Salesforce’s announcement of Manufacturing Cloud has given manufacturers the tools needed to take control of their business. Before the release, it was difficult for manufacturers to have full visibility into sales agreements. Negotiating blind occurs for companies when their sales team doesn’t have what it needs to plan, sell, or close the right deal. As a result, negotiating blind was the first significant pain point that Salesforce solved for the manufacturing industry.
Outdated ERPs and Forecasts
Ongoing changes to sales orders that are not communicated back to the original sales agreement are a major challenge for manufacturers today. The changes to sales orders are not fully visible to manufacturers because the sales agreements are managed outside of the ERP, or the deals are across multiple ERPs. In addition, inaccurate forecasting becomes an issue when updated sales orders are not synced directly to the sales agreement. Without accurate data in real-time, manufacturers tend to create forecasts based on their own best interests rather than relying on accurate data from past or present performances.
Salesforce’s Solution: Manufacturing Cloud
Manufacturing Cloud provides a central location to surface orders from multiple systems. All your employees and partners have real-time visibility into planned orders that can be compared to actual orders. All of your important data housed under one single source of truth will help Manufacturers improve their forecasting as employees cans see changes made to sale orders in real-time. With the help of Salesforce Einstein, forecasted data on the agreement can outline the internal assumptions that went into the contract so that you never forget crucial insights from your previous deals. In addition, Einstein can generate insights automatically to help you plan, sell, or close a deal when you store all your customer data into Salesforce. Manufacturers should no longer have to negotiate blind with the ability to have one single source of truth.
How Forecasts Help You
Let’s say you’re the Managing Partner of a manufacturing company that makes reading glasses. In order to make the glasses, you need to engage with a metal company for the frames and a plastic company for the lens.
After reviewing your forecasts without using the insights from Salesforce Manufacturing Cloud, you estimate you will require 10,000 eyeglass units. With the ability to forecast accurately in real-time with Manufacturing Cloud, you’re alerted you have the potential to make more than 12,000 and save in costs. Manufacturing Cloud gives manufacturers better confidence in their actual production units because of the ability to have accurate forecasting that can be broken down per month.
Now, you’re able to circle back to your vendors and negotiate a better price for your company based on the volume of material that’s coming in. Manufacturing Cloud takes the guesswork out of forecasting.
Corrao Group Can Help You
Solving the first pain point of the current Manufacturing industry is a significant accomplishment for Salesforce. With the recent release of Customer 360 Truth, Salesforce is giving its customers a single source of truth that houses all your customer’s data. Much like Customer 360 Truth, Manufacturing Cloud gives Manufacturers a more precise picture of their entire business with additional features that will help improve their company. If you would like to learn more about Manufacturing Cloud’s capabilities or features, please reach out to the Corrao Group team. The Corrao Group team is here to help you integrate and advise you on the best practices involving Manufacturing Cloud.
Salesforce has scheduled to enable the Lightning interface for all Salesforce users that have not yet migrated in January 2020. Salesforce users will still be able to access the classic interface, but there are many reasons why users should make the switch to Lightning. Customers on Salesforce’s new UI interface have increased their productivity by nearly 25%.
Corrao Group recommends all classic users to plan for the switch in 2020. You can start by turning Lightning on per user per department. Try Lightning out with the Sales or Service teams to get them trained, and when they feel comfortable, start with the next department. Your employees will become much more productive and find better results once they make the move to Lightning.
What is Lightning?
The Lightning Experience is a new interface that helps users build apps faster, create custom business logic, customize your user interface, and more. With a complete redesign, Lightning is a modern-day interface that allows users to build Lightning pages without code, using custom-built Lightning Components. Corrao Group doesn’t see Lightning as just a new interface. The Lightning Experience allows you to improve your processes and do so much more with better user adoption. Today is the best time for your company to re-evaluate and re-optimize your Salesforce system based upon your unique business needs. Lightning is also integrated with Einstein, Salesforce’s automated intelligence platform. Einstein provides helpful insights to help make jobs easier and boost production.
How Is Lightning Better Than Classic?
Better User Interface
First of all, the Lightning experience looks and feels better than Classic. Your company can personalize Salesforce to fit your company’s brand logo and colors. Customized pages allow you to drag and drop different components on to your page so that every page can look different based upon the record type or app you find most relevant for your business.
