketing programs. Source: ITSMA
What is Account Based Marketing (ABM)?
Account Based Marketing applies time-tested B2B Sales and Marketing principles to the selling cycle by going after company accounts, or decision-makers instead of individual sales leads. This results in spending your time with more qualified prospects. If you would like to learn more about what ABM is, or how to take it a step further, view our past blog post – Go Beyond ABM with Account Based Management.
New ’17 Pardot Summer Releases: Engagement Studio
Summer is here! That means Pardot recently announced their new ‘17 summer updates. Just in case you missed it, they are making improvements to Engagement Studio.
For you long time users who may be familiar with Drip Programs, Engagement Studios are a new way to nurture prospects, customers, employees and more. Pardot is continuing to add new-and-improved functionality to Engagement Studio to improve how you can nurture and market to your audience.
Let’s take a look how these new 2017 Pardot summer releases can help effectively manage your nurturing programs:
Go Beyond ABM with Account Based Management
Over the last couple years at Corrao Group, we’ve been hearing the term ABM (Account Based Marketing) resurfacing from the 80’s as the Marketing world’s latest discovery of ROI results associated with aligned Sales and Marketing business marketing tactics.
This trend raises a number questions for us such as:
Why are companies just now embracing this concept?
How could a successful company afford to ignore each of their client’s unique and individual needs?
Pardot Webinar: How Corrao Group Boosted Sales by 40.3% for Avalon Shutters
Pardot Webinar | Avalon Shutters
Corrao Group invites you to join us for our free Pardot webinar hosted by our CEO Jack Corrao on May 22nd 11am PST. For this webinar, we have put together an in-depth case study examining one of our manufacturing clients, Avalon Shutters, and the process behind how we helped them optimize Pardot to achieve the following results:
- increased email CTR’s to 30.7%
- aligned internal Sales, Marketing, and Operational teams
- uncovered and implemented a new revenue source
- set up email automation for long-term success
This 1 hour presentation will reveal how we generate success for our clients every day while maintaining the professionalism of being a Salesforce Silver Certified Partner. Enroll Today!
Migration Guide: Making the Transition from HubSpot to Pardot
Marketing Automation Software has seen explosive growth in the past few years; showing a 451% increase in qualified leads, 14.5% increase in Sales productivity, and a 12.2% decrease in Marketing overhead (MarketingProfs). For Salesforce users, the best Marketing Automation Software is Pardot. Investing time and money in solutions that do not allow for seamless integration, smooth usability, and more holistic reporting of a customer’s experience will hinder your ability to outperform your competition, and for many, that means transitioning from Hubspot to Pardot. Pardot has the premier integration with Salesforce, the CRM leader (G2 Crowd), which allows for optimal performance, scalability, and reporting.
Pardot’s New Versioning and Program Locking Features
New Features Added to Pardot’s Engagement Studio
Just before Halloween, Pardot announced two new features for Engagement Studio. Engagement Studio is an interactive and aesthetically pleasing way to nurture prospects, partners, legacy customers and more. According to Pardot, these two new features “come highly requested by Pardot users.” Let’s dive deeper into these exciting new features.
