{"id":214,"date":"2016-12-06T16:03:32","date_gmt":"2016-12-06T16:03:32","guid":{"rendered":"http:\/\/corraogroup.com\/blog\/?p=214"},"modified":"2025-05-19T08:38:59","modified_gmt":"2025-05-19T15:38:59","slug":"use-pardot-dynamic-content-boost-roi","status":"publish","type":"post","link":"https:\/\/corraogroup.com\/blog\/2016\/12\/use-pardot-dynamic-content-boost-roi\/","title":{"rendered":"Use Pardot Dynamic Content to Boost ROI"},"content":{"rendered":"<p>Using Pardot\u00a0<a href=\"https:\/\/corraogroup.com\/salesforce\/marketing-cloud\/\">Dynamic Content<\/a> is one of the easiest ways to customize and personalize your prospect&#8217;s experience. Using what you know about your prospects,you can display to them relevant content based on their specific needs and criteria.<\/p>\n<p>Say you want to send out a mass email but you want it to speak to all the recipients on a personal level. Easy. You have the ability to create different variations of the email&#8217;s content\u00a0that will only be seen by prospects that fit within specified\u00a0categories. For example, you can send one email to a list of 5,000 prospects and the content will be different based upon their Job title. Job title is only 1 of many criteria examples that you can use.<\/p>\n<p>Now your prospect thinks you took the time to send them personal content when in reality all you did was click a few buttons. <a href=\"http:\/\/www.janrain.com\/about\/newsroom\/press-releases\/online-consumers-fed-up-with-irrelevant-content-on-favorite-websites-according-to-janrain-study\/\">Just about 74% of people get flustered when content sent to them is irrelevant to their interests<\/a>. Make it easy on your prospects by giving them exactly what they want thus making it easier for you to turn that prospect into a customer. If you need help setting this up, please visit our <a href=\"https:\/\/corraogroup.com\/salesforce\/\">Salesforce page<\/a> to learn more.<\/p>\n<h3 style=\"text-align: center;\">Paying customers = ROI<\/h3>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>Using Pardot\u00a0Dynamic Content is one of the easiest ways to customize and personalize your prospect&#8217;s experience. Using what you know about your prospects,you can display to them relevant content based on their specific needs and criteria. Say you want to send out a mass email but you want it to speak to all the recipients &hellip; <a href=\"https:\/\/corraogroup.com\/blog\/2016\/12\/use-pardot-dynamic-content-boost-roi\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Use Pardot Dynamic Content to Boost ROI&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[29,9,5,25,28],"_links":{"self":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts\/214"}],"collection":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/comments?post=214"}],"version-history":[{"count":21,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts\/214\/revisions"}],"predecessor-version":[{"id":5089,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts\/214\/revisions\/5089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/media\/629"}],"wp:attachment":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/media?parent=214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/categories?post=214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/tags?post=214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}