Salesforce Consumer Goods Cloud Offline Penny Perfect Pricing

Estimated 2 min. read

As the consumer goods industry continues to face complicated challenges, it’s becoming essential for brands to shift to a digital and consolidated platform to maximize revenue growth. Salesforce Consumer Goods Cloud has released new features specifically on retail execution to help the consumer goods industry digitally transform. Exciting releases of the Consumer Goods Cloud Summer ’22 Offline App include Penny Perfect Pricing, Conditional Surveys, Asset Management, Payment Collection, Inventory & Quotas, Live Reporting, Substitution Management, Gamification, Supervisor Management, and Customer Segmentation.

Offline Penny Perfect Pricing

Consumer Goods sales reps need access to critical selling information when they are in the field or without wifi connectivity. With the new offline penny perfect pricing app, reps can execute their visit objectives and take orders anywhere with a solution that calculates the exact price based on customer-specific discounts, available promotions, and other pricing conditions. Additionally, sales reps can take orders while having a 360-degree view into potential promotion-driven orders to help them up-sell additional products. They can also execute inventory tasks for their list of products and review options to reschedule visits to retail locations and then sync their mobile device with Salesforce when back online. Salesforce penny perfect pricing allows sales reps to achieve retail execution excellence from anywhere in the world.

How Does Offline Penny Perfect Pricing Work?

Penny perfect pricing uses a pricing engine for comprehensive price calculation. The pricing engine considers customer and product pricing conditions, such as prices, discounts, and surcharges, to determine prices in various scenarios such as when recalculating delivery documents, creating an invoice for an on-demand sales order, and calculating pre-sales order or a return. Penny perfect pricing is integrated with the ERP system to provide the same pricing behavior, to reuse condition data, and to handle complete calculated documents.

Consumer Goods Cloud Consultant Leader

Over the years, we have been using our experience to help digitally transform the consumer goods industry. As our main industry focus, we are proud to be on the Consumer Goods Cloud Partner Advisory Board, in addition to being the exclusive US launch partner of the Salesforce TPM Pilot.

About Corrao Group

Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,050+ customers, implementing, customizing, and optimizing over 2,150+ Salesforce projects. If you are interest d in learning more about how Corrao Group can help your company, read our reviews on G2!

Sources:

Salesforce for Consumer Goods Expands Capabilities to Help Drive …. https://www.salesforce.com/news/stories/salesforce-consumer-goods-cloud-news/

Salesforce for Consumer Goods Announces New Innovations

Estimated 2 min. read

Salesforce has announced new innovations for the consumer goods industry that allows them to increase automation, expand selling opportunities, drive profitable growth, and more. As the consumer goods industry faces difficult challenges, it’s becoming critical for brands to shift to a digital and consolidated platform for business growth. Salesforce for consumer goods has announced the following innovations: Trade Promotion Management (TPM), Offline Penny Perfect Pricing, B2B Commerce & Marketplace, and MuleSoft Accelerator for Consumer Goods.

Trade Promotion Management

Salesforce Trade Promotion Management allows you to optimize retail pricing and promotions in real-time to maximize trading effectiveness. Manage reconciliation of claims and deductions against promotions and funds while streamlining settlements. Track the effectiveness of your promotions with real-time reporting. Learn more about how Salesforce TPM can optimize trade activity to drive revenue growth on a connected platform.

We had the honor of being one of seven global consulting partners exclusively chosen to participate in Salesforce’s Trade Promotion Management Pilot program this year. We partnered with a leading sports drink company to set up, run, and manage their promotions. Learn more about the pilot here.

Offline Penny-Perfect Pricing

Offline Penny-Perfect Pricing allows Sales representatives to take/place orders fully offline or anywhere with offline ordering— while promotion-driven orders help sales teams up-sell. Seamlessly calculate the penny-perfect price based on available promotions, flexible rules, and pricing conditions. Penny-perfect pricing ensures the price is consistent regardless of device, location, or internet connectivity.

B2B Commerce Wholesale Retail App

The new B2B Commerce Wholesale Retail App maximizes wholesale buying efficiency for consumer goods companies with sales collaboration, large cart ordering, and new virtual showrooms. The new Commerce Marketplace unites the fragmented buyer and seller landscape to create new revenue streams, giving brands and distributors the ability to expand reach by adding inventory to retail partners quickly.

