Is Salesforce Trade Promotion Management (TPM) Right for You?

Estimated 3 min. read

Trade Promotion Management Today

As we are midway through the year, the Consumer Goods industry continues to confront economic challenges. Supply chain and customer demand continue to be volatile as consumers are making buying decisions based on what they can afford versus what they want. As these issues extend, competition in the industry will only increase. Digital Transformation is now no longer seen as an option but as a necessity. As Salesforce recently stated, customers expect fast, digital, and on-demand experiences or they will take their business elsewhere. Leaders across the country are focusing on efficient growth, cost savings, and increased productivity. In our last blog, we mentioned that Trade Promotion Management was one of three investments that were prioritized for CG leaders during 2020. Managing and optimizing trade spending is vital to driving profitable growth in today’s economy.

What is your ROI from Trade Promotions?

One of the most relevant issues facing brands right now is how they are managing and optimizing trade promotions. According to Mckinsey, CPG companies worldwide invest about 20% of their revenue annually in trade promotions. Stunningly, 59% lost money (72% in the US). Clearly, there is a huge opportunity for both CPG manufacturers and retailers to improve ROI on their TPM investment. If CPG leaders want to focus on growth, cost savings, and increased productivity, the current systems being utilized are not working just to break even.

Some companies are managing their Trade Promotion on homegrown systems, which is associated with risks such as limited knowledge, internal integration problems, and future enhancements. At the end of the day, whether you use a homegrown system or not, can you accurately measure ROI from trade promotions? If you can’t, then it’s time to start thinking about moving to a digital and unified platform.

Salesforce Trade Promotion Management

Salesforce recently released its Consumer Goods Cloud Retail Execution solution, Trade Promotion Management, to help the consumer goods industry drive revenue growth and collaborate across teams on one connected platform. Having a centralized system that supports integrations with ERP, POS, and other data sources is critical. Salesforce TPM helps accelerate the monitoring of key metrics and improve ROI and forecasting in real time. Salesforce Post-event analysis allows brands to conduct an analysis to determine the ROI achieved for individual activities, contracts, programs, and account plans. If you are managing more than $30 million in TPM funds, you should be looking into Salesforce’s TPM solution.

If you would like to learn more about Salesforce TPM, please contact us.

Learn More about Salesforce Trade Promotion Management

 

Consumer Goods Cloud Consultant Leader

Over the years, we have been using our experience to help digitally transform the consumer goods industry. As our main industry focus, we are proud to be on the Consumer Goods Cloud Partner Advisory Board, in addition to being the exclusive US launch partner of the Salesforce Trade Promotion Management (TPM) Pilot.

About Corrao Group

Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,050+ customers, implementing, customizing, and optimizing over 2,150+ Salesforce projects. If you are interest d in learning more about how Corrao Group can help your company, read our reviews on G2!

Salesforce Consumer Goods Cloud Customer Segmentation

Estimated 2 min. read

Salesforce Consumer Goods Cloud has released new features specifically on retail execution to help the consumer goods industry digitally transform. Exciting releases of the Consumer Goods Cloud Summer ’22 Offline App include Penny Perfect Pricing, Conditional Surveys, Asset Management, Payment Collection, Inventory & Quotas, Live Reporting, Substitution Management, Gamification, Supervisor Management, and Customer Segmentation.

Salesforce Consumer Goods Cloud Customer Segmentation

Salesforce Consumer Goods Cloud Customer Segmentation clusters customers and outlets to focus on retailers with the highest potential and improve personalization. Customer Segmentation benefits brands by giving them the power to:

    • Segment accounts based on specific classification attributes, such as priority, class of trade, store size, number of checkouts, etc.
    • Store results in reusable dynamic customer sets which can be assigned to promotions, activities, and penny-perfect pricing.

If you would like to learn more about Customer Segmentation or the Consumer Goods Cloud Summer ’22 Offline Retail execution release, please contact us.

Consumer Goods Cloud Consultant Leader

Over the years, we have been using our experience to help digitally transform the consumer goods industry. As our main industry focus, we are proud to be on the Consumer Goods Cloud Partner Advisory Board, in addition to being the exclusive US launch partner of the Salesforce Trade Promotion Management (TPM) Pilot.