In addition to the look of the instance, Lightning is easier to use than Classic. Everything on the Lightning platform from creating records to editing records is faster. For example, when you are on a record for a lead and you want to give them a call, Lightning allows you to call prospects directly from the lead page with a click of a button. If they don’t pick up the phone, use one of your pre-recorded voice mails, drop the message, and keep on working. A new feature, Salesforce’s Quick Actions, allow users to update records faster with the ability to log a call, send an email, or create a task from any page within Lightning.
All new features released by Salesforce going forward will be specific for Lightning. Classic users are missing out on tons of improvements to the Salesforce system that helps improve your employee’s productivity. Lightning is integrated with Einstein to look at your datato predict outcomes on your sales deals. Einstein now offers insights into whether deals are likely to get bigger, smaller, or get pushed out to the next month. In addition to Einstein, the list below contains new features released by Salesforce that Classic users are missing out on. You can see the full difference between the two orgs right here.
Pardot Einstein Campaign Insights
Einstein Activity Metrics and Pricing Guidance
Marketing Cloud Integration with Google Analytics 360
Mobile: Customized Mobile Experiences and the New Salesforce Mobile App
Salesforce Einstein: Quarterly Forecasting, Case Routing, and Code-Free Predictions on Records
Field Service: Time Sheets, Health Check, and Extended Match Work Rules
Knowledge: Expanded Channels, Flexible Styles, and Improved Article Management
Recycle Bin now in Lightning
Customized Reports and Dashboards
Enhancements On Existing Features
Salesforce took the pain points that users had in classic and made improvements to make them better in Lightning. For example, there are added enhancements on existing features such as reports and dashboards. Lightning dashboards look much better in Lightning now that you are not limited to the 3 Column layout. Users can now customize dashboards to a specific size or style that best fits your interests. In addition to the look and feel of dashboards, Salesforce has added a Kanban view which has been a big hit for Salesforce users. The Kanban view allows users to take any list you want, and with a click of a button, users can see each record as a card with the ability to drag and drop the cards into different stages depending on where your deal is.
Corrao Group Can Help You Make The Switch
Please visit our contact us page to get a quote or assessment before it is too late!
Dreamforce, the world’s largest software conference, had another fantastic event filled with incredible speakers, new features, and lots of customer success stories. The four-day event held the attention of the business world as Salesforce hosted more than 170,000 attendees and over 13 million online viewers. Dreamforce 2019 brought together thought leaders, industry pioneers, and Trailblazers from all over the world. With over 2,700 sessions, the Corrao Group team was active to ensure we captured the important announcements and partnerships. Here are our top 5 takeaways from Dreamforce 2019.
1. Apple Partnership
Continuing their ongoing partnership with Apple has given Salesforce an all-new mobile app that is both conversational and smart. In addition, Apple has helped Salesforce with the ability to build mobile apps tailored to address unique user needs, and the ability to learn on the go with the new app Trailhead GO. Tim Cook, CEO of Apple, joined Marc Benioff, CEO of Salesforce, for a fireside chat where they both expressed the future of productivity is mobile. Benioff told Cook during the conversation that he runs his $143 billion company from an iPhone, “I don’t even own a computer anymore. The phone has become an extension of my office. Where ever I am, if I have a phone, I can work.”
The fireside chat involved some exciting dialogue between the two business leaders as they discussed the future of productivity on a mobile device, artificial intelligence, Steve Jobs, values, and more. Benioff asked Cook the most important value in his life, in which Cook answered, “In my upper thirties, it became clear to me that we’re almost searching your whole lifetime for your purpose. I’m sure some people in the audience have done this too… and, you are almost convinced early in life about your purpose in life is this and that… but it keeps changing as you move ahead in life. Soon you realize that the purpose of life is to help somebody else. That is the sole reason that we’re here. Life gets so much simpler once you get that in your head…That’s my North Star.”
We are excited to see the partnership that will unfold over the next couple of years between Apple and Salesforce. Cook believes there is a tremendous growth trajectory for enterprise apps specifically built for the Apple and Salesforce partnership to help users improve productivity. We will have to wait and see what Salesforce and Apple do next; for now, we have a new Salesforce Mobile App that can host your entire business on a mobile device that is conversational, and smart.
2. AWS Partnership
Amazon Web Services, Inc. (AWS), an Amazon.com company, announced an expansion of their global strategic partnership with Salesforce, the global leader in Customer Relationship Management (CRM). Salesforce introduced their new Einstein Voice, which seamlessly integrates with Amazon Connect to provide service agents with a complete set of tools to deliver the best quality service to their customers. Salesforce is offering AWS content available on Trailhead to train anyone who wants to become proficient in the cloud.
