Top 7 Email Template Designs for 2019

Digital marketing has evolved and stretched its fingers across nearly every digital platform imaginable. From the paid ads you see on Instagram, to the web pages that have fostered their SEO strategy enough to land on the first page of Google, your opportunities for reaching prospects are broader than ever. Despite the surplus of opportunity in the digital landscape, email marketing remains the most effective method of marketing to your customers. Before launching your next email marketing campaign, take a look at the top email template designs for 2019. Pardot HTML email templates have a broad range of capabilities, and between these 7 examples, you’ll be able to pick and choose ideas to adopt in your own emails based on your marketing goals.

1. Call to Action: InVision

Starting off our list of email designs is a template curated by an agency well-known for its design prowess. While we must give credit to the clean overall design of the email, we would like to highlight the use of a single call-to-action after the email’s body of content. Using only one CTA has proven to improve conversion rates since it erases any doubt about which path is intended to be taken upon review of your email.

Pardot HTML email templates

2. Mobile-responsiveness: Yesler

You’ll notice that many of the templates we are recognizing here utilize a single-column layout, and this is no coincidence. Your customers continue to rely more and more on their mobile devices for both their personal lives and work, especially when it comes to having email access both in and out of the office. A single-column layout can easily be optimized for mobile viewing, and Yesler provides an excellent example of how a content-heavy email can still be designed with mobile in mind.

Pardot HTML email templates

3. Personalization: Drift

Drift did not curate this email with the intention of creating an eye-catching marketing asset. This is a simple text email that is personalized but transparent. You’re not fooling anyone into thinking your automated emails were individually crafted by a member of your team, and Drift comes right out and acknowledges it. Through a combination of automated personalized content and transparency, the team at Drift presents themselves as friends who seek to provide tailored assistance via their messaging software.

Pardot HTML email templates

4. Customer Testimonies: Grammarly

Grammarly demonstrates the value of their service, in perhaps the simplest of ways. The company, known for its AI-powered grammar tool uses customer testimonies as the foundation for its marketing campaigns and their emails are no exception. In this email template, Grammarly embeds a customer Twitter testimony and lets a satisfied customer speak on behalf of the company. The lighthearted nature of the testimony itself lends to its authenticity presenting a memorable and reliable opinion about the product in question.

Pardot HTML email templates

5. Relevant: Lumi

In contrast to the single call-to-action strategy, you may not know what your prospects want yet. Creating the opportunity for choice can become your strategy for identifying prospect interests. Lumi takes advantage of this method by embedding links and pieces of their blog content so that prospects can decide what they think is relevant. Navigation based on relevancy ensures that your prospects are accessing the kind of information they need and provides your team with insights through traceable links in your emails.

Pardot HTML email templates

6. Informative: Adweek

Not all of your marketing emails need to promote your products or services. You can use thought leadership to nurture your accounts and build trust with your prospects. Adweek does so by keeping their prospects informed of upcoming webinars. The call to action in this email is not intended to gain more subscribers directly. Offering this webinar allows Adweek to demonstrate their ability to effectively communicate information with their prospects which later encourages these prospects to subscribe.

Pardot HTML email templates

7. Re-Engagement: Campaign Monitor

Inactive prospects are not necessarily lost opportunities. Campaign Monitor uses a re-engagement campaign to keep growing their business without the need for collecting entirely new emails. As inboxes continue to be filled with more and more marketing content, the value of each of your contacts continues to grow. Don’t miss out on re-engaging with prospects who are already in your database. Instead, provide new and relevant content to address their needs or interests.

Pardot HTML email templates

How Corrao Group Can Help:

Now that you have some email template inspiration, you’ll need to decide which model best suits your business goals. Fortunately for you, you don’t have to restrict your template to just one of these 7 concepts. Just as you have seen overlap between these templates, any combination of these template tactics can be used to elevate your email marketing strategy. Our team at Corrao Group can assist you in achieving these goals from Pardot HTML email template creation, to a start to finish marketing strategy. A successful email campaign relies on more than just your email templates. From the best B2B subject lines to learning your way around Pardot HTML email templates, we’ve got you covered. Corrao Group can help your team identify the best email strategy for your unique goals.

