Summer is here! That means Pardot recently announced their new ‘17 summer updates. Just in case you missed it, they are making improvements to Engagement Studio.
For you long time users who may be familiar with Drip Programs, Engagement Studios are a new way to nurture prospects, customers, employees and more. Pardot is continuing to add new-and-improved functionality to Engagement Studio to improve how you can nurture and market to your audience.
Let’s take a look how these new 2017 Pardot summer releases can help effectively manage your nurturing programs:
Utilizing Scoring Categories in Engagement Studio
For a quick refresher, Scoring Categories allow you to break down your scoring module by certain company departments, services, or products. By allowing users to adjust Scoring Categories within Engagement Studios, it provides an amazing way to maximize your nurture programs. How so? By adjusting select scoring categories, you can have specialized engagement studios for certain services/products, and with different categories, you can make sure they get placed into the right nurturing program.
Scoring Categories are one of the powerful tools that Pardot Pro-edition users enjoy. If you’re interested, take a look at what else you can get with Pardot Pro Edition.
Scheduling Engagement Studios
Have you ever set up an engagement studio ready to go but then forgot to turn it on? Don’t worry, the highly-requested feature of scheduling Engagement Studios has arrived. Now, you have the ability to automate the start and end times for your nurturing programs. From seasonal promos to product launches, scheduling your Engagement Studios gives you complete control of when you want the program to start and stop.
Also, to ensure that Engagement Studios don’t get started or stopped on the wrong days, Pardot is going to send you a reminder that your studio is going to start and end. This way, it gives you time to make schedule adjustments if you want to continue the campaign or leave it running.
Bonus: Multiple custom reply-to addresses
Pardot is also making advanced updates to their email tools. Just like having multiple senders, you can have different custom reply-to addresses. From there, you can control where the replies are sent.
It works as the same as the send-to section, where you can specify whether it’s the assigned user, general user, or a particular user in Pardot. Just like the sender portion, now you have a backup plan for those hundreds of replies!
Quick Reminder: Be sure to update your tracker domain settings because, on August 10, Pardot is going to be doing a security update on the tracker domains to see if they were validated. If the validation code is not included when Pardot does the update, your domain will revert back to go.pardot.com.
You should receive an update via Pardot system email about that but if you need some help.
On the way! Salesforce has been working on the ability for prospects to match automation rules more than once, they are a couple weeks away from releasing it. If you would like to learn more about Pardot, please visit our Salesforce Marketing Cloud page.