The biggest headline from all of Dreamforce 2019 was Salesforce releasing its new Einstein Voice. Delivering excellent customer service over the phone is still a challenge for many companies, and that is where the new Service Cloud Voice can help out. Einstein Voice offers AI-driven insights on a call with a customer, integrates calls easily, and can boost productivity by closing cases faster with insights from Einstein. If your company is off business hours, let Einstein answer the phone for you to help quickly solve customer issues. Service Cloud Voice-enabled State Farm to provide a faster resolution for customers – 31% times faster.
The release of Einstein Voice will help service workers improve customer relationships. Having the ability to see real-time insights into what could potentially help solve customer issues faster is effective and exciting. Corrao Group is interested in how Einstein Voice will affect the field service workers. Could Einstein Voice help service technicians who are not hands-free report issues faster with the ability to speak directly to Einstein? We will have to wait and see for that answer. For now, the ability to have Einstein Voice will be beneficial to all service teams.
3. Einstein Call Coaching
Einstein’s Call Coaching uses AI technology to analyze audio clips and present insights for your sales reps. It can help your sales manager understand what’s going on in the customer calls. Einstein Call Coaching empowers insides sales teams with management-level visibility into critical moments during a call, conversation trends, and a conversation library, which highlights the team’s best examples of successful calls. Einstein uses this information and gives insights to help your sales rep performance.
Sales Managers can utilize Einstein Call Coaching to give sales reps the information they need to become top performers, or informed decision-makers at the company. Sales managers have analysis and visibility into every single call with insights from Einstein. Insights for sales managers and reps can range from trends such as which competitors are being mentioned in conversation, how are we positioning different products, and how are we handling objections. We are interested to learn more information about Einstein Call Coaching as it is only still being piloted with a rollout plan to be made available to users in June 2020.
4. Salesforce 360 Truth
Salesforce, the global leader in CRM, announced Customer 360 Truth, “a new set of data and identity services that enable companies to build a single source of truth across all of their customer relationships” (Salesforce). “Now, this is a computer science holy grail that we’ve been trying to put together for a long time,” added Benioff, the founder of Salesforce. Salesforce 360 Truth aims to let Salesforce users and clients achieve a clear understanding of their customers by managing data and prior interactions all in one single source of truth. In addition, Einstein can be paired with 360 truth, and can help “guide you and help you run your business and connect with your customers in a whole new way,” Benioff said.
We’ve always believed that having a single source of truth is crucial to have an optimized Salesforce instance. Corrao Group lives by the motto, “If it’s not in Salesforce, it doesn’t exist.” Housing all your data in one system will improve your ability to have a clearer picture of customer data, reports, and more. Salesforce 360 Truth will help businesses provide better customer service, predict sales opportunities, and create a personalized marketing journey, all with the help of Einstein insights and recommendations.
5. Salesforce Mobile and Trailhead GO
A fully redesigned CRM app, Salesforce will add Einstein AI, analytics, and integration with iOS features such as Siri and Face ID to their new mobile app. In the mobile app, Siri and Einstein’s voice assistant can add tasks, update CRM records, and take notes. The new designed CRM app is all apart of Salesforce’s plan of moving the Customer 360 Platform onto the mobile device. In addition to the new CRM app, Salesforce is also launching a learning app called Trailhead GO with exclusive features and more than 700 training models available to Apple’s iOS and iPadOS. The release of the new mobile app and Trailhead GO signals a new era for productivity as Benioff believes the future of productivity involves a mobile device rather than a desktop or laptop.
Salesforce creating the new Salesforce app to boost productivity will undoubtedly help your mobile workforce. Your marketing, sales, and service teams can work on the go and use the CRM app as if they are on a desktop or laptop device. Einstein being integrated with the Salesforce app will have a profound impact. Bret Taylor, Chief Product Officer of Salesforce, explained, “With Salesforce Mobile, Salesforce and Apple are empowering sales, service and marketing professionals on the go to deliver game-changing customer experiences, powered by AI.” Salesforce creating Trailhead GO is also a significant accomplishment as users will be able to learn on the go anytime and anywhere. Marc Benioff and Tim Cook both believe that the future of productivity is using mobile devices, and Salesforce has created two powerful apps for trailblazers to work and learn wherever they are.
