Marketing Automation Software has seen explosive growth in the past few years; showing a 451% increase in qualified leads, 14.5% increase in Sales productivity, and a 12.2% decrease in Marketing overhead (MarketingProfs). For Salesforce users, the best Marketing Automation Software is Pardot. Investing time and money in solutions that do not allow for seamless integration, smooth usability, and more holistic reporting of a customer’s experience will hinder your ability to outperform your competition, and for many, that means transitioning from Hubspot to Pardot. Pardot has the premier integration with Salesforce, the CRM leader (G2 Crowd), which allows for optimal performance, scalability, and reporting.
Category: Updates
Pardot’s New Versioning and Program Locking Features
New Features Added to Pardot’s Engagement Studio
Just before Halloween, Pardot announced two new features for Engagement Studio. Engagement Studio is an interactive and aesthetically pleasing way to nurture prospects, partners, legacy customers and more. According to Pardot, these two new features “come highly requested by Pardot users.” Let’s dive deeper into these exciting new features.
How Do Lead Nurturing Programs Work?
Lead nurturing programs have a variety of benefits, most of which you may have read through already from multiple pieces of content. For this reason I am not going to show you the list of benefits that have been copied and pasted around the web but instead I am going to show you how you can actually achieve those benefits. Some programs have the end goal of guiding their prospects through the sales cycle while another program can have the goal of simply educating their prospects. The goal of these lead nurturing programs can differ but the approach to these programs should be similar, if not identical, each time. The process should be standardized and start with choosing the type of nurture campaign, choosing the audience, selecting the nurture’s flow and content, followed by reporting on the overall nurture campaign. We are going to walk through the process of building a successful lead nurturing program.
Dreamforce 2016 Parties: Nightlife Edition
Mindtouch Pre-Game Party | Oct 3rd
Mindtouch is hosting party to pregame for Dreamforce. Meet Dreamforce attendees before the conference while enjoying drinks and games.
Location: Hotel Zephyr
Time: 6pm-9pm
Event link: https://mindtouch.com/info/dreamforce-happy-hour-zephyr/?instance_id=122
Sponsor: Mindtouch
Pardot’s New UI
Pardot understands that its users have different opinions, interests, likes and dislikes, which is why they want to make sure that their users have the best experience. Their team of usability experts have the important role of finding ways to improve the user experience for you and its future users. Today, April 21st, they announced what enhancements have been made to increase the user’s experience as well as efficiency. Let’s take a look at those new features.
Updated Fonts and Styling
The new styling is designed to make it easier to navigate throughout the Pardot system and is also pleasing to the eye. The styling attracts the eye to the data that the user wants to see and the new colors and buttons make it easier to decide on what are the next steps.
How to Automate Everything With Pardot
Pardot automation is more than just marketing machine. It’s an everything automation machine. We have proven that it can automate Marketing, Sales, Sales Operations, Project Management, Accounts Receivable, and more. With this kind of potential, Pardot is not a purchase, it is similar to hiring a Virtual assistant. However, this virtual assistant only costs $0.34 an hour.
Heres you how Pardot accelerates these parts of your company:
Pardot Engagement Studio
We did not buy Pardot, we hired it ™
Being a Salesforce Pardot Select Partner ,in addition to a Salesforce Silver partner, causes Corrao Group to be different from your average consultant. Our vast knowledge of the two systems and expertise in most verticals has allowed us to completely customize the connection between the two, opening up doors never seen before. We have extended our nurturing campaigns into the accounting department, project management, and customer on boarding. Our services include, but are not limited to, business lifecycle management, Pardot and Salesforce implementation and training, and content consultation/creation.
10 Reasons to Use Marketing Automation
1. Enhanced Accountability of Marketing and Sales: Accountability is a word that carries heavy meaning and without concrete proof, it can be easy to point the finger at someone else when you are the one that should be held accountable. With marketing automation, you know exactly what processes are being executed and all reports are easy to access. If certain marketing campaigns aren’t working because leads aren’t being nurtured, the marketing team will receive feedback, without the blame being put on sales (and vice-versa). This reduces stress in the office and allows sales and marketing to open up wider forms of communication.
Dreamforce 2016 Survival Guide
Are you ready? Dreamforce is two weeks away and it is time to get ready to conquer it. Since we know you have a lot on your mind, we created a survival guide to help you prepare. Here are some survival tips to stay at the top of your game:
1. Bring a Portable Phone Charger
The last thing you want is your phone or tablet dying in crucial parts of the day at Dreamforce. If you have a portable charger. pack one and if you don’t, buy one. Your devices will die faster than you think due to the venues and presence of other attendees’ devices.
Extra Tip: Put your phone on Airplane Mode and use as much Wifi as you can. With over 300K attendees trying to access cell phone networks, your phone will die quick!
Some Battery Packs we recommend:
Mophie power station XXL
Anker PowerCore 10000
6 Marketing Tips for New Entrepreneurs!
Are you a new entrepreneur with no clue where to start with your marketing strategy? Here are 6 tips to get you started!
Recognize what you want to accomplish with your Marketing Plan
Is your organization B2B? B2C? Recognizing this and your goals before moving forward gives you maximum clarity in the quest for what marketing methods you know will work best.
Bring out the value proposition!
Find it. Write it. Use it. This is what your product or service is all about and how it separates you from everyone else out there! Focus on how your product is different and evidently better than others out there. (Keep in mind this is different from your slogan)