About Corrao Group

Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,050+ customers, implementing, customizing, and optimizing over 2,150+ Salesforce projects. If you are interest d in learning more about how Corrao Group can help your company, read our reviews on G2!

Sources
Salesforce

Salesforce Consumer Goods Cloud Supervisor Management

Estimated 2 min. read

Salesforce Consumer Goods Cloud has released new features specifically on retail execution to help the consumer goods industry digitally transform. Exciting releases of the Consumer Goods Cloud Summer ’22 Offline App include Penny Perfect Pricing, Conditional Surveys, Asset Management, Payment Collection, Inventory & Quotas, Live Reporting, Substitution Management, Gamification, Supervisor Management, and Customer Segmentation.

Salesforce Consumer Goods Cloud Supervisor Management

Salesforce Consumer Goods Cloud Supervisor Management helps management achieve targets for a supervisor by coaching and monitoring the performance of your entire team. Supervisor Management benefits brands by giving them the power to:

    • Review activities of the team (e. g. visits, store audits, orders, tasks).
    • Monitor time utilization for working time and non-productive time.
    • Plan visits for the team.
    • Setup substitutions for the team.

If you would like to learn more about Supervisor Management or the Consumer Goods Cloud Summer ’22 Offline Retail execution release, please contact us.

Consumer Goods Cloud Consultant Leader

Over the years, we have been using our experience to help digitally transform the consumer goods industry. As our main industry focus, we are proud to be on the Consumer Goods Cloud Partner Advisory Board, in addition to being the exclusive US launch partner of the Salesforce Trade Promotion Management (TPM) Pilot.

About Corrao Group

Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,050+ customers, implementing, customizing, and optimizing over 2,150+ Salesforce projects. If you are interest d in learning more about how Corrao Group can help your company, read our reviews on G2!

Sources
Salesforce

Salesforce Consumer Goods Cloud Gamification

Estimated 2 min. read

Salesforce Consumer Goods Cloud has released new features specifically on retail execution to help the consumer goods industry digitally transform. Exciting releases of the Consumer Goods Cloud Summer ’22 Offline App include Penny Perfect Pricing, Conditional Surveys, Asset Management, Payment Collection, Inventory & Quotas, Live Reporting, Substitution Management, Gamification, Supervisor Management, and Customer Segmentation.

Salesforce Consumer Goods Cloud Gamification

Salesforce Consumer Goods Cloud Gamification drives user adoption by leveraging gamification concepts during in-store activities. Gamification benefits users by giving them the power to:

    • Leverage conditional surveys that can boost gamification with your users.
    • Increase Key Sales representatives for data at retailers during visits for compliance.

Consumer Goods Cloud Consultant Leader

Over the years, we have been using our experience to help digitally transform the consumer goods industry. As our main industry focus, we are proud to be on the Consumer Goods Cloud Partner Advisory Board, in addition to being the exclusive US launch partner of the Salesforce Trade Promotion Management (TPM) Pilot.

About Corrao Group

Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,050+ customers, implementing, customizing, and optimizing over 2,150+ Salesforce projects. If you are interest d in learning more about how Corrao Group can help your company, read our reviews on G2!

Sources
Salesforce

Salesforce Consumer Goods Cloud Substitution Management

Estimated 2 min. read

Salesforce Consumer Goods Cloud has released new features specifically on retail execution to help the consumer goods industry digitally transform. Exciting releases of the Consumer Goods Cloud Summer ’22 Offline App include Penny Perfect Pricing, Conditional Surveys, Asset Management, Payment Collection, Inventory & Quotas, Live Reporting, Substitution Management, Gamification, Supervisor Management, and Customer Segmentation.

Salesforce Consumer Goods Cloud Substitution Management

Salesforce Substitution Management allows brands to manage planned (e. g. vacation, training) and unplanned absences (e. g. sickness) of field users to ensure that important stores are served during the absence of the user. Key features of Substitution Management give brands the ability to:

    • Setup customer-based substitution rules by the supervisor
    • The system creates temporary customer management relation for the substitute to provide access to the account during the substitution time frame
    • Synchronizing substituted customers and related data during the substitution time frame to the mobile device

If you would like to learn more about Substitution Management or the Consumer Goods Cloud Summer ’22 Offline Retail execution release, please contact us.

