Our Favorite Salesforce Winter ’21 Releases

We’ve gone through every note of the Salesforce Winter ’21 Release Notes and highlighted the most popular features circulating around the Salesforce community. It’s important to note that most of these newly released features are only available in Salesforce Lightning and not Classic. The features outlined in our blog are some of the best features available in the Lightning interface.

Work.com

Broadcast Messaging -2020 has drastically impacted the way companies engage with their employees and customers. Broadcast Messaging empowers companies to proactively reach their clients faster and on their favorite channel, SMS. Broadcast messaging lets you easily select a recipient list, choose from prebuilt templates, and send it to mass quantities.

Work.com broadcast messaging

Queue Management – Today, businesses need a trusted platform that is versatile enough to support ongoing changes. Queue Management empowers safe and seamless in-person interactions as the world starts to return to work. Queue Management is a Salesforce-native tool that lets organizations scale on-site capacity to ensure that local regulations are complied with.

Sales Cloud

Opportunity Deal Change Highlights – Highlight what has changed in the pipeline to see which deals increased, decreased, were pushed out, or pulled in. Text colors and arrows highlight whether deal amounts or close dates have changed during the last seven days. Hover over an arrow to get extended details about the opportunity.

Salesforce Opportunity Deal Change Highlights

Multi-Cloud Support for Billing – “Now you can create invoices and bills from CPQ orders, B2B Commerce orders, Service Cloud work orders, Velocity quotes, or any other quoting/ordering system that customers have” (Salesforce).

High-Velocity Sales Enhancements – With High-Velocity Sales, you now have the capability to organize and share sales cadences in folders. Additionally, Salesforce now allows you to pause sales cadences and change step ownership. Users can also insert free time into emails for scheduling directly from Lightning.

Service Cloud

Field Service: Time Sheets – Service executives can now create, edit, and take action on employees’ timesheets and expenses. Timesheets now become connected to your field service’s operation, allowing you insight into how your mobile staff is working. You can now view timesheets, record working hours, and send on-the-go approval timesheets. View Salesforce’s YouTube Time Sheets video to learn more.

Service Cloud Field Service Time Sheets

Service Setup Assistant – Achieve quicker time to value for customer service delivery with Service Cloud. “The Service Setup Assistant provides a two-step guided setup, out-of-the-box configuration, and built-in agent productivity best practices” (Salesforce).

Omni Supervisor Enhancements – Omni Supervisor Enhancements now allow supervisors to view voice transcripts in real-time as the phone call progresses, allowing them to jump in when agents need help.

Marketing

Customer 360 Audiences – With Salesforce’s enterprise-wide customer data platform, marketers can now collect, unify, segment, and enable all their client data. Customer 360 audiences now becomes your single source of truth to enable personalized experiences for every customer across every touchpoint.

Interaction Studio Enhancements – Business users can configure, evaluate, and incorporate machine-learning algorithms with Einstein Personalization Recipes that consider the characteristics, behaviors, affinities, and purpose of an individual to assess and deliver individualized recommendations. Einstein Personalization Decisions assesses both the probability of someone engaging with a specific offer or action and the business value of that offer or action to the company.

Journey Builder: Path Optimizer – By allowing you to test journey routes, not just message material, Path Optimizer unlocks marketing experimentation in new ways. In a journey, run one or several tests and choose the winning paths by engagement or on-demand. Only the winning route is received by new contacts. To gain insights and improve the experience of your customers, you can continue to run tests.

Marketing Journey Builder Path Optimizer

The Salesforce Winter ’21 Release Notes brings exciting new features for Salesforce employees and customers. If you have any questions about the winter release notes, please visit our website. If you missed out on our Salesforce Summer ’20 release blog, you can read it here.

Sources

https://trailhead.salesforce.com/en/content/learn/modules/winter-21-release-highlights

https://www.salesforce.com/blog/whats-in-the-winter-21-release/

https://releasenotes.docs.salesforce.com/en-us/winter21/release-notes/salesforce_release_notes.htm

Trailhead Photos

Salesforce.com

Vendor Management With Manufacturing Cloud

We discussed the advantage of moving some parts of your assembly back to North America in our previous blog, Thinking of Moving Production Onshores? Adding Salesforce’s Manufacturing Cloud to your Sales and Operations Planning (S&OP) gives your company a central location for all your shared data with partners, customers, vendors and more having full access.