Dreamforce 2019 Conclusion
Mark it down as another successful Dreamforce event by Salesforce. We want to give a big shout and thank you to Salesforce as they put on an extraordinary event that featured some incredible guest speakers like Barack Obama, Emilia Clarke, Tim Cook, and Stephen Curry. The energy around the city of San Francisco was electric, as more than 170,000 attendees gathered to witness and learn what new features Salesforce will release next. We are already getting excited for Dreamforce 2020!
If you would like to learn more about any of the new features from Dreamforce 2019 and how it can relate to your business, please contact us.
The release of Salesforce’s new Manufacturing Cloud will help manufacturers gain access and visibility into their full business operations. Having one single source of truth is critical for collaboration on sale agreements, forecasting, and more. Salesforce solved major points for the manufacturing community by creating a new cloud for the next generation of manufacturers. Below is a list of our favorite Manufacturing Cloud features.
Manufacturers can unify their run-rate business with information housed on the Enterprise Resource Platform (ERP) and order management system. Both the account and operations teams will now have access to a single source of truth, continually updating in real-time as changes to the deals are made. Sales Agreements give users full visibility into committed and actual order volumes, the performance of the agreement against the forecast, and other time-phased metrics.
Manufacturers can now gain insights into their current business as well as future opportunities. Leverage account-based forecasting to develop more accurate forecasts for your sales, finance, and operation teams. “Account teams can also add updates on changing customer needs or market demands, allowing the team to collaborate and adjust forecasts in real-time (Salesforce).”
Automatically gain insight into your account health, demand insights, product penetration, and sales agreement process. According to Ashish Kofhani, the Senior Vice President of Products, Einstein Analytics is his favorite new feature. He says, “Of all the new features, my personal favorite is the Manufacturing Einstein Analytics Pack. Einstein analyzes all the data from net new business, run rate business, past orders, current orders, etc. and churns out insights and recommendations on which accounts to target, products to position, and prices to quote. It is AI in action.”
Extend pre-built sales agreement templates to your channel partners to collaborate on deals, leads, and opportunities. Leverage Community Cloud for company-wide visibility into all business processes to ensure all your partners are on the same page. Through integrating the Community Cloud platform, you can extend real-time transparency and collaboration capabilities in Manufacturing Cloud to your clients and partners.
Mulesoft AnyPoint Platform
The Mulesoft Anypoint Platform’s ERP plugins and templates make it easy to collect order information from your ERP or order management systems. By unifying your back office with your front office, you can reduce the complexity of integration. Mulesoft’s platform helps manufacturers maintain a real-time, accurate view of their account activity.
Manufacturing Cloud allows users to take control of their forecasts to have a more accurate description of their entire business. We talked more about how forecasting will impact manufacturers in our last blog, which you can find here.
Decades of Manufacturing Experience
Working with Salesforce since 2008, we’ve have seen the invaluable benefits that a CRM can have for companies, especially those in the manufacturing industry. Salesforce’s new Manufacturing Cloud will allow customers and their partners to have company-wide visibility into all business processes. With tools such as sales agreements and forecasting, data can be analyzed effortlessly. Salesforce consulting services have been just as important to us as business process optimization, and we strive to help businesses maximize their investments into their CRM and Manufacturing Cloud.
The release of Manufacturing Cloud is a fantastic accomplishment for Salesforce. Manufacturing Cloud takes the current pain points of the industry and turns them into an experience that is flexible in reacting to the customer’s ever-changing demands. In this blog, we are going to share with you the importance of Salesforce’s latest release.
Salesforce knows that the manufacturing industry contains more than just customers. Suppliers, contractors, dealers, service technicians, distributors, and internal warehouse and factory all play a crucial role in the development of your product and the experiences of your customers. Manufacturing Cloud helps users collaborate in real-time across the ecosystem to ensure your forecasts are accurate and updates to your schedules are automatically communicated to warehouse and purchasing departments.
According to Salesforce, “Manufacturers need a clear understanding of all past shipments, current production plans, and future production forecasts.” Forecasting in Manufacturing Cloud is all about taking control and allowing flexible releases to your customers’ needs. Manufacturers often have very different sales and forecasting processes that your supply and chain teams must know when to deliver new items. Manufacturing Cloud gives users the upfront awareness of what you think you’re going to sell, and when you are going to sell it. Having critical insights into the timing of selling your product will make every part of your business sufficient.
Forecasting in Salesforce isn’t just about how you’re going to sell your product on your unique timeline. It’s about knowing how you need to staff your factory: Do I need a second shift, or can I get by with the first shift? Manufacturers always have absurd spikes where their employees are forced to work long hours to get their product out. Forecasting in Manufacturing Cloud gives manufacturers an overview of all their businesses, allowing them to take control and make smarter decisions.