MuleSoft Accelerator for Consumer Goods

Connecting critical data, systems, and applications like trade promotion management, product information management systems, and more will help you innovate faster. Mulsesoft Accelerator for Consumer Goods, companies can have a single source of truth for data and can quickly deploy trade and retail execution capabilities leveraging existing master data in traditional back-end systems.

About Corrao Group

Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,050+ customers, implementing, customizing, and optimizing over 2,150+ Salesforce projects. If you are interest d in learning more about how Corrao Group can help your company, read our reviews on G2!

Sources:

Salesforce

Salesforce Announces Customer 360 for Consumer Goods with Trade Promotion Management

Estimated 2 min. read

Salesforce has announced Customer 360 for Consumer Goods with Trade Promotion Management. Customer 360 for Consumer Goods delivers profitable growth as companies can increase profitability, win at the shelf, build brand relevance, and work efficiently from anywhere. With one single source of truth, Customer 360 for Consumer Goods gives you an intelligent and robust solution to help manage key accounts, deliver profitable growth, and accelerate time to value across your entire organization.

Salesforce Trade Promotion Management allows you to optimize retail pricing and promotions in real-time to maximize trading effectiveness. Salesforce TPM gives your team the resources they need to plan, manage, and execute relationships with distributors, customers, and end-consumer marketing on a consolidated and integrated platform. With Trade Promotion Management digitized, your brand can optimize trade planning, track effectiveness with real-time reporting, manage funds and budgets, and streamline claims management. To learn more about Salesforce Trade Promotion Management, visit our blog: Digitize, Unify, and Integrate Your Trade Promotion Management with Salesforce

We are excited to announce that we’ve been selected as the exclusive US launch partner supporting Customer 360 for Consumer Goods with Trade Promotion Management! Over the past two months, we have been working with Salesforce and a top American Sports Drink Company on their extensive trade promotion program. To learn more about the TPM pilot, please visit our blog: Launch Partner for Consumer Goods Cloud TPM Pilot.

Salesforce TPM Features

To learn more about Salesforce TPM, please visit our website.

Consumer Goods Cloud Consultant Leader

Over the years, we have been using our experience to help digitally transform the consumer goods industry. As our main industry focus, we are proud to be on the Consumer Goods Cloud Partner Advisory Board, in addition to being the exclusive US launch partner of the Salesforce Trade Promotion Management (TPM) Pilot.

About Corrao Group

Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,050+ customers, implementing, customizing, and optimizing over 2,150+ Salesforce projects. If you are interest d in learning more about how Corrao Group can help your company, read our reviews on G2!

Inside Consumer Goods and Retail Digital Transformation Data and Trends

Estimated 7 min. read

In March of 2020, McKinsey conducted a worldwide consumer survey to understand the impact of COVID-19 on consumer sentiment, consumer behavior, and the digital transformation of the industry. The impact of these rapid changes has not been the same for all consumer goods companies. Some dealt with a tremendous decline in sales/profit and unfortunately had to lay off thousands of employees, whereas other companies succeeded and thrived through the pandemic to grow and accelerate. But what was the key difference between these two different outcomes? Digital Transformation. Digitization, online ordering and delivery, and remote working became widespread overnight. New trends that might have taken a decade to come to life happened in days. Here are the new ways that have changed the industry forever.

Five Major Changes in Consumer Spending

    1. Shift to value and essentials
      • Consumers are more mindful of their spending and buy less expensive products.
      • Increased focus on household essentials; cutting back on most discretionary categories.
    2. Increased digital and omnichannel presence
      • Most consumer industries have seen more than 10% growth in their online customer base through COVID-19.
      • Most plan on shopping online with the use of e-commerce.
    3. Decrease in loyalty
      • Many consumers have tried different brands due to supply-chain disruptions.
      • According to Mckinsey, “Our research shows that in China and the United States, 75% or more of consumers reported trying a new shopping method.
    4. Health and “caring” economy
      • Consumers buy more from companies and brands that have healthy and hygienic packaging as well as demonstrate concern for employees and customers.
    5. Homebody economy
      • In most countries, more than 70% of survey respondents did not feel comfortable resuming their normal out-of-home activities (2020).

How COVID-19 has Changed Consumer Behavior

Rapid shifts have heavy implications on retail and consumer goods companies. Three main changes have occurred because of COVID-19:

    1. Covid-19 is transforming consumers’ lives
      • Three change forces: Economic downtown, preference shifts, and digital acceleration
    2. Behavior changes are not linear, and their stickiness will depend on satisfaction with the new experiences
    3. The Future is now: Players should prepare
      • Prepare for consumption declines or trading down
      • Address footprint offer and shopping experience for new reality
      • Follow consumers in their new decision journeys when marketing and communicating

Behavior changes will reshape consumer decision journeys, and companies will need to adapt fast

Retailers will face challenges across multiple departments. Here are some of the challenges Sales, Marketing, and Assortment are facing.

