Track and understand what matters most.
Together, we identify what success looks like and ensure the data we need to make that call is available to your marketing team and executives. KPIs and metrics for your business are driven by strategic goals and tactical needs. We design a reporting model that uncovers the insight you need and makes it actionable.
How can we improve if we can’t measure performance?
We help you understand best in class and industry average, how you compare, and which way you are trending. With benchmarks, you establish your target going forward and scale your marketing programs. If success isn’t defined, then your campaigns may never be successful.
How do you know what’s working?
Understand what marketing channels are driving the most leads, pipeline and revenue. Identify what marketing programs are under-performing. We’ll provide you with proper reporting guidelines and base set of reports so you can measure performance beyond simple marketing stats. Corrao Group uses reporting capabilities that are included with CRM and marketing automation as well as more sophisticated tools like Einstein and Skuid when needed.
B2B Analytics is an Einstein Analytics app that contains Salesforce and Pardot data which enables you to view sales and marketing data in one place. Our team can create custom dashboards to help you see the metrics that matter most to you which goes far beyond the standard out-of-the-box reports.
Know how marketing impacts revenue and justify your marketing spend.
Assigning credit where credit is due is a no-brainer, but how do you find out which ads or campaigns ultimately led to a purchase? This is where attribution comes to play. Define which influence attribution model makes the most sense for your marketing campaigns: First Touch Attribution, Last Touch Attribution, Even Touch Attribution or customized campaign influence models. We’ll walk you through each model to see which makes the most sense for your team.
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