{"id":5217,"date":"2025-11-20T10:15:16","date_gmt":"2025-11-20T18:15:16","guid":{"rendered":"https:\/\/corraogroup.com\/blog\/?p=5217"},"modified":"2025-11-20T11:39:56","modified_gmt":"2025-11-20T19:39:56","slug":"get-ahead-for-holiday-26-why-rcg-brands-must-deploy-tpm-rex-now-to-win-big","status":"publish","type":"post","link":"https:\/\/corraogroup.com\/blog\/2025\/11\/get-ahead-for-holiday-26-why-rcg-brands-must-deploy-tpm-rex-now-to-win-big\/","title":{"rendered":"Get Ahead for Holiday \u201926: Why RCG Brands Must Deploy TPM &amp; REx Now to Win Big"},"content":{"rendered":"\n<p>As a team who have seen hundreds of execution cycles in the retail &amp; consumer goods space, we&#8217;ll tell you plainly: winning during the holidays isn\u2019t about last-minute sprinting\u2014it\u2019s about early positioning. So if your team is saying, \u201cWe\u2019ll start planning next year,\u201d we&#8217;re here to say that\u2019s too late.<\/p>\n\n\n\n<p>The 2026 holiday season will arrive before you know it. And in the RCG world, where trade promotions, retail execution, and field teams determine the difference between a \u201cgood year\u201d and a \u201crecord year,\u201d you\u2019ve got to act now.<\/p>\n\n\n\n<p>Here\u2019s why\u2014and how deploying the right tools via Salesforce can give you the edge.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3>Why the early start matters<\/h3>\n\n\n\n<ul>\n<li>Typical Salesforce Trade Promotion Management (TPM) or Retail Execution (REx) deployment timelines in our world: <strong>8 months or more<\/strong>. Start late and you\u2019re rolling promotions while still ironing out the system.<\/li>\n\n\n\n<li>Holiday promotions inherently amplify risk: more SKUs, more tactics, more retailer demands + higher stakes on shelf visibility, shopper traffic, and in-store compliance.<\/li>\n\n\n\n<li>Behind the scenes: the earlier your key account managers (KAMs), trade teams, and field operations are aligned, the more seamless your execution will be. The last three months before the season are for execution\u2014not system learning curves.<\/li>\n\n\n\n<li>When you delay: you risk partial adoption, manual workaround creep, low ROI on trade spend, and missed display\/stock opportunities that your competitors will capture.<\/li>\n<\/ul>\n\n\n\n<p>So if you\u2019re targeting holiday \u201926, your <strong>planning window starts now<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3>Two big levers for holiday success<\/h3>\n\n\n\n<h4>1. Salesforce Trade Promotion Management (TPM)<\/h4>\n\n\n\n<p>If you\u2019re running trade spend\u2014discounts, bundles, display incentives, co-op campaigns\u2014then deploying something like Salesforce Trade Promotion Management is non-negotiable.<br>Here\u2019s what it unlocks (and what you\u2019ll regret if you don\u2019t have it):<\/p>\n\n\n\n<ul>\n<li>You can set up <strong>one source of truth<\/strong> for all promotional activities\u2014plan, execute, claim, analyze\u2014all in one platform.<\/li>\n\n\n\n<li>You can <strong>manage budgets, funds, and claims<\/strong> across retailers with transparency\u2014so you\u2019re not flying blind on spend and ROI.<\/li>\n\n\n\n<li>You can evaluate promotions in near real-time, adjust tactics, and see what\u2019s working vs what isn\u2019t.<\/li>\n\n\n\n<li>For holiday season prep, you need to coordinate many promotions across many retail customers, align calendars, ensure trade spend is optimized, and plan for margin pressure. The faster you put TPM in place, the more options you\u2019ll have in your holiday window.<\/li>\n<\/ul>\n\n\n\n<h4>2. Salesforce Retail Execution (REx)<\/h4>\n\n\n\n<p>Promotions and trade are only half the battle. If the product isn\u2019t placed well, visited, audited, in stock, and priced right at the store level, you lose. That\u2019s where Salesforce Retail Execution comes in.<br>Here\u2019s what it does:<\/p>\n\n\n\n<ul>\n<li>It helps plan and optimise store visits for your field reps so they hit the <strong>right stores, at the right time<\/strong>, with the right tasks. <\/li>\n\n\n\n<li>It captures audit data, tasks, inventory status, shelf compliance \u2014 all mobile, live \u2014 so you\u2019re not relying on spreadsheets or delayed reporting. <\/li>\n\n\n\n<li>For holiday season readiness: you\u2019ll want to ensure your displays go up early, that your SKUs are allocated &amp; in-store, that your field team executes on end-caps and impulse-zones, and that you have real-time visibility into what\u2019s working and what isn\u2019t. REx gives you that control.