Manufacturing Cloud extends benefits to all your partners to collaborate across the same forecast order and demand data in one single source of truth. For example, the Partner Community allows your vendors and partners to see and engage in real-time updates to your sales forecasts. Additionally, analytics will be tied directly to order data with additional information into the territory, customer, agreement, product line, or product performance. Improving inventory management allows manufacturers the chance to analyze their customer data, and gain insights into every product and territory performance.
A New Era
Manufacturers for far too long have used old proprietary systems that have never been scaled. In addition, these systems are not cloud friendly. Salesforce being able to tie manufacturing into the leader of the cloud is a big deal. The era of using and exporting spreadsheets or pivot tables is over. A new era is emerging for manufacturing, and it allows manufacturers to have complete control over the ability to operate their business in a much more profitable point of view.
Our experience with manufacturing dates back to our Managing Partner, Jack Corrao. Jack has developed numerous operational infrastructures to support hardware and software companies to deliver the best in breed solutions. As our #1 vertical, we are here to help you integrate and train you on best practices involving Manufacturing Cloud.
Over the next couple of weeks, we will be releasing a new blog related to Salesforce’s new Cloud. We’ll cover manufacturing pain points Salesforce solved, our favorite features, and how to integrate Manufacturing Cloud. If you would like to learn more, please contact us.
Salesforce, the global leader in CRM, recently announced a specialized solution for the manufacturing industry: Manufacturing Cloud. Manufacturers will now have the ability to streamline their entire business in one single platform.
Salesforce, the global leader in CRM, recently announced a specialized solution for the manufacturing industry: Manufacturing Cloud. Manufacturers will now have the ability to streamline their entire business in one single platform.
As a long-time manufacturing-focused partner, Corrao Group attended a Salesforce partner webinar: Manufacturing Cloud: Business / Go-to-Market on October 18th. We were blown away by the presentation and believe it will provide extreme value for our customers.
Manufacturers often have complex physical processes that are hard to modify quickly and efficiently to meet the customers changing demands. In order to know the customer’s feedback in real-time, your operation teams have to be aligned with Sales representatives to have one single source of truth. Manufacturing Cloud will, “Deliver a new level of business visibility and collaboration between the sales and operations organizations of a manufacturing company to give a more predictive and transparent business” (Salesforce).
New manufacturing specific tools and enhancements released by Salesforce includes:
Einstein Analytics for Manufacturing
Mulesoft Anypoint Platform
Connected Sales and Distributions
Intelligent Service and Field Service
Personalized B2B and B2C Marketing
Real-time Business Insights
Channel Partner Management
Corrao Group’s experience and discipline with manufacturing dates back to 1982 with our Managing Partner. Jack Corrao has developed numerous operational infrastructures to support hardware and software companies to deliver the best in breed solutions. Since 2008, Corrao Group has been helping manufacturers utilize Salesforce to create an automated closed-loop system for channel-centric manufacturing.
As Dreamforce 2019 approaches, Corrao Group is excited to learn even more about the capabilities of Salesforce’s Manufacturing Cloud. We will be in attendance to meet with our customers and prospects in regards to the new releases.
We’ve attended the webinars, read through the release notes, and used the features. With our customers in mind, we trained our team on these new features to improve our Salesforce consulting services. In addition to the full Salesforce Winter ’20 release notes found at the bottom of the blog, here are some of our favorites.
Einstein: Forecasting Enhancements
Description: Einstein forecasting allows users to conduct quarterly forecasting along with monthly forecasting.
Benefits: Receive better insights from AI to make better business decisions concerning the stages of your deals.
Sales Cadence Branching
Description: Branching, which looks and feels identical to the branching in Pardot’s Engagement Studio, allows you to create two different next best steps for your sales representatives.
Benefits: Sales Cadence Branching saves your sales reps time and moves their lead or contact to the next best step, whether that’s through an email or call.
Einstein Case Routing
Description: Einstein Case Routing automatically classifies and routes support cases based on a range of criteria including qualifications, areas of expertise, and historical success rates.
Benefits: Service Agents don’t have to manually review cases and have more time to help customers.
Lightning Knowledge Enhancements
Description: Users now have the ability to send knowledge articles on any platform in real-time.
Benefits: Share a Knowledge Article with customers in conversations or with social posts when they are having issues.
Description: Creating snippets in Pardot allow companies who host webinars or other recurring events to reuse content without having to update the email and email templates themselves.
