Dreamforce 2022 is a week away! With over 1,000+ sessions and workshops, we can’t wait to learn and connect with fellow trailblazers. As our main industry focus, we are excited to learn more about the future of Salesforce and Consumer Goods. Right now, there are a total of 19 Consumer Goods Cloud Sessions. Review the 19 sessions below and create a plan ahead for which sessions you’ll attend.
Reminder, if you are not attending Dreamforce in person this year, you can catch all the magic online at Salesforce+!
Activate First-Party Data and Create Loyal Consumers
In today’s world, consumers are looking for unique and tailor-made experiences. Hear from top consumer goods brands on how the new ways they are utilizing first-party data to improve marketing ROI and retain key consumers.
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- When: Thursday, September 22
- Time: 9:00 AM – 9:40 AM PDT
- Where: Moscone West, Level 3. Room 3016
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Building a Sales Center of Excellence for Key Account Growth
Managing today’s customer landscapes and balancing multiple routes to market can be daunting. Listen in for best practices on implementing a sales center of excellence to deliver sustainable growth.
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- When: Wednesday, September 21
- Time: 2:00 PM – 2:20 PM PDT
- Where: Moscone South, Campground. Theater Four
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CIO Panel: Leading Women Navigating Change in Consumer Goods
Calling all Trailblazers! It’s time to hear from innovators who are championing digital transformation. Learn how they manage the impactful change across their organizations.
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- When: Thursday, September 22
- Time: 1:30 PM – 2:10 PM PDT
- Where: Moscone West, Level 3. Room 3014
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Consumer Goods Keynote: Drive Profitable Growth
Driving profitable growth is the number one priority in CPG. See how Trailblazers are navigating economic headwinds with Salesforce Customer 360.
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- When: Tuesday, September 20
- Time: 4:00 PM – 4:40 PM PDT
- Where: Moscone West, Level 3. Keynote Room
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Five Strategies for Holiday Success
We’ll dive into our top five retail predictions for the 2022 holiday shopping season and how you can adjust your strategy for a profitable year.
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- When: Wednesday, September 21
- Time: 2:00 PM – 2:40 PM PDT
- Where: Metreon, City View. Presidio
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How Automation Increases Marketing Promotion Profitability
Automate processes to obtain real-time visibility into your trade promotion spend and retail execution. Integrate systems to calculate ROI faster using MuleSoft Accelerator for Consumer Goods.
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- When: Wednesday, September 21
- Time: 3:00 PM – 3:20 PM PDT
- Where: Moscone West, Level 2, MuleSoft Lodge/Theater.
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How Conair Created a Connected Ecommerce Experience
More than ever, businesses need customized solutions to solve business challenges and enhance their commerce and customer experiences. Learn how to stay ahead of competitors with apps and experts.
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- When: Wednesday, September 21
- Time: 4:00 PM – 4:40 PM PDT
- Where: Marriot Marquis, Golden Gate Level, Ballroom A
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How Consumer Goods Companies Can Grow Distribution Channels
Join this Table Talk discussion to hear from brands and industry leaders on how to quickly launch new direct-to-consumer channels, build one-on-one relationships, and streamline B2B buying. This session will have 15 seats. Seating is not guaranteed and will be available on a first-come, first-served basis. Please arrive early.
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- When: Thursday, September 22
- Time: 10:15 AM – 11:00 AM PDT
- Where: Moscone West, Level 2, Commerce Lodge
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Improve Margins to Deliver Profitable Growth with CG Cloud
Evolving your brand to meet consumer needs requires consumer-centricity and the right systems. Hear how a leading consumer goods company is leveraging digital excellence to grow with CG Cloud.
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- When: Tuesday, September 20
- Time: 12:30PM – 1:10 PM PDT
- Where: Moscone West, Level 2. Room 2024
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Improve Trade Promotion Effectiveness and Profitability
Learn how a leading Trailblazer maximized promotion efficiency and spend control during its entire trade planning cycle in one of its largest markets: the United States.
