Pardot Introducing Engagement Studio Timers and SSL for Vanity Domains

Don’t look now but Pardot is back at it with even more advancements! They’ve recently added SSL for Vanity Domains and customizable business hours for Engagement Studios. Let’s dive into these new features Pardot has released for us.

SSL for Vanity Domain
Tired of having to use go.pardot.com for your secure HTTPS connection? Now you don’t have to, SSL is now made available for your vanity domain. Giving you the ability to host your Pardot marketing assets under the HTTPs of your vanity domain.

Set up is really simple. From Pardot, go into Admin > Domain Management > Tracker Domain.

After that, go into your tracker domain to set up the SSL status. After clicking on the action icon, click “Enable SSL”, and from there. Typically, it takes 10 to 15 minutes to get your SSL certificate from Lets Encrypt. Once your SSL Status has been flipped from “Processing” to “Enabled” – your marketing assets will be accessible through HTTPs.

SSL for Vanity Domains

Important Notes: Have your tracker domain validated first prior to requesting the SSL. Also, please double check your marketing assets to ensure they are not mixed content cases (where they load over HTTP and the page is HTTPS, this can cause your page not to render and visitors to get security warnings).

Customizable Business Hours to Engagement Studio
Have you ever wanted to adjust the business hours that Pardot allows for Engagement Studios? One of the more commonly asked questions about customizing Pardot engagement studio’s work hours is no longer a question. Your wish has been granted!

Now, you have the ability to customize the business hours that you want your nurture programs to run on, and you will be able to customize it to fit differently for every engagement studio. So, how does it work? You are able to pick the days of the week and how long your business hours window lasts (i.e from the minimum of 6 hours to the max of 23 hours.)

Customize Engagement Studio Business Hours

Additional features for Engagement Studio Reporting (NO WAY!): In the past, the .CSV Engagement Studio reports still be sparse, with basic email reporting. But now, in addition to the basic email metrics, you will get:

  • Engagement Studio Summary – Which prospects have started and completed everything?
  • More Advanced Email Metrics – Who had emails sent, skipped, unique clicks, CTR, total of hard/soft bounces, etc.
  • Form + Form handlers + Landing Pages – Who completed and submitted them.
  • Custom Redirects – Which redirect was clicked, by who, and when.
  • File Downloads – Who downloaded which file and how many times.

With including all those reports into one export, this will allow you to leverage that data more readily and easily. No more trying to look at 100 different reports in order to find all the exact stats of your engagement studio.

Once again, Pardot has been listening to it’s community through its Ideas Exchange. This is the first of many improvements to come in 2018!

Building a Successful CRM with Salesforce Consultants

Imagine self-implementing a system as vast as Salesforce to find out 6-8 months later that you cannot prove its ROI. Meanwhile, you’ve already spent quite the investment already so that your budget is locked up for the rest of the year. For the past 10 years we’ve seen this all the time, and it is all caused by self-implementation.

Whether you have decided to pick Salesforce as your customer success platform or are strongly considering to do so, what usually follows is, “Can I self-implement? Why do I need to hire a consultant?” Yes, you can do implement Salesforce yourself, but it’s not recommended unless you have a Salesforce admin with over five years of hands-on experience. Although, we highly suggest against self-implementations as it usually does not lead to the proper transfer of business processes onto the platform. This comes from the Salesforce client not having the knowledge of what Salesforce can do as a platform when implemented company-wide.

In the big picture, having a successful implementation with the help from a Salesforce consultant will set you up with a solid foundation and get the most from your investment. Here are a couple of the top reasons why you should hire one:

Time:

Learning and building the Salesforce platform will take time. This means you will be up against a steep learning curve, while trying to implement your business strategy. Not to mention, you have your normal tasks to take care of – so adding more responsibilities may cause your internal staff more stress and potentially be distracted as they try to self-implement the platform.

This can take your team days, weeks, or even months to get up to speed and have your implementation up and “running.” Whereas Salesforce consultants do this for living – day in and day out, they know what they are doing without any distractions and will be able to get you up and running in no time.

Assistance

Instead of troubleshooting for hours and maybe days to fix an issue, Salesforce consultants will be able to provide solutions right away and get your up to speed about your Salesforce platform. They are there to help you be aware of key metrics and notify you about any important updates about your system.

Having help from a Salesforce consultant will allow you to increase your user adoption because users will have a professional to turn to when needed. Your Salesforce will be built from your users’ preferences rather than the other way around.

Quality

Another lovely perk that you get from leveraging a Salesforce consultant — you get the best and current business practices. They will be able to steer you away from potential pitfalls and expensive mistakes that aren’t clear to first-time users during self-implementing.

Having a consultant will provide years of knowledge to ensure that your platform is optimized and performing to its full potential rather than spending even more money to fix potential bugs and issues as they come up.

ROI

At the end of the day, ROI is what matters most. Companies that choose to self implement often are focused on getting their Salesforce platform up and running. How hard can it be? Not only does this lead to potential issues but also leads companies to forget about the additional features Salesforce has that can bolster your system. They want to be able to use it as soon as they can rather than being focus on getting the most out of it in the long-run. Why pick one over the other — a Salesforce consultant will be able to do both of those things for you.

