Using Pardot Dynamic Content is one of the easiest ways to customize and personalize your prospect’s experience. Using what you know about your prospects,you can display to them relevant content based on their specific needs and criteria.
Say you want to send out a mass email but you want it to speak to all the recipients on a personal level. Easy. You have the ability to create different variations of the email’s content that will only be seen by prospects that fit within specified categories. For example, you can send one email to a list of 5,000 prospects and the content will be different based upon their Job title. Job title is only 1 of many criteria examples that you can use.
B2B Marketers are soon going to be able to ride the wave. Wave Analytics for B2B Marketing will help you visualize all the data in your Pardot, CRM, and even third party sources. You can view this data on your computer, tablet, and smartphone. This data will help you maximize ROI and effectiveness of your marketing campaigns. Not to mention, the dashboards are all interactive and gives you the ability to make data-driven decisions quickly. Here are a sneak peak to exciting features:
1. Marketing Manager Dashboard
If you are a Marketing Manager, you are going to LOVE this dashboard. At first, it shows you a high level of relevant data regarding the health of your company and the ability to filter by time period. The two main views are Marketing Pipeline Health and Engagement Health. Marketing Pipeline health shows Pipeline Deals and Revenue by Campaign. The Engagement health shows email engagement, top forms and landing page completions.
This is your ultimate guide to Pardot’s events at Dreamforce 2016. From keynotes to parties, we have all the information on the must-attend events!
Pardot’s B2B Marketer’s Cafe
The ultimate place to have a personalized experience from networking to exclusively designed sessions just for B2B marketers. Check out the amazing session going at the Cafe here. This is a must attend place for any B2B Marketer. Not to mention, there will be free food all day and a happy hour.
Pardot’s Engagement Studio enables marketers to further customize their nurturing programs for their prospects, customers, and even partners. There are three main features that you can build your campaign around: Actions, Triggers, and Rules. Actions “Do something”, Triggers “Listen for something”, and Rules “Check something.”
In our previous blog posts, we took a look at the new actions and triggers supported by Engagement Studio. Now let’s take a look into the new rules.
The following are new rules that Engagement Studio can check for from a prospect’s field, activity record, SFDC campaign, and more:
Assigned Salesforce Queue
Salesforce Campaign Status
These rules check for specific values and define the following path based upon the value. For example, the new list rule will check for if a prospect is on a specific segmentation list. If they are on the segmentation list, they will be sent down path A and if they are not on the list they will be sent down path B. For more information on Pardot’s Engagement studio, please visit our Salesforce Digital Marketing page.
If you’d like to know when we highlight the next feature of Engagement Studio, please fill out the form below: