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Corrao Group Blog

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Tag: abm mgmt

Go Beyond ABM with Account Based Management

Estimated < 1 min. read

ABM

Over the last couple years at Corrao Group, we’ve been hearing the term ABM (Account Based Marketing) resurfacing from the 80’s as the Marketing world’s latest discovery of ROI results associated with aligned Sales and Marketing business marketing tactics.

This trend raises a number questions for us such as:

Why are companies just now embracing this concept?

How could a successful company afford to ignore each of their client’s unique and individual needs?

Read More

Author Jack Corrao iiiPosted on June 22, 2017March 1, 2019Categories ABM, UpdatesTags abm, abm mgmt, abmm, account based marketingLeave a comment on Go Beyond ABM with Account Based Management

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