Pardot Introducing Engagement Studio Timers and SSL for Vanity Domains

Don’t look now but Pardot is back at it with even more advancements! They’ve recently added SSL for Vanity Domains and customizable business hours for Engagement Studios. Let’s dive into these new features Pardot has released for us.

SSL for Vanity Domain
Tired of having to use go.pardot.com for your secure HTTPS connection? Now you don’t have to, SSL is now made available for your vanity domain. Giving you the ability to host your Pardot marketing assets under the HTTPs of your vanity domain.

Set up is really simple. From Pardot, go into Admin > Domain Management > Tracker Domain.

After that, go into your tracker domain to set up the SSL status. After clicking on the action icon, click “Enable SSL”, and from there. Typically, it takes 10 to 15 minutes to get your SSL certificate from Lets Encrypt. Once your SSL Status has been flipped from “Processing” to “Enabled” – your marketing assets will be accessible through HTTPs.

SSL for Vanity Domains

Important Notes: Have your tracker domain validated first prior to requesting the SSL. Also, please double check your marketing assets to ensure they are not mixed content cases (where they load over HTTP and the page is HTTPS, this can cause your page not to render and visitors to get security warnings).

Customizable Business Hours to Engagement Studio
Have you ever wanted to adjust the business hours that Pardot allows for Engagement Studios? One of the more commonly asked questions about customizing Pardot engagement studio’s work hours is no longer a question. Your wish has been granted!

Now, you have the ability to customize the business hours that you want your nurture programs to run on, and you will be able to customize it to fit differently for every engagement studio. So, how does it work? You are able to pick the days of the week and how long your business hours window lasts (i.e from the minimum of 6 hours to the max of 23 hours.)

Customize Engagement Studio Business Hours

Additional features for Engagement Studio Reporting (NO WAY!): In the past, the .CSV Engagement Studio reports still be sparse, with basic email reporting. But now, in addition to the basic email metrics, you will get:

  • Engagement Studio Summary – Which prospects have started and completed everything?
  • More Advanced Email Metrics – Who had emails sent, skipped, unique clicks, CTR, total of hard/soft bounces, etc.
  • Form + Form handlers + Landing Pages – Who completed and submitted them.
  • Custom Redirects – Which redirect was clicked, by who, and when.
  • File Downloads – Who downloaded which file and how many times.

With including all those reports into one export, this will allow you to leverage that data more readily and easily. No more trying to look at 100 different reports in order to find all the exact stats of your engagement studio.

Once again, Pardot has been listening to it’s community through its Ideas Exchange. This is the first of many improvements to come in 2018!

Wave Analytics for B2B Marketers: Surf Forecast

B2B Marketers are soon going to be able to ride the wave. Wave for B2B Marketing will help you visualize all the data in your Pardot, CRM, and even third party sources.You can view this data on your computer, tablet, and smartphone. This data will help you maximize ROI and effectiveness of your marketing campaigns. Not to mention, the dashboards are all interactive and gives you the ability to make data-driven decisions quickly.  Here are a sneak peak to exciting features:

Wave_for_B2B_Marketing

1. Marketing Manager Dashboard

marketing manager dash

If you are a Marketing Manager, you are going to LOVE this dashboard. At first, it shows you a high level of relevant data regarding the health of your company and the ability to filter by time period. The two main views are Marketing Pipeline Health and Engagement Health. Marketing Pipeline health shows Pipeline Deals and Revenue by Campaign. The Engagement health shows email engagement, top forms and landing page completions.

2. Pipeline Dashboard

pipeline dash

This dashboard will provide you a full, end-to-end view of your marketing pipeline. The five main things you will see in this dashboard is the Marketing Lifecycle funnel, Pipeline Breakdown, top Marketing Campaigns, Marketing source pipeline, and Lead sources. The amazing aspect of this dashboard is the ability to view prospect-specific data.

3. Engagement Dashboards

Engagement dashboard

Time to see how your prospects are interacting and engaging with your content, all in one place. This dashboard allows you to explore marketing engagement data. The top three marketing assets you will see is email engagement, form engagement,  and landing page engagement. The exciting thing about this dashboard is it allows users to view responses and engagement with individual assets so you can tie this to sales results

4. Creating Datasets

creating datasets

wave_datasets

The datasets that already include source data from Pardot like campaigns, emails, forms & form handlers, landing pages, tags, and Pardot opportunities. You have the capability to pull data from Salesforce, CSV files, Informatica Rev and other third party sources.

5. Visualization

wave_datavisuals

This is a cool feature in the Wave platform that allows you to view your data in 16 different displays. How you like your data displayed? Bars, Columns, Donut (Glazed or Sprinkled), Heat Map, Scatter, Timeline, Tables, etc.

6. Customizing “Lenses”

A lens is an individual report you want to see. Each individual report on a dashboard you can view as a lens. This is my favorite part of wave to ride. It gives you the ability to see data from every angle. An aggregation is action required in starting to build your customized lens. It allows you summarize quantitative data based on groupings (Count, Sum, Min, Max,Avg). Next, you can group by dates or dimension (qualitative data) like campaigns and stages. You can also add additional groupings which adds colors to the chart. Lastly, you have the option to filter by opportunity stages,fiscal year, fiscal quarter, or Pardot tags. 

Side Note: Groups and filters are optional 

The example below shows the monetary value (aggregation) grouped by how campaigns are doing by lead source (colored), and filtered by SQL’s, opportunities won and opportunities lost.

wave_customlense

7. Ability to share data

wave_share

Once you create a dashboard or lens, you can share this data with whom you want to share it with. You have the ability to give access to certain people and/or groups, post it to chatter, get a URL of the data, or download a screenshot of it. Whether your boss wants to see certain data, you need data for a presentation, you want to share it with a different team, or you want to share with an individual you the capability to do this.

Wave for B2B Marketing  is available to the public on October 17th.