Without an effective strategy, automating your marketing is almost impossible. 58% of the survey respondents from the\u00a0Marketing Automation\u00a0Trends for Success<\/a>\u00a0report, find this as their toughest barrier.<\/p>\n Whether you are already using marketing automation or not, rethinking your strategies is never a bad idea. Pardot created a\u00a0Marketing Automation Success Plan Template<\/a>\u00a0that you can download and personalize to help map out your plan for success. If you need help setting this up, please visit our Salesforce Marketing Cloud page <\/a>to learn more.<\/p>\n <\/p>\n Poor communication is usually\u00a0the #1 killer of sales-marketing alignment. Open up the fields of communication between the teams so that sales understands marketing better, and marketing understands sales better. (Check out Pardot’s\u00a06 Steps to a Better Sales-Marketing Strategy<\/a>\u00a0blog for implementation tips!)<\/p>\n “54% of B2B companies estimated that at least quarter of their marketing database was comprised of old, inaccurate, unusable, or duplicate leads.”- Spear Marketing Group<\/a><\/p><\/blockquote>\n Using cleaning tools (such as\u00a0Data.com Clean<\/a>) will automatically match, attach, and enrich your prospect records in your CRM, which can then be synched to your marketing automation platform. This will help keep your data, complete, up-to-date, and accurate.<\/p>\n After cleaning all your past data, be sure to keep your future data organized and accurate as well. You can achieve this through progressive profiling because it allows you to gradually collect data on a lead over time. This gives the website viewers shorter forms to fill out each time they visit the site. Check out the\u00a0progressive profiling<\/a>\u00a0overview from Pardot. For more information on Pardot, please visit our Salesforce\u00a0services page<\/a>.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" 1. LACK OF EFFECTIVE MARKETING AUTOMATION STRATEGY Without an effective strategy, automating your marketing is almost impossible. 58% of the survey respondents from the\u00a0Marketing Automation\u00a0Trends for Success\u00a0report, find this as their toughest barrier. Whether you are already using marketing automation or not, rethinking your strategies is never a bad idea. Pardot created a\u00a0Marketing Automation Success … Continue reading “Overcoming the 3 Common Barriers to Successful Marketing Automation”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[9,5],"_links":{"self":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts\/91"}],"collection":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/comments?post=91"}],"version-history":[{"count":14,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts\/91\/revisions"}],"predecessor-version":[{"id":2185,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts\/91\/revisions\/2185"}],"wp:attachment":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/media?parent=91"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/categories?post=91"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/tags?post=91"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n2. POOR SALES-MARKETING ALIGNMENT<\/h6>\n
\n3. INADEQUATE CONTACT DATA QUALITY<\/h6>\n