6 “Best of Breed” Platforms To Draw Visitors To Your Pardot Marketing Funnel

For your marketing funnel, Pardot is a powerful B2B marketing automation machine that works 24-7-365 to increase the velocity of your funnel with incredible synergy with Salesforce. The software is attractive to organizations everywhere because of its ability to engage better than anything else, but there are ways for users to really ramp up their results using supplementary marketing programs.

If you combine Pardot with these six top of the funnel (Awareness Phase) tools, you can save time and see a substantial boost to your marketing efforts!

Marketing Funnel
The Network Is Your Customer,” by David Rogers (Yale University Press, 2011)

 Website Management/Blogging with WordPress

26% of websites are run on WordPress. WordPress is a free, simple, open format content management system (CMS) and is ranked as the top blogging platform. Pardot allows you to securely upload dynamic content and forms to your self-hosted WordPress website with a single log-in. You can easily attract visitors with a personalized blog experience relevant to their interests and convert them to prospects in a streamlined process.

Learn more about WordPress

blog rankings
WordPress ranked #1 for blogging platform

 

SEO/Content Optimization with Yoast SEO

Yoast is rated the #1 SEO plug-in on WordPress with over 1 million installations. Yoast offers real-time page analysis to help you optimize your content, keywords, meta-descriptions and image titles. Combine this with the search marketing and keyword tracking features in Pardot and you have supercharged your SEO!

 

Social Media Management with Hootsuite

Hootsuite is the world’s most popular social media management tool. Hootsuite acts as a hub for your different accounts and has some amazing features like scheduling posts, social listening, analytics, and social monitoring. Use custom redirects, dynamic content, and landing page links from Pardot on your posts via Hootsuite to track clicks and prospects.

Event Management with Eventbrite

pardot and eventbrite

Eventbrite is the ultimate place to create and promote an event online and sell tickets. It allows users to discover events that match their interests, social circle, and location. Pardot syncs with Eventbrite to provide reporting on event registrations and attendance inside Pardot. Event Registries automatically are scored and new prospects are created upon registration.

Learn how Eventbrite connects with Pardot here

Analytics with Wave Analytics for B2B Marketing 

Wave for B2B Marketing

Salesforce Wave Analytics allows users to maximize marketing and sales efforts through better understanding their audience’s behavior. The interface allows for users to easily get clear insights into past and current marketing performance. Wave pulls data in from Pardot to give a complete picture on how to optimize your marketing efforts and make marketing decisions based on actionable data.

Learn more about Wave B2B Analytics here!

Paid Advertising with Google Adwords

Adwords and Pardot

 

Google AdWords lets you target specific types of customers on the world’s largest search engine. In other words, using Google AdWords enables lead generation to a targeted audience. The Pardot Google AdWords Connector ties cost data from AdWords to opportunity data from Pardot to determine your true cost-per-qualified-lead and search engine marketing ROI.

Learn how Google Adwords connects with Pardot here!

 

9 Content Marketing Blogs You Must Subscribe To

1.Content Marketing Institute

 

Content Marketing Institute

The Content Marketing Institute blog is the ultimate place to go if you want to jumpstart your content marketing strategy. The blog is run by Joe Pulizzi (@JoePulizzi), author of the must-read book Content Inc and one of the founding fathers of Content Marketing. CMI offers a huge variety of resources from detailed research reports and whitepapers to podcasts and webinars. You can easily sift through the different topics on their blog and find how-to guides for whatever your marketing campaign needs.

Twitter: (@CMIcontent)

2. Convince and Convert

 

Convince & Convert

 

Named the #1 Content Marketing Blog in the World by Content Marketing Institute, Convince and Convert focus on what brands can do in order to deliver remarkable customer experiences. This blog specializes in explaining the “why” behind content marketing best practices. Convince and Convert is run by Jay Baer (@JayBaer), a New York Times best-selling author of 5 books, and a social media icon.