Explore our digital marketing services here.

Piecing Together a Conversion-Driven Case Study

convert and engage

Getting Started

Determine objective of the case study

The extent of your offerings cannot be summarized in a single case study, so you’ll need to select a targeted focus for each one. While one case study could serve to highlight how your services had a direct impact on rebuilding your client’s strategy from the ground up, another may emphasize an instance when your team introduced a client to an additional process that contributed to their further success on an already effective system. However, all of your case studies should be curated to convert and engage, helping you to fill up your lead funnels and retain accounts.

Obtain permission from your candidate

You don’t want your clients to browse your website only to find an unfamiliar case study with their name attached to it. Obtaining consent from you candidate is necessary in order to build a case study that is verified by both parties and will open up the opportunity for direct quotes to add further validation to your case study.

case study

Improving your Case Studies

Target the Right Industry

When your prospects can relate to your case study candidate, they are far more likely to see how your products or services could, in turn, benefit them as well. This familiarity can be easily fostered by conducting your case study on a client within a particular target industry.

Choose an excited client

You can facilitate the promotion of your case study by selecting a candidate who is excited about your offerings and your business as a whole. This also opens up the opportunity to engage leads with references.

Show real statistics

Real objective numbers will do a better job of demonstrating the actual effect your involvement has had on the success of your candidate. Simplify the delivery of information with real statistics from the project you choose to build your case study around.

Start at the beginning, finish at the end

With each case study you develop, you should be telling a story. No two stories will be quite the same, but, just like any other type of story, they should all start at the beginning and finish at the end. By capturing the project from start to finish, your readers should be able to establish a more cohesive understanding of how your business boosted the business of your candidate.

Make them easy to read

All of the information in your case study will be useless if your prospects never read it. Present your case study in an easy-to-read format with straightforward subheadings and bullet points.

Promote your Case Study

On the topic of writing your case studies for the sake of being read, you’ll need to promote your case study for it to be effective. This goes beyond adding it to your case study sub-tab on your company website. Take advantage of your newsletters and your blog to convert and engage prospects via case studies.

Tailor to different learning types

Even if your case study candidate cannot be in all of your target industries all at once, your method for presenting information within the case study can be re-purposed into different formats such as an infographic, blog, or video.

Include a CTA

Why waste the opportunity for a conversion? Add a call-to-action to your case study to convert engaged prospects.

 

Need help putting together your own case studies? See how our digital agency can help you turn 1 happy customer into 40!

Salesforce for Project Management

 Salesforce integration best practices

Corrao Group uses Salesforce for everything from client profiles, internal & external project management, and everything in between; we’ve deployed the Salesforce platform company wide. We implement Salesforce integration best practices in order to make sure we get the most out of our Salesforce organization. Our project management team utilizes Salesforce as a tool to track projects, assess our budgets, and bill employee time for maximum optimization of the platform.

Before Salesforce

Before using Salesforce, Corrao Group used to run on a lot of spreadsheets and constant overseeing. We had to set up our internal projects differently than external projects to bill time, and it was difficult to determine how much time was needed to complete each task in a project. When we adopted Salesforce in 2008, we became both a customer and a partner in the same day. Our mission with Salesforce was to maximize not only our investment with the platform, but our clients’ as well.

Once we switched to Salesforce for our project management, we had to evolve with our clients and learn how to utilize Salesforce integration best practices for our business consultations. Larger projects required more technical knowledge, and as power users of the platform, we took it into our own hands to figure out a way to make Salesforce work for us.