This blog will focus on the importance of vendor and performance management and how vendor management is critical for any companies profitability, deliverability, and overall quality of your parts or tools.

Vendor Qualification and Management

Manufacturing companies go through a whole vetting process to validate their primary and secondary vendors. Some companies could have multiple vendors delivering the same parts, where some vendors might only have one unique part with only one vendor. The process of qualifying vendors becomes critical for manufacturers so that they know their first versus secondary vendor to have a consistent supply chain process. Once you start moving your schedule around, you may be in a situation where maybe a vendor can’t react as quickly as another. You need to be able to quickly look in your system and go, “Maybe vendor B can accommodate more than vendor A.”

On the other side, it’s critical to keep your vendor accountable. The vendor’s responsibility should include deliveries, part quality, and inspection.

Manufacturers shouldn’t be waiting for a truck to pull up, only to realize there’s a quality problem while unloading. Quality checks and inspections should always be done at the vendor’s location. It’s important to take into account some critical questions about your vendor like:

    • Are their quality checks good?
    • Have they implemented correct action for defective protects?
    • What is their on-time delivery?
    • What is their competitive pricing?

Manufacturing Cloud and Vendor Management

Having a system like Salesforce that supports vendor management and performance is critical.

Manufacturing Cloud gives you the ability to have a centralized location that allows you to collect and see all your data at a 360-degree view. Everyone in your company and partner ecosystem can all be on the same page regarding sales agreements, vendor management, analytical data, tracking, and more.

Manufacturing Cloud allows you to understand the quality of all your crucial metrics regarding vendor management and performance. With real-time reports, you’ll be able to have the data proving which vendor is standing out among the others.

Tracking in Salesforce helps manufacturers stay up to date in real-time. For example, if a defect occurs on the floor or in the field, you can instantly track the return material. When tracking is managed via Salesforce, the trickle-down effect gives you the ability to make sure your vendors communicate and react with your changes.

ERP’s aren’t designed to do this, but you have the flexibility inside Salesforce to keep everyone on the same page in real-time.

Corrao Group’s Manufacturing and Salesforce experience

Since 2008, Corrao Group has helped manufacturers utilize Salesforce to create an automated closed-loop system for channel-centric manufacturing. We’ve worked with nearly 1,000 customers, implementing, customizing, and optimizing over 2,100 Salesforce projects. Implementing Salesforce without a detailed and customized plan can lead to wasted time and money spent on small fixes along its lifecycle. With a trusted Salesforce partner like us, we can help you maximize your investment. For more information, please visit our website.

Our Salesforce Manufacturing Cloud Blogs:

Sources 

Salesforce

5,000 Cancer Rides Donated + Harvest of Hope

Since 2006, we have been working with the Emilio Nares Foundation (ENF) to help support their flagship foundation, Ride with Emilio. Ride with Emilio provides free transportation for low-income children with cancer to make sure they attend their life-saving treatment appointments, on time, every time. Ride with Emilio has traveled over 1 million miles and safely transported over 4,000 children in Southern California.

At Corrao Group, we are excited to announce that we have passed over 5,000 CANCER RIDES DONATED! We are beyond proud to help ENF and will continue every day to help impact their organization and their kids in any way we can. We are incredibly privileged to work with founders Richard and Diane Nares and the entire ENF staff. From everyone at Corrao Group, thank you for all your hard work, dedication, and love. Thank you to our customers, as we would not be able to continue to donate to ENF without your partnership.

In light of the ongoing pandemic, the Emilio Nares Foundation had to cancel their annual physical event, Harvest for Hope. HOWEVER, the children still need all of us more than ever. Together we can offer them a chance to continue to get their treatment throughout 2020 and 2021. We ask that you register for their virtual auction, Harvest for Hope on Oct. 2nd-10th 2020, by clicking here: HarvestforHope2020.org. You can also text H4H2020 to 76278 and register on your phone!

Salesforce Summer ’20 Release Updates

Going through every note of the Salesforce Summer ’20 Release Notes can be tedious. We’ve highlighted the most popular features circulating around the Salesforce community with a description of each new release. It’s important to note that most of these newly released features are only available in Salesforce Lightning and not Classic.

