The Ultimate Guide to Pardot Events at Dreamforce

Pardot’s B2B Marketer’s Cafe


The ultimate place to have a personalized experience from networking to exclusively designed sessions just for B2B marketers. Check out the amazing session going at the Cafe here. This is a must attend place for any B2B Marketer. Not to mention, there will be free food all day and a happy hour.


The Grove — Yerba Buena at 690 Mission Street

Pardot’s B2B Marketers Cafe

Headed to Dreamforce? Hang With Pardot at The B2B Marketers Cafe!

The Pardot Roadmap: What’s Next for the Age of Intelligent B2B Engagement?


Pardot has big plans on the future and they want to tell you about it. Get ahead of the game and go hear about Pardot’s new innovative and exciting updates coming soon. If you are a B2B marketer, do not miss this!


Tuesday, October 4, 9:30 AM – 10:30 AM

San Francisco Marriott Marquis Hotel, Yerba Buena Salon 7

Event Link

Pardot, the Everything Automation System

Pardot accelerates

Pardot should no longer be known as only a marketing automation system. It should be known as the everything automation system. See how Pardot partner Corrao Group uses Pardot and Salesforce Engage to help accelerate Sales, Marketing, Accounts Receivable, Project Management, Sales Ops, and more!


Thursday, October 6, 1:30 PM – 2:10 PM

Galvanize SF, The Pardot Client Hub

Event Link

Meet Pardot: Next-Generation B2B Marketing Automation for Marketing & Sales

Did you know that 65% of B2B buyers have already made a purchase decision by the time they engage with a vendor sales rep professional (IDC)? Well, this session will take a look under the hood on how Pardot enables you to engage with your buyers early and often. Having just a CRM system isn’t enough anymore, learn how a marketing automation system will help you fill the gaps in your pipeline and bring together sales and marketing team.


Wednesday, October 5, 10:00 AM – 11:00 AM

Palace Hotel, Gold Ballroom

Event Link

Beyond the E-Blast: Next-Generation Engagement Tactics for B2B Marketers

According to Forrester Research, companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. Learn how companies are using Pardot’s new Engagement Studio to help you deliver the right message to the right customer at the right time. It is time to automate your lead nurturing system to be able to have personalized communication with your customers throughout the sales cycle.


Tuesday, October 4, 3:30 PM – 3:50 PM

Palace Hotel, Sunset Court: Campfire Story Theater

Event Link

Salesforce for Marketing Keynote: The Smartest CRM for 1-to-1 Customer Journeys

Join Bryan Wade, CPO & SVP of Marketing Cloud, Shannon Duffy, VP of Marketing of Pardot and other special guests . This is your chance to hear how some of the most innovative and exciting companies like, MasterCard, and Dunkin’ Brands are transforming and optimizing their 1-on-1 journey with customers. Select attendees will win thousands in prizes — including Dunkin’ coffee for a year, MasterCard gift cards, and an all-access pass to Pardot’s B2B Marketers Bash with Flo Rida. See Details here


Thursday, October 6, 9:30 AM – 10:30 AM

Moscone North, Moscone North Hall D

Event Link

Pardot B2B Marketing Bash ft. Flo Rida


The Must-Attend Party to network and party with B2B Marketers.  Private concert featuring the artist, open bar, special guest dj’s and many more surprises throughout the night.


Thursday, October 6, 2016 | Doors open at 8:00, Concert begins at 9:30

The Warfield – 982 Market St, San Francisco, CA 94102

Register here

Other cool links to check out:

Dreamforce for B2B Marketers

How to Be a B2B Marketing Trailblazer at Dreamforce 2016

Dreamforce Party Guide

Dreamforce Survival Guide

Pardot’s New Feature Roundup – July 2016

Check out what’s new in Pardot this month.

No Automatic Line Breaks in Text Emails

Before, words in the text editor would get cut off after a certain number of characters in one line. Now, Pardot allows for more characters and the line breaks are no longer automatic, allowing you to choose where your lines break.

