The Spring ’25 Release for Marketing Cloud Account Engagement introduces new features to streamline content creation and enhance data integration. Automate data stream creation with Data Cloud, copy assets seamlessly to CMS, and generate AI-driven content in multiple languages. Learn more about the latest features below. Learn the latest features for field service below!
Get Helpful Resources for Enabling Marketing Cloud
A new Optimizer page called Enable Marketing Cloud is available to guide you and your business units as you access new marketing functionality in Salesforce Marketing Cloud. Review curated resources, prerequisites, and tasks to help you take advantage of the power of Salesforce Data Cloud and new Marketing Cloud campaign innovations like Agentforce and SMS. To view these resources, navigate to the Optimizer, and click Enable Marketing Cloud in the Optimizer welcome banner.
Automate Account Engagement Data Stream Creation in Data Cloud
Automatically create data streams in Data Cloud with the Account Engagement CRM Data data bundle. Previously, you had to create the landing page, list email, and marketing form data streams manually and individually map the fields of each object. The new data bundle includes all three streams and their field mappings.
Expedite Content Creation by Copying Assets to CMS via API
Copy email, file, form, and landing page objects from your Account Engagement business unit to a Salesforce CMS workspace by using Version 5 of the Account Engagement API.
Streamline Content Creation by Copying Additional Asset Types to CMS
For more consistent and efficient content creation, you can now copy existing landing pages to a Salesforce CMS workspace for use in new marketing campaigns. You can also copy inline CSS when copying a form to a CMS workspace.
Get More Visibility into Email Send Issues
List email reporting includes more reasons for prospect email send failures, such as invalid or banned email addresses. And when an email fails to send, the configuration issue now appears in the Account Engagement Optimizer. The issue description links to the Failed Email Sends table, which lists the emails that failed with the prospect’s name, company, failure reason, and other related details.
Generate Account Engagement Content in More Languages
Use generative AI to streamline your content creation process in French, German, Japanese, Portuguese (Brazil), and Spanish. Quickly create forms, landing pages, email subject lines, and email body copy with Content Creation for Account Engagement, powered by Einstein.
Enhanced Email Experience Is Being Retired
Support for Enhanced Email Experience in Account Engagement ends beginning Winter ’25, with full retirement planned for Summer ’25. To create emails with the same functionality, use the Classic Email Builder.
If you would like to learn more about the Salesforce Spring ’25 Release Notes for Marketing Cloud Account Engagement, please contact us.
About Corrao Group
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