Sales Cloud

    • Kanban View Enhancements:
      • Enable sales reps to update key opportunity fields from the kanban view quickly. Add a little fun to your sales journey by celebrating closed-won deals with new celebration moments in the kanban. Click the link below to watch to see the Kanban View enhancements in action!
    • High-Velocity Sales: Einstein Call Coaching
      • Sales teams can now optimize interactions with customers with conversational intelligence. Post-call insights give managers intelligent trend analysis ensuring teams can build and refine sales strategies based on conversation trends.
    • High-Velocity Sales: My Feed Alerts
      • Sales reps can respond to their prospects’ engagement in real-time to maximize outreach while the lead is hot. For example, sales reps can tailor email arrival times to increase the likelihood that recipients read them. If a sales rep knows that their contact always reads their email when they come back from lunch, you can schedule the email to arrive at 1:00 pm. The new Scheduled Emails component lets reps update the content of a scheduled email and change its scheduled date and time.

Service Cloud

    • Service Cloud Voice
      • “Natively integrate the telephony channel within Service Cloud. Voice calls can now be part of the dynamic workspace, alongside digital channels. Agents use an omnichannel module to accept an interaction. With real-time call transcripts, connect workflows and next best actions to voice conversations. Deeper integration drives agent efficiency, customer satisfaction, and supervisor insights” (Salesforce).
    • Einstein Reply Recommendations
      • Give your agents the power of AI that automatically suggests recommendations to customer requests. Einstein is continually learning about your customers, giving you suggested replies based on a list of approved responses.
    • Field Service Lightning: Deep Link Actions
      • Mobile workers can now use the Field Service Mobile app through deep linking. “With deep linking, you can specify URL schemes for other apps and send users to external content inside the Mobile Publisher app” (Trailblazer Community). Deliver better experiences for your mobile team by adding deep links to specific actions and flows to reduce the number of taps it takes to trigger an action or flow.

Marketing

    • Content Builder – Interactive Email
      • Marketers can now evolve the inbox experience for customers with Email Form Block. Using five different templates, marketers can now create in-mail forms to have subscribers complete forms without leaving their inbox.
    • Datorama: Data Lake
      • “Data Lake is a new, comprehensive solution for processing granular, raw, and non-aggregated marketing data for use within Datorama” (Salesforce). Marketers can extract and store raw data at scale, and load it easily into Datorama for analysis, visualization, insights, reporting, and activations.
    • Einstein Copy Insights
      • In an intuitive dashboard, marketers can gather language-related feedback regarding subject lines to find out what drives engagement and enhances campaign performance.
    • Einstein Messaging Insights
      • Einstein Messaging Insights quickly and efficiently analyzes your email and customer journey activity providing automatic key insights into what factors impact your email sends.
    • Pardot: Einstein Attribution
      • Einstein Attribution is a new AI-powered multi-touch allocation model that tracks all of your campaigns’ conversion trends and highlights which channels and campaigns are most successful.
    • Pardot: B2B Marketing Analytics Plus
      • Discover a connected, smart, and enterprise-ready experience that links data across all of your marketing applications and business units with further enhanced predictive insights and intelligence. Comprehend what happened with your campaign, why it happened, and what could happen in the future.

Manufacturing Cloud

    • Account Manager Targets
      • You can now create, assign, or edit targets for your organization to achieve performance goals based on product volume, revenue, or custom metrics.
    • Key Account and Product Management
      • Manage large data sets, boost efficiency, and improve forecast accuracy by defining key accounts and product parameters representing tiering structures within your organization.
    • Account-Based Forecasting Enhancements
      • New and enhanced Account-Based Forecast reporting gives you more versatility in assessing business results. Create comprehensive comparative reports that allow you to analyze account-based forecasts by product and time period more efficiently.
    • Sales Agreement Enhancements
      • New and enhanced sales agreement reporting allows you more flexibility in assessing business results. Develop comprehensive composite reports that show products and product schedules for sales agreements.
    • Einstein Analytics for Manufacturing Enhancements
      • Track and analyze changes in forecasts at the account and product level. With the new multi-currency support, users can use pre-built templates to analyze data in any of the supported currencies within their organization.