With Salesforce

Salesforce has provided visibility into our entire business process and has allowed our Project Management team to work more efficiently. We have tailored Salesforce to work with our own management tools from sales to kickoff, and now have both internal and external projects set up the same way. A popular feature we created was the automation of project communications to both the Salesforce Account Executive and the customer themselves. Without having to track down their Project Manager, automatic updates are sent out with timestamps regarding how the consulting project is tracking.

The customization of Salesforce is endless. We are able to add important details into each project such as files, quip documents, or even chatter threads. We have also implemented advanced dashboards such as Skuid in order to prioritize tasks and streamline management by utilizing Salesforce integration best practices. It is now easier to help project managers reassess how to work efficiently with the wide visibility into their projects, as well the ability to optimize Salesforce to see each individual’s skill-sets.

salesforce integration best practices
Project Notes & Additions in Salesforce

Moving over to Salesforce for project management did not come easily without the education about how Salesforce would work in our favor. Our whole company has to work together to learn how to manage our projects and prioritize the most important ones. From internal to external projects, we have been able to utilize Salesforce throughout all of our business processes, and with every new feature added is another way for us to maximize our investment with the platform.

Future of PM

The future of using Salesforce for our project management is ever-evolving. We have experienced the infinite customization of Salesforce, and the perks of better visibility so that we can spend less time overseeing, and more time helping our customers. We have ongoing conversations about ways we can continue to optimize our processes, as well as reassessing how we budget out our time.

With integration tools, we are not only able to streamline our own processes, but we can help our customers do the same. Our mission is to maximize our customers’ Salesforce investment, but in the process of doing so, we have continued to maximize ours. The advantages of Salesforce are endless, and we will continue to evolve our project management as Salesforce evolves with us.

How to Build a Structured Content Calendar

Is your content creation team struggling with staying on top of marketing content? If so, you need a comprehensive digital content calendar. Every company, from start-ups to Fortune 500s, can benefit from the structure of a content calendar, so if you’re not using one, you can start to fall behind. Making sure you have planned content posts in advance is one of the best ways to make sure you are providing the consumer with current and relevant information.

Here are our top 5 tips for creating your digital marketing content calendar!

digital marketing assistance

1. Decide what you want to post

When your content creation team begins to build the calendar, they need to decide what kind of content your company would like to post. If you want to post pictures, social media sites such as Instagram, Facebook, and Twitter would be your best options. If you would like to share information about your company’s services, blogs and emails may be best. Do your research on the times that are best to post for each outlet, as you don’t want your posts to get lost in the abyss of social algorithms.

Another question you need to think about is who your ideal audience is going to be. Your content creation team will want to target the content to your audience, so you need to make sure it’s relevant and interesting to get them coming back for more.

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Social Media trends for 2019 that can improve your business

2019 has arrived, and with a new year comes new trends. Social media has been on the rise as one of the main ways people spend their free time with, so it’s important to stay on top of current trends that can set your business up for success. Social media marketing is crucial for businesses in today’s society, and it’s not hard to figure out why.

Here are the top 4 social media trends you should be thinking about this year, with tips on how to implement each!

Video Content

video content social media

Video content has been a major part of social media these last few years, and 2019 will be no different. With Youtube and IGTV on the rise, it’s important to hop on the bandwagon to make sure you are creating content that people want to engage with. Short videos about your company’s products or services are a great way to tell prospects what you can offer them without taking up too much of their time. (Bonus: if you make a fun and compelling video, they will most likely share it with all of their friends).

Vertical videos are huge on social media platforms like Instagram and Facebook, and if you want to target to those consumers, you’ve got to change the way you present your content. Creating vertical videos is actually a lot easier too, as you can just start creating videos on your smartphone!

  • 82% of consumers have been encouraged to take action after watching a business marketing video.
  • 90% of consumers watch videos on their mobile.
  • 74% of consumers said that they have been convinced to buy a product or service after watching a brand’s video. 

