{"id":111,"date":"2016-12-13T19:14:51","date_gmt":"2016-12-13T19:14:51","guid":{"rendered":"http:\/\/corraogroup.com\/blog\/?p=111"},"modified":"2021-07-27T21:37:04","modified_gmt":"2021-07-27T21:37:04","slug":"10-ways-increase-sales-lead-generation","status":"publish","type":"post","link":"https:\/\/corraogroup.com\/blog\/2016\/12\/10-ways-increase-sales-lead-generation\/","title":{"rendered":"10 Ways to Increase Sales and Lead Generation"},"content":{"rendered":"

Lead generation<\/a> is important to every business, but sometimes companies can get in a sales rut. We have compiled a list of the top 10 ways your company can supercharge your sales and increase lead generation!<\/p>\n

1. Make Calls-to-Action Matter\u00a0 <\/strong><\/h5>\n

Place your CTA\u00a0where your viewer won\u2019t have to scroll to see it. Don\u2019t let it be generic either, make it specific to what you are offering.<\/p>\n

2. Make your Call-to-Action Stand Out with Images Rather than Text<\/h5>\n

This is a given, pictures are worth a thousand words\u00a0(and are a thousand times less boring). Try using colors in the picture that contrast with the\u00a0main colors on your site so that it doesn\u2019t blend in.<\/p>\n

<\/p>\n

3. Keep Messaging Consistent<\/h5>\n

Make sure the hyperlink from your CTA takes you to the corresponding landing page and try to match the headline on the landing page to your Call-to-Action. Don\u2019t give the viewer a reason to go astray, keep them on track.<\/p>\n

4. Form Position Matters<\/h5>\n

No one likes to scroll and search, place the form in an easy to access\u00a0location.<\/p>\n

5. Keep the Form Simple<\/h5>\n

The form doesn\u2019t have to be limited to 3 questions but don\u2019t ask for more than what\u2019s necessary.<\/p>\n

6. Create a Thank You Page for New Leads<\/h5>\n

Once a contact\u00a0has completed a form, send them to a thank you page. The thank you page will allow you to add links that will potentially navigate your new lead back to your site or other offers you might have.<\/p>\n

7. Create Offers for Each Stage of the Buying Cycle<\/h5>\n

Each stage of the buying cycle entails something different for the buyer. Make the offer brief and relatable to previous products purchased by this consumer.<\/p>\n

8. Include links back to your site in your emails<\/h5>\n

This is a huge deal for nurturing your lead. It keeps it easy for the lead, while allowing you to measure success. Keep CAN-SPAM rules in mind and don’t have too many links!<\/p>\n

9. Create Enticing Subject Lines for your Nurturing Leads<\/h5>\n

Wow, who would have thought of that? Leverage Email A\/B testing to find out the best subject lines for your audience.<\/p>\n

10. Don\u2019t be Afraid to Test your Campaign!<\/h5>\n

“The man who moves a mountain begins by carrying away small stones.<\/em>” – Confucius. You have to know your audience in order to have successful campaigns. This knowledge doesn’t come overnight, trial and error are a normality\u00a0in this world.<\/p>\n

If you would like to learn more about sales and lead generation, please visit our website<\/a>.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Lead generation is important to every business, but sometimes companies can get in a sales rut. We have compiled a list of the top 10 ways your company can supercharge your sales and increase lead generation! 1. Make Calls-to-Action Matter\u00a0 Place your CTA\u00a0where your viewer won\u2019t have to scroll to see it. Don\u2019t let it … Continue reading “10 Ways to Increase Sales and Lead Generation”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[16,6,24],"_links":{"self":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts\/111"}],"collection":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/comments?post=111"}],"version-history":[{"count":15,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts\/111\/revisions"}],"predecessor-version":[{"id":3077,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/posts\/111\/revisions\/3077"}],"wp:attachment":[{"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/media?parent=111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/categories?post=111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/corraogroup.com\/blog\/wp-json\/wp\/v2\/tags?post=111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}