Consumer Goods Cloud Consultant Leader

Over the past two years, we have been using our experience to help digitally transform the consumer goods industry. As our main industry focus, we are proud to be on the Consumer Goods Cloud Board, in addition to being the exclusive US launch partner of the Salesforce TPM Pilot.

About Corrao Group

Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,050+ customers, implementing, customizing, and optimizing over 2,150+ Salesforce projects. If you are interest d in learning more about how Corrao Group can help your company, read our reviews on G2!

Sources
Salesforce

Salesforce Consumer Goods Cloud Live Reporting

Estimated 2 min. read

Salesforce Consumer Goods Cloud has released new features specifically on retail execution to help the consumer goods industry digitally transform. Exciting releases of the Consumer Goods Cloud Summer ’22 Offline App include Penny Perfect Pricing, Conditional Surveys, Asset Management, Payment Collection, Inventory & Quotas, Live Reporting, Substitution Management, Gamification, Supervisor Management, and Customer Segmentation.

Salesforce Consumer Goods Cloud Live Reporting

Salesforce Consumer Goods Cloud Live Reporting allows Sales representatives to require in-store feedback to discuss and solve current issues together with the store manager in real-time. Live Reporting benefits brands by giving them the power to:

    • Embed reports in Cockpits or detail pages.
    • Live & offline reporting based on transactional data.
      • Example: Survey Exception Report shows issues related to the survey from the current visit.

If you would like to learn more about Live Reporting or the Consumer Goods Cloud Summer ’22 Offline Retail execution release, please contact us.

Consumer Goods Cloud Consultant Leader

Over the past two years, we have been using our experience to help digitally transform the consumer goods industry. As our main industry focus, we are proud to be on the Consumer Goods Cloud Board, in addition to being the exclusive US launch partner of the Salesforce Trade Promotion Management (TPM) Pilot.

About Corrao Group

Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,050+ customers, implementing, customizing, and optimizing over 2,150+ Salesforce projects. If you are interest d in learning more about how Corrao Group can help your company, read our reviews on G2!

Sources
Salesforce

Salesforce Consumer Goods Cloud Inventory & Quotas

Estimated 2 min. read

Salesforce Consumer Goods Cloud has released new features specifically on retail execution to help the consumer goods industry digitally transform. Exciting releases of the Consumer Goods Cloud Summer ’22 Offline App include Penny Perfect Pricing, Conditional Surveys, Asset Management, Payment Collection, Inventory & Quotas, Live Reporting, Substitution Management, Gamification, Supervisor Management, and Customer Segmentation.

Salesforce Consumer Goods Cloud Inventory & Quotas

Salesforce Inventory & Quotas allow brands to have accurate inventory tracking of Sales Rep’s products and control of specific products such as advertising materials per quota. Key features of Inventory & Quotas give brands the ability to:

    • Control inventory for Sales Rep’s products and quotas as part of order taking.
    • Validate the order quantity against the available stock and/or the quota.
    • Update inventories depending on the order type.

If you would like to learn more about Inventory & Quotas or the Consumer Goods Cloud Summer ’22 Offline Retail execution release, please contact us.

Consumer Goods Cloud Consultant Leader

Over the past two years, we have been using our experience to help digitally transform the consumer goods industry. As our main industry focus, we are proud to be on the Consumer Goods Cloud Board, in addition to being the exclusive US launch partner of the Salesforce Trade Promotion Management (TPM) Pilot.

About Corrao Group

Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,050+ customers, implementing, customizing, and optimizing over 2,150+ Salesforce projects. If you are interest d in learning more about how Corrao Group can help your company, read our reviews on G2!

Sources
Salesforce

Salesforce Consumer Goods Cloud Payment Collection

Estimated 2 min. read

Salesforce Consumer Goods Cloud has released new features specifically on retail execution to help the consumer goods industry digitally transform. Exciting releases of the Consumer Goods Cloud Summer ’22 Offline App include Penny Perfect Pricing, Conditional Surveys, Asset Management, Payment Collection, Inventory & Quotas, Live Reporting, Substitution Management, Gamification, Supervisor Management, and Customer Segmentation.

Salesforce Consumer Goods Cloud Payment Collection

Salesforce Consumer Goods Cloud Payment Collection allows brands to collect money for cash customers without a sufficient credit limit. Payment collection benefits brands by:

    • Documentation of payment against the order.
    • Payment collection with preferred payment methods are depending on the account and the order types.

