Are you a new entrepreneur with no clue where to start with your marketing strategy? Here are 6 tips to get you started!
Recognize what you want to accomplish with your Marketing Plan
Is your organization B2B? B2C? Recognizing this and your goals before moving forward gives you maximum clarity in the quest for what marketing methods you know will work best.
Bring out the value proposition!
Find it. Write it. Use it. This is what your product or service is all about and how it separates you from everyone else out there! Focus on how your product is different and evidently better than others out there. (Keep in mind this is different from your slogan)
Millennial marketing is an art of its own. Have you been wondering how to market to the millennial generation? Here are our top 4 tips for creating an effective marketing strategy that attracts millennials!
1. Utilize the Social Network Dynamic
Millennials = digital generation. Millennials consume content across multiple channels; utilize this by putting your content on their most active platforms.
2. Make Them Feel Like an Individual
No one likes being labeled as #basic. Recognize your millennial customer for what makes them stand out! Repost their photos with your product and why it makes them stand out from the regular consumer.
3. Don’t Forget About Word-of-Mouth
“A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is”– Scott Cook, the founder and CEO of Intuit.
If you trust someone, you will generally listen to them and the advice they give you. Create dialogue with market influencers because this will create more talk between them and potentially millennial customers.
4. Talk to Them!
Have you ever talked to a wall? It’s not fun. Don’t let those who want to engage with your brand talk to a wall, talk back to them! Interacting with millennials via social media about your content and their thoughts creates more trust, which gets you one step closer to a brand-loyal customer.