Category: Digital Marketing

Best Practices: Inbound Marketing Strategies for B2B

Inbound marketing strategies for B2B business’s best practices include:

Recreate Existing Content and Try New Mediums

According to the Huffington Post, B2B companies who blog attract 67% more leads than those who don’t. This can give your company quite the competitive edge so if you haven’t already started blogging, try and recreate your previous posts into new formats to get more results for your time. Also try various mediums when releasing content, like videos. You never know which content medium match speaks most to your audience without testing them so find a way to place your content in new formats to generate more web traffic & leads!

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6 “Best of Breed” Platforms To Draw Visitors To Your Pardot Marketing Funnel

For your marketing funnel, Pardot is a powerful B2B marketing automation machine that works 24-7-365 to increase the velocity of your funnel with incredible synergy with Salesforce. The software is attractive to organizations everywhere because of its ability to engage better than anything else, but there are ways for users to really ramp up their results using supplementary marketing programs.

If you combine Pardot with these six top of the funnel (Awareness Phase) tools, you can save time and see a substantial boost to your marketing efforts!

Marketing Funnel
The Network Is Your Customer,” by David Rogers (Yale University Press, 2011)

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Pardot’s Engagement Studio – Triggers Overview

Pardot’s Engagement Studio enables marketers to further customize their nurturing programs for their prospects, customers, and even partners. Engagement Studio has three main features that let you build your campaign around: Actions, Triggers, and Rules. Actions “do something”, Triggers “Listen for something”, and Rules “Check something.” Here we will be discussing Engagement Studio Triggers.

Drip Programs offer users 2 triggers: “has prospect opened email” and “has prospect clicked link”. (Note: Engagement Studio allows users to choose which link click to look for when using the “has prospect clicked link” trigger!). Let’s dive deeper into the new available triggers Engagement Studio provides us.

The following are new Engagement Studio triggers that can listen from the prospect’s activity record.

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Pardot’s Engagement Studio – Actions Overview

Pardot’s Engagement Studio enables marketers to further customize their nurturing programs for their prospects, customers, and even partners. Engagement Studio has three main features that let you build your campaign around: Actions, Triggers, and Rules. Actions “do something”, Triggers “Listen for something”, and Rules “Check something.”

Let’s dive deeper into the new available actions Engagement Studio provides us.

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Corrao Group Named Winner of 2016 HOT in San Diego

Corrao GroupWe’re happy to share with you that Corrao Group has been named a winner of their 2016 HOT in San Diego Award! We are honored to be mentioned alongside some amazing San Diego companies like GoFundMe, Events.com, Qualcomm Life, Suja, and Taphunter.  Owler is a business information platform used by over 15 million companies worldwide. We’re among the top 0.03% most popular, top trending companies on Owler. Pretty neat!

Each year, Owler recognizes the top trending companies in cities around the world. They sifted through over 15 million companies on our platform to find the most award-worthy businesses, and wound up with 4,500 winners across the 600 most popular cities on Owler. Recipients are chosen based on several different metrics, including number of followers on Owler, insights collected from our community, social media followers, and blog posts over the past year.

We are exceedingly proud to be one of the popular, top trending companies in San Diego.

If you would like to learn more about Corrao Group, please feel free to contact us.

How to Automate Everything With Pardot

Pardot automation is more than just marketing machine. It’s an everything automation machine. We have proven that it can automate Marketing,  Sales, Sales Operations, Project Management, Accounts Receivable, and more. With this kind of potential, Pardot is not a purchase, it is similar to hiring a Virtual assistant. However, this virtual assistant only costs $0.34 an hour.

Heres you how Pardot accelerates these parts of your company:

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9 Content Marketing Blogs You Must Subscribe To

Top Content Marketing Blogs

1.Content Marketing Institute

 

Content Marketing Institute

The Content Marketing Institute blog is the ultimate place to go if you want to jumpstart your content marketing strategy. The blog is run by Joe Pulizzi (@JoePulizzi), author of the must-read book Content Inc and one of the founding fathers of Content Marketing. CMI offers a huge variety of resources from detailed research reports and whitepapers to podcasts and webinars. You can easily sift through the different topics on their blog and find how-to guides for whatever your marketing campaign needs.

Twitter: (@CMIcontent)

2. Convince and Convert

 

Convince & Convert

 

Named the #1 Content Marketing Blog in the World by Content Marketing Institute, Convince and Convert focus on what brands can do in order to deliver remarkable customer experiences. This blog specializes in explaining the “why” behind content marketing best practices. Convince and Convert is run by Jay Baer (@JayBaer), a New York Times best-selling author of 5 books, and a social media icon.

Twitter:(@convince)

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What Is Disturbing Your Marketing Content Workflow?

You don’t collaborate

When all the pressure of content generation is put on one person, it is possible to publish topics unspecific to your customers’ needs. Eliminate these problems by collaborating on topics with every department, not just marketing. Regularly brainstorming new content allows all levels of the organization to be involved.

Don’t limit the creator or content within the workflow!

Your workflow isn’t  specific enough

Content workflow has many steps, be sure to specify all responsibilities to reduce the chance of content breaking up along the way. Having a well-documented marketing workflow with strict assignments not only helps with accountability but also reduces the creation of duplicate/irrelevant content.

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Wave Analytics for B2B Marketers: Surf Forecast

wave analytics

B2B Marketers are soon going to be able to ride the wave. Wave Analytics for B2B Marketing will help you visualize all the data in your Pardot, CRM, and even third party sources. You can view this data on your computer, tablet, and smartphone. This data will help you maximize ROI and effectiveness of your marketing campaigns. Not to mention, the dashboards are all interactive and gives you the ability to make data-driven decisions quickly.  Here are a sneak peak to exciting features:

Wave analytics

1. Marketing Manager Dashboard

wave analytics

If you are a Marketing Manager, you are going to LOVE this dashboard. At first, it shows you a high level of relevant data regarding the health of your company and the ability to filter by time period. The two main views are Marketing Pipeline Health and Engagement Health. Marketing Pipeline health shows Pipeline Deals and Revenue by Campaign. The Engagement health shows email engagement, top forms and landing page completions.

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