Double ROI with Account-Based Marketing (ABM)
Increase your marketing penetration into large, strategic accounts through an account-based strategy.
With an average of 31 influencers affecting buying decisions in enterprise organizations, it’s crucial to expand your network of influence within the account, rather than limit yourself to one or two contacts. ABM incorporates each decision making persona into the sales strategy to increase the chance of closing the deal. Align sales and marketing, build relationships with your clients, and increase ROI with ABM.
Become Industry Experts
Build credibility and trust with your customers by providing them with content relevant to them.
Not only can being thought leaders create new leads, but it can also help your current customers as well. Based upon their interaction with your website and content, providing customers with additional content can help answer any questions blocking a sale. If they’re looking at certain products on your site, an automated email can be sent out one day later with an informative pdf about those products to help influence the deal.
Track and Improve Customer Satisfaction
How is your company measuring the quality of service from start to finish?
Measuring customer satisfaction helps companies better the quality of their service as well as build closer relationships with their customers. Closer relationships create great customer references for customer success teams as well as can help close a deal. We can help setup your Salesforce to automatically send out and collect results from surveys, placing them in real-time reports and dashboards for immediate insight.