Work.com

    • Workplace Command Center
      • Access return-to-work readiness from a single hub to safely reopen workplaces. Manage and monitor your staff’s health, completion of training, shift scheduling, and the preparedness of your facilities.
    • Shift Management
      • Streamline employee and workplace readiness by allowing employees to specify their availability, manage shifts, and comply with the social distancing rules upon their arrival window.
    • Emergency Program Management
      • Help organizations support residents, neighborhoods, and agencies in crisis times by providing access to emergency information and replacing manual processes with streamlined application processes.

The Salesforce Summer ’20 Release Notes does bring exciting new features for Salesforce employees and customers. However, customers still using classic will not be able to use these features. If you would like to learn more about migrating to lightning from classic or have any questions about the summer release notes, please visit our website.

Sources

https://www.salesforce.com/releases/summer-20/overview/

https://trailhead.salesforce.com/en/content/learn/modules/summer-20-release-highlights

https://releasenotes.docs.salesforce.com/en-us/summer20/release-notes/salesforce_release_notes.htm?d=cta-body-promo-86

Salesforce.com

Salesforce Photos

Manufacturing Cloud: Thinking of Moving Production Onshore?

Manufacturers face a combination of robust decision making components that are factors for any business globally. With the ongoing unknown of 2020, and incoming massive new tariffs (trade deal phase 1), moving some parts of your production back to North America could become the new norm as early as 2021. The component price will always be lower overseas, but what if you could control your entire manufacturing process? Gaining flexibility is now available with the use of Salesforce’s Manufacturing Cloud. Before discussing the motives of moving production back onshores, it’s important to understand how manufacturing evolved.

Early Manufacturing

In the early 1970-1980s, manufacturing within the United States was booming. Local manufacturing jobs were thriving, and all production was done here on shores through quick runs. The era of quick runs soon became an era of the past. Having to go back and forth on prototypes became expensive, and with rising new technology came a vision of manufacturing processes (Structural Design) done quicker and cheaper. China began creating large factories with low-cost labor and tolling resulting in a more affordable and faster way of manufacturing. With labor costs so cheap, China would go on to become the world leader in manufacturing.

Starting to Move Production Back

As 2020 moves forward and companies start to prepare for 2021, moving some operations to North America is becoming the priority with most manufacturers. When you factor in the new tariffs from the trade deal and managing the supply chain from afar, it becomes a lot to maintain. Final assembly, software packaging, trail producing, and testing are aspects of production that can be moved back to the United States or Mexico. Moving production back onshore is an opportunity to take some of the raw components and assemble them in the US. For example, final assembly in Mexico could become extremely cost-effective with easy access of driving materials across the border. Having one-week shipments being readily available vs. six-week shipments allows you to be less dependent on your supply chain. Integrating your Sales and Operations Planning (S&OP) with Manufacturing Cloud will give you control over your entire business processes.

Salesforce Manufacturing Cloud

The advantage of adding Manufacturing Cloud to your S&OP is that it can drive demand, and tell your factory what to build in real-time based upon your specific schedule. Adding modules in your system through real-time reporting in manufacturing will provide you visibility into what your factories are currently building, what product is coming in, and more. With a central location of all your data and correct scheduling, your sales team will be updated and on the same page. Data spread out across multiple spreadsheets or silos will cause various problems for your company in tracking, updating, and sharing deals. Overall, integrating your manufacturing processes into manufacturing cloud gives you the flexibility of not being so dependent on products coming from offshore.

salesforce-manufacturing-cloud-image

Our Manufacturing Experience

Corrao Group’s experience and discipline with manufacturing pain points date back to 1982 with our Managing Partner. Jack Corrao has developed numerous operational infrastructures to support hardware and software companies to deliver the best in breed solutions. Since 2008, Corrao Group has been helping manufacturers utilize Salesforce to create an automated closed-loop system for channel-centric manufacturing. We’ve worked with nearly 1,000 customers, implementing, customizing, and optimizing Salesforce and have been everyday power users ourselves since 2008. Corrao Group can help you maximize your investments in Salesforce and Manufacturing Cloud. For more information, please visit our Salesforce page. To learn more information about us, please visit our website.

