Salesforce Engage allows users to be first, be relevant, and be productive with their clients. Why is it important to be first? “50% of Sales go to the Rep that responds first”- InsideSales.com. With Engage, your Sales team knows the moment their prospects interact with their emails. Be relevant with personalized, Marketing approved templates to send to prospects as “78% of B2B buyers expect Sales Reps to send personalized interactions based on information from their online activities” – IDC, 2015. Gone are the days of purchasing lists and expecting an ROI from it.
Salesforce has recently released the feature of Engage Team Reports for Salesforce Engage. Rather than viewing all Engage emails sent within a time period from everyone in your company, you now have the ability to create teams of your users and drill down specifically on each team. Users will be able to view aggregated email stats per team that were sent via Engage in Salesforce, Gmail, and Outlook. In each team report, drill down into each Sales Rep and determine the most successful templates via email open rate or click through rate.
With the introduction of Salesforce Engage’s Team Reports feature comes another technological advancement for Account Based Marketing (ABM). In ABM, one vital metric is making sure that your content reaches clients and makes an impact. Well, you can’t track the impact of the email if you don’t know whether the email actually reached the inbox or not. Without Engage, Marketing Automation sends off emails and requires you to manually go through each prospect to check if they opened the email. With Engage Team Reports, you can drill down and see a list of those who it was sent to, who opened it, clicked a link, and more.
In addition to making sure your content reaches prospects, Engage Team Reports boosts your ABM metrics in additional ways. Utilize the tool to be first, knowing when your clients open emails so that you can prepare for a relevant call. It also supports the ABM metric of ‘Quality vs Quantity’ as it allows your team to focus on those qualified prospects who are actually opening and clicking through emails, rather than blindly going into a call hoping that they read your email.
Salesforce Engage Team Reports is available for current and future Salesforce Engage users. For those who have Engage already, or would like to speak about purchasing it, contact us today.
If you’d like to learn more about Account-Based Marketing, please download our ABM data sheet by filling out the form below.