{"id":50,"date":"2016-12-10T09:00:32","date_gmt":"2016-12-10T09:00:32","guid":{"rendered":"http:\/\/corraogroup.com\/blog_new\/?p=50"},"modified":"2025-05-19T08:40:12","modified_gmt":"2025-05-19T15:40:12","slug":"goals-marketing-automation","status":"publish","type":"post","link":"https:\/\/corraogroup.com\/blog\/2016\/12\/goals-marketing-automation\/","title":{"rendered":"Goals: Marketing Automation | SMART Framework"},"content":{"rendered":"<p><span style=\"color: #000000;\">Before you finish reading about how to set your <a href=\"https:\/\/corraogroup.com\/salesforce\/marketing-cloud\/\">Marketing Automation<\/a>\u00a0goals for the year, block out some time on your Calendar because it&#8217;s time to set goals.\u00a0<em>Really<\/em>, you should block out time. \u00a0Are you busy this weekend?<\/span><\/p>\n<p><span style=\"color: #000000;\">It happens all the time. You set time aside for your team to set goals for the week, month, year, etc. but when that time comes around, there&#8217;s always something that is a higher priority and the goals meeting gets pushed back. Although there&#8217;s nothing wrong with that, it means business is going great! It does becomes a problem\u00a0when it&#8217;s mid February and you don&#8217;t have your yearly goals set.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">Once your goal setting meeting begins, where do you start? Do you have a personal goal-setting model? Have you been using a proven model that the organization has been using for decades? Are you just &#8220;winging it?&#8221; (If it&#8217;s the last option, you should probably block out your whole next week).\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">One of the more popular, proven models that work for a wide range of companies is the SMART Goal Setting Framework Model. We&#8217;d like you to hear about this framework from our favorite Marketing Automation System, Pardot: <span style=\"color: #3366ff;\"><span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.pardot.com\/blog\/how-to-set-marketing-automation-goals-this-year\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #3366ff; text-decoration: underline;\">Setting Marketing Automation Goals<\/span><\/a><\/span>. <\/span><\/span>If you would like to learn more about marketing automation, please visit our <a href=\"https:\/\/corraogroup.com\/salesforce\/\">Salesforce page<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before you finish reading about how to set your Marketing Automation\u00a0goals for the year, block out some time on your Calendar because it&#8217;s time to set goals.\u00a0Really, you should block out time. \u00a0Are you busy this weekend? It happens all the time. You set time aside for your team to set goals for the week, &hellip; <a href=\"https:\/\/corraogroup.com\/blog\/2016\/12\/goals-marketing-automation\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Goals: Marketing Automation | SMART Framework&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[14,6,8,9,5,10],"_links":{"self":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts\/50"}],"collection":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/comments?post=50"}],"version-history":[{"count":16,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts\/50\/revisions"}],"predecessor-version":[{"id":5095,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts\/50\/revisions\/5095"}],"wp:attachment":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/media?parent=50"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/categories?post=50"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/tags?post=50"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}