Salesforce - the ultimate work from home platform

WFH? Invest in Salesforce

Successfully running a company from home requires the right culture, employees, procedures, and maybe most importantly, technology. Some businesses who haven’t invested in a cloud-computing software such as Salesforce have been having a hard time adjusting to working from home. Salesforce is a cloud-based software that provides customer relationship management (CRM) and a suite of apps that go along with sales, service, marketing automation, and more. Salesforce becomes your central location to store all your important data, accounts, and deals. With a newly designed mobile app, take work on the go and be just as productive as you were on your computer. This allows businesses to run their entire company within Salesforce, supporting all departments with real-time data.

Managing Your Sales Pipeline with Sales Cloud

Sales Cloud is a customer relationship platform (CRM) designed to support sales and marketing by bringing all your customer data into one central location. Leverage Sales Cloud to manage and automate day-to-day sales activities including lead assignments, quote generation, forecasting, Einstein Analytics, and more. Additionally, your sales staff will have full visibility into every deal, account, opportunity, customer, and lost deals. Sales Cloud workflows and task automation help you create tasks and a process to help speed up your sales cycle. When implemented correctly, Sales Cloud helps save you time and builds long-lasting customers.

Servicing Your Customers with Service Cloud

Service Cloud is a customer relationship service platform designed to help you manage customer support issues quicker and increase first-visit resolution. With historical data on every customer interaction, your team can personalize your service based on their problems and history. Additionally, Service Cloud offers a multitude of tools to help you meet the needs of your customers. Some extensions for Service Cloud include: Field Service Lightning (FSL), Knowledge Base, Web2Case, Email2Case, and Customer Analytics. When implemented correctly, Service Cloud can improve customer communication, enable team collaboration, and give you full visibility into the health of your customer base.

Automated Lead Nurturing with Pardot

Pardot is a marketing automation platform designed to help companies engage leads and customers, support sales with qualified leads, and grow relationships. According to Salesforce, “Customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%” with Pardot (Pardot.com). Pardot gives you the ability to personalize your customer’s journey wit automated campaigns, targeted messaging, and predictive intelligence. Additionally, design and create email templates, content, landing pages, and more inside of Pardot. If you would like to learn more about Pardot, please visit our blog.

A Complete 360-View for Manufacturers with Manufacturing Cloud

Manufacturing Cloud gives manufacturers full visibility into their entire business operations. Manufacturing Cloud extends benefits to all your partners to collaborate across the same forecast order and demand data in one single source of truth. New features such as sales agreements gives manufacturers insights into committed and actual order volumes, performance against the forecast, and other time-phased metrics. Forecasting gives manufactures the ability to take control of their business with smarter business decisions based on analytics. If you would like to learn more about Manufacturing Cloud, please read the blogs below:

Virtual Collaboration with Quip

Quip provides your team with a messaging collaboration platform that helps transform productivity and resolves issues faster. Provide your team with the ability to create, discuss, and work faster with real-time documents, spreadsheets, and data that connects inside of Salesforce. With full integration, your employees will no longer have to work together in multiple systems. Quip becomes your central location to collaborate with other employees on deals, documents, and more. Furthermore, Quip has a mobile app to view, update, and work on the road.

Maximize your Salesforce Investment

Since 2002, our Salesforce experience has benefited thousands of clients and projects. We understand how flexible the Salesforce platform is and how it supports every department in your business. The key to maximizing your Salesforce investment is to implementing the platform company-wide. If your business is struggling to work from home without a cloud-based technology, it’s time to invest in a technology like Salesforce.

Manufacturing Cloud: Reporting on Performance

Tracking the overall performance of your company is an essential component for a successful business. Full visibility into your reports can become arduous if your data is siloed across multiple spreadsheets or systems. Manufacturers should move to Salesforce’s Manufacturing Cloud for a “More predictive and transparent business” (Salesforce). Manufacturing Cloud becomes your central location to house all your data, KPIs, metrics, reports, and more.

Reports are Difficult to Create

It’s important to have a dashboard of reports that identify the business’s health, performance, and areas for improvement. Reports such as KPIs, run-rate, financial reports, forecasting, and sales pipeline are all critical to track in real-time. Reporting may seem impossible if you don’t have full visibility into your business’s data or metrics. Additionally, it can be frustrating for manufacturers if creating reports is difficult or demanding. Both pain points can lead to performance reports being indistinguishable from each other. For example, your run-rate reports may be mixed with your new logo reports, which results in you not being able to understand your actual business performance or sales costs. Manufacturing Cloud gives all your users a reporting vehicle that captures your entire business ecosystem.

