If you have Batman (Pardot) you’re going to need Robin (Salesforce Engage). You won’t be fighting any crime here, although you will empower your sales reps to connect with their customers more effectively. Salesforce Engage provides your sales reps with real-time, mobile, and SFDC marketing tools that place marketing content and insights in their hands.
This features allows your sales reps to send the right message at the right time. Provide your sales reps with a library of email templates and nurturing campaigns approved by marketing that they can send from Salesforce, Salesforce1, or Gmail.
Record every customer interaction to help your sales rep sell smarter. Let Engage Alerts inform you of when is the right time to reach out to the customer.
Engage will visually reveal trends that close deals the fastest. The reports will show sales reps the success of their own campaigns in addition to performance levels of templated and non-templated emails.
Engage for Salesforce1
Sales reps aren’t always at their desks but that shouldn’t stop them from selling on the go. With Engage for Salesforce1, your reps have the ability to respond instantly when their customer engages with a piece of their content. Add customers or leads to nurturing campaigns on the go and view what their prospects are actively doing from their phone. If you need help setting this up, please visit our Salesforce services page to learn more.
Engage for Gmail
Bringing Pardot tracking capabilities to Gmail. Give your sales reps the power to track their emails from Gmail with one click of a button. Send marketing approved content from your chosen email interface. After sending emails through this application, Pardot and SFDC will track email opens and link clicks to view later. Did we mention that you can view prospects’ information, such as activities, leads, grades and more, right from your Gmail?
If you would like to learn more about Salesforce Engage or the Pardot product in general, please check out our Salesforce consulting services.