{"id":317,"date":"2016-12-16T15:18:25","date_gmt":"2016-12-16T15:18:25","guid":{"rendered":"http:\/\/corraogroup.com\/blog\/?p=317"},"modified":"2025-05-19T08:41:27","modified_gmt":"2025-05-19T15:41:27","slug":"3-must-haves-implementing-pardot","status":"publish","type":"post","link":"https:\/\/corraogroup.com\/blog\/2016\/12\/3-must-haves-implementing-pardot\/","title":{"rendered":"3 Must-Haves Before Implementing Pardot"},"content":{"rendered":"<p style=\"text-align: center;\">Are you struggling with your Pardot implementation? I&#8217;ve completed hundreds of <a href=\"https:\/\/corraogroup.com\/salesforce\/marketing-cloud\/\">Pardot<\/a> projects and I can say the biggest concern customers shared was preparation.<\/p>\n<p style=\"text-align: center;\">Here are the three things you actually need to be concerned with when it comes to your pardot implementation. 90% of the time, these are all you need to begin using the platform successfully:<\/p>\n<ul style=\"text-align: center;\">\n<li style=\"text-align: left;\"><strong>Document Top Current Clients<\/strong> &#8211; Identify the criteria that your top clients meet to easily reveal future prospects with matching criteria, using Pardot&#8217;s Grading feature. Criteria can be Title, # of Employees, Annual Revenue, and more.<\/li>\n<li style=\"text-align: left;\"><strong>Organize Your Assets<\/strong> &#8211; Pardot&#8217;s Folders\u00a0allows you to score prospects based upon a product, department, or even something else. This gives users insight into what content their prospects are interacting with.<\/li>\n<li style=\"text-align: left;\"><strong>Prepare Your Content<\/strong> &#8211; Why buy a Ferrari if you&#8217;re not going to fuel it with the best gas? Getting your content ready to bring into Pardot also allows you to review it and make any necessary updates.<\/li>\n<\/ul>\n<p style=\"text-align: center;\">With these three must-haves prepared and ready, you will be off to a\u00a0strong start with your <del>Ferrari<\/del>, \u00a0Pardot system. Successful Pardot implementation is a lot easier than it looks. If you would like to learn more about Pardot, please visit our <a href=\"https:\/\/corraogroup.com\/salesforce\/\">Salesforce page<\/a>.<\/p>\n<p style=\"text-align: center;\">[pardot-form id=&#8221;9912&#8243; title=&#8221;Wordpress Form&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you struggling with your Pardot implementation? I&#8217;ve completed hundreds of Pardot projects and I can say the biggest concern customers shared was preparation. Here are the three things you actually need to be concerned with when it comes to your pardot implementation. 90% of the time, these are all you need to begin using &hellip; <a href=\"https:\/\/corraogroup.com\/blog\/2016\/12\/3-must-haves-implementing-pardot\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;3 Must-Haves Before Implementing Pardot&#8221;<\/span><\/a><\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts\/317"}],"collection":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/comments?post=317"}],"version-history":[{"count":20,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts\/317\/revisions"}],"predecessor-version":[{"id":5100,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts\/317\/revisions\/5100"}],"wp:attachment":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/media?parent=317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/categories?post=317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/tags?post=317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}