Sales

      • Reinvented shopping experience: hassle-free shopping in a high-hygiene environment; change store layouts and proposition, reconfigure checkout, per longer operating hours, omnichannel experiences.
      • Right-size network to recognize 15% drop in consumption.
      • Leapfrog digital capabilities toward first-class e-commerce, consider drive-through, click-and-collect.
      • Reevaluate physical-store footprint as traffic from professionals and tourists declines and affects travel retail and on-the-go consumption.

Marketing

      • Consumers have changed where and how they engage, and marketing spending should reflect this.
      • Stay relevant across multiple touchpoints (brand.com, platforms, e-retailers, own stores, multibrand stores).
      • Allocate resources in line with journey shifts; eg, increase digital engagement (social, influencers, D2C) away from out-of-home advertising, print, trade marketing.
      • Win in loyalty shifts: ensure a first-class customer-relationship-management system, foster trust through communication, and provide incentives for first-time shoppers.

Assortment

      • Reimagine value for money: price, private label, quality, branding, merchandising.
      • Capture new needs: health, safety, fresh, new ready to eat; reduce exposure to highly discretionary categories.
      • Adapt formats to new needs: polarization in pack size (large and single packs) and hygiene certainty.
      • Rethink brand mix: increase exposure to post-COVID-19 loyalty-shift winners (trusted A-brands and local brands), and simplify assortment.

How Shopping Behavior is Changing

Shopping behavior has changed dramatically because of COVID-19. Brands are now being forced into what Mckinsey calls the “Fight to Online”. Here are three main data points Mckinsey found on how shopping behavior is changing:

    • Digital Shopping is here to stay.
      • Categories, where expected growth in online shoppers exceeds 35 percent, include essentials such as over-the-counter medicine, groceries, household supplies, and personal care products.
    • Millennials and high-income earners are in the lead when it comes to shopping online.
    • Consumers are switching brands are an unprecedented rate.
      • Shoppers have cited a number of reasons for switching brands, with availability (in-store and online), convenience, and value leading the pack.

12 Disruptive Trends Hurting Traditional Business Models

Why hasn’t the old success model continued to grow? Because the model has been pummeled by 12 disruptive trends during the previous decade. COVID-19 has intensified most of them.

The New Model

Traditional consumer business models are becoming obsolete. More and more companies are realizing they must innovate to a new model in order to remain competitive and “win.”

The seven shifts of the next normal

Accelerating the Recovery in Consumer Goods Through Digital and Analytics Programs

Is your Management Team Preparing for the Future of Work?

Questions to consider:

    • What is the size and scope of the workforce that would be affected by your road map and technology?
    • What business changes or adjacencies could generate significant new jobs?
    • Do you have a plan to train people for the skills of the future? Do you need partners?
    • Given the workforce implications across the economy, would you prefer to address them proactively or reactively?\
    • Do you have a plan to source new talent at all levels of the company?
    • How do wages need to evolve so that you retain workers and attract good talent?

CEO Prospectives on COVID-19 and Digital Transformation

Nick Vlahos, CEO of Honest (Consumer Goods)

    • “Consumers are spending their money on brands they believe they can trust.”
    • “By giving the consumer an experience that connects with how they shop and by creating solution sets that meet her needs, we start to create stickiness and loyalty to our brand.
    • “We’re constantly listening and responding to the wants and needs of our customers.”

Hubert Joy, CEO of Best Buy

    • “My personal experience is different. When we started the turnaround, I was very clear about my philosophy, which was that profit is not the purpose but that purpose is to contribute to the common good. We did not spend time in the first three years of the turnaround on refining our purpose. We spent the time saving a ship that was sinking, by addressing key operational-performance drivers.”
    • “We spent a lot of time on making sure that the soil of the company was fertile. A lot of our emphasis was on creating a joyous, growth-oriented culture, on creating a very human environment where people felt that they belonged, that it was a human organization, that we emphasized individual development.”
    • “The purpose of Best Buy, in relation to customers, is not just to sell you a TV or a computer – though we’d gladly help you buy one. But it goes beyond that. It’s about what we call enriching lives through technology by addressing key human needs. The reason people buy a computer or a phone is not really for the product, it’s for what it can do.”