A Solution Built for Manufacturers

Manufacturers now have the ability to operate in a much more profitable point of view as Manufacturing Cloud delivers efficiency, speed, accuracy, and consistency. Additionally, it integrates with your Salesforce and other users to have everyone on the same page. Manufacturing Cloud combined with Einstein Analytics gives your users a complete 360 view of your customers, data, and reports. Utilize Einstein Analytics to gain crucial insights into your account health, demand planning, product penetration, sales agreements, and your KPIs. Salesforce’s Manufacturing Cloud provides your company with the predictability and consistency that is needed in the manufacturing industry.

Manufacturing Cloud Reporting made easier with Einstein Analytics

Working With Manufacturers Since 2002

Working with Salesforce since 2002, we’ve seen the invaluable benefits that a CRM can have for companies, especially those in the manufacturing industry. Salesforce’s new Manufacturing Cloud will allow customers and their partners to have company-wide visibility into all their business processes. With tools such as sales agreements and forecasting, data can be analyzed faster and effortlessly. Reporting on performance becomes easier with Salesforce’s Manufacturing Cloud. Salesforce consulting services have been just as important to us as business process optimization, and we strive to help businesses maximize their investments into their CRM and Manufacturing Cloud.

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Salesforce (Einstein Image and Logo)

 

Manufacturing Cloud: No Timely Visibility Solved

Salesforce solved a significant pain point for the manufacturing industry as manufacturers no longer have to negotiate blind. Salesforce figured out another challenge for the manufacturing industry: No Timely Visibility into Sales Agreements. Sales Agreements in spreadsheets can become very confusing and frustrating to track. Manufacturers must veer away from spreadsheets to a single source of truth.

Losing Track of Sales Agreements

Manufacturers are often so busy that losing track of sales agreements becomes a regular occurrence because most agreements are managed or hosted outside of the ERP. Manufacturers can’t make the necessary changes to help their company if a sales agreement is lost and underperforming. Data spread out across multiple spreadsheets or silos will cause multiple problems for your company in terms of tracking, updating, and sharing deals. Without full visibility into every deal, you’ll lose an opportunity or two without making any adjustments to the agreements or releases.

Salesforce’s Solution

Manufacturing Cloud gives you a flexible central location to house all your customer data, sales agreements, and forecasts. Sales agreements give your sales users the ability to put actual orders beside planned and forecast amounts in real-time. Additionally, manufacturers can receive automated platform alerts on missed targets to make quick adjustments to underperforming agreements. Real-time visibility allows manufacturers a way to manage complex deals and release schedules.

Salesforce Manufacturing Cloud

Salesforce Power Users

Salesforce solving the pain point of no timely visibility into sales agreements is another victory for the manufacturing industry. Manufacturing Cloud becomes your single source of truth that trickles data to your vendors, partners, and the factory. Everyone in your company has real-time visibility into all the important metrics with Manufacturing Cloud to work more efficiently and productively.

As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every department of your business. Salesforce “off the shelf” is rarely tailored to your unique requirements. We work with you to remedy that. We’ve worked with nearly 1,000 customers; implementing, customizing, and optimizing Salesforce. Since 2002, Corrao Group has been helping B2B organizations of all sizes successfully optimize their business processes with Salesforce and our full-scale digital marketing agency. Please contact us if you would like to learn more about how Corrao Group can help you.

Who Will You Adopt?

Our 2020 challenge to every company is simple: Adopt a nonprofit organization NOW. Words like care, commitment, love, and generosity come to mind when we think of the word adoption. When you adopt an animal, child, or nonprofit, it’s forever. Adoption doesn’t just mean you get together a couple times a year to feel good. Adoption means you are giving a commitment level that happens 365 days a year.

Give Beyond The Holidays 

For many companies, it’s the same story every year. The holidays arrive, and companies conduct one or two fundraising events for charitable nonprofit organizations. How is your company contributing to solving social problems the other 11 months of the year? The need to give back to your community hasn’t stopped because the holidays are over.

It’s time for the executive leadership of companies to adopt a nonprofit organization to help make a difference year-round.

