{"id":191,"date":"2016-12-13T16:24:08","date_gmt":"2016-12-13T16:24:08","guid":{"rendered":"http:\/\/corraogroup.com\/blog\/?p=191"},"modified":"2025-05-19T08:39:34","modified_gmt":"2025-05-19T15:39:34","slug":"sales-marketing-automationlets-work-together","status":"publish","type":"post","link":"https:\/\/corraogroup.com\/blog\/2016\/12\/sales-marketing-automationlets-work-together\/","title":{"rendered":"Sales and Marketing Automation\u2026Let\u2019s Work Together"},"content":{"rendered":"<p style=\"text-align: center;\">You&#8217;ve heard it many times\u00a0before and we&#8217;ll\u00a0say it again now, <span style=\"text-decoration: underline;\">S<span style=\"color: #000000; text-decoration: underline;\">ales and Marketing need to be on the same page.<\/span><\/span> <a href=\"https:\/\/corraogroup.com\/salesforce\/marketing-cloud\/\">Marketing automation<\/a> makes the connection\u00a0simple because both departments have a shared common database where marketing insight is provided to the Sales team.\u00a0Thus, making it easier for them to <em>coexist efficiently<\/em>. This will then allow them focus on more important tasks, like prospect conversion, instead of each other. Sales isn&#8217;t worried about unqualified leads because the marketing automation system is only handing them off when they are qualified.<\/p>\n<p style=\"text-align: center;\">Tracking data through marketing automation has never been easier. With that data you can determine the <a href=\"https:\/\/corraogroup.com\/digital-agency\/convert-leads\/\">strengths and weaknesses in your\u00a0sales funnel<\/a>, allowing you to make any necessary changes\u00a0for the better. \u00a0You can also track team member efforts within the sales and marketing departments\u2026(hello incentive to do better).<\/p>\n<p style=\"text-align: center;\">The data you\u2019ve collected (email clicks, content downloads, website visits) gives you <span style=\"color: #000000;\">insight into what the prospect\/customer is thinking and ultimately what interests them. <\/span>Knowing what they like and dislike gives you the upper hand to customize everything to them, creating a <strong>superior experience<\/strong>. In most cases, a customers mind sees <em>experience &gt; price.<\/em><\/p>\n<p style=\"text-align: center;\">With that being said, marketing automation helps sales by bringing them only qualified prospects\u00a0and marketing will be able to attract new prospects. Win-Win for both departments. If you would like to learn more about marketing automation, please visit our <a href=\"https:\/\/corraogroup.com\/salesforce\/\">Salesforce page<\/a>.<\/p>\n<h3 style=\"text-align: center;\">Better Experience = More Loyal Customers<\/h3>\n<p style=\"text-align: center;\">[pardot-form id=&#8221;9912&#8243; title=&#8221;Wordpress Form&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve heard it many times\u00a0before and we&#8217;ll\u00a0say it again now, Sales and Marketing need to be on the same page. Marketing automation makes the connection\u00a0simple because both departments have a shared common database where marketing insight is provided to the Sales team.\u00a0Thus, making it easier for them to coexist efficiently. This will then allow them &hellip; <a href=\"https:\/\/corraogroup.com\/blog\/2016\/12\/sales-marketing-automationlets-work-together\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Sales and Marketing Automation\u2026Let\u2019s Work Together&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[8,25,24],"_links":{"self":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts\/191"}],"collection":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/comments?post=191"}],"version-history":[{"count":15,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts\/191\/revisions"}],"predecessor-version":[{"id":5091,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts\/191\/revisions\/5091"}],"wp:attachment":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/media?parent=191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/categories?post=191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/tags?post=191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}