Twitter:(@convince)

3. MarketingProfs

Marketing Profs

 

This blog is the bleeding edge for content marketing information and provides training in the form of certification courses and one-off workshops. MarketingProfs Chief Content officer, Ann Handley is the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of the best-selling book on content marketing, Content Rules.

Twitter: (@MarketingProfs)

4. Copyblogger

copyblogger

Copyblogger is most popular among copywriters, but the blog posts about topics relevant to other marketing disciplines and shouldn’t be ignored by people who don’t consider themselves writers. Content on this site is to-the-point and very helpful for producing engaging content. Before rolling up your sleeves and getting to work on your next campaign, check Copyblogger for quick guides that can cut your work in half!

Twitter: (@copyblogger)

5. Social Media Examiner

Social Media Examiner

Have you ever heard the phrase “the proof is in the pudding”? Social Media Examiner is a blog who clearly can back-up their position as social media marketing gurus. They have huge followings on all of the social media pages and are happy to share info about how you can attract people to your page.

Twitter:(@SMexaminer)

6. The Content Strategist

The Content Strategist

Contently’s blog, The Content Strategist, is dedicated to helping marketers maximize their results. Consumer reports in the form of colorful infographics and in-depth articles on what to expect in the future make this a rock-solid resource. This is the place to go to better understand the current marketing landscape and best practices to boost your ROI.

Twitter: (@contently)

7. Top Rank Marketing BlogTopRank Marketing

Top Rank Marketing transcribes talks with industry leaders and condenses them into bulleted articles so you don’t have to spend an hour learning about current industry trends. This blog is great at helping people think outside-of-the-box and get a leg-up without hiring an agency to manage their brand.

Twitter: (@toprank)

8. Post-Advertising

Post Advertising

This blog provides you chronicles of brand storytelling and content marketing in the post-advertising age. The power of storytelling has become key in creating engaging content. If you want your brand to engage today’s consumer, Post-Advertising can steer you in the right direction.

Twitter: (@postadvertising)

9. { grow }

{grow} blog

This blog has been featured on many lists as a top business blog. This blog posts about a wide variety of marketing topics, but the main focus is content marketing. All content is from one author, so you won’t come across posts of varying quality like you might find on other blogs.

“You’re in marketing for one reason: to grow. Grow your company, reputation, customers, impact, profits. Grow yourself.” – Mark Schaefer, author of {grow}

Twitter: (@MarkwSchaefer)

What Is Disturbing Your Content Marketing Workflow?

You don’t collaborate


When all the pressure of content generation is put on one person, it is possible to publish topics unspecific to your customers’ needs. Eliminate these problems by collaborating on topics with every department, not just marketing. Regularly brainstorming new content allows all levels of the organization to be involved.

Don’t limit the creator or content within the workflow!

Your workflow isn’t  specific enough


Content workflow has many steps, be sure to specify all responsibilities to reduce the chance of content breaking up along the way. Having a well-documented marketing workflow with strict assignments not only helps with accountability but also reduces the creation of duplicate/irrelevant content.

Your workflow doesn’t adapt to all channels


Promote standalone content by posting straight onto social media channels. This changes most aspects of the content workflow by allowing you to surround prospects with content to view at their own pace. You can also use additional channels to talk more about your services and/or products you provide, without overbearing your main website.

You wait until the end to look at the analytics


Each stage of your workflow has different analytics and at each stage you should be studying them, don’t wait until the very end. Consulting your analytical data at every step can help you avoid putting your time and energy into content that will work ineffectively. It could help you find a channel that works best and what key words to use to help reach a certain audience. When writing your workflow make room for an analytics review at each step.

You Haven’t Automated Yet


Everyone knows what he or she is supposed to be doing within the workflow, but human error is inevitable. Automate the handoffs between processes to ensure that content moves quickly and harmoniously. These automations are not limited to automating processes, they can be simple email alerts as well.