(Wyzowl)

E-commerce

e commerce social media

A lot of brands are now looking to social media to sell their products. With sites like Instagram that allow brands to tag their items right on the post, the buying process has become a lot easier and more straight-forward for the consumer.

Buyers are always on their phones, so it makes sense to market to them there. Creating video content and visual ads through your social media can kickstart your e-commerce business.

  • Mobile e-commerce sales were projected to make up 63.5% of total e-commerce sales of 2018.
  • Product videos can increase conversion rates by as much as 144%.

(Social Media Today)

CRM Utilization

social media

CRM software can improve your sales through tools such as templates, campaign management, and marketing automation.

One way you can utilize a CRM, such as Salesforce, is through social media marketing automation. This tool is great for customer service because it can provide consistency for your posts and responses can be quicker. Consistent content is crucial for keeping customers engaged, so utilizing AI and automated messaging is a great way to stay connected even when you’re sleeping. You can also add personalization through these automated messages, which help your customers feel valued.

  • 74% of businesses using a CRM have acknowledged that they have improved customer relations.
  • CRM software can improve sales by as much as 29%

(Hosting Facts)

User-Generated Content

user generated content social media

Sharing content created by your social media followers is not only a great way to stay engaged, but it’s also an avenue that helps your company stay relevant without having to take the time to research and create content on their own.

Not only will you save time and money, but you will also foster brand loyalty. Sharing user content is also a great way to seem genuine in your marketing approach as you connect with your audience and acknowledge their content. Social channels and blogs are a great place to share user content, and the more you share, the more likely your customers will share!

  • 68% of millennials are receptive to information shared through social media
  • 86% say that user-generated content is representative of brand quality.

(TINT)

social media trends

Social media is always changing, but acknowledging these trends will help your business have a successful year. Videos are a great way to have interesting and digestible content and allow creative freedom. With videos and user-generated content, you will be able to keep customers engaged and willing to purchase your product. A lot of companies don’t have the time to leverage digital marketing experts, such as us at Corrao Group, but we have a full-service digital agency to get you started.

Utilizing a CRM can make this all easier through automation and organization of customer data, and with 10+ years of experience in this realm, we can help!

EZ-AR™ – Solving the Outstanding Invoices of Today

accounts receivable

The invoicing process of today is heavily based around manual work that requires chasing down payments. This problem has been set as the standard rather than the exception. A lot of companies are living in this vicious cycle; having to follow-up and intervene with the majority of their outstanding invoices.

There are multiple solutions to remove the majority of these manual tasks.

We’re going to dive into how accounts receivable is supposed function in today’s cloud-based environment.

Introducing EZ-AR™; the first automated invoice generation and collections accounts receivable solution built on the Salesforce Force.com platform.

This software solution utilizes automated-tracked email templates within custom-flexible journeys that react to the recipient’s behavior. In doing so, it significantly improves cash in-flow and reduces average Days Sales Outstanding (DSO).

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15 of the Best Email Subject Lines Waiting to be Opened

email marketing

When it comes to email marketing, one of the hardest parts is actually getting prospects to open your email. Even if you have the most valuable, revolutionary information in that email, no one will see it if they don’t open it.

We have curated a list of the 15 best email subject lines just waiting to be opened!

1. The Intriguer

Look what you did…. – Hustle

This type of email subject peaks the curiosity of the reader because they want to remember exactly what they did. The way Hustle used this email subject was to get the reader to open an email from the new list they subscribed to, so it’s fresh in their mind, and they obviously want to hear from their company!

2. The Urgent Statement

$10 OFF—Last Day! – Groupon

Having a sense of urgency, such as “last day!” in this email, always entices a reader to open. If they are a fan of the product or service already and have subscribed to receive alerts, chances are they have been waiting for this email. Also, instead of a percentage off, there’s a straight forward dollar amount, which would get any shopper excited because they won’t have to calculate anything to figure out how much they would be saving!

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