Blogging has become a crucial part of content marketing strategy. If you haven’t been regularly nurturing your relationship with prospects and customers with the help of a blog, you’ve been missing out! Recent industry surveys by The Content Marketing Institute estimate that 86% of B2B companies are currently blogging, along with 77% of B2C companies (source).
So, why do you want to be with the majority on this?
1. More Leads
According to recent data, B2B businesses that blog achieve 67% more monthly leads than those that do not (source). Blog posts that can help solve customer pain points will naturally attract quality leads. Make sure your content is relevant to a problem that your company solves well, which leads me to reason #2…
2. The Trust Factor
Blogs have been rated as the 5th most trusted source for accurate online information (source). Routine posts serve as effective means of indoctrination. Blogging shares the personality of your company and can turn potential prospects into loyal customers. If you understand your target audience, you can create content that speaks directly to them and builds a rock-solid relationship. If you need to learn more about your audience, the feedback you get from your blog will help you understand what content is most effective.
3. Increase Traffic to your Website
Internet users in the US spend 3x more time on blogs than they do on email! Studies report that blogging can increase web traffic toward your website by as much as 55%. And among companies that use email marketing, those that blog get twice as much traffic from their email than those who don’t (source). Increasing more traffic to your site means new unique visitors and lead generation, as well as increasing your page ranks on Google. That SEO will drive even more traffic to your website!
4. Blogging = HIGH ROI
Marketers who have prioritized blogging are 13X more likely to enjoy positive ROI (source). Blogging is a cheap way to bring in leads organically, and often those leads are of a better quality. As described in 1 and 2 above, if your blog can consistently provide valuable information, prospects will come your way and eventually be converted into loyal customers. Content search leads close x8 more than traditional leads (source).
5. Influence Decision Makers to buy
81% of B2B decision makers use online communities and blogs to help make purchasing decisions (source). People who find themselves on your blog are there because they are seeking solutions. Adding an effective call-to-action to your blog posts can create a sales opportunity right then and there. CTAs can be as simple as subscribing to the blog, sharing a post on social media, or downloading a whitepaper. You can also convert them to a customer by promoting your product!
If you have any questions, feel free to contact us.