Daniel Zhang, Alibaba Group CEO

    • “We are a data-driven company. We create value from the data generated by the real activity of users and merchants; we use data as fuel for our marketplaces to help merchants better serve their customers. That is our logic, and we have been working on this for many years.”
    • “Technology and data empower our whole business— not only on the sales side and marketplace side but also in the back-end office, in customer service, in every single area. This is how we work.“
    • “In this digital era, when we talk about Alibaba’s future, we focus on helping our business partners win through successful digital transformation, rather than about how we can make ourselves even stronger. When small businesses can grow faster and grow healthier, it will benefit the whole society.”
    • “We give our people a lot of space to try new things. It means you have to accept mistakes. The vast majority of innovations will result in failure; you have to acknowledge that”

Time to Go Digital

When all these trends come together, it is clear that COVID-19 has required companies to make dramatic changes. Now is the time to go digital, and there are several products that can help you achieve business and customer success.

Salesforce created Consumer Goods Cloud to help the industry digitally transform their business to accel now and in the future. Salesforce Consumer Goods Cloud offers you an intelligent and powerful solution to help you manage key accounts, deliver intelligent growth, optimize field execution, Salesforce TPM, and accelerate time to value across your entire organization.

About Corrao Group

Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,050+ customers, implementing, customizing, and optimizing over 2,150+ Salesforce projects. If you are interested in learning more about how Corrao Group can help your company, read our reviews on G2!

Sources

https://www.mckinsey.com/~/media/mckinsey/industries/retail/our%20insights/perspectives%20on%20retail%20and%20consumer%20goods%20number%208/perspectives-on-retail-and-consumer-goods_issue-8.pdf

All photos via Mckinsey 

Keeping Up With the Rapidly Changing Retail and Consumer Goods Industries

Estimated 3 min. read

The consumer goods and retail industry has been undergoing a massive digital transformation these last few years. Both industries have faced rapidly evolving technology, economic instability, changing consumer behaviors, and consumer demographic shifts. Add on the effects of COVID-19, and the retail and consumer goods industries have accelerated by a decade. Redefining your business model is not an easy task to deal with. Left unaddressed, these changes can destabilize and render traditional consumer goods business models. Businesses must innovate and adapt to succeed in today’s digitally accelerated world.

Dominant Consumer Goods Business Models

Deloitte University Press recently studied 97 Consumer Goods companies to analyze and find what business model delivers exceptional performance. Based on the report, Deloitte found outstanding winners in the ecosystem who focused on three dominant business models: Operational Excellence, Brand Leadership, and Customer Solutions. Each business model focuses differently on key strategies, operations, and KPIs (See Figure 1 via Deloitte). Exceptional winners clearly understand how they create and deliver value, a clear business strategy, and deliver exceptional customer solutions. They have figured out what they’re really good at and have configured their model accordingly.

Figure 1

There are four themes that set Exceptional Winners apart from their peers:

    • They focus on what they do best by constructing a coherent business and operating model— Deloitte calls this the Business Model Coherence Premium.
    • They drive value from one of three business model types—Operational Excellence, Product/Brand Leadership, or Customer Solutions.
    • They develop a set of essential and specific capabilities that work together as part of a self-reinforcing business model.
    • They drive greater maturity into the distinctive capabilities than their peers.

Digital Transformation With Salesforce

Innovating your business model to remain competitive in today’s market is required to stay in business. Redefining your model involves finding solutions to help your company digitally transform to unite your teams around the customer with customized solutions. Companies are starting to ask the right questions like, “Can we change processes in a way that will result in more productivity, better decision-making, and a more profitable customer experience with personalization”? Another question is, “How much faster can we do the tasks we are currently doing with the help of automation”?

Enter Salesforce. Moving your business processes onto the #1 CRM platform allows you to better connect with your internal staff, partners, customers, and potential customers from anywhere in the world. With a 360-degree view of your crucial data, you are in total control to have more connectivity and accessibility, increased collaboration, and improved efficiency.

Salesforce created Consumer Goods Cloud to help the industry digitally transform their business to accel in today’s world. A move to Salesforce Consumer Goods Cloud gives you an intelligent and strong solution to help you manage key accounts, deliver intelligent growth, optimize field execution, TPM management, and accelerate time to value across your entire organization. Learn more about how Consumer Goods Cloud is helping the industry digitally transform.