If you would like to learn more about Payment Collection or the Consumer Goods Cloud Summer ’22 Offline Retail execution release, please contact us.

Consumer Goods Cloud Consultant Leader

Over the years, we have been using our experience to help digitally transform the consumer goods industry. As our main industry focus, we are proud to be on the Consumer Goods Cloud Partner Advisory Board, in addition to being the exclusive US launch partner of the Salesforce TPM Pilot.

About Corrao Group

Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,050+ customers, implementing, customizing, and optimizing over 2,150+ Salesforce projects. If you are interest d in learning more about how Corrao Group can help your company, read our reviews on G2!

Sources
Salesforce

Salesforce Consumer Goods Cloud Asset Management

Estimated 2 min. read

Salesforce Consumer Goods Cloud has released new features specifically on retail execution to help the consumer goods industry digitally transform. Exciting releases of the Consumer Goods Cloud Summer ’22 Offline App include Penny Perfect Pricing, Conditional Surveys, Asset Management, Payment Collection, Inventory & Quotas, Live Reporting, Substitution Management, Gamification, Supervisor Management, and Customer Segmentation.

Salesforce Consumer Goods Cloud Asset Management

Salesforce Consumer Goods Cloud Asset Management allows for a periodical confirmation of the current asset placement with status and condition tracking. Asset Management benefits brands by giving them the power to:

    • Check the presence of asset location by scanning or manual identification.
    • Blind or non-blind identifications.
    • Condition and status surveys to document misuse or defects.

If you would like to learn more about Asset Management or the Consumer Goods Cloud Summer ’22 Offline Retail execution release, please contact us.

Consumer Goods Cloud Consultant Leader

Over the years, we have been using our experience to help digitally transform the consumer goods industry. As our main industry focus, we are proud to be on the Consumer Goods Cloud Partner Advisory Board, in addition to being the exclusive US launch partner of the Salesforce TPM Pilot.

About Corrao Group

Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,050+ customers, implementing, customizing, and optimizing over 2,150+ Salesforce projects. If you are interest d in learning more about how Corrao Group can help your company, read our reviews on G2!

Sources
Salesforce

Salesforce Consumer Goods Cloud Conditional Surveys

Estimated 2 min. read

Salesforce Consumer Goods Cloud has released new features specifically on retail execution to help the consumer goods industry digitally transform. Exciting releases of the Consumer Goods Cloud Summer ’22 Offline App include Penny Perfect Pricing, Conditional Surveys, Asset Management, Payment Collection, Inventory & Quotas, Live Reporting, Substitution Management, Gamification, Supervisor Management, and Customer Segmentation.

Salesforce Consumer Goods Cloud Conditional Surveys 

In today’s market, consumer goods brands need a way to provide store and promotional compliance with real-time feedback. With Salesforce Consumer Goods Cloud Conditional Surveys, brands can conduct store audits with dynamic questions, capture activity-related picture taking, and conduct conditional audits and promotional compliance checks while offline.

Conditional Surveys ensure store and promotion compliance with real-time feedback by:

    • Executing conditional audits with dynamic questions
    • Taking pictures for selected questions
    • Groups all questions by activity/promotion
    • Perform audits at store or POS (secondary location) level
    • Using gamification concepts for performance progress

Additionally, Conditional Surveys ensure product compliance at the store level in an efficient way by:

    • Supporting exception reporting based on targets or historical values
    • Matrix view for efficient data capture
    • Search & filter options
    • Barcode scanning

If you would like to learn more about Conditional Surveys or the Consumer Goods Cloud Summer ’22 Offline Retail execution release, please contact us.

Consumer Goods Cloud Consultant Leader

Over the years, we have been using our experience to help digitally transform the consumer goods industry. As our main industry focus, we are proud to be on the Consumer Goods Cloud Partner Advisory Board, in addition to being the exclusive US launch partner of the Salesforce TPM Pilot.

About Corrao Group

Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,050+ customers, implementing, customizing, and optimizing over 2,150+ Salesforce projects. If you are interest d in learning more about how Corrao Group can help your company, read our reviews on G2!

Sources

Salesforce