Category: Updates

Use Pardot Dynamic Content to Boost ROI

Using Pardot Dynamic Content is one of the easiest ways to customize and personalize your prospect’s experience. Using what you know about your prospects,you can display to them relevant content based on their specific needs and criteria.

Say you want to send out a mass email but you want it to speak to all the recipients on a personal level. Easy. You have the ability to create different variations of the email’s content that will only be seen by prospects that fit within specified categories. For example, you can send one email to a list of 5,000 prospects and the content will be different based upon their Job title. Job title is only 1 of many criteria examples that you can use.

Now your prospect thinks you took the time to send them personal content when in reality all you did was click a few buttons. Just about 74% of people get flustered when content sent to them is irrelevant to their interests. Make it easy on your prospects by giving them exactly what they want thus making it easier for you to turn that prospect into a customer. If you need help setting this up, please visit our Salesforce page to learn more.

Paying customers = ROI

Dreamforce 2016 Ultimate Pump-Up Spotify Playlist

Heike Young states in her blog post on the Salesforce Blog that “Music is a key part of Dreamforce.” This inspired me to get a music expert from the Corrao Group, Tyler Keil a.k.a Ty Tunes, to come up with the Ultimate Playlist for Dreamforce 2016 and he went above and beyond expectations.

This playlist is designed for you to conquer and keep your energy levels up throughout Dreamforce. Whether you are walking to your next session, about to attend a network event, going to give a presentation, or heading over to see Flo Rida at the Pardot B2B Marketing Bash, this playlist will give you the boost you need to enjoy the events to the fullest.

Hope you enjoy this playlist and your time at Dreamforce 2016!

 Ultimate Dreamforce 2016 Pump Up Playlist

Here is some other links that will help you at Dreamforce 2016

Dreamforce Parties

Dreamforce Survival Guide

5 Must-See Events at Dreamforce

[pardot-form id=”10494″ title=”Dreamforce – Join Us At Dreamforce (Before DF)”]

 

Pardot – Your 24/7 Employee

Corrao Group isn’t taking July 4th off, although no one will be at their desk.

We will still be sending emails, although we won’t be at our computers or on our cellphones.

We will still be collecting information about our customers and leads, although no one will be inputting data.

How?

 Pardot.

Pardot allows us to have a fully functioning, around the clock employee that delivers the right content at the appropriate time. When a visitor fills out a form on our website, the Pardot “employee” is recording their information and inputting it into Pardot. It will then send the new prospect a follow up email explaining what they can expect next. Don’t think our “employee” stops there, they have another task. They will notify one of our users that a new prospect has entered the system. It will provide the user with insights into the customer profile, rather than the user having to look up information on the prospect.

Our “employee” is brilliant. They know, based on specific criteria, whether or not to place our prospects into a specific segmentation list to later market to. Sometimes those lists feed into our nurturing programs which could start sending the prospect information on one of our services!

On July 5th we’ll bring our “employee” a firework for their dedication. If you wold like to learn more about Pardot, please visit our Salesforce page.

CG Giving Back – ENF Foundation 13th Annual Harvest for Hope Fundraiser

 

HFH-Logo

This Sunday is the Harvest for Hope Fundraiser to support the Emilio Nares Foundation (ENF). The 13th Annual Harvest of Hope fundraiser is a fine wine and cuisine fundraising event, raising funds for low-income, underprivileged families whose children are battling cancer. The foundation is near and dear to the Corrao Group’s core. So dear that, Jack Corrao, Managing Director of Corrao Group stated that “Corrao group has adopted ENF as our Salesforce 1-1-1 model.” The Salesforce 1% model consists of pledging 1% of equity,1% of time, and 1% of product/service.

Santa (Jack Corrao) and Elf(Tyler Kiel) supporting ENF at Childrens Hospital during the Holidays
Santa (Jack Corrao) and Elf (Tyler Kiel) supporting ENF at Children’s Hospital during the Holidays

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