In today’s fast-paced retail environment, thriving in a competitive market takes more than offering an exceptional product. Success hinges on flawless execution at the store level. Salesforce Consumer Goods Cloud for Retail Execution is helping consumer goods companies rise to meet these challenges head-on.
Retail Execution Challenges Today
Consumer goods companies are under pressure to deliver seamless, efficient operations while keeping up with shifting customer expectations. Ongoing challenges such as disjointed data, inefficient processes, and inconsistent execution hinder growth and profitability. These obstacles disrupt daily operations and weaken a brand’s competitive edge. Here are some of the most pressing challenges that consumer goods companies face today:
Lack of real-time visibility into store-level data
Inefficient store visit planning and execution
Difficulty in maintaining consistent brand presence across multiple outlets
Struggles with accurate inventory management and stock replenishment
Inability to quickly respond to market trends and consumer preferences
Addressing these pain points is critical. Companies risk losing sales opportunities, wasting resources, and acknowledging market share without effective solutions. Numerous brands are shifting to Salesforce Consumer Goods Cloud for Retail Execution to overcome these issues and transform their operations.
Transforming Retail Execution With Salesforce Consumer Goods Cloud
Salesforce Consumer Goods Cloud for Retail Execution is a powerful technology that gives retail and consumer goods companies a single source of truth. With the ability to manage and execute in-store tasks online or offline, field reps can perform their tasks efficiently, ensuring accurate inventory checks, seamless planogram compliance, and optimized store visits, even in areas with limited connectivity. Here’s how Salesforce Consumer Goods Cloud for Retail Execution helps brands:
Enhanced Visit Planning and Optimization
The platform helps prioritize store visits and create efficient routes for field reps, ensuring they visit the right stores at the right time.
Mobile Friendly Capabilities
Field reps can access retail execution tools and insights through offline mobile apps, enabling them to work efficiently without internet connectivity.
AI-Driven Recommendations
The system provides AI-recommended visits based on retail execution data, helping optimize account growth and prioritize high-impact store visits.
Advanced Order Capture
Reps can build carts and complete orders with features that account for promotions, discounts, and various units of measure, maximizing in-store sales.
Real-time Analytics and Reporting
The platform offers embedded reports and analytics, allowing reps and managers to review store performance, quotas, and other key metrics to make data-driven decisions.
Inventory and Planogram Management
AI-assisted auditing helps ensure accuracy in inventory checks and planogram compliance, freeing up reps’ time to focus on building customer relationships.
Customizable In-Store Activities
Companies can tailor in-store activities based on specific customer requirements, streamlining tasks such as inventory audits and return order processing.
If you would like to learn more about Consumer Goods Cloud for Retail Execution and how it can help your brand, please contact us.
About Corrao Group
For over two decades, Corrao Group has been a trusted Salesforce global implementation partner, specializing in Trade Promotion Management (TPM), Customer Planning and Forecasting (CPF), and Retail Execution (REx) solutions for B2B organizations of all sizes. Leveraging Salesforce’s Consumer Goods Cloud (CG Cloud) and Data Cloud, we optimize business processes through seamless integration and a detailed understanding of our client’s business. As everyday Salesforce power users ourselves, our 23 years of experience have honed our expertise in translating complex business processes into powerhouses fueled by the Salesforce platform. Let us empower your organization with our deep knowledge and commitment to excellence with Salesforce.