{"id":3568,"date":"2022-07-26T16:12:36","date_gmt":"2022-07-26T16:12:36","guid":{"rendered":"http:\/\/corraogroup.com\/blog\/?p=3568"},"modified":"2023-01-18T23:05:20","modified_gmt":"2023-01-18T23:05:20","slug":"optimize-trade-promotions-with-salesforce-tpm","status":"publish","type":"post","link":"https:\/\/corraogroup.com\/blog\/2022\/07\/optimize-trade-promotions-with-salesforce-tpm\/","title":{"rendered":"Optimize Trade Promotions with Salesforce TPM"},"content":{"rendered":"

Salesforce TPM Unlocks Data-Driven Insights<\/span><\/h2>\n

Trade promotions that are well executed may significantly boost consumer demand for a company’s goods in retail stores. These trade campaigns, however, frequently fail due to outdated processes and technology.<\/p>\n

These planning inefficiencies have a variety of causes. Account managers don’t have enough time to plan and execute effective trade promotions. Even then, planning can be siloed between different spreadsheets, accounts, homegrown systems, and brands.<\/p>\n

Additionally, account managers often replicate the same promotion from the year without assessing and optimizing new promotions. Add on the tedious and sometimes disconnected process of reconciling payments from previous campaigns; it’s no wonder why brands’ TPM campaigns continually fail.<\/p>\n

So what are the solutions to making trade promotions more effective? Salesforce Trade Promotion Management (TPM) and Data.<\/b><\/span><\/p>\n

Here\u2019s how Salesforce TPM allows brands to use data-driven insights to optimize and maximize their trade promotions.<\/p>\n

Trade Promotions Today<\/span> <\/b><\/h3>\n

According to Salesforce<\/a>, 72% of promotions won\u2019t break even. On top of that, 60% of businesses rely on spreadsheet-driven processes that don\u2019t use real-time data, don\u2019t connect with AI-driven analysis, and are difficult to manipulate at the account level.<\/p>\n

Managing your accounts and revenue on one unified and connected platform benefits your trade promotions by:<\/p>\n