The Importance of Adoption 

Adopting a nonprofit involves ingraining the organization into your company, culture, and business plans. Adoption is a deep and passionate commitment to helping a nonprofit every day of the year. It’s about making sure your company accepts, assists, and engages with both the events and mission of their adopted nonprofit.

You should take the KPIs (Key Performance Indicators) for adoption as seriously as any other company KPI’s. Our managing partner, Jack Corrao states, “When I look at our revenue and profitability goal, I think our nonprofit (Emilio Nares Foundation) goal the most important. The Emilio Nares Foundation’s (ENF) flagship program is to provide transportation for children with cancer to and from their hospital appointments. Funding rides for kids means we’ve hit our revenue numbers, we have happy customers coming back to us, and we have a healthy business culture. For me, it is the ultimate metric for Corrao Group.”

Nonprofit organizations need help. Many people working for nonprofit organizations don’t have a business or financial background. In today’s world, employees want to put in a fair amount of work, make a livable wage, and want to be associated with a company that makes a difference in their community. CEOs who adopt this model are more likely to attract people who are passionate about both their work and making a difference.

Our Beginnings – Saint Augustine High School

Our adoption started with Saint Augustine, a private intercity Catholic High School in San Diego. Saint Augustine reached out to our Managing Partner and their own Alumni, Jack Corrao, about his interest in being a part of the technology committee in 2001.

Because Saint Augustine shaped Jack Corrao’s core values, he wanted to do more.

Jack joined the Saint Augustine High School board of directors to provide consultative guidance for their future mission. Their first initiative – the rebuild of Saint Augustine High School into a new state of the art facility. New facilities included high-tech classrooms, a library, and a Gymnasium.

Health issues caused Jack to leave the board of directors in 2012. However, Saint Augustine remains a part of Corrao Group’s culture. The Corrao Group’s internship program provides high school seniors with early mentorship and guidance on the basics of business operations. Early professional guidance for students provides them with purpose and direction to help start their business careers. After students complete their internships, Corrao Group stays connected to them via advanced summer internships, LinkedIn, and summer visits. Many former interns become full-time Corrao Group employees after graduating from college.

SaintsHS_San_Diego.jpg
St. Augustine High School located in San Diego

The Emilio Nares Foundation

We decided to adopt and become a part of the ENF family in 2006. ENF helps families navigate through their child’s journey with cancer. Their flagship program, Ride with Emilio, provides free transportation for underprivileged children and their parents to and from the hospital for cancer-related appointments. Ride with Emilio currently serves children in San Diego, Orange County, and Los Angeles. Their goal is to bring Ride with Emilio nationwide.

Here’s how we helped grow and expand ENF since adopting their organization in 2006:

    • Corrao Group gladly welcomed ENF into our office when they needed additional workspace.
    • We implemented their Salesforce Org to help manage their donations and events.
    • A Corrao Group staff member has been on ENF’s board of directors to make sure we are physically a part of their organizational goals.

The most important part of our commitment and KPIs for ENF is Ride with Emilio. For every hour we bill our customers, we provide $5 to ENF which has resulted in over 3,396 rides for children to and from cancer treatment. It is a donation we happily send once a month to help them grow and expand as an organization.

“Using the Salesforce CRM tool has allowed us to increase our outreach and improve our donor relations. We are able to better manage our campaigns. Our Salesforce team, Corrao Group, has given us outstanding service, and they have become an integral part of our organization. Because of their excellent service, we have been able to grow and serve additional families whose children are battling cancer treatment.” – Richard Nares, Founder of ENF

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Corporate Examples

Marc Benioff

Marc Benioff, Founder and CEO of Salesforce, recently set forth a challenge for every CEO: Adopt a public school. Benioff writes about a random visit to Presidio Middle School in his new book, Trailblazer. He didn’t have an appointment, but he walked into the principal’s office and asked to help out. Since his visit to Presidio Middle School, Salesforce has adopted 107 public schools. Additionally, Salesforce has given out $70 million dollars to local San Francisco and Oakland public schools. Salesforce also provides volunteerism, mentoring, and technology to the schools. Benioff recently explained the power every CEO has to make a difference in schools, “You’d be surprised at the power your company can have to improve your local public schools. And do you want to know who are in the schools? It’s the children of your employees.”