Benefits: Save your users more time and increase productivity with the ability to reuse content.
Einstein Send Time Optimization
Description: Use Journey Builder activity to find the best time for each individual email subscriber based on their history of engagement.
Benefits: Helps improve your open rates by making sure your emails are sent at the most relevant time for your customers, leads, or contacts.
Platform, Productivity, and Integration
Real-Time Event Monitoring
Description: Use real-time event monitoring to detect and prevent risky events in Salesforce.
Benefits: Get greater insights into security concerns, performance metrics, and system usage.
New Salesforce Mobile App
Description: Rebuilt to bring a brand new experience. Completely personalized navigation allows users to customize their app to their own personal needs.
Benefits: Lightning helps unify the Salesforce desktop and mobile experience with power navigation and AI-powered out-of-the-box functionality that improves productivity.
Salesforce Data Integration Enhancements
Description: Users will be able to easily embed Salesforce reports and list views in Quip. Log calls in Quip and sync them back to Salesforce without having to leave Quip.
Benefits: Increase user’s productivity by getting all your work done in Quip.
Einstein Discovery: Automated Story Creation
Description: Create a story by selecting a data set in which Einstein Discovery intelligently determines which metrics to optimize and which fields to analyze to give you insights about your data.
Benefits: Einstein Discovery does all the work for you, which frees up more of your time to work on other tasks while getting the best trends and insights into the data you want to see.
Einstein Analytics in the New Salesforce Mobile App
Description: Access all your important data through search, favorites, chatter, and embedded dashboards.
Benefit: Have to work on the go? No problem. Salesforce’s new mobile app mixed with Einstein Analytics allows users to stay on the go while being able to harness the same power of Salesforce on a desktop.
The Salesforce Winter 20’ Release Notes does bring exciting new features for Salesforce employees and customers. However, customers still using classic will not be able to use these features.
Lightning does need to be activated to maximize the Winter Release Notes. Lightning will be enabled for all users coming this January. It’s important that you start thinking about making the transition if you haven’t yet. We have the tools and knowledge to help you with your transition.
Did you know poor data costs businesses on average around $700 billion annually, equivalent to 30% of the company’s revenue (Salesforce)? Having a powerful CRM platform like Salesforce doesn’t automatically ensure business success. Keeping data inside Salesforce healthy takes a lot of time and effort for your employees. Clean and quality data ensures that all high-level data related to marketing campaigns, sales forecasts, project management, pipeline reports, and dashboards are accurate.
But what happens when the data in the system is unreliable?
What is Bad Data Quality?
Unhealthy data is information in the system that can disrupt a company’s business process through missing, inaccurate, or duplicate data. A recent Salesforce study found, “The average contact database is composed of 90% incomplete contacts, with 20% of records being useless due to several factors, 74% of the records needing updates, and more than 25% of those being unintentional duplicates.” In essence, poor data includes:
Missing Data: Empty fields that data is required to be in.
Example: Missing phone/email, title.
Inaccurate Data: Wrong information put in the fields.
Duplicate Data: Contacts, accounts, or leads that show up more than once.
Example: Two leads with the same number or email.
How Poor Data Effects You
According to RingLead, the 2nd largest issue among Salesforce customers is bad data. Companies start making poor business decisions because of inaccurate data producing misleading results. Here are just three ways that bad data can hurt a company:
Inaccurate Reports and Dashboards: Inaccurate data negatively impacts the sales or marketing teams to stay on top of qualified leads or opportunities. Employees could be wasting time on the wrong opportunities. False reports can lead to the company’s top decision-makers making choices based on inaccurate data.
Wasted Time and Money: Spending money on campaigns will be inefficient if the ROI reporting is incorrect. Bad data can report that your advertisement campaign only sourced $6k worth of deals when it could have actually been $80k. Not seeing that proper ROI could lead to missing out on the chance to rerun successful campaigns and efforts.
Decline in User Adoption: Users might use another system to keep track of their data if they have little to no confidence in the quality of data. Employees tracking data in another system is another example of time and money wasted on a powerful CRM system.
How to Improve Your Data Quality
According to Salesforce, “Because the quality of the data affects the entire organization, data quality metrics should be a company-wide responsibility.” Improving your data quality starts with training employees on the importance of data. The Corrao Group can help you standardize your Salesforce process and implement data requirements throughout your Salesforce sales process. Healthy data brings better results for the company in terms of customer experience, reports and dashboards, shorter sales cycles, and more. Your company can expect great results when employees start inserting data of high quality into your CRM system.
