Over the last couple years at Corrao Group, we’ve been hearing the term ABM (Account Based Marketing) resurfacing from the 80’s as the Marketing world’s latest discovery of ROI results associated with aligned Sales and Marketing business marketing tactics.
This trend raises a number questions for us such as:
Why are companies just now embracing this concept?
How could a successful company afford to ignore each of their client’s unique and individual needs?
To Corrao Group, it’s common knowledge that in order to provide the best results and service, you must look at each account as a unique opportunity with various departmental areas for improvement. This avoids repeating the same procedures every day for every client and expecting the same results.
It’s one thing to deliver personalized attention to each client account, and another to have this level of attention to detail embedded in your daily business practices. Corrao Group does not participate in generic one-size-fits-all business marketing tactics. We believe in Account Based Management and demonstrate it with our customers via a number of tools and procedures.
At the end of April 2017, we presented our take on ABM at the ‘Salesforce on ABM’ Event in Mountain View.