{"id":1070,"date":"2017-07-06T16:38:55","date_gmt":"2017-07-06T16:38:55","guid":{"rendered":"http:\/\/corraogroup.com\/blog\/?p=1070"},"modified":"2025-05-19T08:43:48","modified_gmt":"2025-05-19T15:43:48","slug":"5-tips-improve-your-email-marketing","status":"publish","type":"post","link":"https:\/\/corraogroup.com\/blog\/2017\/07\/5-tips-improve-your-email-marketing\/","title":{"rendered":"5 Tips to Improve Your Email Marketing"},"content":{"rendered":"

Despite what many bloggers may say, we can confirm here at Corrao Group<\/a> that email marketing, in fact, is not dead- it\u2019s actually growing. According to the <\/span>The Radicati Group<\/span><\/a>, worldwide will top 3 billion users by 2020. Not only is email marketing growing, but also it delivers the highest ROI over SEO, SEM, and content marketing (<\/span>Econsultancy<\/span><\/a>)<\/span><\/p>\n

This just means it is going to get harder and harder to grab ahold of your audience’s attention. <\/span>This means your email marketing strategy is going to become a critical key in how you run build your marketing campaigns. Let’s take a look at what email strategies you can start implementing today:<\/span><\/p>\n

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Tips to Improve Your Email Marketing<\/b><\/em><\/p>\n

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  1. Segment your list<\/b><\/b><\/li>\n<\/ol>\n

    Segmenting your lists allows you to send emails that are more targeted to your audience. Not only does it allow you to be more target, but segmented and targeted emails generate 58% of all revenue. (The Direct Marketing Association, 2015)<\/p>\n

    Here are some ways to segment your lists:<\/p>\n

    By Sales\/Marketing Funnel<\/a> – New Leads need to receive different content then a contact that is about to make a purchase. Segmenting by what stage they are in your journey will allow you to help them move through the journey<\/p>\n

    By Location – This allows you to send content for events or store locations to people who actually live in that area<\/p>\n

    By Industry: Different industries have different needs and wants. You also can tailor different customer stories to people in those industries<\/p>\n

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    1. Personalize your emails <\/b><\/li>\n<\/ol>\n

      Personalizing your emails is proven to work. The open rate for e-mails with a <\/span>personalized message<\/span> was 18.8%, as compared to 13.1% \u00a0without any personalization in 2016. (Source: <\/span>Statista<\/span> 2016<\/span><\/a>)<\/span><\/p>\n

      Here are some way to personalize your emails:<\/p>\n

      Gather accurate data from your audience: The only way to personalize emails is by having the correct data. Some data fields to get:<\/p>\n