Corrao Group x RingLead Data Solution
RingLead is the #1 data quality platform for sales and marketing, and has a suite of products dedicated to removing and preventing duplicates, improving data quality, and performing system-wide data scans. Partnering with RingLead has given Corrao Group an easy to use platform to consistently improve lead quality by providing tools to help prospect new leads, standardize records, and clean unhealthy data. Corrao Group ensures your sales and marketing efforts are reaching the right people with accurate information.
Corrao Group Health Check
One of the ways Corrao Group can help your company improve bad data is through a Health Check. A Health Check is a reverse Salesforce system demo to ensure you’re getting the most out of your current investment. Health Checks help ensure your system is up to date on the latest Salesforce release and enable you to learn best practices from a certified Salesforce implementation expert. Corrao Group can help standardize your Salesforce process and implement data requirements throughout your Salesforce Sales process.
Going through every little detail of the Salesforce Summer 19’ Release Notes can be very time-consuming. We’ve decided to highlight the most popular features that have been circulating with a description and a benefit for each new release.
It’s important to note that most of these newly released features are only available in Salesforce Lightning and not Classic.
Pardot Einstein Campaign Insights
Description: Einstein currently gives you essential statistics and insights on how your campaigns are executing. You can discover more insights from Einstein for other marketing assets like prospect details, list emails, engagement, and marketing forms. Linking Pardot with Salesforce will enable you to keep every one of your records in a single spot.
Benefits: Helps marketers analyze buyer behavior, dissect data, and find similarities of what your prospects share to maximize your campaign effectiveness.
Einstein Activity Metrics
Description: When you click on an Opportunity, you can now view the last email date and the Einstein score of the Opportunity. In the reports tab, you can see who has been active and who needs your recognition.
Benefits: Activity metrics in Sales Cloud makes it easy to get a complete view of all activity so that your sales team can know how to prioritize their time with their customers and prospects.
Einstein Pricing Guidance
Description: When Sales reps add a product with pricing guidance to their quote, they can view the suggested target, norm, and floor discount amounts. If the representative chooses the target price, Salesforce CPQ applies the fitting discount to the quote line.
Benefits: Helps your sales team close deals by providing them with pricing guidance based on historical deals and product pricing trends.
Salesforce Milestone Confetti Celebration
Description: Sales will drop virtual confetti across the screen when reps reach a certain milestone.
Benefits: A fun feature released by Salesforce to help your team celebrate success.
Field Service Lightning: Dispatch Console Enhancements
Description: Schedule a service appointment by dragging it from the map onto a service resource’s schedule in the Gantt.
Benefits: Faster schedule and dispatch jobs right on the map and view long-cycle jobs by month directly on the Gantt.
Description: Be more productive with smart macros in Lightning Experience that include conditional instructions.
Benefits: Increase employee productivity by automating routine tasks based on a set of conditions and criteria. Adding expressions into the builder will help specify steps, timing, and streamline macros.
Digital Engagement: Agent-Initiated Messaging
Description: When an issue needs additional examination, agents can leave the messaging conversation to find the solution. Then, return to restart the conversation. Agents can now connect with customers via SMS.
Benefits: Resolve customer problems faster than ever. Replies become automatically routed back to the same agent every time.
Marketing Cloud Integration with Google Analytics 360 Enhancements
Description: Create IDs between Google Analytics 360 and Marketing Cloud for a single user. By linking these two IDs, you can build audiences based on Google Analytics data for web and mobile app activity, email engagement, and offline behavior.
Benefits: Capture the customer’s behavior and actions like goal non-completes, page exits, browse abandons, and search abandons.
Advertising Studio Integration with Google Customer Match
Description: Users can now match their data to Google with more than just email. Now you match mobile ID, phone number, address, and user ID.
Benefits: Increasing match rates, and make your marketing work for you. With more attributes added, customers have an increased chance at achieving higher match rates, and ultimately, a greater return on ad spend.
Einstein Engagement Frequency
Description: Maximize customer engagement by pinpointing the right number of emails to send over a time frame. If you send too many emails, you can risk wearing down the customer. Send too few, and you might miss out on a sales opportunity.
Benefits: Einstein Engagement Frequency addresses these concerns by discovering the best email frequency range to meet your goals with your customers or subscribers.
The Salesforce Summer 19’ Release Notes does bring exciting new features for Salesforce employees and customers. However, for the customers that are still using classic could be in trouble.
