“We didn’t purchase Pardot, we hired it. We pay a virtual assistant $.34 per hour.”
Pardot should no longer be known as only a marketing automation system, because it’s an everything automation system. As certified Salesforce and Pardot partners, as well as everyday power users, Corrao Group has gained insight unlike anyone else in discovering how to use Pardot and Salesforce to their maximum potential across your complete company.
Our brand new product, EZ-AR, automates your entire Accounts Receivable process from invoice generation to track invoice deliveries, openings, and payments easily. The advanced reporting provides real time visibility to payment engagement and aging follow-up. EZ-AR has cut down DSO by 50%.
Pardot’s automation does not stop there.
Pardot can also automate Project Management, Sales Automation, Sales Operations and more.
This new email notification will automatically provide you with easy visibility into automations in your account that have been inactive during the past 30 days. These automations include Drip Programs/Engagement Studios, Dynamic Lists, and Automation Rules.
Email A/B Toggling
Enabling A/B testing has just gotten easier. From the email creation window, toggle A/B testing on and off, all the while deciding on which version you should keep for future campaigns.
Updated Form reCAPTCHA
By default, Pardot has built-in bot protection using a hidden method called honeypot. Due to spam improving, Pardot has increased their efforts for spam prevention. If the visitor’s IP address is a known spammer, Pardot will display a CAPTCHA that once filled out, Pardot rejects the submission.
Fill out this form to apply for the early access feature, customizable prospects table. Be a part of helping Pardot become even more user friendly! This feature allows you to rearrange columns and display what you want to see in your prospect table.
Heike Young states in her blog post on the Salesforce Blog that “Music is a key part of Dreamforce.” This inspired me to get a music expert from the Corrao Group, Tyler Keil a.k.a Ty Tunes, to come up with the Ultimate Playlist for Dreamforce 2016 and he went above and beyond expectations.
This playlist is designed for you to conquer and keep your energy levels up throughout Dreamforce. Whether you are walking to your next session, about to attend a network event, going to give a presentation, or heading over to see Flo Rida at the Pardot B2B Marketing Bash, this playlist will give you the boost you need to enjoy the events to the fullest.
Hope you enjoy this playlist and your time at Dreamforce 2016!
Ultimate Dreamforce 2016 Pump Up Playlist
Here is some other links that will help you at Dreamforce 2016
Corrao Group isn’t taking July 4th off, although no one will be at their desk.
We will still be sending emails, although we won’t be at our computers or on our cellphones.
We will still be collecting information about our customers and leads, although no one will be inputting data.
Pardot allows us to have a fully functioning, around the clock employee that delivers the right content at the appropriate time. When a visitor fills out a form on our website, the “Pardot employee” is recording their information and inputting it into Pardot. It will then send the new prospect a follow up email explaining what they can expect next. Don’t think our Pardot employee stops there, they have another task. Pardot will notify one of our users that a new prospect has entered the system. It will provide the user with insights into the customer profile, rather than the user having to look up information on the prospect.
Our Pardot employee is brilliant. They know, based on specific criteria, whether or not to place our prospects into a specific segmentation list to later market to. Sometimes those lists feed into our nurturing programs which could start sending the prospect information on one of our services!
On July 5th we’ll bring our Pardot employee a firework for their dedication.
The Content Marketing Institute blog is the ultimate place to go if you want to jumpstart your content marketing strategy. The blog is run by Joe Pulizzi (@JoePulizzi), author of the must-read book Content Inc and one of the founding fathers of Content Marketing. CMI offers a huge variety of resources from detailed research reports and whitepapers to podcasts and webinars. You can easily sift through the different topics on their blog and find how-to guides for whatever your marketing campaign needs.
Named the #1 Content Marketing Blog in the World by Content Marketing Institute, Convince and Convert focus on what brands can do in order to deliver remarkable customer experiences. This blog specializes in explaining the “why” behind content marketing best practices. Convince and Convert is run by Jay Baer (@JayBaer), a New York Times best-selling author of 5 books, and a social media icon.
This Sunday is the Harvest for Hope Fundraiser to support the Emilio Nares Foundation (ENF). The 13th Annual Harvest of Hope fundraiser is a fine wine and cuisine fundraising event, raising funds for low-income, underprivileged families whose children are battling cancer. The foundation is near and dear to the Corrao Group’s core. So dear that, Jack Corrao, Managing Director of Corrao Group stated that “Corrao group has adopted ENF as our Salesforce 1-1-1 model.” The Salesforce 1% model consists of pledging 1% of equity,1% of time, and 1% of product/service.
B2B Marketers are soon going to be able to ride the wave. Wave for B2B Marketing will help you visualize all the data in your Pardot, CRM, and even third party sources.You can view this data on your computer, tablet, and smartphone. This data will help you maximize ROI and effectiveness of your marketing campaigns. Not to mention, the dashboards are all interactive and gives you the ability to make data-driven decisions quickly. Here are a sneak peak to exciting features:
1. Marketing Manager Dashboard
If you are a Marketing Manager, you are going to LOVE this dashboard. At first, it shows you a high level of relevant data regarding the health of your company and the ability to filter by time period. The two main views are Marketing Pipeline Health and Engagement Health. Marketing Pipeline health shows Pipeline Deals and Revenue by Campaign. The Engagement health shows email engagement, top forms and landing page completions.
The ultimate place to have a personalized experience from networking to exclusively designed sessions just for B2B marketers. Check out the amazing session going at the Cafe here. This is a must attend place for any B2B Marketer. Not to mention, there will be free food all day and a happy hour.
Before, words in the text editor would get cut off after a certain number of characters in one line. Now, Pardot allows for more characters and the line breaks are no longer automatic, allowing you to choose where your lines break.
New Table Action: Pause Automation Rules and Drip Programs
From your Automation Rule and Drip Program overview pages, you are now able to pause multiple automations from the table at one time. Before, you were only able to pause the automations one at a time.
Pardot’s Engagement Studio enables marketers to further customize their nurturing programs for their prospects, customers, and even partners. Engagement Studio has three main features that let you build your campaign around: Actions, Triggers, and Rules. Actions “Do something”, Triggers “Listen for something”, and Rules “Check something.”
In our previous blog posts we took a look at the new actions and triggers supported by Engagement Studio. Now let’s take a look into the new rules.
The following are new rules that Engagement Studio can check for from a prospect’s field, activity record, SFDC campaign, and more.
Assigned Salesforce Queue
Salesforce Campaign Status
These rules check for specific values and define the following path based upon the value. For example, the new list rule will check for if a prospect is on a specific segmentation list. If they are on the segmentation list, they will be sent down path A and if they are not on the list they will be sent down path B.