Pardot’s New UI

Pardot understands that its users have different opinions, interests, likes and dislikes, which is why they want to make sure that their users have the best experience. Their team of usability experts have the important role of finding ways to improve the user experience for you and its future users. Today, April 21st, they announced what enhancements have been made to increase the user’s experience as well as efficiency. Let’s take a look at those new features. 

Updated Fonts and Styling 

The new styling is designed to make it easier to navigate throughout the Pardot system and is also pleasing to the eye. The styling attracts the eye to the data that the user wants to see and the new colors and buttons make it easier to decide on what are the next steps. 

Updated Navigation

Did you ever find yourself finding more than 1 way to access the same feature or page? One example is regarding Emails and seeing the assets (drip programs, lists, etc) associated with them. Currently on the classic UI for the Emails page, to view related assets you have the option of clicking the hyperlinks found at the top of the page or use the menu bar. In the new UI, Pardot has merged duplicate paths that lead to the same page. They found out that most users navigate to the related assets using the menu bar so they removed the hyperlinks found at the top of the page. 

Updated Main Menu

Pardot removed the menu bar found at the top of the classic UI and placed it on the left side. They also removed the titles but kept the icons, including the awe-inspiring Marketing magical wand. Also, when hovering over the features in the new UI, each feature is highlighted with a specific color that is different than the others. If you use Sales Cloud Lighting, you will find this navigation to be very similar. 

So how do you access these awesome new features? It’s simple, existing users can turn this feature on by hovering over their email and in the dropdown, select “Enable New Pardot Style”. For new users, they will automatically start out with the new UI from their initial log in. If you need help setting this up, please visit our Salesforce services page to learn more.