If you’ve ever worked in the Salesforce ecosystem, chances are you’ve heard of Dreamforce. Dreamforce is the annual mega technology event that brings together tens of thousands of Salesforce professionals for three days of innovation, inspiration, and connection. Since its launch, Dreamforce has become far more than a business conference; it truly is an experience unlike any other. Here is your go-to guide for Dreamforce 2025.
What is Dreamforce 2025?
Dreamforce 2025, hosted by Salesforce, is more than just a conference — it’s a high-energy gathering of innovators, leaders, and Trailblazers worldwide. Every year, the Salesforce community comes together in San Francisco (and online) to explore new ideas, build lasting connections, and get inspired by the future of AI, CRM, and customer success. This year’s event highlights trusted AI and the latest innovations like Agentforce, empowering attendees to become true Agentblazers and rethink what’s possible with technology.
Here’s what you can expect from Dreamforce 2025:
Learn What’s New (and What’s Next)
From visionary keynotes to interactive product demos and hands-on training sessions, you’ll gain insights into the latest advancements across AI, CRM, data, and automation.
Connect With Fellow Trailblazers
Join thousands of professionals to discover new ideas, share best practices, and collaborate on real-world challenges across industries.
Get Inspired
Hear powerful stories of innovation and impact from thought leaders and Salesforce customers who are transforming the way business gets done.
Give Back
Participate in volunteer activities and charitable opportunities throughout the event, which are a core part of the Dreamforce culture and the Salesforce mission.
Have Fun
From unforgettable after-parties to the epic Dreamfest concert, Dreamforce is also a celebration with plenty of moments to unwind, dance, and make memories.
When and Where is Dreamforce 2025?
Dreamforce 2025 takes place October 14–16 at the Moscone Center in San Francisco, CA. If you can’t make it in person? No worries, Salesforce will also stream the biggest moments live on Salesforce+, their on-demand digital platform.
Who Attends Dreamforce?
Dreamforce is built for everyone in the Salesforce ecosystem, from seasoned pros to curious newcomers. Whether you’re an admin automating workflows, a developer building custom apps, an architect designing scalable solutions, or a trailblazer charting your own path with Salesforce, there’s something here for you.
Attendees span every industry, job, role, and experience level. At Dreamforce 2025, you’ll find:
- IT Leaders and Decision Makers
- Sales, Service, and Marketing Professionals
- Partners and Consultants
- Nonprofits and Educators
- First-Time Attendees
No matter your role, Dreamforce is where the entire Salesforce ecosystem comes together to grow, connect, and get inspired.
Agenda for Dreamforce 2025:
Dreamforce 2025 features multiple session types designed to match how you learn best:
Main Keynote
The latest product innovation and major announcements from Salesforce. Experience live demos, listen to key speakers, and be inspired by customer success stories.
Keynotes
Experience the latest product innovations and announcements from Salesforce with live demos, customer success stories, and more for a specific buyer, industry, or topic.
Breakout Sessions
45-minute presentation focusing on a specific product or solution, followed by a Q&A session.
Theater Sessions
20-minute informative session introducing a specific topic.
Roundtables
Small-group discussions to share challenges, best practices, and success stories.
Workshops
Participate in an expert-led 60-minute session to learn a new product or skill.
Hands-On Training
A 60—or 90-minute session that includes guided exercises and hands-on practice in a Salesforce org by a Salesforce expert.
Dreamforce Parties
When the learning ends, the celebrations begin. Dreamforce is known for its electric after-hours scene, from happy hours and rooftop mixers to the can’t-miss Dreamfest, where past headliners have included U2, Metallica, and the Foo Fighters. Expect major musical acts and unforgettable networking experiences.
Check back soon for updates on the parties, performers, and can’t-miss events happening after dark at Dreamforce 2025.
Dreamforce 2025 Pricing
Ticket pricing tiers are:
- Early Bird Pass: $1,499
- Last-Chance Access: $1,899
- Full Conference Pass: $2,299
Prices rise as the event gets closer, so it’s smart to book early.
Click here if you would like to register.
5 Dreamforce 2025 Survival Tips
Bring a Portable Phone Charger
The last thing you want is your phone or tablet dying in crucial parts of the day at Dreamforce. If you have a portable charger, pack one; if you don’t, we suggest you buy one. Your devices will die faster than you think due to the venues and presence of other attendees’ devices. One tip could be to put your phone on Airplane Mode when not using it and stay connected to Wi-Fi as much as possible when you are. With many attendees trying to access cell phone networks, your phone’s battery could drain quickly!
Stay Hydrated and Pack a Snack
Hydration will be key. You will be talking, walking, and networking all day. Pack a good snack for the event, as it’s possible to lose track of time and forget to eat. You do not want to lose energy during Dreamforce, so pack something to keep your energy levels at a high capacity. Dreamforce will have food available for purchase, but lines tend to stay long throughout the day. Remember to eat a big breakfast!
Leave Earlier Than Usual
Whether you’re walking, taking a Lyft/Uber, the Bart, a bicycle, or any mode of transportation, LEAVE EARLY. Traffic will be crazy during Dreamforce, and you don’t want to miss crucial sessions or meetings because you’re late. There will be plenty of exciting things to do on the Dreamforce campus while waiting for sessions to begin.
Wear Comfortable Shoes
The last thing you need is your feet killing you. Do not wear uncomfortable shoes or new shoes you have not worn yet. If you do, your feet will hate you and you will be in pain. Don’t let your feet be the reason you leave early and miss out on important sessions.
Map and Plan Out Your Events!
Do not underestimate the size of Dreamforce. To successfully attend all desired sessions, you will need to map and plan every event on the schedule and map. Review your map each morning and bring it with you to make sure you stay on track.
If you would like to learn more about Dreamforce 2025, please contact us.
About Corrao Group
Since 2008, Corrao Group has been a trusted global Salesforce partner, helping B2B organizations across retail, consumer goods, manufacturing, and healthcare drive digital transformation. Our expertise spans Salesforce Consumer Goods Cloud for Sales & Service, Retail Execution (REx), Customer Planning & Forecasting (CPF), Trade Promotion Management (TPM), Agentforce, and Data Cloud. With seamless integration and a deep understanding of industry challenges, we translate complex business processes into scalable, high-performing Salesforce solutions. As power users and implementation experts, we optimize operations, enhance decision-making, and accelerate growth—ensuring your business stays ahead in a competitive market.