New Table Action: Pause Automation Rules and Drip Programs

From your Automation Rule and Drip Program overview pages, you are now able to pause multiple automations from the table at one time. Before, you were only able to pause the automations one at a time.

New Engagement Studio Trigger Timing Option: Wait

In Engagement Studio’s Trigger functionality, the program will hold prospects in this Trigger for a specific period of time. One the time has elapsed, the prospect will move down the nurturing program.

Engage for Gmail Activity History Label Update

In Salesforce’s Activity History on a Lead/Contact’s page, any emails sent through Salesforce Engage were listed as “Pardot Gmail Email.” Now, they read “Engage Gmail Email.” If you have any reports that are using this as a filter, an update is required.

Allow Longer Posts to Facebook and LinkedIn

Now, Facebook allows for 4000 characters while LinkedIn allows for a maximum of 700 characters.

Official Support for Engage and Person Accounts

Support team dedicated to Salesforce Engage and Person Accounts

Variable Tag Modifiers

These are sometimes required to prevent cross-site scripting. Without updates to specific variable tags, any potentially malicious code submitted via forms could cause a security risk. Learn more about modifiers and if you need them here.

If you would like to view more about each update, please view Pardot’s New Feature Roundup.

Silver_Consulting   BrownBelt   Pardot_Select_Partner

Pardot’s Engagement Studio – Rules Overview

Pardot’s Engagement Studio enables marketers to further customize their nurturing programs for their prospects, customers, and even partners. Engagement Studio has three main features that let you build your campaign around: Actions, Triggers, and Rules. Actions “Do something”, Triggers “Listen for something”, and Rules “Check something.”

In our previous blog posts we took a look at the new actions and triggers supported by Engagement Studio. Now let’s take a look into the new rules.

The following are new rules that Engagement Studio can check for from a prospect’s field, activity record, SFDC campaign, and more.

  • Assigned Salesforce Queue
  • Assigned User
  • Assignment Status
  • Grade
  • Score
  • List
  • Custom/Default Field
  • Email Status
  • Tag
  • Pardot Campaign
  • Salesforce Campaign
  • Salesforce Campaign Status
  • Salesforce Status


These rules check for specific values and define the following path based upon the value. For example, the new list rule will check for if a prospect is on a specific segmentation list. If they are on the segmentation list, they will be sent down path A and if they are not on the list they will be sent down path B.

Boost Prospect Engagement with Salesforce Engage

If you have Batman (Pardot) you’re going to need Robin (Salesforce Engage). You won’t be fighting any crime here, although you will empower your sales reps to connect with their customers more effectively. Salesforce Engage provides your sales reps with real-time, mobile, and SFDC marketing tools that place marketing content and insights in their hands. 

Engage Campaigns

This features allows your sales reps to send the right message at the right time. Provide your sales reps with a library of email templates and nurturing campaigns approved by marketing that they can send from Salesforce, Salesforce1, or Gmail.

Engage Alerts

Record every customer interaction to help your sales rep sell smarter. Let Engage Alerts inform you of when is the right time to reach out to the customer.

Engage Reports

Engage will visually reveal trends that close deals the fastest. The reports will show sales reps the success of their own campaigns in addition to performance levels of templated and non-templated emails.

Engage for Salesforce1

Sales reps aren’t always at their desks but that shouldn’t stop them from selling on the go. With Engage for Salesforce1, your reps have the ability to respond instantly when their customer engages with a piece of their content. Add customers or leads to nurturing campaigns on the go and view what their prospects are actively doing from their phone.

Engage for Gmail

Bringing Pardot tracking capabilities to Gmail. Give your sales reps the power to track their emails from Gmail with one click of a button. Send marketing approved content from your chosen email interface. After sending emails through this application, Pardot and SFDC will track email opens and link clicks to view later. Did we mention that you can view prospects’ information, such as activities, leads, grades and more, right from your Gmail?

If you would like to learn more about Salesforce Engage or the Pardot product in general, View a Demo or contact The Corrao Group