{"id":218,"date":"2016-06-27T03:17:01","date_gmt":"2016-06-27T03:17:01","guid":{"rendered":"http:\/\/corraogroup.com\/blog\/?p=218"},"modified":"2021-07-27T21:04:00","modified_gmt":"2021-07-27T21:04:00","slug":"pardots-engagement-studio-rules-overview","status":"publish","type":"post","link":"https:\/\/corraogroup.com\/blog\/2016\/06\/pardots-engagement-studio-rules-overview\/","title":{"rendered":"Pardot&#8217;s Engagement Studio \u2013 Rules Overview"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-large wp-image-762\" src=\"https:\/\/corraogroup.com\/blog\/wp-content\/uploads\/2016\/06\/ES-pardot-blog-imac_03-1024x740.png\" alt=\"Engagement Studio\" width=\"840\" height=\"607\" srcset=\"https:\/\/corraogroup.com\/blog\/wp-content\/uploads\/2016\/06\/ES-pardot-blog-imac_03-1024x740.png 1024w, https:\/\/corraogroup.com\/blog\/wp-content\/uploads\/2016\/06\/ES-pardot-blog-imac_03-300x217.png 300w, https:\/\/corraogroup.com\/blog\/wp-content\/uploads\/2016\/06\/ES-pardot-blog-imac_03-768x555.png 768w, https:\/\/corraogroup.com\/blog\/wp-content\/uploads\/2016\/06\/ES-pardot-blog-imac_03-750x542.png 750w, https:\/\/corraogroup.com\/blog\/wp-content\/uploads\/2016\/06\/ES-pardot-blog-imac_03.png 1600w\" sizes=\"(max-width: 709px) 85vw, (max-width: 909px) 67vw, (max-width: 1362px) 62vw, 840px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/corraogroup.com\/salesforce\/marketing-cloud\/\">Pardot\u2019s Engagement Studio<\/a> enables marketers to further customize their nurturing programs for their prospects, customers, and even partners.\u00a0 There are three main features that you can build your campaign around: Actions, Triggers, and Rules. Actions \u201cDo something\u201d, Triggers \u201cListen for something\u201d, and Rules \u201cCheck something.\u201d<\/p>\n<p style=\"text-align: center;\">In our previous blog posts, we took a look at the new actions and triggers supported by Engagement Studio. Now let&#8217;s take a look into the new rules.<\/p>\n<hr \/>\n<p>The following are new rules that Engagement Studio can check for from a prospect&#8217;s field, activity record, SFDC campaign, and more:<\/p>\n<ul>\n<li><strong>Assigned Salesforce Queue<br \/>\n<\/strong><\/li>\n<li><strong>Assigned User<br \/>\n<\/strong><\/li>\n<li><strong>Assignment Status<br \/>\n<\/strong><\/li>\n<li><strong>Grade<br \/>\n<\/strong><\/li>\n<li><strong>Score<\/strong><strong><br \/>\n<\/strong><\/li>\n<li><strong>List<br \/>\n<\/strong><\/li>\n<li><strong>Custom\/Default Field<br \/>\n<\/strong><\/li>\n<li><strong>Email Status<br \/>\n<\/strong><\/li>\n<li><strong>Tag<br \/>\n<\/strong><\/li>\n<li><strong><strong>Pardot Campaign<\/strong><br \/>\n<\/strong><\/li>\n<li><strong>Salesforce Campaign<br \/>\n<\/strong><\/li>\n<li><strong>Salesforce Campaign Status<br \/>\n<\/strong><\/li>\n<li><strong>Salesforce Status<br \/>\n<\/strong><\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-224 size-medium\" src=\"https:\/\/corraogroup.com\/blog\/wp-content\/uploads\/2016\/06\/ES_Rules-300x184.png\" alt=\"Engagement studio pardot salesforce\" width=\"300\" height=\"184\" srcset=\"https:\/\/corraogroup.com\/blog\/wp-content\/uploads\/2016\/06\/ES_Rules-300x184.png 300w, https:\/\/corraogroup.com\/blog\/wp-content\/uploads\/2016\/06\/ES_Rules.png 394w\" sizes=\"(max-width: 300px) 85vw, 300px\" \/><\/p>\n<p>These rules check for specific values and define the following path based upon the value. For example, the new list rule will check for if a prospect is on a specific segmentation list. If they are on the segmentation list, they will be sent down path A and if they are not on the list they will be sent down path B. For more information on Pardot&#8217;s Engagement studio, please visit our <a href=\"https:\/\/corraogroup.com\/\">Salesforce\u00a0<\/a>Page.<\/p>\n<p>If you&#8217;d like to know when we highlight the next feature of Engagement Studio, please fill out the form below:<\/p>\n<p>[pardot-form id=&#8221;9912&#8243; title=&#8221;Wordpress Form&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pardot\u2019s Engagement Studio enables marketers to further customize their nurturing programs for their prospects, customers, and even partners.\u00a0 There are three main features that you can build your campaign around: Actions, Triggers, and Rules. Actions \u201cDo something\u201d, Triggers \u201cListen for something\u201d, and Rules \u201cCheck something.\u201d In our previous blog posts, we took a look at &hellip; <a href=\"https:\/\/corraogroup.com\/blog\/2016\/06\/pardots-engagement-studio-rules-overview\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Pardot&#8217;s Engagement Studio \u2013 Rules Overview&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[27,5],"_links":{"self":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts\/218"}],"collection":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/comments?post=218"}],"version-history":[{"count":17,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts\/218\/revisions"}],"predecessor-version":[{"id":3058,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts\/218\/revisions\/3058"}],"wp:attachment":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/media?parent=218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/categories?post=218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/tags?post=218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}