About Corrao Group

Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,050+ customers, implementing, customizing, and optimizing over 2,150+ Salesforce projects. If you are interested in learning more about how Corrao Group can help your company, read our reviews on G2!

Connect with Corrao Group
Twitter
LinkedIn

Sources

Deloitte University Press
Salesforce

Salesforce Helps The Consumer Goods Industry Drive Digital Transformation

Estimated 2 min. read

The Consumer Goods industry is undergoing a massive digital transformation right now. The lack of digital presence and disconnected supply chains have caused stores to close at a rapid rate these past 2 years. A recent Salesforce report found that 54% of end consumers surveyed prefer to buy online. Add on the effects of COVID-19, and now 87% of shoppers begin their hunt in digital channels – up 71% from last year! The Consumer Goods industry requires a digital and accessible solution from anywhere, allowing you to build smarter and personalized B2B engagements at scale with AI-powered insights. Salesforce’s Consumer Goods Cloud helps improve field execution, account planning, promotions, channel partner relationships, and more.

Exposed Archaic Business Processes

The COVID-19 Pandemic has exposed the archaic “old-fashioned‘ ways of the Consumer Goods Industry. Lack of visibility into supply chains was already an issue before COVID-19, but with the pandemic outbreak, 56% of global retailers reported moderate disruption in their supply chains as a result of COVID-19 whereas 12% reported heavy disruption. Additionally, CG companies face visibility issues into shelf management with the increasingly tough job to keep inventory levels adequate as sales plunge and rise. Using spreadsheets to track key information and data is no longer sustainable. Unreliable and outdated data is when companies start to make bad business decisions, leading to wasted money and time on poor in-store execution. Consumer Goods companies need to understand in real-time how well their products are selling, what’s needed in the physical stores, and which locations need attention from field representatives. Innovative technology along with Artificial Intelligence is helping companies gain a competitive edge to become more data-driven. Salesforce’s Consumer Goods Cloud is helping companies accelerate account and retail growth.

Become Data-Driven With Consumer Goods Cloud

Salesforce’s Consumer Goods Cloud is an intelligent and seamless B2B CRM solution that can fuel alignment and growth from anywhere. With a 360-degree view of your customer, Consumer Goods Cloud allows you to streamline your account relationships and sales activities to optimize every selling opportunity. For field members, Salesforce Maps integrated with Consumer Goods Clouds maximizes your field reps entire day, sending them to locations that need attention first. Salesforce Maps along with Salesforce’s Mobile app optimizes your team to drive performance, reduce downtime with route plans, and enables your reps to sell more with key insights and analytics (Inventory Audits/Promotion Checks) at each store location. In today’s market, a move to Salesforce Consumer Goods Cloud will help your company accelerate growth intelligently, accurately, and effectively. Transform your business with Salesforce Consumer Goods Cloud today!

Stats provided from Salesforce.

If you would like to learn more about Consumer Goods Cloud, please visit our Consumer Goods Cloud page.

About Corrao Group

For over 20 years we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, we understand how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,000 customers, implementing, customizing, and optimizing over 2,100 Salesforce projects. If you are interested in learning more about how we can help your company, read our reviews on G2 or contact us today!

Digitally Transform Your Company With Consumer Goods Cloud

Estimated 2 min. read

To remain competitive in today’s market, consumer goods (CG) companies are rapidly adjusting to meet the B2B route to market. A recent Salesforce report found that during COVID-19, 99% of CG companies accelerated digital transformation in 2020. To stay ahead of the competition, consumer goods companies need to drastically transform their business to keep up with the ever-growing digital changes. With Salesforce’s Consumer Goods Cloud, your company can improve field execution, account planning, and channel partner relationships.

The Desired Shift to Transform Digitally

While there was already a steady rise in digital purchases online, the global health crisis sparked a digital boom. A Salesforce report found that there has been a 40% increase in new online shoppers, accelerating the need for transformation. However, the need for field reps to work with retailers hasn’t been reduced. The vast majority of CG sales are still driven by the B2B relationship between CG companies and traditional retailers. According to Salesforce, “Fast-moving consumer goods annually earn $1.01 trillion in the U.S. – and 95% of those sales come from traditional retail.” Still, CG leaders are facing issues with visibility to customer and retailers data, field representatives efficiency and productivity, shelf-management, or managing their supply chain. In the same Salesforce report, Salesforce found that $104 billion is spent annually on poor in-store execution. The right digital tools can enable Consumer Goods companies to maximize their trade planning and execution strategies. Salesforce’s Consumer Goods Cloud gives companies a 360-degree view of their customers’ and partners’ valuable data, allowing them to accelerate account and retail growth from planning to execution.

