Five Reasons Why B2B Marketers Should be Taking Blogging Seriously

Estimated 2 min. read

5 Reasons B2B Marketers should Blog

Blogging has become a crucial part of content marketing strategy. If you haven’t been regularly nurturing your relationship with prospects and customers with the help of a blog, you’ve been missing out! Recent industry surveys by The Content Marketing Institute estimate that 86% of B2B companies are currently blogging, along with 77% of B2C companies (source).

Blogging

So, why do you want to be with the majority on this?

1. More Leads

According to recent data, B2B businesses that blog achieve 67% more monthly leads than those that do not (source). Blog posts that can help solve customer pain points will naturally attract quality leads. Make sure your content is relevant to a problem that your company solves well, which leads me to reason #2…

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