{"id":904,"date":"2017-04-24T19:20:52","date_gmt":"2017-04-24T19:20:52","guid":{"rendered":"http:\/\/corraogroup.com\/blog\/?p=904"},"modified":"2021-07-28T20:44:38","modified_gmt":"2021-07-28T20:44:38","slug":"4-reasons-go-professional-pardot","status":"publish","type":"post","link":"https:\/\/corraogroup.com\/blog\/2017\/04\/4-reasons-go-professional-pardot\/","title":{"rendered":"4 Reasons To Go Professional with Pardot"},"content":{"rendered":"

With paid technology such as Pardot<\/a> comes the need for ROI in order to continue using the tool. Pardot has three different editions: Standard, Professional, and Ultimate. Whether you\u2019ve already purchased Pardot Standard edition, or are looking for insight into which edition to purchase, look no further. Pardot Professional edition has 4 very convincing features that your team can use to optimize your ROI.<\/p>\n

1. Pardot Advanced Dynamic Content<\/h2>\n

By capturing important data points inside of Pardot, you can personalize your content to your prospects. According to <\/span>Aberdeen<\/span><\/a>, <\/span>personalized email messages improve click-through rates by an average of 14% and conversions by 10%. Using Pardot\u2019s advanced dynamic content, you can put <\/span>the right<\/span> content in front of <\/span>the right<\/span> prospects based on what information you\u2019ve already collected about them. You can also use dynamic content on your website to personalize your prospects <\/span>entire<\/span> web experience with custom landing pages and forms.<\/span><\/p>\n

Benefits:<\/strong><\/p>\n