In addition, they will be able to measure your ongoing ROI to see how your growth is. They’re there to ensure you are getting the most out of your investment as well as what areas need help or need to expand.


If you had all the tools and guides to build a house for the first time, would you do it yourself or hire someone? If you do it yourself you’ll be paying in the long-term for minor fixes that a professional would have saw and fixed from the start.

The same ideology applies here, hire a Salesforce consultant to make sure you maximize your Salesforce investment.

6 Marketing Tips for New Entrepreneurs!

Recognize what you want to accomplish

Is your organization B2B? B2C? Recognizing this and your goals before moving forward gives you maximum clarity in the quest for what marketing methods you know will work best.

Bring out the value proposition!

Find it. Write it. Use it. This is what your product or service is all about and how it separates you from everyone else out there! Focus on how your product is different and evidently better than others out there. (Keep in mind this is different from your slogan)

Keep working on your email lists

When it comes to online marketing, email lists are a must. Build it, keep building it, and then build it some more. You won’t regret this in the end especially since email marketing has the highest ROI compared to any other channel,

 

Create better content (duh)

This is harder than it seems. Know your audience, do your research, and use A/B testing! Your leads and customers will tell you, by their interaction, where your effective content is. Although, it’s the content that you don’t hear much feedback on that needs the revising.

Outsource to a partner or affiliate

Get your feet off the ground by outsourcing your marketing to a partner or affiliate. Your business will grow with the increase of connections, and the results can be extraordinary.

Ask for customer feedback

It’s the customer’s world, and we’re all just living in it. How will your product/service get better if you don’t know how your customers feel about it?

4 Easy Marketing Strategies to Attract the Millennial Generation

1- Utilize the Social Network Dynamic

Millennials = digital generation. Millennials consume content across multiple channels; utilize this by putting your content on their most active platforms.

2- Make Them Feel Like an Individual

No one likes being labeled as #basic. Recognize your millennial customer for what makes them stand out! Repost their photos with your product and why it makes them stand out from the regular consumer.

3- Don’t Forget About Word-of-Mouth

 “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is”– Scott Cook, the founder and CEO of Intuit.

If you trust someone, you will generally listen to them and the advice they give you. Create dialogue with market influencers because this will create more talk between them and potentially millennial customers.

4- Talk to Them!

Have you ever talked to a wall? It’s not fun. Don’t let those who want to engage with your brand talk to a wall, talk back to them! Interacting with millennials via social media about your content and their thoughts creates more trust, which gets you one step closer to a brand-loyal customer.

 

 

5 Steps to Take Before your Salesforce Implementation

1

Boost Implementation Support

Group projects are difficult when you’re doing it alone, get your organization on board with the implementation. Start at the top with the CEO, COO, etc. and work your way down. Once the top levels show enthusiasm and support, others will follow.

2

Acknowledge all Sectors in the Sales Cycle

The sales department is not the only division recognized in the Salesforce cycle. Make sure to identify all departments and know how to support them before and after the implementation.

3

Clean your Data before the Implementation

Cleansing your data prior to implementation will save you a lot of time and distress after the process is complete. Would your Sales team trust the system if the last two  contacts they called were the wrong number? Just imagine if the first name is incorrect…

4

Implement the System in Phases

“You can’t build a great building on a weak foundation. You must have a solid foundation if you’re going to have a strong superstructure.” -Gordon B. Hinckley

Salesforce is not a pool you want to jump right into. With so many different capabilities to manage, it is easy for users to feel lost. Take on the implementation in phases so that you can build on a foundation and not get overwhelmed.

5

Get a Professional

Salesforce can do wonders for you, it just needs to be setup correctly. Ask for professional consultation from certified Salesforce partners who have been implementing the product for years. Implementing Salesforce should not be taken lightly, it needs to be done right. 

What Is Disturbing Your Content Marketing Workflow?

You don’t collaborate


When all the pressure of content generation is put on one person, it is possible to publish topics unspecific to your customers’ needs. Eliminate these problems by collaborating on topics with every department, not just marketing. Regularly brainstorming new content allows all levels of the organization to be involved.

Don’t limit the creator or content within the workflow!

Your workflow isn’t  specific enough


Content workflow has many steps, be sure to specify all responsibilities to reduce the chance of content breaking up along the way. Having a well-documented marketing workflow with strict assignments not only helps with accountability but also reduces the creation of duplicate/irrelevant content.

Your workflow doesn’t adapt to all channels


Promote standalone content by posting straight onto social media channels. This changes most aspects of the content workflow by allowing you to surround prospects with content to view at their own pace. You can also use additional channels to talk more about your services and/or products you provide, without overbearing your main website.

You wait until the end to look at the analytics


Each stage of your workflow has different analytics and at each stage you should be studying them, don’t wait until the very end. Consulting your analytical data at every step can help you avoid putting your time and energy into content that will work ineffectively. It could help you find a channel that works best and what key words to use to help reach a certain audience. When writing your workflow make room for an analytics review at each step.

You Haven’t Automated Yet


Everyone knows what he or she is supposed to be doing within the workflow, but human error is inevitable. Automate the handoffs between processes to ensure that content moves quickly and harmoniously. These automations are not limited to automating processes, they can be simple email alerts as well.