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Domino’s

Domino’s selected St. Jude as its’ national philanthropic partner in 2004. Domino’s has raised more than $57 million for St. Jude through its participation in the St. Jude Thanks and Giving campaign since 2004. “St. Jude is leading the way the world understands, treats, and defeats childhood cancer and other life-threatening diseases. Treatments invented at St. Jude has helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since it opened more than 50 years ago, and they won’t stop until no child dies from cancer” (St. Jude Mission Statement).

Richard Branson

Richard Branson, the founder of Virgin Group, has been a big proponent of giving back instead of using the money for his personal use. Branson found Virgin Unite to “Unite people and entrepreneurial ideas to create opportunities for a better world. Since then, together with some great partners, we have inspired and incubated a number of wonderful collaborations – like The Elders, Ocean Unite, Carbon War Room, The B Team, and The Branson Centre for Entrepreneurship – which have spurred much needed change in the world.”

Adopt a Nonprofit

Our 2020 challenge to companies is to find a local nonprofit to adopt. Committing to a nonprofit is not just about writing a check for them every month. It’s about making sure your company embraces, participates, and supports all their events. You will have a successful adoption if you find a nonprofit that you are passionate about, and an organization that aligns with your company’s culture.

Where will your company priorities be in 2020? You are disconnected from our world if money is your only priority. We are in a new decade. It’s time to wake up and make a difference for people who need our help… TODAY!

What will you choose?

References

Manufacturing Cloud: No Longer Negotiating Blind

Salesforce’s announcement of Manufacturing Cloud has given manufacturers the tools needed to take control of their business. Before the release, it was difficult for manufacturers to have full visibility into sales agreements. Negotiating blind occurs for companies when their sales team doesn’t have what it needs to plan, sell, or close the right deal. As a result, negotiating blind was the first significant pain point that Salesforce solved for the manufacturing industry.

Outdated ERPs and Forecasts

Ongoing changes to sales orders that are not communicated back to the original sales agreement are a major challenge for manufacturers today. The changes to sales orders are not fully visible to manufacturers because the sales agreements are managed outside of the ERP, or the deals are across multiple ERPs. In addition, inaccurate forecasting becomes an issue when updated sales orders are not synced directly to the sales agreement. Without accurate data in real-time, manufacturers tend to create forecasts based on their own best interests rather than relying on accurate data from past or present performances.

Salesforce’s Solution: Manufacturing Cloud

Manufacturing Cloud provides a central location to surface orders from multiple systems. All your employees and partners have real-time visibility into planned orders that can be compared to actual orders. All of your important data housed under one single source of truth will help Manufacturers improve their forecasting as employees cans see changes made to sale orders in real-time. With the help of Salesforce Einstein, forecasted data on the agreement can outline the internal assumptions that went into the contract so that you never forget crucial insights from your previous deals. In addition, Einstein can generate insights automatically to help you plan, sell, or close a deal when you store all your customer data into Salesforce. Manufacturers should no longer have to negotiate blind with the ability to have one single source of truth.

How Forecasts Help You

Let’s say you’re the Managing Partner of a manufacturing company that makes reading glasses. In order to make the glasses, you need to engage with a metal company for the frames and a plastic company for the lens.

After reviewing your forecasts without using the insights from Salesforce Manufacturing Cloud, you estimate you will require 10,000 eyeglass units. With the ability to forecast accurately in real-time with Manufacturing Cloud, you’re alerted you have the potential to make more than 12,000 and save in costs. Manufacturing Cloud gives manufacturers better confidence in their actual production units because of the ability to have accurate forecasting that can be broken down per month.

Now, you’re able to circle back to your vendors and negotiate a better price for your company based on the volume of material that’s coming in. Manufacturing Cloud takes the guesswork out of forecasting.

Corrao Group Can Help You

Solving the first pain point of the current Manufacturing industry is a significant accomplishment for Salesforce. With the recent release of Customer 360 Truth, Salesforce is giving its customers a single source of truth that houses all your customer’s data. Much like Customer 360 Truth, Manufacturing Cloud gives Manufacturers a more precise picture of their entire business with additional features that will help improve their company. If you would like to learn more about Manufacturing Cloud’s capabilities or features, please reach out to the Corrao Group team. The Corrao Group team is here to help you integrate and advise you on the best practices involving Manufacturing Cloud.