Lightning does need to be activated to maximize the Salesforce Summer 19’ Release Notes. Lightning will be enabled for all users coming this October. In addition, we do offer services to help you with your transition.
A Customer Relationship Management (CRM) system is, “A technology for managing all of your company’s relationships and interactions with customers and potential customers with the goal to improve business relationships” (Salesforce Blog). A CRM not only helps the Sales team, but it also benefits more groups within your company such as marketing, development, and customer service teams. With everything stored in one place and updated in real-time, your company will run more accurately and efficiently. After eleven years of doing Salesforce Consulting, we wanted to list the top 10 reasons why your company will love a CRM system.
1. Customer Visualization
A CRM system keeps everything organized and updated. Whether you are looking for leads, contacts, marketing campaigns, or advanced analytics, a CRM system makes these features easily accessible. Being able to have all of your customer’s recently updated information in one place is essential when it comes to knowing your customers wants and needs. Keeping information accessible allows for a smooth transition after a sales deal from the sales team to the development team.
2. Opportunity Tracking
With opportunities in CRMs, you can track deal amounts or size, current stage, next stage, and more. Being able to track these key items allows teams to go into the opportunity to see where the deal is at and what are the next steps. Having this tracking in one system allows everyone in your company to be proactive. With a robust CRM like Salesforce, everything we send out has tracking so that we can check on the performance of our sales and marketing strategies.
3. Organization of Data
As mentioned above, one of the great features of a CRM system is that everything is in one place. This saying can get repetitive, but it is one of the best benefits because of how organized your system can be. Your company will not have to jump on different systems to use various features. CRM will provide your company with the tools to organize your leads, contacts, analytics, and more all in one place. An organized company generally results in more ROI.
4. Streamlining the Company
Necessary but tedious work is done within the system to help your company save time. A tedious task, such as finding out who’s the best resource to answer a case question, can be automated. Knowing which sales reps should own a new lead based off of criteria such as location can also be an example to save time. The bonus of some CRMs is that they have embedded AI such as Einstein Analytics with Salesforce. The importance of having a quality AI system is becoming a crucial aspect in recognizing those early signs of interaction with your company.
5. Automation Benefits
Having automation will save time for everyone in your company. A CRM such as Salesforce has automation that helps departments all across the company. An example of automation in Salesforce is workflows. Automating workflows help move deals down the pipeline, send important notifications, and automatically reach out to customers on behalf of sales reps. It is more than just workflows though, some other benefits of optimizing your automation processes include marketing, generating leads, aligning sales and marketing, and more.
6. Easy Customization
You can easily customize the data that you want to see so that you are getting the most accurate data. Developing dashboards that are fit to your exact need will help with recognition of your company’s objective. Customization does not stop at just data and dashboards. Being able to customize everything in your CRM to fit your specific business needs will help your companies effectiveness all around. The sales team can have a particular view of the system that shows objects they should interact with, while the marketing team can have a look specific to their needs.
7. Sales Forecasting
CRM systems provide real-time data and reports of your sales pipeline and KPIs. With this kind of information in your reports and dashboards, you can see immediately how your performance is doing. Having this real-time data in one place allows your sales representatives to make improvements to their sales strategy.
8. Additional Collaboration
There is improved communication between multiple teams with a CRM system. Every calendar update, email, and phone calls are stored in one location. Everyone in your company now has information regarding updates of your clients. With a CRM system like Salesforce, Chatter allows a social messaging board for all teams to communicate and collaborate on issues, deals, and more.
9. Better Customer Service
CRM systems fix client issues rapidly and efficiently through easy communication. Reps being able to pull up the customer information in one system will give them a better understanding of the issue at hand. Having excellent customer service could be the critical difference between customers returning for more business or not. At Corrao Group, we use Cases in our Salesforce CRM to help resolve customer issues quickly and efficiently.
10. Increased Engagement
A CRM system provides a nurturing process for leads that allows your company to see the level of engagement they are having with your material. Due to improved opportunities for engagement, the retention rate is better with a CRM as well. Improved engagement means that customer relationships encourage referrals for the maintained success of your company.
Having an excellent CRM system is essential to you and your companies success. At Corrao Group, we have been doing Salesforce consulting for the past 11 years. We have completed over 2,050 Salesforce projects which equates to 78,500 implementation hours. We are true Salesforce power users, capable of helping you to maximize your Salesforce investment. If you would like to learn more about our Salesforce consulting, please visit our website.