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- When: Tuesday, September 20
- Time: 4:30 PM – 4:50 PM PDT
- Where: Moscone South, Campground. Theater One
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Supercharge Growth with Quick Direct-to-Consumer Commerce
Effective direct-to-consumer strategies build awareness, capture first-party data, and unify marketing and service processes. See how CG brands are launching connected commerce experiences, fast.
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- When: Thursday, September 22
- Time: 9:30 AM – 9:50 AM PDT
- Where: Metreon, City View, Embarcadero. Summit Lookout Theater
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Tackle Today’s Industry Challenges with Consumer Goods Cloud
Learn how CG Cloud can help brands tackle the latest industry challenges and market demands. Discuss business priorities with your peers and provide input on future CG functionality.
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- When: Wednesday, September 21
- Time: 10:30 AM – 12:00 PM PDT
- Where: Moscone South, Level 3. Room 312
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The Elephant in the Room: Ecommerce Profitability
Thin margins, fierce competition & expensive processes make eCommerce profitability a challenge. Gain insight into the playbooks of top eCommerce companies using data & AI to win customers profitably.
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- When: Wednesday, September 21
- Time: 10:00 AM – 10:20 AM PDT
- Where: Moscone West, Level 2, Commerce Lodge/Theater
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The Future of Consumer Goods Cloud: Roadmap and Innovation
CG Cloud helps consumer goods companies accelerate growth from planning to execution. Learn about the future of CG Cloud and the latest innovations in retail execution and trade promotion management.
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- When: Tuesday, September 20
- Time: 12:00 PM – 12:20 PM PDT
- Where: Metreon. City View. Industry Innovation Theater East
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The Future of Retail: High-Tech + High Touch
Personal, high-touch experiences are the future of retail. Our session will help leaders reinvent their store processes by using technology to improve sales techniques — and watch revenues skyrocket.
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- When: Thursday, September 22
- Time: 3:00 PM – 3:40 PM PDT
- Where: Moscone West, Level 3. Room 3020
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The Savvy Approach to Innovation
How Pepsi and PwC pushed the boundaries of Consumer Goods Cloud to transform the frontline human experience.
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- When: Tuesday, September 20
- Time: 4:00 PM – 4:40 PM PDT
- Where: Moscone West, Level 2. Keynote Room (Level 2)
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Unlock Perfect Retail Execution
Out-of-stocks are out of control. Learn how you can deliver commercial excellence and perfect retail execution with Consumer Goods Cloud Retail Execution.
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- When: Thursday, September 22
- Time: 1:00 PM – 1:20 PM PDT
- Where: Moscone South, Level 3, Sales & Service Lodge/Theater
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Using Enhanced Analytics to Power Intelligent CGC
Join AllCloud for insights to take your journey with Consumer Goods Cloud to the next level. Get the latest innovation to automate, capture, analysis, and recommended actions with enhanced analytics.
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- When: Wednesday, September 21
- Time: 4:30 PM – 4:50 PM PDT
- Where: Metreon, City View. Industry Innovation Theater East
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What Back-to-School Shopping Results Mean for Retail in 2022
In this session, we will dive into the latest insights from the back-to-school shopping season and what they mean for the future of retail and commerce in 2022 and beyond.
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- When: Tuesday, September 20
- Time: 1:00 PM – 1:20 PM PDT
- Where: Moscone West, Commerce Theater (Level 2)
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Consumer Goods Cloud Consultant Leader
Over the years, we have been using our experience to help digitally transform the consumer goods industry. As our main industry focus, we are proud to be on the Consumer Goods Cloud Partner Advisory Board, in addition to being the exclusive US launch partner of the Salesforce TPM Pilot.
About Corrao Group
Since 2002, we have been helping B2B organizations of all sizes optimize their business processes with Salesforce and their third-party applications. As everyday Salesforce power users, Corrao Group understands how flexible the Salesforce platform is to support every business department. We’ve worked with nearly 1,050+ customers, implementing, customizing, and optimizing over 2,150+ Salesforce projects. If you are interest d in learning more about how Corrao Group can help your company, read our reviews on G2!