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3>Why now, from deployment to ROI<\/h3>\n\n\n\n<p>Here\u2019s how the timing breaks down:<\/p>\n\n\n\n<ul>\n<li><strong>Month 0-1<\/strong>: Decision &amp; kickoff. Choose your partner, scope your holiday \u201926 plan, baseline your trade &amp; retail execution processes.<\/li>\n\n\n\n<li><strong>Month 2-7<\/strong>: Configure &amp; deploy core TPM + REx capabilities. Set up master data (accounts, products), calendar\/tactics, and field visit workflows. Data integrations, user training, and field-pilot execution. Test holiday-promo workflows, trial store visits, and refine reporting.<\/li>\n\n\n\n<li><strong>Month 8+<\/strong>: Full holiday readiness: promotions are loaded, field team trained, dashboards are live, you\u2019re ready to execute when holiday demand hits.<\/li>\n<\/ul>\n\n\n\n<p>If you start today, you\u2019re potentially <strong>live after summer<\/strong> \u2014 well ahead of the holiday ramp. If you wait six months, you\u2019re scrambling in Q3, and your execution window is narrow.<\/p>\n\n\n\n<p>And that\u2019s where Corrao Group comes into play. We know holiday cycles. We know RCG challenges. We know Salesforce Consumer Goods Cloud inside-out (TPM, REx, CPF, and more). In fact, we\u2019ve helped brands deploy faster, smarter, and with less cost.<\/p>\n\n\n\n<ul>\n<li>We offer <strong>discounted implementations<\/strong> that get you up and running within <strong>2-5\u2009months<\/strong> (not the standard 8-12).<\/li>\n\n\n\n<li>Low-cost entry-options mean you don\u2019t have to wait for a massive project to launch basic capability.<\/li>\n\n\n\n<li>You get partner expertise, loosening the typical deployment friction so your team is ready when it matters most.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3>What to do next<\/h3>\n\n\n\n<ol>\n<li>Don\u2019t wait for \u201cnext quarter\u201d \u2014 schedule a 30-minute conversation with us <strong>this week<\/strong> to map your holiday \u201926 plan.<\/li>\n\n\n\n<li>Audit your trade spend and field execution status today: ask yourself \u2014 do I have visibility into promotion ROI? Do I know which stores are underperforming visits? Do I have the execution tools in place?<\/li>\n\n\n\n<li>Choose a partner who understands RCG and Salesforce \u2014 you don\u2019t want to re-build basic functionalities from scratch.<\/li>\n\n\n\n<li>Commit to a 2-5 month deployment so you\u2019re ready well ahead of the holidays.<\/li>\n<\/ol>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3>Final word<\/h3>\n\n\n\n<p>In the retail &amp; consumer goods world, timing is everything. The holidays don\u2019t wait\u2014and neither do your competitors. By deploying TPM and REx now, you\u2019re not just preparing\u2014you\u2019re creating an advantage: trade promotions aligned to your goals, field execution tuned to your strategy, and real-time visibility into what\u2019s working.<\/p>\n\n\n\n<p>If you\u2019re serious about holiday \u201926 and want to own the shelf (not just play catch-up), let\u2019s talk. Contact Corrao Group today, and let\u2019s get you set up for success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a team who have seen hundreds of execution cycles in the retail &amp; consumer goods space, we&#8217;ll tell you plainly: winning during the holidays isn\u2019t about last-minute sprinting\u2014it\u2019s about early positioning. So if your team is saying, \u201cWe\u2019ll start planning next year,\u201d we&#8217;re here to say that\u2019s too late. The 2026 holiday season will &hellip; <a href=\"https:\/\/corraogroup.com\/blog\/2025\/11\/get-ahead-for-holiday-26-why-rcg-brands-must-deploy-tpm-rex-now-to-win-big\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Get Ahead for Holiday \u201926: Why RCG Brands Must Deploy TPM &amp; REx Now to Win Big&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":5218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts\/5217"}],"collection":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/comments?post=5217"}],"version-history":[{"count":2,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts\/5217\/revisions"}],"predecessor-version":[{"id":5220,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts\/5217\/revisions\/5220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/media\/5218"}],"wp:attachment":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/media?parent=5217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/categories?post=5217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/tags?post=5217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}