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Corrao Group Blog

Salesforce Technical Support and Digital Marketing Agency

Tag: account based marketing

New Feature: Salesforce Engage Team Reports

Salesforce Engage

Salesforce Engage allows users to be first, be relevant, and be productive with their clients. Why is it important to be first? “50% of Sales go to the Rep that responds first”- InsideSales.com. With Engage, your Sales team knows the moment their prospects interact with their emails. Be relevant with personalized, Marketing approved templates to send to prospects as “78% of B2B buyers expect Sales Reps to send personalized interactions based on information from their online activities” – IDC, 2015. Gone are the days of purchasing lists and expecting an ROI from it.

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Author Jack Corrao iiiPosted on August 10, 2017March 14, 2019Categories UpdatesTags abm, account based marketing, Engage, pardot, Reporting, salesforceLeave a comment on New Feature: Salesforce Engage Team Reports

Go Beyond ABM with Account Based Management

Over the last couple years at Corrao Group, we’ve been hearing the term ABM (Account Based Marketing) resurfacing from the 80’s as the Marketing world’s latest discovery of ROI results associated with aligned Sales and Marketing business marketing tactics.

This trend raises a number questions for us such as:

Why are companies just now embracing this concept?

How could a successful company afford to ignore each of their client’s unique and individual needs?

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Author Jack Corrao iiiPosted on June 22, 2017May 19, 2025Categories ABM, UpdatesTags abm, abm mgmt, abmm, account based marketingLeave a comment on Go Beyond ABM with Account Based Management

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