Salesforce Consumer Goods Cloud Solution

Salesforce’s Consumer Goods Cloud is a single platform that seamlessly integrates customer data from legacy systems and third-party sources. A 360-degree view of your customers’ and partners’ data helps your team improve account/retail planning, management, and execution. Deliver intelligent growth utilizing Tableau CRM for Consumer Goods to enhance your field sales performance by prioritizing visits based on intelligent recommendations. Consumer Goods Cloud also optimizes your field sales team’s route with Salesforce Maps to drive performance, reduce downtime, and enable your reps to sell more. Consumer Goods Cloud also offers you the ability to manage trade promotions with performance analytics/insights and full fund management visibility. With Consumer Goods Cloud, your company can build relationships and grow your business with the #1 retail CRM.

Consumer Goods Cloud B2B Advantages

If you are interested in learning more about Consumer Goods Cloud, please visit our website for a FREE consultation.

About Corrao Group

Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,000 customers, implementing, customizing, and optimizing over 2,100 Salesforce projects. If you are interested in learning more about how Corrao Group can help your company, read our reviews on G2 or contact us today!

 

Sources/Photos

Introducing Consumer Goods Cloud

Estimated 3 min. read

According to Salesforce, “U.S. consumer goods companies spend about $200 billion every year for in-store merchandising and marketing, but consumer goods leaders say that 52% of their merchandising and marketing plans aren’t executed as intended within stores, leading to more than $100 billion in annual trade spend not being optimized”. This means that companies are losing more than $100 billion annually in the money they spend to increase demand for their products.

Whether it’s sales reps visiting important accounts or field reps selling in the field, the conventional distribution model for consumer goods has always been centered on face-to-face meetings. Brands need a way for sales teams to understand how well their products are selling, what’s needed in the store, and which locations need attention from field representatives. Brands also must support field teams by providing task management tools that enable field reps to execute and audit accurately and quickly while in the field.

Consumer Goods (CG) Cloud can help consumer goods companies transform their business by providing field reps with a strong and intelligent solution that helps elevate the in-store experiences for the end consumers.

The Consumer Goods Cloud Solution

CG Cloud gives companies a single view of their customer, allowing them to accelerate growth from planning to execution. As a result, brands can provide agility on a flexible and scalable platform and achieve faster time to value. CG Cloud helps businesses modernize their route to market by offering a digital solution to better coordinate with channel partners on one single platform. Additionally, CG Cloud provides sales managers with insides and analytics to better understand their accounts, as well as empowering reps to execute in the field. Key capabilities of CG Cloud include:

    • Managing Key Accounts – Integrate all your sales planning on one platform for a full 360-degree view of your accounts, sales agreements, and more.
    • Deliver Intelligent Growth – Utilize Tableau CRM for Consumer Goods to improve field sales performance, and use Einstein Visit Recommendations to prioritize visits based on smart recommendations.
    • Optimize Field Execution – Optimize your field sales team’s routes with Salesforce maps to drive efficiency, minimize downtime, and empower your reps to sell more.
    • Accelerate Time to Value – With industry apps, data models, and integrations, you can scale your digital transformation across your entire organization.

Consumer Goods Cloud showing features

Consumer Goods Cloud Trade Promotion Management

Consumer Goods companies have been starting to transform a critical aspect of their business, Trade Promotion Management (TPM). In today’s competitive market, brands need a modern way to manage their trade spending related to planning and ultimately ROI. Account managers need the tools to thoroughly plan their trade spending, assess their performance in real-time, and collaborate with cross-functional teams to identify the best ongoing approach and strategy. Salesforce TPM allows you to take complete control over your trade promotions, allowing you to analyze promotion performance across customers, within customers, SKU, on-brand, and more to fully understand your performance and make crucial changes for maximum ROI.

About Corrao Group

Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,000 customers, implementing, customizing, and optimizing over 2,100 Salesforce projects. If you are interested in learning more about how Corrao Group can help your company, read our reviews on G2!

Connect with Corrao Group

Instagram
Twitter
LinkedIn
Facebook

Sources

Salesforce.com
Salesforce Photos
https://www.salesforce.com/news/press-releases/2019/09/16/salesforce-launches-consumer-goods-cloud-transforming-retail-execution-and-creating-closer-relationships-between-the-field-rep-and-the-store/