Metrics & KPIs

Track and understand what matters most.

Together, we identify what success looks like and ensure the data we need to make that call is available to your marketing team and executives.  KPIs and metrics for your business are driven by strategic goals and tactical needs.  We design a reporting model that uncovers the insight you need and makes it actionable.

REPORTS AND DASHBOARDS

Visualize your data to identify where success lies.

Understand what marketing channels are driving the most qualified leads, pipeline, and revenue. Identify what marketing programs are under-performing as well. We’ll provide you with proper reporting guidelines and base set of reports so you can measure performance beyond simple marketing stats. Gather reports from marketing tools such as Google Analytics in one dashboard for your company.

B2B Marketing Analytics (B2BMA)

B2BMA is an advanced marketing analytics app that contains Salesforce and Pardot data which enables you to view sales and marketing data in one place. In addition to advanced reporting, B2BMA automatically provides recommendations to maximize ROI at each stage of the funnel. Our team can create custom dashboards to help you see the metrics that matter most to you which goes far beyond the standard out-of-the-box reports.

Campaign Attribution

Know how marketing impacts revenue and justify your marketing spend.

Assigning credit where credit is due is a no-brainer, but how do you find out which ads or campaigns ultimately led to a purchase? This is where attribution comes to play. Define which influence attribution model makes the most sense for your marketing campaigns: First Touch Attribution, Last Touch Attribution, Even Touch Attribution or customized campaign influence models. We’ll walk you through each model to see which makes the most sense for your team.